Search results for chinese

This is the third post in a four part series.  Start at the beginning with: Whimsical Branding Obscures Apple’s Troubled Supply Chain.

I cannot watch this 2003 Apple iPod commercial without shaking my hips, even in the midst of delivering a lecture or conference presentation. In fact, I struggle deeply to refrain from jumping around in an ecstatic dance of joy.

This commercial moves me. But, why? Yes, it has rocking music and popping colors. But, I suspect, more importantly, it has hip young things gyrating to the music, lost in the euphoria provided by an iPod and earbuds, with seemingly no cares in the world. For four years Apple aired a string of these, which became known as the “Silhouette” commercials, each featuring a different soundtrack and style of dance. In my previous posts, I’ve focused on two important elements of Apple’s brand promise: whimsicality and  sentimentality. In this post I spotlight another key finding from our research: the association of Apple products with coolness, hipness, youth, and a carefree attitude.

This trend was introduced into the brand by the iPod commercial above, and it continues to be an important part of Apple’s brand promise today. Similar qualities are present in this ad from early 2012, titled “Road Trip,” which showcases the utility of the voice-activated assistant, Siri, on the iPhone 4S:

And, early this summer, Apple released a commercial that emphasizes the musical enjoyment that an iPhone can provide. The ad, which seems a re-imagining of the “Silhouette” campaign, depicts these young, fit, and beautiful iPhone owners as indulgent in their passions, carefree, too cool to care about dancing in public, and thus hip, energetic, and fun to be around.

These ads and the many like them in Apple’s oeuvre suggest that the product makes users spontaneous, proud to embrace their unique individuality, and happy to “let their freak flag fly,” so to speak. In this case, the brand promises uninhibited enjoyment. With their bouncing, lithe bodies and shiny, happy faces, these Apple users are the epitome of cool in today’s American culture.

Like the promise of playfulness, and sentimental connection to others, this aspect of Apple’s brand promise acts as a powerful fetish, in the Marxist sense, that obscures the troubling labor conditions and environmental pollution in the company’s Chinese supply chain. Who has the presence of mind to think about global social, economic, and environmental problems when they are busy rocking out, road-tripping, and dancing in the shower?

Next: Apple’s Seductive Brand Promise of Cultural Capital & Social Mobility.

Nicki Lisa Cole, Ph.D. is a lecturer in sociology at Pomona College. She studies the connections between consumer culture, labor, and environmental issues in global supply chains. You can follwer her at 21 Century Nomad, visit her website, and learn more about her research into Apple here.

This is the second post in a four part series. Start at the beginning with: Whimsical Branding Obscures Apple’s Troubled Supply Chain.

In a recent post on the Apple brand and its cultural significance, I drew on my study with Gabriela Hybel of over 200 Apple television commercials aired between 1984 and the present to argue that Apple excels at what branding experts refer to as “emotional branding.” I pointed out that Apple commercials cultivate happiness through whimsical depictions of products and their users. In this post I focus on another key finding from this research, which is the prominence of sentimentality in Apple commercials. Both of these things — whimsicality and sentimentality — are key parts of the promise that Apple makes to its customers.

To this end, an important part of the promise that Apple makes to its customers is that using their products will strengthen the customer’s relationships with loved ones, and that the customer will experience positive emotions because of this. This trend, like playfulness, can be traced back to a commercial for the iMac and iMovie that aired in 2000.

Sentimentality features heavily in commercials for iPads and iPhones that have aired over the last few years. In the “I’ll be home for Christmas” ad for the iPad and iPad Mini, which aired in 2012, Apple technology provides the platform for the development of a seemingly long-distance relationship between a young girl and her grandfather.

A commercial that debuted just a month ago drips of sentimentality as it illustrates how Apple products strengthen our relationships with loved ones, near and far. But, also, and importantly, the commercial emphasizes the experiential aspect of the brand in a way that appeals to our desire to feel positive emotions.

With its subtly slowed motion, time and experience are stretched out in this commercial.  Regarding the company signature that appears on products, the narrator states, “You may rarely look at it, but you’ll always feel it. This is our signature. And it means everything” (emphasis added).

Apple product users are living in the moment, soaking up all the sentimental experiences of pleasure, love, satisfaction, and jubilation that the brand promises, and that the products appear to deliver upon. This promise is what sells Apple products. It shows us what we can have if we make the purchase, and in doing so, convinces us to turn a blind eye to the labor and environmental abuses in the company’s Chinese supply chain.

Next:  Be Young, Be Cool, Be Happy…as an Apple Consumer.

Nicki Lisa Cole, Ph.D. is a lecturer in sociology at Pomona College. She studies the connections between consumer culture, labor, and environmental issues in global supply chains. You can follwer her at 21 Century Nomad, visit her website, and learn more about her research into Apple here.

Cross-posted at Asian-Nation.

Today, June 19, marks the anniversary of the day Vincent Chin was beaten into a coma because he was Asian. As summarized in my article “Anti-Asian Racism,” Vincent Chin was a 27-year-old Chinese American living in Detroit, Michigan. On this date in 1982, he and a few friends were at a local bar celebrating his upcoming wedding. Also at the bar were two White autoworkers, Ronald Ebens and Michael Nitz.

Ebens and Nitz blamed the Japanese for the U.S. auto industry’s struggles at the time and began directing their anger toward Vincent. A fight ensued and eventually spilled outside the bar. After a few minutes, Ebens and Nitz cornered Vincent and while Nitz held Vincent down, Ebens repeatedly bludgeoned Vincent with a baseball bat until he was unconscious and hemorrhaging blood. Vincent was in a coma for four days until he finally died on June 23, 1982.

Ebens and Nitz were initially charged with second degree murder (intentionally killing someone but without premeditation). However, the prosecutor allowed both of them to plea down to manslaughter (accidentally killing someone). At the sentencing, the judge only sentenced both of them to three years probation and a fine of $3,780. The sentence provoked outrage among not just Asian Americans, but among many groups of color and led to a pan-racial coalescing of groups demanding justice for Vincent.

Vincent’s supporters got the U.S. Justice Department to bring federal charges against Ebens and Nitz for violating Vincent’s civil rights. In this trial, Ebens was found guilty and sentenced to 20 years in prison while Nitz was found not guilty. However, the verdicts were thrown out because of a technicality and a second trial was ordered. The defense successfully got the trial moved away from Detroit to Cincinnati OH. In this second federal trial, an all-White jury acquitted both Ebens and Nitz of violating Vincent’s civil rights.

Vincent’s death and the injustices he, his family, and all Asian Americans suffered still stand as a stark and sober reminder that, in contrast to the image of us as the “model minority” and the socioeconomic successes that we have achieved, Asian Americans are still susceptible to being targeted for hostility, racism, and violence. We only have to look at recent incidents in which Asian American students continue to be physically attacked at school, and other examples of Asian-and immigrant-bashing and White backlash to see that we as society still have a lot of work to do before Asian Americans (and other groups of color) are fully accepted as “real” or “legitimate” Americans.

The silver lining in Vincent’s case was that it was a watershed moment in Asian American history because it united the entire Asian American community like no event before. For the first time, different Asian groups began to understand that the discrimination committed against other Asians could easily be turned towards them. In other words, for the first time, Asians of different ethnicities, cultures, and nationalities united around an issue that affected them all.

As a result, the Asian American community mobilized their collective resources in unprecedented ways and Vincent’s death was the spark that led to the creation of a network of hundreds of non-profit organizations working at local, state, and national levels to combat not just hate crimes, but also other areas of inequality facing Asian American (i.e., housing, employment, legal rights, immigrant rights, educational reform, etc.). Vincent’s death has had a powerful legacy on the Asian American community — as a result of the collective action demanding justice, it contributed to the development of the “pan-Asian American” identity that exists today.

This is why it is important for all Asian Americans, and all of us as Americans, to remember Vincent Chin — to mourn the events of his death, to reflect on how it changed the Asian American community forever, and to realize that the struggle for true racial equality and justice still continues today.

C.N. Le is a senior lecturer and the director of the Asian and Asian American Studies Center at the University of Massachusetts, Amherst.  He is the founder and principle writer for Asian-Nation.   You can follow him on Twitter.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Course Guide for
ASIAN AMERICANS AND PACIFIC ISLANDERS
(last updated 04/2013)

Developed by Calvin N. Ho
University of California, Los Angeles

Social Construction of Race and Ethnicity

• Overview of the Social Construction of Race
• Whites, Blacks, and Apes in the Great Chain of Being
• Race, Ethnicity, and McDonald’s Marketing Strategies
• Editorial Cartoons in the Black Press During World War II
  
• Race and Censuses from Around the World
• Why Be Counted? And How?

Doing race and ethnicity

• Why Do the Japanese Draw Themselves as White?
• Race, Gender, and Likes on OkCupid
• Re-Racializing the Fortune Cookie
• How to Make a Chinese or Japanese Book Cover
• Ann Ducille on “Ethnic” Barbies
• Suomibhangra – The Good Brownface?

Racial mixing and multiraciality

• The New U.S. Racial Ideology
• Interracial Marriage on the Rise
• Race/Ethnicity, Assimilation, and Asian American Marriages
• Race, Response, and Dating Websites
• Interracial Marriage & the Meaning of Multiraciality

Colonialism, Neocolonialism, and Exotification

• Orientalism and the Consumption of the Other
• Colonial Circus: The Case of “Giraffe-Necked Women”
• Race, Subjectivity, and the Centrality of Whiteness
• Travel, Privilege, and the Crush of the Tourist Gaze
• Human Zoos at the Turn of the 20th Century
• “Development” Initiatives and the (In)Visibility of Power
• Colonialism, Soap, and the Cleansing Metaphor

Geopolitics

• Cartooning the US Chinese Exclusion Act
• Life in World War II Japanese American Internment Camps
• More World War II Anti-Japanese Propaganda
• Comedy that Kills Us: Demonizing Arabs and Muslims in the U.S.
• The Tsunami in Japan and the Minds of Americans
• China as a Strategic Political Threat

Racism, Discrimination, and Stereotypes

• Asian Stereotypes T-Shirts
• Racist Caricatures in Vintage Valentine’s Cards
• Why and How People of Color are Included in Advertising
• Jeremy Lin, ESPN Says, has a “Chink in the Armor”
• Responses to UCLA Student’s Racist Rant
• Ethnocentrism and Family Values
• Resistance to Racist Halloween Costumes
• Stereotype Promise
• Distracted by “Linsanity:” Hidden Racism and the Model Minority Stereotype

Gender and Sexuality

• How to Avoid Harassing Asian American Women
• The Dancing Hawaiian Girl, At Your Service
• Google Imaging the Continents
• Selling Feminine Passivity in a Cathay Pacific Ad
• Classy Asian Ladies Dating Site
• Race and the Problems with Measuring Beauty “Objectively”
• “Asian Rhinoplasty”

Statistics on Asian Americans and Pacific Islanders

• If Congress Looked Like Us
• 2010 Census Data on Racial/Ethnic Populations
• U.S. Racial/Ethnic Demographics: 1960, Today, and 2050
• U.S. Birth Rate Drops to Lowest on Record
• How Race Changes the Relationship Between Religion and Politics
• Race/Ethnicity and Voter Turnout

Geography of Asian Americans and Pacific Islanders

• Racial/Ethnic Shifts in Metro Areas
• Maps of Racial/Ethnic Populations in U.S. Cities
• Interactive Maps of U.S. Racial/Ethnic Distributions
• Interactive Map of Immigrant Settlement Patterns in U.S.
• 2010 Census Data on Residential Segregation
• Maps of Surnames
• Database of Human Development Information
• Modern Language Association’s Interactive Website

Labor Market Segmentation and Socioeconomic Mobility

• Gender, Race/Ethnicity, and the Pay Gap
• Why Variance Matters: Race, Education, and Income
• The Growing Racial Wealth Gap
• Lifetime Earnings Gaps, by Sex and Race/Ethnicity
• Post-High-School Pathways of Men of Color
• Asian Americans and Unemployment
• Ethnic Enclaves, Linguistic Segregation, and Asian Unemployment
• New CEOs: The Diversification of the Corner Office
• Race, Sex, and Casting Hollywood Films

Following up on our recent posts on representations of “person”, I discovered a set of stick figures from around the world, collected by Steve Portigal.  He has some observations on variations.  From a gender perspective, however, they all look more or less like this one from Bali, Indonesia:

What is interesting for our purposes, though, is this Chinese language example from Bangkok, Thailand:

Do you see it?  In case you doubted it, the fact that the fourth panel includes a stick figure in a skirt (1) proves that the non-skirted stick figures are implicitly men and, on an entirely different note, (2) reminds us that men do not take care of children.

Similarly, these two pictures of warning signs for moving sidewalks (snapped in the Dublin airport) feature “neutral” stick figures, unless a child is involved:

We see the same phenomenon in commercial airplanes, where “flight attendants” still tend to be pictured in skirts.

Prof. Shaun Huston sent in these photos from United Airlines. Everyone’s in pants… except the person changing a diaper:

Amanda C. sent in another example from a hotel in Sydney. When the stick figures are housekeepers, suddenly they sprout skirts!

Sophie pointed out that in Holland, bike traffic lights only include images of what most people would recognize as a “men’s” bike, with the bar across the top, thereby managing to gender the traffic signals without including any figures of people at all (images found here and here):

For what it’s worth, here’s a counter-example from Malmö, Sweden:

Emanuelle, who took the photo and submitted it, says it’s the only time she can remember that she’s seen a silhouette figure like this with a kid where the figure isn’t clearly marked as female.  We’ve a fun collection of traffic lights featuring female stick figures.

We’d love to collect more examples!

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Yesterday NPR’s Morning Edition included a segment by Alix Spiegel about cultural differences in approaches to teaching and learning. Researchers have found interesting differences in how teachers and parents in the U.S. and Japan encourage kids to learn.

Americans tend to focus on intelligence as the source of school success; you do well because you’re smart, kids learn. But Jim Stigler’s observations in Japan indicated that teachers focused more on effort, on letting kids publicly struggle with problems until they finally got the right answer. From this perspective, learning doesn’t occur because you’re inherently smart; it occurs because you keep working at a difficult problem until you figure it out. Jin Li has also found that parents tend to socialize kids in the U.S. into thinking of their successes as a sign of their intelligence more than their hard work, while Chinese parents focus more on persistence and concentration.

These lead to different perceptions of what it means to struggle to learn. As Stigler explains, in the U.S., we often assume that learning comes easily to you if you’re smart, and if you struggle to learn, that you lack ability. This can lead to fatalism; students who don’t easily grasp a concept can quickly see it as impossible. But as Spiegel says,

Obviously if struggle indicates weakness — a lack of intelligence — it makes you feel bad, and so you’re less likely to put up with it. But if struggle indicates strength — an ability to face down the challenges that inevitably occur when you are trying to learn something — you’re more willing to accept it.

It’s an interesting report on differences in cultural perceptions of learning, what it means if you struggle to grasp something, and the implications this might have for students’ experiences of their own learning process. It’s worth a listen.

I couldn’t get the audio file to upload; you can listen to it at the NPR site. You can read the full transcript here.

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

It’s officially a tradition.  Here is our annual post featuring sexy costumes that we think are just… bizarre.  When sexy “overtakes all reason,” you can sexualize just about anything.

Sexy snowy owl:

Sexy gnome:

Sexy macaw:

Sexy tootsie roll:

Sexy skunk:

Sexy Ernie(submitted by Chrissy Y.):

Sexy  hamburger:

Sexy Chinese take-out:

Costumes from Party City, Halloween Express, and Yandy.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

An emerging controversy in Canada is a good example of just how difficult it is to be racially-neutral when the context is racially-charged.  The country recently redesigned its money.  On the back of the $100 dollar bill celebrating medical innovation they sketched an Asian-appearing woman looking into a microscope.  In a focus group in Quebec, people complained that the bill reproduced the stereotype that Asians pursue careers in science and medicine.  The Vancouver Sun reports:

“Some have concerns that the researcher appears to be Asian,” says a 2009 report commissioned by the bank from The Strategic Counsel… “Some believe that it presents a stereotype of Asians excelling in technology and/or the sciences. Others feel that an Asian should not be the only ethnicity represented on the banknotes. Other ethnicities should also be shown.”

A few even said the yellow-brown colour of the $100 banknote reinforced the perception the woman was Asian, and “racialized” the note.

The Canadian government responded that they had never intended the woman to appear “ethnic” and ordered the image re-sketched so it would be more racially “neutral.”  

They were then accused of being prejudiced again. Mu-Qing Huang, a Chinese-Canadian interviewed for the story, objected to the deletion of the figure’s Asian features:

If Canada is truly multicultural and thinks that all cultural groups are equal, then any visible minority should be good enough to represent a country, including (someone with) Asian features.

This is a tricky problem.  By including racial or ethnic minorities on their bills, Canada risks reproducing a stereotype.  Including all “neutral” figures can be seen as exclusionary because neutral looks suspiciously like White people in a country dominated by White people.  The third option is to deliberately break stereotypes by putting, say, an Asian woman running the hurdles and a Black woman looking through a microscope, but this can seem overly contrived (as many attempts at diversity do).

The truth is that all of Canada’s options can be read in racially-charged ways.  This isn’t because people are unfairly reading into the sketches, it’s because life in Canada is, in fact, racially-charged.  When race matters, it matters, all claims to colorblindness aside.

Thanks to Craig G., Tom Megginson, Jesse, Helen, and Alex, an MLIS from McGill, for the submission!

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.