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1Many hope that Misty Copeland is ushering in a new era for ballet. She is the first female African American ballet dancer to have the role of Principal Dancer at the American Ballet Theatre. She has literally changed the face of the dance.

Race is a central and important part of her story, but in A Ballerina’s Tale, the documentary featuring her career, she describes herself as defying not just one, but three ideas about what ballerinas are supposed to look like: “I’m black,” she says, and also: “I have a large chest, I’m muscular.”

In fact, asked to envision a prima ballerina, writes commentator Shane Jewel, what comes to most of our minds is probably a “perilously thin, desperately beautiful, gracefully elongated girl who is… pale as the driven snow.” White, yes, but also flat-chested and without obvious muscularity.

It feels like a timeless archetype — at least as timeless as ballet itself, which dates back to the 15th century — but it’s not. In fact, the idea that ballerinas should be painfully thin is a new development, absorbing only a fraction of ballet’s history, as can clearly be seen in this historical slideshow.

It started in the 1960s — barely more than 50 years ago — in response to the preferences of the influential choreographer George Balanchine. Elizabeth Kiem, the author of Dancer, Daughter, Traitor, Spy, calls him “the most influential figure in 20th century dance,” ballet and beyond. He co-founded the first major ballet school in America, made dozens of dancers famous, and choreographed more than 400 performances. And he liked his ballerinas wispy: “Tall and slender,” Kiem writes, “to the point of alarm.” It is called, amongst those in that world, the “Balanchine body.”

 

We’re right to view Copeland’s rise with awe, gratitude, and hope, but it’s also interesting to note that two of the the ceilings she’s breaking (by being a ballerina with breasts and muscles) have only recently been installed. It reminds me how quickly a newly introduced expectation can feel timeless; how strongly it can ossify into something that seems inevitable; how easily we accept that what we see in front of us is universal.

In The Social Construction of Reality, the sociologists Peter Berger and Thomas Luckmann explain how rapidly social inventions “harden” and “thicken.” Whoever initiates can see it for what it is — something they created — but to whoever comes next it simply seems like reality. What to Balanchine was “I will do it this way” became to his successors “This is how things are done.” And “a world so regarded,” Berger and Luckmann write, “attains a firmness in consciousness; it becomes real in an ever more massive way, and it can no longer be changed so readily.”

Exactly because the social construction of reality can be so real, even though it was merely invented, Copeland’s three glass ceilings are all equally impressive, even if only one is truly historic.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

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Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Originally posted at Race, Politics, Justice.

A few days after Donald Trump won the electoral votes for president, some people started suggesting that pro-immigrant people in the US wear safety pins in emulation of the movement in Britain after Brexit to signal support for immigrants. A social media debate quickly ensued about what this might mean, some asserting that the safety pin meant that an immigrant could view one as a “safe” White person, some ridiculing the exercise as a “feel-good” effort by Whites to distance themselves from the White nationalist vote, some interpreting its meaning as “I don’t agree with Trump.” (This latter interpretation was offered by both pro- and anti-Trump people.)

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My entirely unsystematic observations were that it was African Americans who were mostly negative and White liberals (like me) who were trying to figure out what the “meaning” of the pin would turn out to be. I’m not sure what immigrants thought about safety pins, although I know they are generally frightened by the election results.

Through a neighborhood email newsletter I learned that a family in the area received a racist hate letter using the N-word after the election and that a resident who is also a minister ordered a bunch of yard signs that say “No matter where you’re from, we’re glad you’re our neighbor” in English, Spanish and Arabic. I bought one and will put it in my yard. I really don’t know how this action will be viewed by actual immigrants.

There are some non-Muslim women who have taken to wearing scarves as a symbol of solidarity with Muslims (one story circulating talks about attacks on a non-Muslim woman who was wearing a scarf due to hair loss from cancer treatment), an action that has received (so far as I know) little endorsement from Muslims and some responses that say that this subtracts from the religious symbolism of wearing hijab. After Trayvon Martin was killed, many Black people put up pictures of themselves in a hoodie with “I am Trayvon Martin,” but also often objected when Whites did the same, because the point was that a White person in a hoodie was not treated the same.

In the 1990s, Madison had a flurry of protests and counter-protests in which out-of-town anti-gay protesters were picketing pro-gay churches. Many Madison residents, including me, put up yard signs distributed primarily through churches that said “Madison supports its gays and lesbians.” About the same time, the KKK came through, and we also put up “Let your Light Shine, Fight Racism” signs in our yards. (I recall having both in my yard in the same winter.) Also in the 1990s, many of us wore rainbow ribbons (I kept mine pinned to my purse so I didn’t have to remember to put it on), again as a symbol of support for gays and lesbians. During the first Gulf War, Madison’s lawns often featured either anti-war signs or “support our troops” signs or, often, both. Earlier this year, after a lot of Black Lives Matter protests here as well as around the country, in addition to the relatively small number of yard signs or flags supporting BLM, some streets blossomed the “Support our Police” yard signs. And, of course, yard signs are a staple of political campaigns, most Decembers see a flurry of “Keep Christ in Christmas” yard signs, and Wisconsin Badger and Green Bay Packer pennants fly all around town on particular weekends.

So how should we think about these visible symbols and the varying reactions they elicit?

Let’s begin with the obvious. Symbols are symbols, and displaying a symbol is not the same thing as showing up for a protest or taking other active steps to pursue social policies you believe in. Wearing or displaying some sort of symbol of support for a minority is not the same thing as being a minority, nor will the symbol necessarily be interpreted by others in the way it is meant. This does not make symbols meaningless. They are visible symbols of adherence to some cause or belief system and, as such, open the wearer to reactions from others. But, as symbols, they are subject to multiple interpretations and their meaning varies with context. So those displaying symbols and those viewing others’ displays of symbols need to do interpretive work to understand the symbol and to assess the consequences of displaying it.

If you display or wear a symbol that you are sure others around you will approve of, you have little to lose from the symbol and something to gain. Signaling support for a cause the majority supports signals your affiliation with the majority. Supporting a beleaguered minority in a context where the majority is at least tolerant is also a low-cost gesture. When I displayed pro-gay ribbons and yard signs, I had no expectation of negative reaction, and I doubt any other straight person in Madison did either.

But that does not mean it was meaningless. Gays and lesbians I knew personally were feeling attacked and the visible support was meaningful to them. The signs and ribbons were passed out at church by people I knew. In that context, I could either display the symbol or not display it but, either way, my action would be interpreted as having meaning. I felt the same way about this latest “welcome neighbor” sign. When confronted with the question, I could either put up a sign or not put up a sign, but either choice carried meaning. I know of at least some instances in the 1990s in which gay and lesbian people stated that the signs made them feel supported and better about living in Madison. Of course, you can “do” support without yard signs or ribbons. After 9/11, Christian churches and Jewish congregations reached out to Muslim congregations (and Muslim congregations for their parts held open houses) and Muslims generally felt supported in Madison, even without yard signs or ribbons.

In places where the symbol is low cost, one can justly be suspected of displaying the symbol just to go along with the majority or as a low cost way of feeling good about a problem you don’t plan to do anything more about.

The same yard signs and ribbons (or safety pins) in some areas would not be safe gestures but would open up a person to verbal or physical assaults, or worse. Whites who visibly supported Blacks in the old rural South or Chicago’s segregated White neighborhoods in the 1950s were violently attacked and had their houses bombed. Displaying pro-gay symbols in areas dominated by conservative Christians in the 1990s could lead to hostile interactions. Even displaying the wrong sports team colors can get you hurt in some contexts.

Displaying a symbol where you know you are an opinion minority, and especially where it opens you to attack, is a very different gesture than where it is safe. In these contexts, it is an act of dissent. It is especially meaningful to dissent visibly in contexts where a dangerous segment of the majority feels empowered to commit violence against minorities. In these contexts, the symbol does not necessarily mean “I am a safe person” but “I am willing to draw the attention of dangerous people” or “not everybody supports those people.” If the intent is actually to shelter minorities from violence, the goal usually is to get as many people as possible to wear the symbol of dissent, to signal to those who intend violence that they cannot act with impunity and cannot count on community support.

Conversely, yard signs and other symbols are sometimes used by majorities to coerce compliance or intimidate minorities. Pro-police, pro-KKK, anti-gay, anti-immigrant symbols and yard signs signal to minorities that they are not safe in the area. When you know that you are in an area where your views are contested, your visible symbol chooses sides.

Another dimension is the clarity or ambiguity of a symbol. This also is contextual. In the US today, it is not quite clear what a safety pin is supposed to signal. Does it merely signal opposition to violent attacks on minorities, or does it also signal opposition to deportations and registries? Can I assume that a safety pin wearer supports DACA and keeping DACA students in the US?  Does a safety pin also mean the wearer supports Black Lives Matter? Expanded immigration policies? Or is it merely a signal that one voted Democratic and is vaguely against “hate”? Or that the person voted for Trump (or Stein?) and wants to disguise the fact in a liberal area? In the late 1960s during the anti-war movement I once tied a white scarf to the sleeve of my dark jacket when biking at night across campus so I could be seen. Several people stopped and asked me what my white scarf “meant.” Was it a new anti-war symbol? If so, they did not want to be late to adopt.

But non-verbal symbols can come to have very clear meanings. In Britain, the safety pin has a clear meaning, from what I’ve read, although its meaning in the US is not clear. In the US, a spray-painted swastika can be safely assumed to be the work of neo-Nazis meant to intimidate minorities and not a Hindu religious symbol. Text is often clearer: The phrase “let your light shine, oppose racism” is hopefully a clearer symbol that merely lighting a candle in your window in December, and “Madison supports its gays and lesbians” is also relatively clear. The latest sign about being happy my neighbors are here, written in Spanish and Arabic, also conveys pretty clear meaning in its language choices as well as its content, although could be criticized for its ambiguity about racism (as the impetus for the signs was a hate letter that used the N-word) and immigration policy (as the sign does not mention your document status).

The ambiguity of a symbol can make signaling one’s actual opinions complex. This is a Christian-majority country and there is a strong politicized Christian movement that is affiliated with White nationalism and/or strong anti-abortion sentiments and/or hostility to gays, lesbians, transgender and other sexual minorities and/or hatred of Muslims or, possibly, Jews. This makes any overt Christian symbol (a cross, a crucifix, a “keep Christ in Christmas” yard sign) an ambiguous symbol that is likely to be interpreted both by non-Christians and also Christians one does not know as a symbol of adherence to the Christian Right or at least Republicanism. Muslim women have a similar problem, as their hijab is often interpreted as symbolizing things other than what they think it symbolizes.

The minister who organized the welcome neighbor signs in Madison told reporters that part of his motivation was that as a White Evangelical Christian, he wanted to distance himself from White Evangelical Christians who are advocating messages that he considers hateful. In the 1990s, pro-gay churches similarly sought to distance themselves from the association of Christianity with anti-gay movements.

But even text symbols can “mean” something other than what the user thinks it meant. I interpret the pro-police yard signs in Madison as “meaning” opposition to Black Lives Matter, as I interpret “Blue Lives Matter” to have a similar meaning. I make this interpretation because there were no pro-police signs in Madison before Black Lives Matter, because the only contextual factor that could be construed as anti-police would be Black Lives Matter, and because the last time pro-police signs and bumper stickers were common it was the “Support Your Local Police” bumper sticker campaign launched by the far-right John Birch Society in 1963. In fact, a quick Google search reveals that the JBS has revived this campaign and there is now a movement among police to spread this slogan as opposition to federal attempts to supervise and rein in the excesses of local police. It could be that someone who put up that sign lives next door to a police officer and couldn’t say no when asked to put it up, despite the person’s private support for Black Lives Matter and concern about racial disparities in Madison. But the “meaning” of the sign still encodes opposition to BLM, regardless of private motives. Likewise, some of my neighbors referred to pro-Trump yard signs in the area as evidence of “hate,” a characterization which other neighbors objected to.

Symbols have to be collective to have any meaning at all, and that is why they tend to have a fad-like character and are typically promulgated and distributed by organizations. That is also why people may contest the meaning of symbols. They are superficial and elusive conveyors of meaning. There are no clear guidelines about when to display symbols and how they will be interpreted. But the use of symbols to convey one’s identity and stance with respect to important issues is an important part of how people come to perceive the opinions of those around them. And that is important.

Pamela Oliver, PhD is a professor of sociology at the University of Wisconsin, Madison. Her specialty is collective action and social movements and, since 1999, she has been working intensely on the issue of racial disparities in criminal justice. You can follow her at Race, Politics, Justice.

It’s 9 days to Halloween and 17 days to election day. Here at SocImages, I’ve decided to continue to focus on election analysis and current events until Election Day. In the meantime, for your holiday pleasure, please enjoy our collection of Halloween posts from years past or visit our Halloween-themed Pinterest page. And feel free to follow me on Instagram for pics from tonight’s Krewe de Boo parade in New Orleans! Wish you were here!

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Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

TW: racism  and sexual violence; originally posted at Family Inequality.

I’ve been putting off writing this post because I wanted to do more justice both to the history of the Black-men-raping-White-women charge and the survey methods questions. Instead I’m just going to lay this here and hope it helps someone who is more engaged than I am at the moment. I’m sorry this post isn’t higher quality.

Obviously, this post includes extremely racist and misogynist content, which I am showing you to explain why it’s bad.

This is about this very racist meme, which is extremely popular among extreme racists.

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The modern racist uses statistics, data, and even math. They use citations. And I think it takes actually engaging with this stuff to stop it (this is untested, though, as I have no real evidence that facts help). That means anti-racists need to learn some demography and survey methods, and practice them in public. I was prompted to finally write on this by a David Duke video streamed on Facebook, in which he used exaggerated versions of these numbers, and the good Samaritans arguing with him did not really know how to respond.

For completely inadequate context: For a very long time, Black men raping White women has been White supremacists’ single favorite thing. This was the most common justification for lynching, and for many of the legal executions of Black men throughout the 20th century. From 1930 to 1994 there were 455 people executed for rape in the U.S., and 89% of them were Black (from the 1996 Statistical Abstract):

1996statabs-executions

For some people, this is all they need to know about how bad the problem of Blacks raping Whites is. For better informed people, it’s the basis for a great lesson in how the actions of the justice system are not good measures of the crimes it’s supposed to address.

Good data gone wrong

Which is one reason the government collects the National Crime Victimization Survey (NCVS), a large sample survey of about 90,000 households with 160,000 people. In it they ask about crimes against the people surveyed, and the answers the survey yields are usually pretty different from what’s in the crime report statistics – and even further from the statistics on things like convictions and incarceration. It’s supposed to be a survey of crime as experienced, not as reported or punished.

It’s an important survey that yields a lot of good information. But in this case the Bureau of Justice Statistics is doing a serious disservice in the way they are reporting the results, and they should do something about it. I hope they will consider it.

Like many surveys, the NCVS is weighted to produce estimates that are supposed to reflect the general population. In a nutshell, that means, for example, that they treat each of the 158,000 people (over age 12) covered in 2014 as about 1,700 people. So if one person said, “I was raped,” they would say, “1700 people in the US say they were raped.” This is how sampling works. In fact, they tweak it much more than that, to make the numbers add up according to population distributions of variables like age, sex, race, and region – and non-response, so that if a certain group (say Black women) has a low response rate, their responses get goosed even more. This is reasonable and good, but it requires care in reporting to the general public.

So, how is the Bureau of Justice Statistics’ (BJS) reporting method contributing to the racist meme above? The racists love to cite Table 42 of this report, which last came out for the 2008 survey. This is the source for David Duke’s rant, and the many, many memes about this. The results of Google image search gives you a sense of how many websites are distributing this:

imagesearch

Here is Table 42, with my explanation below:

table42-highlighted

What this shows is that, based on their sample, BJS extrapolates an estimate of 117,640 White women who say they were sexually assaulted, or threatened with sexual assault, in 2008 (in the red box). Of those, 16.4% described their assailant as Black (the blue highlight). That works out to 19,293 White women sexually assaulted or threatened by Black men in one year – White supremacists do math. In the 2005 version of the table these numbers were 111,490 and 33.6%, for 37,460 White women sexually assaulted or threatened by Black men, or:

everyday

Now, go back to the structure of the survey. If each respondent in the survey counts for about 1,700 people, then the survey in 2008 would have found 69 White women who were sexually assaulted or threatened, 11 of whom said their assailant was Black (117,640/1,700). Actually, though, we know it was less than 11, because the asterisk on the table takes you to the footnote below which says it was based on 10 or fewer sample cases. In comparison, the survey may have found 27 Black women who said they were sexually assaulted or threatened (46,580/1,700), none of whom said their attacker was White, which is why the second blue box shows 0.0. However, it actually looks like the weights are bigger for Black women, because the figure for the percentage assaulted or threatened by Black attackers, 74.8%, has the asterisk that indicates 10 or fewer cases. If there were 27 Black women in this category, then 74.8% of them would be 20. So this whole Black women victim sample might be as little as 13, with bigger weights applied (because, say, Black women had a lower response rate). If in fact Black women are just as likely to be attacked or assaulted by White men as the reverse, 16%, you might only expect 2 of those 13 to be White, and so finding a sample 0 is not very surprising. The actual weighting scheme is clearly much more complicated, and I don’t know the unweighted counts, as they are not reported here (and I didn’t analyze the individual-level data).

I can’t believe we’re talking about this. The most important bottom line is that the BJS should not report extrapolations to the whole population from samples this small. These population numbers should not be on this table. At best these numbers are estimated with very large standard errors. (Using a standard confident interval calculator, that 16% of White women, based on a sample of 69, yields a confidence interval of +/- 9%.) It’s irresponsible, and it’s inadvertently (I assume) feeding White supremacist propaganda.

Rape and sexual assault are very disturbingly common, although not as common as they were a few decades ago, by conventional measures. But it’s a big country, and I don’t doubt lots of Black men sexual assault or threaten White women, and that White men sexually assault or threaten Black women a lot, too – certainly more than never. If we knew the true numbers, they would be bad. But we don’t.

A couple more issues to consider. Most sexual assault happens within relationships, and Black women have interracial relationships at very low rates. In round numbers (based on marriages), 2% of White women are with Black men, and 5% of Black women are with White men, which – because of population sizes – means there are more than twice as many couples with Black-man/White-woman than the reverse. At very small sample sizes, this matters a lot. But we would expect there to be more Black-White rape than the reverse based on this pattern alone. Consider further that the NCVS is a householdsample, which means that if any Black women are sexually assaulted by White men in prison, it wouldn’t be included. Based on a 2011-2012 survey of prison and jail inmates, 3,500 women per year are the victim of staff sexual misconduct, and Black women inmates were about 50% more likely to report this than White women. So I’m guessing the true number of Black women sexually assaulted by White men is somewhat greater than zero, and that’s just in prisons and jails.

The BJS seems to have stopped releasing this form of the report, with Table 42, maybe because of this kind of problem, which would be great. In that case they just need to put out a statement clarifying and correcting the old reports – which they should still do, because they are out there. (The more recent reports are skimpier, and don’t get into this much detail [e.g., 2014] – and their custom table tool doesn’t allow you to specify the perceived race of the offender).

So, next time you’re arguing with David Duke, the simplest response to this is that the numbers he’s talking about are based on very small samples, and the asterisk means he shouldn’t use the number. The racists won’t take your advice, but it’s good for everyone else to know.

Philip N. Cohen is a professor of sociology at the University of Maryland, College Park. He writes the blog Family Inequality and is the author of The Family: Diversity, Inequality, and Social Change. You can follow him on Twitter or Facebook.

Flashback Friday.

Previously marketed to women, skin lightening, bleaching, and “fairness” creams are being newly marketed to men.  The introduction of a Facebook application has triggered a wave of commentary among American journalists and bloggers.  The application, launched by Vaseline and aimed at men in India, smoothes out blotches and lightens the overall skin color of your profile photo, allowing men to present a more “radiant” face to their friends.

The U.S. commentary involves a great deal of hand-wringing over Indian preference for light skin and the lengths to which even men will go to get a few shades lighter.  Indians, it is claimed, have a preference for light skin because skin color and caste are connected in the Indian imagination.  Dating and career success, they say further, are linked to skin color.  Perhaps, these sources admit, colorism in India is related to British colonialism and the importation of a color-based hierarchy; but that was then and, today, India embraces prejudice against dark-skinned people, thereby creating a market for these unsavory products.

The obsession with light skin, however, cannot be solely blamed on insecure individuals or a now internalized colorism imported from elsewhere a long time ago.  Instead, a preference for white skin is being cultivated, today, by corporations seeking profit.  Sociologist Evelyn Nakano Glenn documents the global business of skin lightening in her article, Yearning for Lightness.  She argues that interest in the products is rising, especially in places where “…the influence of Western capitalism and culture are most prominent.”  The success of these products, then, “cannot be seen as simply a legacy of colonialism.”  Instead, it is being actively produced by giant multinational companies today.

The Facebook application is one example of this phenomenon.  It does not simply reflect an interest in lighter skin; it very deliberately tells users that they need to “be prepared” to make a first impression and makes it very clear that skin blotches and overall darkness is undesirable and smooth, light-colored skin is ideal.  Marketing for skin lightening products not only suggests that light skin is more attractive, it also links light skin to career success, overall upward mobility, and Westernization.  Some advertising, for example, overtly links dark skin with saris and unemployment for women, while linking light skin with Western clothes and a career.

The desire for light skin, then, isn’t an “Indian problem” for which they should be entirely blamed. It is being encouraged by corporations who stand to profit from color-based anxieties that are overtly tied to the supposed superiority of Western culture.  These corporations, it stands to be noted, are not Indian.  They are largely Western: L’Oreal and Unilever are two of the biggest companies.  The supposedly Indian preference for light skin, then, is being stoked and manufactured by companies based in countries populated primarily by light-skinned people.  As Glenn explains, “Such advertisements can be seen as not simply responding to a preexisting need but actually creating a need by depicting having dark skin as a painful and depressing experience.”

Before pitying Indian seekers of light-skin, condemning the nation for colorism, or gently shaking our heads over the legacies of colonialism, we should consider how ongoing Western cultural dominance (that is, racism and colorism in the West today) and capitalist economic penetration (that is, profit through the cultivation of insecurities around the world) contributes to the global market in skin lightening products.

Originally posted in 2010; crossposted at BlogHer.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

On this anniversary of Hurricane Katrina, all of Louisiana is reeling from this month’s floods. A third of the state has been declared a disaster area. Here in New Orleans we were spared, but we are opening our hearts, pocketbooks, and homes to our neighbors. It is in this time of crisis that we remember the day that Katrina devastated the Gulf Coast and side-swiped New Orleans, breaching and breaking the levees.

Was Hurricane Katrina a “Natural” Disaster?

Racism and Neglect

Disaster and Discourse

Devastation and Rebuilding

Cultural appropriation generally refers to the adoption of traditional practices, objects, or images by a person or group that is not part of the originating culture. Cultural appropriation can become problematic when it is done without permission, serves to benefit the dominant group, and erases or further marginalizes the oppressed group. In this way, cultural appropriation can recreate larger structures of inequality.

On a recent stroll through a duty-free shop, I was introduced to one of these problematic examples in the form of a new Canadian product named “Totem Vodka,” packaged in a bottle resembling a totem pole. Totem Vodka is not a product of Indigenous entrepreneurship. Instead it is a form of problematic cultural appropriation. Here’s why:

First Nations Erasure

Totem poles are important symbolic creations of some First Nations families in Canada’s Pacific Northwest. They are symbols of family lineage that serve to document stories or histories of people, communities or clans. The Totem Vodka bottle and marketing images erases these families, while appropriating their symbols.


The bottle stopper is shaped like a Thunderbird, a supernatural bird who causes thunder and lightning according to First Nations mythology. The Thunderbird crest is traditionally carved on the totem poles of people from the Thunderbird clan of the Kwakwaka’wakw nations (on Vancouver Island). The origin of the Thunderbird (and totem poles) within Pacific Northwest First Nations communities is absent from the company’s description of the bottle’s design and construction. Instead, the bottle is superficially connected to a wide-array of global references; the bottle was “designed on the West Coast of Canada, moulded by French glassmakers and topped with an Italian-made custom stopper.”

Significantly, the individuals featured in pictures on the company’s Twitter account include few or no indigenous people.

First Nations Exploitation

The owner of Totem Distilleries is a wealthy white entrepreneur and proceeds from the vodka help support a wildlife rescue association without any First Nations connection.

Settler societies have, paradoxically, both outlawed the sacred work of totem pole carving by indigenous peoples and exploited it for their own profit. In this case, the totem pole is used as an aesthetic tool to distinguish the vodka as authentically “Canadian,” while reproducing an abstracted, exotified, and ultimately false vision of indigeneity. First Nations people in Canada have rarely been either credited or compensated for the use of their cultural symbol.

The example of Totem vodka fits within a larger pattern of racism and colonial exploitation of indigenous people. We can look to the historical effects of colonization in Canada to see how attempts to erase Indigenous culture, while simultaneously exploiting it for the benefit of colonizers, has led to systemic discrimination, exclusionary policies and neglect that continue into the present day. Using a totem pole as a vodka bottle symbolizes this larger, patterned systems of inequality.

Alexandra Rodney is a PhD candidate in the Department of Sociology at the University of Toronto. She teaches Cultural Sociology and researches in the areas of food, gender and health. You can read more of Alexandra’s work on her website or follow her on Twitter

A special thank-you to Josée Johnston and Samantha Maskwa for their feedback on this post. Samantha is of Cree, Ojibway and Celtic ancestry. Her family is from the Rice Lake area and the southern part of Turtle Island and she is Bear clan. In addition to her midwifery degree, she is also completing a minor in Sociology and an Aboriginal Knowledges and Experiences certificate at Ryerson University in Toronto.