On the heels of yesterday’s post, illustrating the gender binary in Halloween costumes, compare the “Toddler Girls” vs “Toddler Boys” Cookie Monster Halloween costumes at Party City:

“We’re not joking when we say gender expectations and sexualization start early,” writes the blogger for Radical Notions.

Lisa Wade, PhD is a professor at Occidental College. She is the author of American Hookup, a book about college sexual culture, and a textbook about gender. You can follow her on Twitter, Facebook, and Instagram.