Cassidy P., Kailey V., Adèle G., and Allie L. sent in a gift guide put together by the New York Times specifically for people “Of Color” (center bottom):


The guide lumps together all non-white groups, suggests that they are interested in race- and culture-specific products and implies that white people would NOT be interested in these things.  Some examples:


The guide illustrates something we’ve discussed several times on this blog: the fact that there “needs” to be a guide specifically for people of color reveals that all the other products and guides, ostensibly for “people,” are really for white people.  Things that are marketed to non-white people are, supposedly, inherently uninteresting or irrelevant to white people.

Ultimately, this reinforces the idea that people of color are always outsiders in a white world.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.