In an era when Halloween has become rather pornified, I was intrigued by this vintage ad which, while certainly encouraging women to play to the male gaze, suggested bewitching men instead of exposing as much flesh as possible:


Found at Vintage Ads.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.