In an era when Halloween has become rather pornified, I was intrigued by this vintage ad which, while certainly encouraging women to play to the male gaze, suggested bewitching men instead of exposing as much flesh as possible:


Found at Vintage Ads.

Lisa Wade, PhD is a professor at Occidental College. She is the author of American Hookup, a book about college sexual culture, and a textbook about gender. You can follow her on Twitter, Facebook, and Instagram.