This ad for the 2015 Kia Soul featuring hamster people is… charming.

It’s also a very good example of advertising that just up and shrugs and admits that its target is primarily men.  The scientists and engineers are all male and the audience is intended to identify with them.  The females are sexual objects that exist to attract and revel in male attention.  They literally buy them at the pet store, for goodness’ sake.

Hello Kia Soul! Like, women are 51% of the population and we make purchasing decisions. Maybe go with advertising that’s a tad more inclusive? You know, one or two female scientists would have been totally do-able. Your weird science could have included some hunks alongside the hotties. Maybe one of your guy engineers would have liked that, too. I’m just saying. Being more inclusive would have been easy. There’s no excuse for this.

But thanks for the hamsters.

[youtube]https://www.youtube.com/watch?v=56C4kSlGkJ8[/youtube]

Thanks to @MLerner_RBS for the link!

Forgive me, because this is probably better left to Cyborgology, but something amazing is happening here. In the video below, nesting swallows become trapped in a building when they add doors. The birds soon learn, though, that they can get the doors to automatically open by triggering the motion sensors. This is a story, obviously, of how smart birds are, but here’s what struck me: we often think about human technology as for humans. In this case, however, birds adapted the technology for their own very similar needs (to get in and out).

If the workers had installed an older human technology — plain old doors — the birds would have been out of luck because they don’t have thumbs and the strength to manipulate an environment built for humans. But motion activated doors make both thumbs and strength irrelevant, so now birds are our functional equals.

This is fascinating, yeah? Our technology has advanced to the point where we’re potentially undermining our own evolutionary advantages. I’m not putting a moral judgment on it. I think morality is firmly on the side of non-fitness based decisions (eh em, social Darwinism). If one wants to theorize the relationship between animals, technology, and what it means to be human, however, this looks like gold to me.

Okay Cyborgology, your turn.

Thanks to Reuben S. for the tip! Cross-posted at Pacific Standard.

Flashback Friday.

Benedict Anderson famously coined the phrase “imagined community” to describe the way that large groups of people without direct contact could nonetheless think of themselves as a meaningful group.  He originally discussed this in the context of nations.  In his book, he writes:

It is imagined because the members of even the smallest nation will never know most of their fellow-members, meet them, or even hear of them, yet in the minds of each lives the image of their communion… it is imagined as a community, because, regardless of the actual inequality and exploitation that may prevail in each, the nation is always conceived as a deep, horizontal comradeship. Ultimately it is this fraternity that makes it possible, over the past two centuries, for so many millions of people, not so much to kill, as willingly to die for such limited imaginings.

Whenever someone refers to “Americans,” he or she is conjuring up this idea of an imagined community.  Why do we feel that we have so much in common with other Americans?   We will only meet a very small percentage of Americans in our lifetimes.  We have things in common with some other Americans, but very little in common with still others.  And, in many important ways, we are probably more like certain segments of other societies (e.g., individuals in the middle class in the U.S., for example, are probably more like those in the middle class in the U.K. than they are like very poor or very rich Americans).

Others have used Benedict Anderson’s term to describe other kinds of imagined communities.  Apparently Skoal is hoping that “dippers” will find a sense of comraderie and devotion to each other (“loyalty”) and the product through the imagining of a Skoal community (“Brotherhood”):

Text:

OUR 75th ANNIVERSARY IS ALL ABOUT YOU.

75 years ago we created Skoal Smokeless Tobacco.  And on that day, dippers created something else: A Brotherhood.

Guys who share a love of quality dip.  Enjoyed the finest way possible.
It’s something we never could have anticipated.  And something we’re honored to be a part of.
That’s why, instead of making our 75th anniversary about us, we’re making it about you.

2009 is the Year of the Dipper.  And we’ve come up with some pretty big ways to celebrate it.  And we’re not just talking cake.
So keep an eye out.  And a pinch ready.
You’ve been giving us your business — and your loyalty — since 1934.
It’s time you got some thanks in return.

SKOAL
WELCOME TO THE BROTHERHOOD

Originally posted in 2009.

In the clip below, James Baldwin powerfully explains why he, as a black man, has no reason to assume that white people care about him and his people.

Responding to Dick Cavett, he says, “I don’t know what most white people in this country feel, but I can only conclude what they feel from the state of their institutions.”

He goes on to present a devastating list of ways in which American institutions are segregated and biased.  He concludes:

Now, this is the evidence. You want me to make an act of faith — risking myself, my wife, my woman, my sister, my children — on some idealization which you assure me exists in America, which I have never seen.

It was 1968, four years after the Civil Rights Act.  This year marks its 50th anniversary. How much have things changed?

Hat tip to Tim Wise. Cross-posted at Pacific Standard.

American divisions over the state of our country’s race relations were brought to the forefront in the aftermath of Mike Brown’s shooting by a Ferguson, MO police officer named Darren Wilson. Black Americans are more than twice as likely as whites or Hispanics to say that the killing was part of a broader pattern (source).  And blacks are twice as likely as whites to say that race played an important role in Wilson’s decision to shoot (source).

At The Atlantic, Robert Jones argues that these disparate opinions may be caused, in part, by the different life experiences of the typical white and black American. He shows data, from the American Values Survey, indicating that black people are much more likely than whites to report living in communities rife with problems, from a lack of jobs and inadequate school funding to crime and racial tension.

In the meantime, whites may be genuinely naive about what it’s like to be black in America because many of them don’t know any black people.  According to the survey, the average white American’s social network is only 1% black.  Three-quarters of white Americans haven’t had a meaningful conversation with a single non-white person in the last six months.

In contrast, the social network of the average black American is 65% black and, among Hispanic Americans, 46% Hispanic.

The average white person’s failure to engage meaningfully with people of color isn’t solely a matter of personal choice, though that is certainly part of it.  Nor is it simply a function of the country being majority white, non-Hispanic (but not for long).  White insularity is caused, too, by occupational and residential segregation which, in turn, is the result of both individual choices and institutionalized mechanisms that keep black people in poverty and prison.

If we want the people of America to embrace justice, we must make our institutions just.

Cross-posted at Pacific Standard.

Today is Labor Day in the U.S. Though many think of it mostly as a last long weekend for recreation and shopping before the symbolic end of summer, the federal holiday, officially established in 1894, celebrates the contributions of labor.

Here are some SocImages posts on a range of issues related to workers, from the history of the labor movement, to current workplace conditions, to the impacts of the changing economy on workers’ pay:

The Social Construction of Work

• The surprisingly racist reason we don’t tip flight attendants
• Luxury and the consumption of labor
• The unsung heroes of the crash landing in San Francisco (pictured)
• Why do firefighters take such risky jobs?
• McDonald’s delusional blame-the-victim budget
• Devaluing hospitality workers
• Domestic  behavior as both gendered and raced: Who does what for airlines?
• Child labor and the social construction of childhood
• Child labor, 1908-1912
• Women are 49% of the workforce, but we still think work is for men

Work in Popular Culture

• Children’s books and segregation in the workplace
• Alienation and orange juice: The invisibility of labor
• Hurricane Sandy and high fashion: Portraying a class hierarchy
• Whimsical branding obscures Apple’s troubled supply chain
• The “working family” discourse and the invisibility of individuals
• The DJ in American culture: Resonant but misunderstood
• Whiteness and tokenism on the runway
• The solution to patriarchy? Pantene says shine!
• Forbes’ photostock faux paus (what do women workers look like?)

Unemployment, Underemployment, and the “Class War”

• The “Precariat”: The new working class
• When classes collide: Workers and guests at high end hotels
• Who benefits from government programs?
• $22.62/hr: The minimum wage if it had risen like the incomes of the 1%
• Why can’t conservatives see the benefits of affordable child care?
• Food stamps, public policy, and the working poor
• The striking rise in “missing workers”
• Can the minimum wage cover average housing costs?
• Discrimination against the long-term unemployed
• Jon Stewart on class warfare
• Mike Rowe defends blue-collar manual labor

Unions and Unionization

• What have unions ever done for us?
• Footage of strikes and protests
• “Is your washroom breeding Bolsheviks?”
• A way for feminism to overcome its “class problem”
• Target’s anti-union video for new employees
• Unemployment and support for unions
• César Chávez and the fight for farmworkers’ rights
• Hiring non-union workers to staff picket lines
• “A woman’s place is in her union!”

Economic Change, Globalization, and the Great Recession

• U.S jobs are back, but they’re no match for population growth
• The U.S. is replacing good jobs with bad ones
• Whose economic recovery is it?
• Prison labor and taxpayer dollars
• The austerity agenda and public employment
• Comparing black and white job loss in the recession
• The exploitation of worker productivity
• What kinds of jobs are we gaining in the slow recovery?
• Historical look at changes in types of work
• Two American families trapped in a changing economy
• Race and the economic downturn

Work and race, ethnicity, religion, and immigration

• Distrust for Black entrepreneurs
• Race in the NFL draft
• Are Mexicans the most successful immigrant group?
• Race, criminal background, and employment
• The curious evolution of the sign spinnner
• Linguistic occupational segregation
• International politics and the first African American flight attendants
• Anti-Muslim bias on the French job market
• Race/ethnicity and the pay gap
• Race, ethnicity, and McDonald’s marketing strategy

Gender and Work

• Majority of “stay-at-home dads” aren’t there to care for family
• Most women would rather divorce than be a housewife
• Before the stewardess, the “steward”: When flight attendants were men
• Star Trek is scaring the ladies: Why women don’t major in computer science
• What do little girls really learn from “Career Barbies”?
• “Dude, you need to get into nursing”: How organizations recruit men into nursing
• Stay-at-home mothers on the rise among low-income families
• Gender at The New York Times
• Mother, sex object, worker: The transformation of the female flight attendant
• Female movie stars peak at 34, but men see success till the end
• What kind of work does Women’s History month value?
• Men’s and women’s work: It’s the 1950s at Brinks Home Security
• Women’s refusal to be deferent and the words that describe them
• Why “breadwinner moms” don’t portend a coming matriarchy
• Single mother, meet jobless man
• Gender, work, and family time
• First-time mothers and access to paid work leave
• The role of employer selection in gendered job segregation

The U.S. in International Perspective

• Overwork and its costs
• The U.S. is las in paid vacation and holidays
• International comparison of workplace leave policies
• Vacation in international perspective

Academia

• What do professors do all day?
• Gender and the dual career academic couple
• How many PhDs are professors?
• Professors join the “precariat”

Just for Fun

• How professors spend their time
• Precious academic moments

Who is the highest paid employee of your state?

• Secrets of the Internet Adult Film Database
• Two-thirds of college students think they’re going to change the world

Bonus!

• Advice for new college grads from two sociologists

SocImages news:

• We rarely snark on SocImages but, when we do, we get quoted at New York Magazine.
• Our list of professors’ pet peeves really resonated, attracting 9,400+ likes and nearly 500 shares on Facebook.  Sociologist D’Lane Compton offered a thoughtful response, asking whether this type of list is more social bonding than useful pedagogy.

New Pinterest board!

Someone put panties on peaches and then we had to start a new Pinterest board called Sexy What!?  It’s a collection of totally random stuff being made weirdly and unnecessarily sexual by marketers. My favorites are the ads for organ donation, hearing aids, CPR, and sea monkeys.  Enjoy!

You like!  Here are our most appreciated posts this month:

• In employers’ eyes, for-profit colleges are equivalent to high school (3,600+ likes)
• “Black and white twins” and the social construction of race (1,600+ likes)
• Statistically significant others (1,200+ likes)
• Academic writing MadLib (1,200+ likes)
• #iftheygunnedmedown attacks portrayals of black men killed by police (1,100+ likes)
• The best thesis defense is a good offense (800+ likes)
• Julie Chen explains why she underwent “Westernizing” surgery (700+ likes)
• Wealth or good parenting? Framing the privileges of the rich (600+ likes)

Thanks everybody!

Editor’s pick:

• That’s fishy: From scent to suspicion and back

Top post on Tumblr this month:

• Now THIS is a bold lingerie ad! (87,000+ likes and shares)

Don’t forget our course guides!

Classes are starting and if you’re teaching you might find our Course Guides useful.  These collect strong SocImages posts organized in a way that follows standard syllabi for frequently-taught sociology courses.  Please use and share freely!

• Introduction to Sociology
• Sociology of Gender
• Family and Society
• Asian Americans and Pacific Islanders
• Sociology of Sport
• Sociology of Work
• Sexuality and Society
• Sociological Research Methods
• Women and History

We’d love more! If you are a sociology professor or graduate student who would like to make one.  Please get in touch!

Social Media ‘n’ Stuff:

Finally, this is your monthly reminder that SocImages is on Twitter, Facebook, Tumblr, Google+, and Pinterest.  I’m on Facebook and most of the team is on Twitter: @lisawade, @gwensharpnv, @familyunequal, and @jaylivingston.

When Hurricane Katrina broke the levees of New Orleans and flooded 85% of the city, 100,000 people were left homeless. Disproportionately, these were the poor and black residents of New Orleans. This same population faced more hurdles to returning than their wealthier and whiter counterparts thanks to the effects of poverty, but also choices made by policymakers and politicians — some would say made deliberately — that reduced the black population of the city.

With them went many of the practitioners of voodoo, a faith with its origins in the merging of West African belief systems and Catholicism.  At Newsweek, Stacey Anderson writes that locals claim that the voodoo community was 2,500 to 3,000 people strong before Katrina, but after that number was reduced to around 300.

The result has been a bridging of different voodoo traditions and communities. Prior to the storm, celebrations and ceremonies were race segregated and those who adhered to Haitian- and New Orleans-style voodoo kept their distance.  After the storm, with their numbers decimated, they could no longer sustain the in-groups and out-groups they once had.  Voodoo practitioners forged bonds across prior divides.

Cross-posted at Pacific Standard.