Cross-posted at Cyborgology.

Fake news among the alt-right has been central in post-election public discourse, like with Donald Trump’s dubiously sourced tweet about the “millions of illegal voters” supposedly driving Clinton’s substantial lead in the popular vote. Less attention, however, has been paid to the way “real” news is, to use the sociologist Nathan Jurgenson’s term, based in “factiness,” described as “the feel and aesthetic of ‘facts,’ often at the expense of missing the truth.”  Mainstream news gets cast as objective in part because journalists, stack of papers and obligatory pen studiously in hand, point to statistics that back up their reports. Such reliance on “data” can mask the way that humans are involved in turning things into numbers and numbers into stories. So here I present a cautionary tale.

It is a common truism that white male voters without college degrees disproportionately supported Trump in the 2016 election. Indeed, the notion that men with high school as their highest level of education were more likely to vote for Trump is an empirically supported fact. This data point spread widely throughout the campaign season, and bore out in the post-election analyses. But also in the post-election analyses — over which researchers poured in response to the statistically surprising result — another data point emerged that could have, but didn’t, change the narrative around this demographic voting bloc.

The data point that emerged was that white American men without college degrees have remained economically depressed since the 2008 recession and subsequent recovery. Although the U.S. economy has been steadily improving, the economic reality for this particular segment of the population has not. This is what Michael Moore talked about experientially (but not statistically), claiming that he knows the people who live in the rust belt, and they are struggling. He was right, the data show that they are struggling. Highlighting the economic reality for people without college degrees in the U.S. tells a very different story than highlighting the fact that they don’t have college degrees. The former renders an image of a voting contingent who, in the face of personal economic hardship that contrasts with national economic gain, are frustrated and eager to try something — anything — new. The latter renders an image of ignorance.

Data about education levels of voters is transformed by its coupling with economic trajectories. What’s been strange, is that although this coupling was discovered, it never really penetrated the larger “what happened” narrative. This is particularly strange given the meticulous and sometimes frantic search for explanation and the media’s public introspective quests to understand how so many got it all so wrong.

The transformative effect of the economic data point and its failure to effectively transform the story underlines two related things: data are not self-evident and narrative currents are hard to change.

The data weren’t wrong — people without college degrees were more likely to vote for Trump — but they were incomplete and in their partialness, quite misleading. That’s not a data problem, it’s a people problem. Data are not silent, but they are inarticulate. Data make noise, but people have to weave that noise into a story. The weaving process begins with survey construction, and culminates in analyses and reports. Far from an objective process, turning data into narrative entails nuanced decisions about the relevance of, and relationship between, quantifiable items captured through human-created measures. The data story is thus always value-laden and teeming with explicit and implicit assumptions.

Framing a contingent of Trump supporters through the exclusive metric of education without examining the interaction, mediating, and moderating effects of economic gains, was an intellectual decision bore out through statistical analyses. That is, pollsters, strategists, and commentators treated “lack of education” as the variable with key explanatory power. Other characteristics or experiences of those with low levels of education could/should/would be irrelevant.

Such dismissal created a major problem with regard to Democratic strategy. To situate a voting bloc as “uneducated” is to dismiss that voting bloc. How does one campaign to those voting in ignorance? In contrast, to situate a voting bloc as connected through an economic plight not only validates their position, but also gives a clear policy platform on which to speak.

But okay, after the election, analysts briefly shed light on the way that economics and education operated together to predict candidate preference. Why has this gotten so little attention? Why is education — rather than economics or the economic-education combination — still the predominant story?

The predominance of education remains because narrative currents are strong. Even when tied to newly emergent data, established stories are resistant to change. Narratives are embedded with social frameworks, and changing the story entails changing the view of reality. A key tenet of sociology is that people tend towards stability. Once they understand and engage the world in a particular way, they do social and psychological gymnastics to continue understanding and engaging the world in that way. To reframe (some) Trump voters as part of an economic interest group that has been recently underserved, is an upheaval of previous logics. Moreover, disrupting existing logics in this way forces those who practice those logics to, perhaps, reframe themselves, and do so in a way that is not entirely flattering or identity affirming. To switch from a frame of ignorance to a frame of economics is to acknowledge not only that the first frame was distorted, but also, to acknowledge that getting it wrong necessarily entailed ignoring the economic inequality that progressives take pride in caring so much about. Switching from ignorance to economics entails both a change in logic and also, a threat to sense of self.

Data are rich material from which stories are formed, and they are not objective. Tracing data is a process of deconstructing the stories that make up our truths — how those stories take shape, evolve, and solidify into fact. The “truth” about Trump voters is of course complex and highly variable. The perpetually missed nuances tell as much of a story as those on which predominant narratives hang.

Jenny L. Davis, PhD, is in the department of sociology at James Madison University. She studies social psychology, experimental research methods, and new and social media. She is also a contributing author and editor at Cyborgology.  You can follow her at @Jenny_L_Davis.

Last month one media behemoth, AT&T, stated it would purchase another, Time Warner, for $85.4 million. AT&T provides a telecommunications service, while Time Warner provides content. The merger represents just one more step in decades of media consolidation, the placing of control over media and media provision into fewer and fewer hands. This graphic, from the Wall Street Journal, illustrates the history of mergers for the latest companies to propose a merger:

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The purchase raises several issues regarding consumer protections – particularly over privacy, competition, price hikes, and monopoly power in certain markets – and one of these is related to race.

A third of the American population identifies as Latino, African American, Asian American, and Native American, yet members of these groups own only 5% of television stations and 7% of radio stations. Large-scale mergers like the proposed one between AT&T and Time Warner exacerbate this exclusion. Minority-owned media companies tend to be smaller and mergers make it even harder to compete with larger and larger media conglomerates. As a result, minority-owned companies close or are sold and the barriers to entry get raised as well. The research is clear: media consolidation is bad for media diversity.

After the #OscarsSoWhite controversy, the Academy of Motion Picture Arts and Sciences committed to increasing diversity on screen and technology companies have vowed to increase their workforce diversity, but such commitments have done relatively little to improve representation. Such “gentlemen’s agreements” are largely voluntary and are mostly false promises for communities of color.

Advocacy groups and federal authorities should not rely on Memorandum of Understandings to advance inclusion goals. When the AT&T/Time Warner deal gets to the Federal Communications Commission, scrutiny in the name of “public interest” should include the issue of minorities’ inclusion in both the media and technology industries. As a diverse nation struggling with ongoing racial injustices, leaving underrepresented communities out of media merger debates is a disservice not only to those communities, but to us all.

Jason A. Smith is a PhD candidate in the Public Sociology program at George Mason University. His research focuses on race and the media. He recently co-edited the book Race and Contention in Twenty-first Century U.S. Media (Routledge, 2016). He tweets occasionally.

In 1985, Zeneca Pharmaceuticals (now AstraZeneca) declared October “National Breast Cancer Awareness Month.” Their original campaign promoted mammography screenings and self-breast exams, as well as aided fundraising efforts for breast cancer related research.  The month continues with the same goals, and is still supported by AstraZeneca, in addition to many other organizations, most notably the American Cancer Society.

The now ubiquitous pink ribbons were pinned onto the cause, when the Susan G. Komen Breast Cancer Foundation distributed them at a New York City fundraising event in 1991. The following year, 1.5 million Estée Lauder  cosmetic customers received the promotional reminder, along with an informational card about breast self-exams. Although now a well-known symbol, the ribbons elide a less well-known history of Breast Cancer Awareness co-opting grassroots’ organizing and activism targeting women’s health and breast cancer prevention.

The “awareness” campaign also opened the floodgates for other companies to capitalize on the disease. For example, Avon, New Balance, and Yoplait have sold jewelry, athletic shoes, and yogurt, respectively, using the pink ribbon as a logo, while KitchenAid still markets a product line called “Cook for the Cure” that includes pink stand mixers, food processors, and cooking accessories, items which the company first started selling in 2001.  Not to be left out, Smith and Wesson, Taurus, Federal, and Bersa, among other companies, have sold firearms with pink grips and/or finishing, pink gun-cases, and even pink ammo with the pink ribbon symbol emblazoned on the packaging. Because breast cancer can be promoted in corporate-friendly ways and lacks the stigma associated with other diseases, like HIV/AIDS, these companies and others, have been willing to endorse Breast Cancer Awareness Month and, in some cases, donate proceeds from their merchandise to support research affiliated with the disease.

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Yet companies’ willingness to profit from the cause has also served to commodify breast cancer, and to support what sociologist Gayle Sulik calls “pink ribbon culture.” As Sulik notes, marking breast cancer with the color pink not only feminizes the disease, but also reinforces gendered expectations about how women are “supposed” to react to and cope with the illness, claims also corroborated by my own research on breast cancer support groups.

Based on participant observation of four support groups and in-depth interviews with participants, I have documented how breast cancer patients are expected to present a feminine self, and to also be positive and upbeat, despite the pain and suffering they endure as a result of being ill. The women in the study, for example, spent considerable time and attention on their physical appearance, working to present a traditionally feminine self, even while recovering from surgical procedures and debilitating therapies, such as chemotherapy and radiation. Similarly, members of the groups frequently joked about their bodies, especially in sexualized ways, making light of the physical disfigurement resulting from their disease. Like the compensatory femininity in which they engaged, laughing about their plight seemed to assuage some of the emotional pain that they experienced.  However, the coping strategies reinforced traditional standards of beauty and also prevented members of the groups from expressing anger or bitterness, feelings that would have been justifiable, but seen as (largely) culturally inappropriate because they were women.

Even when they recovered physically from the disease, the women were not immune to the effects of the “pink ribbon culture,” as other work from the study demonstrates. Many group participants, for instance, reported that friends and family were often less than sympathetic when they expressed uncertainty about the future and/or discontent about what they had been through.  As “survivors,” they were expected to be strong, positive, and upbeat, not fearful or anxious, or too willing to complain about the aftermath of their disease. The women thus learned to cover their uncomfortable emotions with a veneer of strength and courage. This too helps to illustrate how the “pink ribbon culture,” which celebrates survivors and survivorhood, limits the range of emotions that women who have had breast cancer are able to express. It also demonstrates how the myopic focus on survivors detracts attention from the over 40,000 women who die from breast cancer each year in the United States, as well as from the environmental causes of the disease.

Such findings should give pause. If October is truly a time to bring awareness to breast cancer and the women affected by it, we need to acknowledge the pain and suffering associated with the disease and resist the “pink ribbon culture” that contributes to it.

Jacqueline Clark, PhD is an Associate Professor of Sociology and Chair of the Sociology and Anthropology Department at Ripon College. Her research focuses on inequalities, the sociology of health and illness, and the sociology of jobs, work, and organizations.

Flashback Friday.

Does the modeling industry fetishize whiteness?

It turns out that the answer is: it does and it doesn’t.  Ashley Mears, a model turned sociologist, found that high fashion models are overwhelmingly white, but that commercial modeling — the kind you see in catalogs for stores like Target, TJ Maxx, and JC Penney — is much more racially inclusive.  Similarly, extreme thinness is more pronounced among high fashion models, whereas commercial models tend to have a few more inches around their waists.

Mears says that the difference has to do with the contrasting purposes of the different modeling worlds.  High fashion is supposed to be, by definition, unattainable.  The women used in high fashion, then, should be the most idealized, with bodies that are among the most difficult to attain and beauty that is the most rareified.  In this context, whiteness is a marker of elite status because white femininity, thanks to white supremacy in U.S. culture, is the most purely feminine femininity of all.

In contrast, the commercial market is actually designed to sell clothes to everyday people.  In this case, they want consumers to identify with their models.  Their models aren’t supposed to signify social distance, they’re supposed to be just like us.  Using more diverse models and models who are less waif-like helps accomplish those goals.

Screen shot from the JC Penney catalog, thanks to reader Chelsea S.:

Originally posted in 2010.

Lisa Wade, PhD is a professor at Occidental College. She is the author of American Hookup, a book about college sexual culture, and a textbook about gender. You can follow her on Twitter, Facebook, and Instagram.

Controversy erupted in 2014 when video of National Football League (NFL) player Ray Rice violently punched his fiancé (now wife) and dragged her unconscious body from an elevator. Most recently, Deadspin released graphic images of the injuries NFL player Greg Hardy inflicted on his ex-girlfriend. In both instances, NFL officials insisted that if they had seen the visual evidence of the crime, they would have implemented harsher consequences from the onset.

Why are violent images so much more compelling than other evidence of men’s violence against women? A partial answer is found by looking at whose story is privileged and whose is discounted. The power of celebrity and masculinity reinforces a collective desire to disbelieve the very real violence women experience at the hands of men. Thirteen Black women collectively shared their story of being raped and sexually assaulted by a White police officer, Daniel Holtzclaw, in Oklahoma. Without the combined bravery of the victims, it is unlikely any one woman would have been able to get justice. A similar unfolding happened with Bill Cosby. The first victims to speak out against Cosby were dismissed and treated with suspicion. The same biases that interfere with effectively responding to rape and sexual assault hold true for domestic violence interventions.

Another part of the puzzle language. Anti-sexist male activist Jackson Katz points out that labeling alleged victims “accusers” shifts public support to alleged perpetrators. The media’s common use of a passive voice when reporting on domestic violence (e.g., “violence against women”) inaccurately emphasizes a shared responsibility of the perpetrator and victim for the abuser’s violence and generally leaves readers with an inaccurate perception that domestic violence isn’t a gendered social problem. Visual evidence of women’s injuries at the hands of men is a powerful antidote to this misrepresentation.

In my own research, published in Sociological Spectrum, I found that the race of perpetrators also matters to who is seen as accountable for their violence. I analyzed 330 news articles about 66 male celebrities in the headlines for committing domestic violence. Articles about Black celebrities included criminal imagery – mentioning the perpetrator was arrested, listing the charges, citing law enforcement and so on – 3 times more often than articles about White celebrities. White celebrities’ violence was excused and justified 2½ times more often than Black celebrities’, and more often described as mutual escalation or explained away due to mitigating circumstances, such as inebriation.

Data from an analysis of 330 articles about 66 Black and White celebrities who made headlines for perpetrating domestic violence (2009-2012):

Caption: Data from an analysis of 330 articles about 66 Black and White celebrities who made headlines for perpetrating domestic violence (2009 – 2012).

Accordingly, visual imagery of Ray and Hardy’s violence upholds common stereotypes of Black men as violent criminals. Similarly, White celebrity abusers, such as Charlie Sheen, remain unmarked as a source of a social problem. It’s telling that the public outcry to take domestic violence seriously has been centered around the NFL, a sport in which two-thirds of the players are African American. The spotlight on Black male professional athletes’ violence against women draws on racist imagery of Black men as criminals. Notably, although domestic violence arrests account for nearly half of NFL players’ arrests for violent crimes, players have lower arrest rates for domestic violence compared to national averages for men in a similar age range.

If the NFL is going to take meaningful action to reducing men’s violence against women, not just protect its own image, the league will have to do more than take action only in instances in which visual evidence of a crime is available. Moreover, race can’t be separated from gender in their efforts.

Joanna R. Pepin a PhD candidate in the Department of Sociology at the University of Maryland. Her work explores the relationship between historical change in families and the gender revolution.

Modern journalism is reliant on the idea of objectivity. Even when truth is elusive, if journalists write a balanced story, they can be said to have done a good job.

But what if a story doesn’t have two sides? Sometimes journalists continue to write as if they do, as they did in regards to human caused climate change for a decade. Other times they do so wholly disingenuously, counterposing authoritative voices against ones they know carry no weight with their audience, as they did and still do with coverage of female genital cutting. At still other times, they abandon objectivity altogether, counting on a national consensus so strong that no one could possibly accuse them of being biased, as many did after 9/11.

I think this is the source of some of the discomfort with the media coverage of this election.

What does a journalist do when the editorial board of the Washington Post calls one candidate a “unique threat to American democracy”; the New York Timescalls him a “poisonous messenger” appealing to “people’s worst instincts”; the Houston Chronicle’s calls him “dangerous to the nation and the world,” a man that should “make every American shudder”; and the far-right National Review’s calls him a “menace”? What does a journalist do when conservative newspapers like the Dallas Morning News call him “horrify[ing]” and endorse a Democrat for president for the first time in almost 100 years? Is this still the right time to be objective? Is this a 9/11 moment?

I suspect that journalists themselves do not know what to do, and so we are seeing all of the strategies playing out. Some are trying hard to hew to the traditional version of balance, but covering asymmetrical candidates symmetrically makes for some odd outcomes, hence accusations of false equivalence and misinforming the public. Some are counting on a consensus, at least on some issues, assuming that things like constitutional rights and anti-bigotry are widespread enough values that they can criticize Trump on these issues without seeming partisan, but it doesn’t always work. Still others are aiming down the middle, offering an imbalanced balance, as when journalists reference the support of David Duke and other white supremacists as their own kind of dog-whistle politics.

Meanwhile, readers each have our own ideas about whether this election deserves “balanced” coverage and what that might look like. And so do, of course, the thousands of pundits, none of whom are accountable to journalistic norms, and the millions of us on social media, sharing our own points of view.

It’s no wonder the election is giving us vertigo. It is itself out of balance, making it impossible for the country to agree on what objectivity looks like. Even the journalists, who are better at it than anyone, are failing. The election has revealed what is always true: that objectivity is a precarious performance, more an art than a science, and one that gains validity only in relation to the socially constructed realities in which we live.

It’s just that our socially constructed reality is suddenly in shambles. Post-truth politics doesn’t give us a leg to stand on, none of us can get a foothold anymore. Internet-era economic realities have replaced the news anchor with free-floating infotainment. Political polarization has ripped the country apart and the edifices we’ve clung to for stability—like the Republican Party—are suddenly themselves on shaky ground. The rise of Trump has made all of this dizzyingly clear.

We’re hanging on for dear life. I fear that journalists can do little to help us now.

Lisa Wade, PhD is a professor at Occidental College. She is the author of American Hookup, a book about college sexual culture, and a textbook about gender. You can follow her on Twitter, Facebook, and Instagram.

How are media sources from opposing sides of the political spectrum covering the election? Most of us have no idea. We live in a media “bubble,” one in which we usually only consume “friendly” material: news and opinion from outlets and commentators who share our lean.

At Facebook, employees followed a sample of 10.1 million users who publicly identified their political leanings. They then looked at the forces that created the bubble: (1) “ideological homophily,” the degree to which friends shared the same leanings; (2) Facebook’s algorithm, feeding you things it thinks you want to see; (3) and click-through behavior, which links were ignored and which attracted interaction.

They concluded that “individuals’ choices played a stronger role in limiting exposure” to politically diverse content than did their algorithm. (You can get the data yourself here.)

At the Wall Street Journal, you can take a look at these different media bubbles side-by-side. They frame the data as what you might see in your Facebook feed if most of your friends identify as “very liberal” or “very conservative.” More broadly, what the data represents is the use of Facebook data as an insight into the bigger media bubbles we all live in both on- and off-line.

Here’s the first four results for posts about “Barack Obama”:

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On the left you have a critical article about Obama’s light treatment of private prison corporations, but also a headline calling Donald Trump a “douchebag.” On the right you have a link to a video “banned by Obama himself” which purports to out him as an Islamist and a communist and a headline that says that Obama “gave into Sharia law.”

Liberal-leaning and conservative-leaning headlines and updates related to Donald Trump and Hillary Clinton read like this:

Liberal: “Clinton surges past 270 electoral votes…”

Conservative: “After Leading by 18 Points — Hillary’s Lead Over Trump Shrinks to Margin-of-Error”

Liberal: “Reagan’s Son Says His Dad Would be ‘Humiliated’ by Trump”

Conservative: “FBI Caves: Will Hand Over Notes from Clinton Interview”

Liberal: “Fox News is the Origin Story of Trump’s Bigotry”

Conservative:”Hillary Mobilizes Illegal Army”

Liberal: “Brian Stelter Blasts Sean Hannity for Spreading Conspiracy Theories Regarding Clinton’s Health”

Conservative: “Trump Releases Bombshell Report Linking Obama and Hillary to Rise of ISIS”

You get the picture.

It’s interesting that the narrative of America being a united country is so widely promulgated by both liberal and conservative sides alike. If the politicians really want us to come together (and I doubt they do), the media isn’t helping. Granted, these are the extremes, but the sources on the side I oppose look like delusional conspiracy hubs to me, whereas I recognize many of the outlets on the side to which I lean. To me, those are “good” news sources, ones I count on. Presumably someone on the other side would feel the same about theirs and be equally horrified about mine.

The stories these different sources tell are not compatible. The “very liberal” and “very conservative” side are two wholly different worlds. It’s no wonder each side has such a difficult time understanding the other. I fear what it means about the future of our democracy.

Lisa Wade, PhD is a professor at Occidental College. She is the author of American Hookup, a book about college sexual culture, and a textbook about gender. You can follow her on Twitter, Facebook, and Instagram.

Flashback Friday.

I was waiting for my connecting flight at Chicago O’Hare, and spotted this advertisement on the opposite side of our gate. It reads:

“Chicago is the Potawatomi word for onion field. Apparently, the Potawatomis didn’t have a word for global business center.”

This is an example of the use of Indigenous language and imagery that many people wouldn’t think twice about, or find any inherent issues with. But let’s look at this a little deeper:

  • The use of past tense. It’s not “The Potawatomis don’t have a word for…” it’s “The Potawatomis didn’t…” Implying that the Potawatomi no longer exist or are using their language.
  • The implication that “Indians” and “Global Business Center” aren’t in congruence. Which is assuming that Natives are static, unchanging, and unable to be modern and contemporary. “Potawatomi” and “Onion Field” are fine together, because American society associates Indians with the natural world, plants, animals, etc. But there is definitely not an association between “Potawatomi” and “Global Business”.

But, in reality, of course Potawotomis still exist today, are still speaking their language, and do have a word for Global Business Center (or multiple words…).

Language is constantly evolving, adapting to new technology (remember when google wasn’t a verb?) and community changes.  I remember reading a long time ago in one of my Native studies classes about the Navajo Nation convening a committee to discuss how one would say things like “computer” or “ipod” in Navajo language, in an effort to preserve language and culture and promote the use of Navajo language among the younger generation.

In fact, here’s an awesome video of a guy describing his ipod in Navajo, complete with concepts like “downloading” (there are subtitles/translations):

Native peoples have been trading and communicating “globally” for centuries, long before the arrival of Europeans. To imply that they wouldn’t have the ability to describe a “Global Business Center” reeks of a colonialist perspective (we must “civilize” the savage! show him the ways of capitalism and personal property, for they know not of society!).

Thanks, Chicago, for giving me one more reason to strongly dislike your airport.

Originally posted in 2010.

Adrienne Keene, EdD is a graduate of the Harvard Graduate School of Education and is now a postdoctoral fellow in Native American studies at Brown University. She blogs at Native Appropriations, where this post originally appeared. You can follow her on Twitter.