gender: work

Our Pointlessly Gendered Products Pinterest board is funny, no doubt. When people make male and female versions of things like eggs, dog shampoo, and pickles, you can’t help but laugh. But, of course, not it’s not just funny. Here are five reasons why.

1. Pointlessly gendered products affirm the gender binary.

Generally speaking, men and women today live extraordinarily similar lives. We grow up together, go to the same schools, and have the same jobs. Outside of dating — for some of us — and making babies, gender really isn’t that important in our real, actual, daily lives.

These products are a backlash against this idea, reminding us constantly that gender is important, that it really, really matters if you’re male and female when, in fact, that’s rarely the case.

But if there were no gender difference, there couldn’t be gender inequality; one group can’t be widely believed to be superior to the other unless there’s an Other. Hence, #1 is important for #3.

Affirming the gender binary also makes everyone who doesn’t fit into it invisible or problematic. This is, essentially, all of us. Obviously it’s a big problem for people who don’t identify as male or female or for those whose bodies don’t conform to their identity, but it’s a problem for the rest of us, too. Almost every single one of us takes significant steps every day to try to fit into this binary: what we eat, whether and how we exercise, what we wear, what we put on our faces, how we move and talk. All these things are gendered and when we do them in gendered ways we are forcing ourselves to conform to the binary.

2. Pointlessly gendered products reinforce stereotypes.

Pointlessly gendering products isn’t just about splitting us into two groups, it’s also about telling us what it means to be in one of those boxes. Each of these products is an opportunity to remind us.

3. Pointlessly gendered products tell us explicitly that women should be subordinate to or dependent on men.

All too often, gender stereotypes are not just about difference, they’re about inequality. The products below don’t just affirm a gender binary and fill it with nonsense, they tell us in no uncertain terms that women and men are expected to play unequal roles in our society.

Girls are nurses, men are doctors:

Girls are princesses, men are kings:

4. Pointlessly gendered products cost women money.

Sometimes the masculine and feminine version of a product are not priced the same. When that happens, the one for women is usually the more expensive one. If women aren’t paying attention — or if it matters to them to have the “right” product — they end up shelling out more money.  Studies by the state of California, the University of Central Florida, and Consumer Reports all find that women pay more. In California, women spent the equivalent of $2,044 more a year (the study was done in 1996, so I used an inflation calculator).

This isn’t just something to get mad about. This is real money. It’s feeding your kids, tuition at a community college, or a really nice vacation. When women are charged more it harms our ability to support ourselves or lowers our quality of life.

5. Pointlessly gendered products are stupid. There are better ways to deliver what people really need.

One of the most common excuses for such products is that men and women are different, but most of the time they’re using gender as a measure of some other variable. In practice, it would be smarter and more efficient to just use the variable itself.

For example, many pointlessly gendered products advertise that the one for women is smaller and, thus, a better fit for women. The packaging on these ear buds, sent in by LaRonda M., makes this argument.

Maybe some women would appreciate smaller earbuds, but it would still be much more straightforward to make ear buds in different sizes and let the user decide which one they wanted to use.

Products like these make smaller men and larger women invisible. They also potentially make them feel bad or constrain their choices. When the imperative for women is to be small and dainty, how do women who don’t use smaller earbuds feel?  Or, maybe the small guy who wants to learn how to play guitar never will because men’s guitars don’t fit him and he won’t be caught dead playing this:

In sum, pointlessly gendered products aren’t just a gag. They’re a ubiquitous and aggressive ideological force, shaping how we think, what we do, and how much money we have. Let’s keep laughing, but let’s not forget that it’s serious business, too.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

While I am fairly certain A Year Without a Santa Claus will not be receiving an Oscar this year, I do believe it will be a future cult Christmas classic particularly for your radical feminist friends. In fact, I expect this movie to have most people redder than a Starbucks Satan Sipper for its cautionary tale of the indispensability of women’s emotional labor and uncelebrated ingenuity.

The story begins in the North Pole with Santa getting a man cold and feeling underappreciated.  So much so that he decides to just call off Christmas altogether. Ms. Claus to the rescue. As the true socio-emotional leader of all things Christmas, Ms. Claus sets forth a plan to get Santa out of bed. Recognizing that masculinity is so fragile, she sends two elves and Vixen to find evidence that Christmas won’t be Christmas without Santa.

The trick is to inspire the Christmas spirit by making it snow in Southtown, a town where, like my home region of Central Texas (I am in shorts and a tank as I type), it never snows. Southtown is controlled by Snow Miser, brother of Heat Miser. The brothers have divided up the country and fight over of where it can be warm and mild or cold and snowy.  They illustrate to the audience the pettiness of male-typical competitiveness.

This time the emotion work is done by their mother, Mother Nature, who steps in to get her sons to stop the feud for just one day. It begins to snow in Southtown and, inspired, the children break their piggy banks to send gifts and cards to Santa saying “Let’s give Santa a Merry Christmas.” The movie takes an artistic twist to a wonderful cover of Elvis’ “Blue Christmas” by a child and spends a great bit of time on one mindful little girl and the construction of her Christmas card for Santa. Likely, the focus on the emotional intelligence of even girl children is meant to invoke women’s emotional  superiority as derived from an identification with the mother-nurturer.

It works. Christmas is on! He is missed and loved.

While there is no surprise how much women contribute to our holiday traditions and men’s careers, I thought the story took a gutsy twist in showing that Santa is merely a figurehead. In fact, my favorite scene is the one in which Ms. Claus dresses up in Santa’s suit and proclaims, “I could. I couldn’t, but I could!” Here she knows she could be Santa on this day, but realizes the importance of men feeling needed. She decides, instead, to be the wind beneath his sleigh. The end result is that “the squeaky wheel,” aka Santa, gets to be the hero, showing how men’s bad behavior all too often gets rewarded and even celebrated.

The director is smart to lure even non-feminists into watching A Year Without a Santa Claus by carefully obscuring its true message in its advertising. No women even appear on the movie poster (with the exception of Rudolph, who doesn’t even appear in the movie). Yet, in the movie, the women do all of the work and are portrayed as the true leaders. From Ms. Claus, to Mother Nature, to Vixen, and the little girl in blue, not one problem is resolved by a male character. Nor do any move the story forward. The male characters are mere set pieces and characters in place to highlight the capabilities and thoughtfulness of women.

The message of the movie is that women are taken for granted like air — invisible, unacknowledged, yet essential for life. Because #masculinitysofragile, they could lean in, but don’t. So they find what solace they can in the power of enabling.

D’Lane R. Compton, PhD is a lover of all things antler, feather, and fur. An associate professor of sociology at the University of New Orleans with a background in social psychology, methodology, and a little bit of demography, they are usually thinking about food, country roads, stigma, queer nooks and places, sneakers, and hipster subcultures. You can follow them on twitter.

Previous reviews include: Rudolph the Red-Nosed Reindeer.

I don’t know for sure what holidays are like at your house, but if they resemble holidays at my house, and most houses in the US, women do almost all of the holiday preparation: decorating, gift buying and wrapping, invitations, neighborhood and church activities, cooking, cooking, more cooking, and cleaning.

Holidays are moments in the year when women, specifically, have extra responsibilities. I distinctly remember my own beloved stepmother telling me — stress making her voice taut — that she just wanted everyone to have a nice Thanksgiving. She would work herself silly to do and have all the right things so that everyone else would have a good time. Multiple this by 10 at Christmas.

This Bed, Bath, & Beyond ad, sent in by Jessica E. and Jessica S., reminded me of the crazy workload that accompanies holidays for women:

Alone with the responsibility of making a holiday for everyone else, the woman manages to mobilize technology and goods from BB&B to make it happen. Ironically, the text reads: “When you need a hand with holiday entertaining,” but actual human help in the form of hands is absent. Apparently it’s easier for women to grow five extra arms than it is to get kids and adult men to pitch in.

Anyhoo, be a peach and give your mom a hand this holiday season.

Originally published in 2009.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Barbie has never exactly been a feminist icon, but last week Mattel was celebrated for a new advertising campaign that some say empowers young girls. In the “Imagine the Possibilities” commercial, the viewer sees young girls in professional settings — a science museum, a veterinary office, a soccer field — where they lead adults as if they are the ones in charge. At the end of the ad, the scene shifts to a girl acting out her role as a college professor with Barbie dolls in her bedroom. Across the screen flashes, “When a girl plays with Barbie, she imagines everything she can become.”

But does the Barbie commercial really send an affirmative message about women in male-dominated occupations? And how does it stack up against actual Barbie products?

To answer the first question, I invite you to watch the commercial with a special focus on how the adult observers treat the young girls who are acting out their career fantasies. From the very first scene, everyone the girls encounter has the same reaction: laughter. The idea that these girls can fill the roles they’re imagining strikes the adults as so silly that the only complete sentence any of the adults says to these girls is, “You’re kidding.”

The girls are cute or funny, but never a force to be taken seriously. While the storyline may seem to encourage women’s participation in the labor force, the laughter throughout the commercial suggests that the girls’ aspirations are seen as adorable or silly.

Is it just because they’re kids? I don’t think so. Compare the Barbie ad to toy commercials that target boys. The clearest example I found was the commercial for the i-Que Robot. Like in the Barbie commercial, children take the central speaking roles as adults react to them. Unlike the Barbie commercial, these adults appear captivated and impressed by the boys’ pitches about their toy. By the end of the commercial, it’s easy to imagine these boys as successful salesmen or engineers, everyone has already treated them as such.

Does Barbie back up their message, though, with actual opportunities for play? My quick search on Amazon for the phrase “Barbie office” was pretty disappointing. The commercial, in other words, is disingenuous; it’s out of line with the actual Barbie products available for purchase. After limiting the results to only those produced by Mattel or Barbie, the only office settings I found were a pediatrician’s office and a bright pink veterinary office — which are both associated with stereotypically feminine careers — and a post office that was discontinued in 1995.

There was also a computer and desk intended to be placed in a home setting. From my search for “Barbie office,” I more commonly found  career sets for Ken than viable work-oriented play sets for Barbie. Given the options, I find it hard to image how Mattel sees girls playing with Barbie the way the newest ad suggests they might.

As it turns out, Barbie’s new advertising campaign is just the latest in a long string of commercials that try to go viral by appealing to feminist audiences. I would be more impressed if the ad made girls aspiring to male-dominated occupations seem like forces to be reckoned with or, at least, made products that reflected their appropriation of feminist ideals.

Cross-posted at Pacific Standard.

Nicole Bedera is a PhD student in sociology at the University of Maryland, College Park. She is currently studying college sexual assault and construction of young men’s sexualities.

In this 15min TED talk, the eminent masculinities scholar Michael Kimmel argues that feminism is in everyone’s best interest. After discussing the robust research on the benefits of gender equality, he concludes:

Gender equality is in the interest of countries, of companies, and of men, and their children and their partners… [It is] is not a zero sum game, it’s not a win-lose, it is a win-win for everyone.

Watch!

Today is Labor Day in the U.S. Though many think of it mostly as a last long weekend for recreation and shopping before the symbolic end of summer, the federal holiday, officially established in 1894, celebrates the contributions of labor.
Here are some SocImages posts on a range of issues related to workers, from the history of the labor movement, to current workplace conditions, to the impacts of the changing economy on workers’ pay:

The Social Construction of Work

• The surprisingly racist reason we don’t tip flight attendants
• Luxury and the consumption of labor
• The unsung heroes of the crash landing in San Francisco
• Why do firefighters take such risky jobs?
• McDonald’s delusional blame-the-victim budget
• Devaluing hospitality workers
• Domestic  behavior as both gendered and raced: Who does what for airlines?
• Child labor and the social construction of childhood
• Child labor, 1908-1912
• Women are 49% of the workforce, but we still think work is for men

Work in Popular Culture

• Children’s books and segregation in the workplace
• Alienation and orange juice: The invisibility of labor
• Hurricane Sandy and high fashion: Portraying a class hierarchy
• Whimsical branding obscures Apple’s troubled supply chain
• The “working family” discourse and the invisibility of individuals
• The DJ in American culture: Resonant but misunderstood
• Whiteness and tokenism on the runway
• The solution to patriarchy? Pantene says shine!
• Forbes’ photostock faux paus (what do women workers look like?)

Unemployment, Underemployment, and the “Class War”

• The “Precariat”: The new working class
• When classes collide: Workers and guests at high end hotels
• Who benefits from government programs?
• $22.62/hr: The minimum wage if it had risen like the incomes of the 1%
• Why can’t conservatives see the benefits of affordable child care?
• Food stamps, public policy, and the working poor
• The striking rise in “missing workers”
• Can the minimum wage cover average housing costs?
• Discrimination against the long-term unemployed
• Jon Stewart on class warfare
• Mike Rowe defends blue-collar manual labor

Unions and Unionization

• What have unions ever done for us?
• Footage of strikes and protests
• “Is your washroom breeding Bolsheviks?”
• A way for feminism to overcome its “class problem”
• Target’s anti-union video for new employees
• Unemployment and support for unions
• César Chávez and the fight for farmworkers’ rights
• Hiring non-union workers to staff picket lines
• “A woman’s place is in her union!”

Economic Change, Globalization, and the Great Recession

• U.S jobs are back, but they’re no match for population growth
• The U.S. is replacing good jobs with bad ones
• Whose economic recovery is it?
• Prison labor and taxpayer dollars
• The austerity agenda and public employment
• Comparing black and white job loss in the recession
• The exploitation of worker productivity
• What kinds of jobs are we gaining in the slow recovery?
• Historical look at changes in types of work
• Two American families trapped in a changing economy
• Race and the economic downturn

Work and race, ethnicity, religion, and immigration

• Distrust for Black entrepreneurs
• Race in the NFL draft
• Are Mexicans the most successful immigrant group?
• Race, criminal background, and employment
• The curious evolution of the sign spinnner
• Linguistic occupational segregation
• International politics and the first African American flight attendants
• Luxury and the consumption of labor
• Children’s books and segregation in the workplace
• Whiteness and tokenism on the runway
• Whimsical branding obscures Apple’s troubled supply chain
• When classes collide: Workers and guests at high end hotels
• The surprisingly racist reason we don’t tip flight attendants
• Questioning the benefits of “rescue” from prostitution
• Porn producers with a heart of gold?
• Anti-Muslim bias on the French job market
• Race/ethnicity and the pay gap
• Race, ethnicity, and McDonald’s marketing strategy

Gender and Work

• Majority of “stay-at-home dads” aren’t there to care for family
• Most women would rather divorce than be a housewife
• Before the stewardess, the “steward”: When flight attendants were men
• Star Trek is scaring the ladies: Why women don’t major in computer science
• What do little girls really learn from “Career Barbies”?
• “Dude, you need to get into nursing”: How organizations recruit men into nursing
• Stay-at-home mothers on the rise among low-income families
• Gender at The New York Times
• Mother, sex object, worker: The transformation of the female flight attendant
• Female movie stars peak at 34, but men see success till the end (pictured)
• What kind of work does Women’s History month value?
• Men’s and women’s work: It’s the 1950s at Brinks Home Security
• Women’s refusal to be deferent and the words that describe them
• Why “breadwinner moms” don’t portend a coming matriarchy
• Single mother, meet jobless man
• Gender, work, and family time
• First-time mothers and access to paid work leave
• The role of employer selection in gendered job segregation

The U.S. in International Perspective

• Overwork and its costs
• The U.S. is las in paid vacation and holidays
• International comparison of workplace leave policies
• Vacation in international perspective

Academia

• What do professors do all day?
• Gender and the dual career academic couple
• How many PhDs are professors?
• Professors join the “precariat”
• How professors spend their time
• Precious academic moments

Just for Fun

• Who is the highest paid employee of your state?
• Secrets of the Internet Adult Film Database
• Two-thirds of college students think they’re going to change the world

Bonus!

• Advice for new college grads from two sociologists

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Is there really a clean-cut difference between work and sex work? Is sex work really or always sexual? Are all the other jobs asexual? Where do we draw the line? Can we draw a line? Should we?

These were some of the questions that we discussed in my power and sexuality class this past semester and, like magic, an article appeared asking whether “bikini-clad baristas” at sexy-themed coffee shops are sex workers. Well, are they?

These coffee shops require women to wear bikinis or lingerie. At The Atlantic, Leah Sottile writes that “bikini” is an overstatement. On that day, a Wednesday, the employee slinging coffee wears lacy underwear. It’s their slow day, she explains, because on Tuesdays and Thursdays she wears only a thong and pasties.

“It’s like a really friendly drive-through peep show,” writes Sottile.

School administrators have re-routed buses.

—————

There are some interesting players in this debate, people who sociologists would call stakeholders.

Mike Fagan is one. He’s a politician and some would say that he’s responsible for making sure that city rules match the values of his constituents. He’s pro-regulation, explaining:

In my mind we’re talking adult entertainment. We don’t want to shut down the stands. We want to say, “Look, you either put the bikinis back on, or you move your business to an appropriately zoned area.”

Business owners — at least the ones that own sexy coffee shops — are generally anti-regulation. They’re not interested in relocating their businesses to an “appropriately zoned area,” the sad, skeezy corners of the city where we find strip clubs. One explains that she’s “just selling coffee” and if her girls want to wear a bikini when they do, who’s to say they shouldn’t?

Sex worker advocates are also involved. Savannah Sly, a representative of the Seattle Sex Workers Outreach Project, argues that bikini baristas are sex workers:

…because their work involves using sexual appeal… Because they may be stigmatized or their place of employment scrutinized due to the erotic nature of the work, I deem it worthy of the label of sex work.

Right or wrong, this is a convenient conclusion for Sly. If more workers are classified as sex workers, than sex workers become more powerful as a group, enabling them to better advocate for better working conditions, more protection, and rights.

The bikini baristas themselves surely have a variety of opinions. The one interviewed by Sottile points out that models often wear as little or less clothing, but no one’s debating whether they’re sex workers.

It’s a fair point. And it gets back to our question — and the question for the cities of Spokane, WA; Clovis, CA; Forest Grove, OR; Aurora, CO and more — where do you draw the line between sex work and not sex work?

Honestly, I don’t think it’s possible.

Sex is a part of lots of jobs. It’s not a binary, it’s a spectrum. Sex is a part of modeling, dancing, and acting. The bartender, the waitress, and the hostess all sometimes deploy their sex appeal. How much does sex play into how lawyers are viewed in courtrooms or personal trainers are evaluated? Is sex a part of pro sports? The therapist’s relationship with their client? Selling pharmaceuticals to physicians? Heck, even college professors are evaluated with chili peppers.

Maybe the difference is the contact or the penetration? But there are other jobs that centrally involve bodies and some involve kinds of penetration. What about the dentist climbing in your mouth? The phlebotomist drawing your blood? The surgeon opening up your chest? All these things are invasive and risky, but we manage them.

If not the penetration, maybe it’s the stigma? But there are other jobs that are stigmatized, too: undertakers, sewage plant employees, slaughterhouse workers, abortion providers, politicians (only sort of kidding), and many more.

The truth is that the things involved with sex work — emotional vulnerability, intimacy, emotional manipulation, physical contact, health risks, and moral opprobrium — all characterize at least some other jobs, too. So, the only thing that separates work from sex work is sex.

And, this might sound weird but, I don’t really think that sex is a thing that lines can be drawn around.

Is penile-vaginal intercourse sex? Is oral sex? Is manual stimulation of the genitals? Is making out? Is kissing? Is thinking about kissing? Would you offer different answers if I asked if those things were sexual? Would you answer differently if the question wasn’t about what counted as sex, but what counted as abstinence?

Is the penis a sexual body part? The clitoris? The anus? Breasts? The inner thigh? The back of one’s knee? The back of one’s neck? How do you decide? Who gets to?

So when is work sex work? I can’t conceive of an answer that would satisfy me.

So, what should be done about bikini baristas? A strong minimum wage. Unions. Protection from harassment. Sick days. A nice vacation. Penalties for wage theft. Predictable schedules. A nice benefits package. I want all those things for bikini baristas. I want them for all the other “sex workers,” too. I want those things for all workers because the important word in the phrase “sex work” isn’t sex, it’s work.

Cross-posted at Pacific Standard.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

A new study from the Families and Work Institute compared household divisions of labor in 225 other-sex couples and same-sex couples in which both partners worked. The researchers found that same-sex couples are more likely than different-sex couples to share responsibility for chores. Eyeball the two graphs below and look for the green; that’s the bar that indicates that both people in the couple share responsibility. The first is different-sex couples and the second is same-sex.

Same-sex couples, though, are no sharing utopia in which everyone does exactly 50% of everything. They are still more likely to divide up household labor than share it — that is, the blue and yellow bars indicating the higher or lower earner, respectively, still dominate the graph. And, interestingly, the gendered nature of the labor is still present in that the lower earner in same-sex couples tends to do the same labor as the female in different-sex couples.

The data is more dramatic, though, when we look at parenting. Same-sex couples are more likely to share the responsibility for routine child care (74%) than leave it primarily up to one person. The same goes for sick child care (62%). Among different sex couples, the opposite is true. One parent generally takes primary responsibility for routine (62%) and sick (68%) child care.

There is no secret recipe, of course, to how a couple should divide their household chores and childcare. There is a take home lesson from the study, though, and that’s to talk about it if you want to. Generally speaking, members of couples who talked about it before moving in together (blue) were more satisfied with their division of labor than members of couples who wanted to have a conversation, but didn’t (yellow).

The authors of the study found that women in relationships with men were the most likely of all to say that they wanted to have a conversation, but didn’t (20%). Men in either same- (11%) or different-sex couples (11%) and women in same-sex couples (15%) were less likely to have held their tongue.

The author of the report concludes that it may not be how we divide up labor that matters that drives satisfaction, or even whether we talk about it, but whether we fail to have a conversation that we want.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.