Originally posted at Reports from the Economic Front.

What is work like for Americans?  The results of the Rand Corporation’s American Working Conditions Survey (AWCS) paint a troubling picture. As the authors write in their summary:

The AWCS findings indicate that the American workplace is very physically and emotionally taxing, both for workers themselves and their families.

The authors do note more positive findings.  These include:

that workers appear to have a certain degree of autonomy, most feel confident about their skill set, and many receive social support on the job.

Despite the importance of work to our emotional and physical well-being, social relations, and the development of our capacities to shape our world, little has been published about our experience of work. Here, then, is a more detailed look at some of the Survey’s findings:

The Hazardous Workplace

An overwhelming fraction of Americans engage in intense physical exertion on the job. In addition to physical demands, more than one-half of American workers (55 percent) are exposed to unpleasant or potentially dangerous working conditions.

The Pressures of Work

Approximately two-thirds of Americans have jobs that involve working at very high speed at least half the time; the same fraction works to tight deadlines at least half the time.

The Long Work Day

While presence at the work place during business hours is required for most Americans, many take work home. About one-half of American workers do some work in their free time to meet work demands. Approximately one in ten workers report working in their free time “nearly every day” over the last month, two in ten workers report working in their free time “once or twice a week,” and two in ten workers report working in their free time “once or twice a month.” 

The Work Environment

Nearly one in five American workers were subjected to some form of verbal abuse, unwanted sexual attention, threats, or humiliating behavior at work in the past month or to physical violence, bullying or harassment, or sexual harassment at work in the past 12 months. 

At the same time, it is also true that:

While the workplace is a source of hostile social experiences for an important fraction of American workers, it is a source of supportive social experiences for many others. More than one-half of American workers agreed with the statement “I have very good friends at work,” with women more likely to report having very good friends at work than men (61 and 53 percent, respectively).

In sum, the survey’s results make clear that work in the United States is physically and emotionally demanding and dangerous for many workers. And with the government weakening many of the labor and employment regulations designed to protect worker rights and safety, it is likely that workplace conditions will worsen.

Worker organizing and workplace struggles for change need to be encouraged and supported. A recent Pew Research Center survey showed growing support for unions, especially among younger workers.  It is not hard to understand why.

One of the big themes in social theory is rationalization—the idea that people use institutions, routines, and other formal systems to make social interaction more efficient, but also less flexible and spontaneous. Max Weber famously wrote about bureaucracy, especially how even the most charismatic or creative individuals would eventually come to rely on stable routines. More recent works highlight just how much depend on rationalization in government, at work, and in pop culture.

With new tools in data analysis, we can see rationalization at work. Integrative Biology professor Claus Wilke (@ClausWilke) recently looked at a database of movies from IMDB since 1920. His figure (called a joyplot) lets us compare distributions of movie run times and see how they have changed over the years.

While older films had much more variation in length, we can see a clear pattern emerge where most movies now come in just shy of 100 minutes, and a small portion of short films stick to under 30. The mass market movie routine has clearly come to dominate as more films stick to a common structure.

What’s most interesting to me is not just these two peaks, but that we can also see the disappearance and return of short films between 1980 and 2010 and the some smoothing of the main distribution after 2000. Weber thought that new charismatic ideas could arise to challenge the rationalized status quo, even if those ideas would eventually become routines themselves. With the rise of online distribution for independent films, we may be in the middle of a new wave in charismatic cinema.

Evan Stewart is an assistant professor of sociology at University of Massachusetts Boston. You can follow his work at his website, on Twitter, or on BlueSky.

Dear readers,

This summer marks Sociological Images’ ten year anniversary. I founded the website with Gwen Sharp and have been at its helm ever since. With the support of the University of Minnesota (whose servers we used to crash); Doug Hartmann and Chris Uggen at The Society Pages (who have built an incredible site for SocImages to live on); Jon Smadja’s technical expertise (keeping it all humming); hundreds of insightful guest bloggers; and regular contributors like Jay Livingston, Philip Cohen, Martin Hart-Landsberg, and Tristan Bridges (who also did a grueling three month stint as Guest Editor), the site grew to a size that I never imagined possible. It reached at its peak over a half million visitors a month, boasts an archive of over 5,000 posts, and enjoys 162,000 social media followers. I am beyond grateful to my community of professional sociologists and to the sociology majors and sociology-curious out there in the world, without whom none of this could have happened.

When the site was new, and through 2012, I sat on panels at the American Sociological Association meetings that were titled something to the effect of “Will blogging ruin your career.” It did not. In 2015, Gwen Sharp and I were given the Distinguished Contributions to Teaching Award, the sixth of seven awards we would win for our shepherding of the site. Things changed, and fast. More and more sociologists came online, nearly a thousand of us joined Twitter, and sociology-themed blogs proliferated. Even fancy folk in the discipline started blogging, writing for high-profile news and opinion outlets, and building social media followers. This year a sociologist won a Pulitzer Prize for a book aimed at a — wait for it — general audience.

I am among those who have benefited from this public turn in sociology, the one that Michael Burawoy championed in 2004. It gave me the opportunity to speak to wider audiences, become visible to my peers, be recognized for thoughtful (and sometimes not-so-thoughtful) analyses, and a public reputation that led to a general audience book of my own. As the gatekeeper to Sociological Images and its social media, I also held in my hands the power to help other sociologists publicize their work, one that I tried to use liberally. This has been one of the most gratifying parts of being the site’s editor, and also one that I think has attracted much good will. Sociological Images has been, in short, an incredible boon to my career.

At this time, then, with my own career well-launched, it seems greedy to hold onto the reins. So, with this post I announce an editorial change and a new era for Sociological Images. I am so pleased and excited to introduce Evan Stewart as the new Editor and Principal Author. Evan is a late-stage PhD candidate at the University of Minnesota. After years as a board member and now Graduate Editor of The Society Pages, he brings many years of practice under the careful guidance of Chris Uggen and Doug Hartmann, sociologists who bring great wisdom to the practice of public sociology. I am thrilled that Evan is on board and confident that, under his leadership, the site will continue will be enjoyed by sociology-lovers and a resource for all sociologists who want to reach a broader public.

It is bittersweet to go. I will remain on as an occasional contributor (if Evan thinks my guest posts are of high enough quality to merit publication, of course) and share with him the keys to the social media accounts. I have new projects in the works that I am very excited about — many of which, in various ways, were made possible by SocImages — so you haven’t seen the last of me yet. And I will always be grateful to all of you for your part in the incredible journey the last decade has brought.

With that, please welcome Evan Stewart!

——————————-

Hello everyone!

I am honored to be taking up the torch at Sociological Images, and grateful to Lisa for the opportunity. Lisa has built a remarkable legacy with this blog, and I am looking forward to carrying it on into the future.

Sociological Images is the reason I got hooked on public sociology. I found the site late in my undergraduate career at Michigan State University. Lisa and Gwen were kind enough to publish, and later repost, a guest contribution I wrote for a visual sociology class—one that would eventually turn into a chapter for a book from UC Press.

When I started my graduate work in political and cultural sociology at the University of Minnesota, I jumped at the chance to do more public scholarship with The Society Pages. Thanks to Doug Hartmann and Chris Uggen, grad students on the TSP board learn to assess cutting-edge research from all over our field. Bringing this work to the public makes us better writers and scholars. With their support over four years at TSP, I founded and piloted two blogs: There’s Research on That!, which brings social science to the news of the day, and Social Studies Minnesota, which covers UMN research in political science, psychology, mass communication, and beyond.

Doing great research and sharing great research with people go hand in hand. My research at the American Mosaic Project tackles big questions about how people think about who belongs in society—questions that matter to people! This is due in no small part to my wonderful academic advisor, Penny Edgell (who also blogs!), and graduate colleagues like Jacqui Frost and Jack Delehanty,

Now, I am excited to bring my experience to Sociological Images. The site has been a home for honing the sociological imagination for a decade, and I aim to keep it that way. You can expect to see a lot of familiar names as I continue to bring you top-notch blogging about the social world from SocImages’ old friends. I’ll also be producing original content and cross-posting material by the The Society Pages’ graduate editorial board. Look for some new folks from Minnesota in the by-lines, as well as future calls for guest submissions.

There will be more to come in the next few months, but for now say hi on Twitter and stay tuned for the first new posts coming this week!

Monday is Labor Day in the U.S. Though to many it is a last long weekend for recreation and shopping before the symbolic end of summer, the federal holiday, officially established in 1894, celebrates the contributions of labor.

Here are a few dozen SocImages posts on a range of issues related to workers, from the history of the labor movement, to current workplace conditions, to the impacts of the changing economy on workers’ pay:

The Social Construction of Work

• The surprisingly racist reason we don’t tip flight attendants
• Luxury and the consumption of labor
• The unsung heroes of the crash landing in San Francisco
• Why do firefighters take such risky jobs?
• McDonald’s delusional blame-the-victim budget
• Devaluing hospitality workers
• Domestic  behavior as both gendered and raced: Who does what for airlines?
• Child labor and the social construction of childhood
• Child labor, 1908-1912
• Women are 49% of the workforce, but we still think work is for men

Work in Popular Culture

• Children’s books and segregation in the workplace
• Alienation and orange juice: The invisibility of labor
• Hurricane Sandy and high fashion: Portraying a class hierarchy
• Whimsical branding obscures Apple’s troubled supply chain
• The “working family” discourse and the invisibility of individuals
• The DJ in American culture: Resonant but misunderstood
• Whiteness and tokenism on the runway
• The solution to patriarchy? Pantene says shine!
• Forbes’ photostock faux paus (what do women workers look like?)

Unemployment, Underemployment, and the “Class War”

• The “Precariat”: The new working class
• When classes collide: Workers and guests at high end hotels
• Who benefits from government programs?
• $22.62/hr: The minimum wage if it had risen like the incomes of the 1%
• Why can’t conservatives see the benefits of affordable child care?
• Food stamps, public policy, and the working poor
• The striking rise in “missing workers”
• Can the minimum wage cover average housing costs?
• Discrimination against the long-term unemployed
• Jon Stewart on class warfare
• Mike Rowe defends blue-collar manual labor

Unions and Unionization

• What have unions ever done for us?
• Footage of strikes and protests
• “Is your washroom breeding Bolsheviks?”
• A way for feminism to overcome its “class problem”
• Target’s anti-union video for new employees
• Unemployment and support for unions
• César Chávez and the fight for farmworkers’ rights
• Hiring non-union workers to staff picket lines
• “A woman’s place is in her union!”

Economic Change, Globalization, and the Great Recession

• U.S jobs are back, but they’re no match for population growth
• The U.S. is replacing good jobs with bad ones
• Whose economic recovery is it?
• Prison labor and taxpayer dollars
• The austerity agenda and public employment
• Comparing black and white job loss in the recession
• The exploitation of worker productivity
• What kinds of jobs are we gaining in the slow recovery?
• Historical look at changes in types of work
• Two American families trapped in a changing economy
• Race and the economic downturn

Work and race, ethnicity, religion, and immigration

• Distrust for Black entrepreneurs
• Race in the NFL draft
• Are Mexicans the most successful immigrant group?
• Race, criminal background, and employment
• The curious evolution of the sign spinnner
• Linguistic occupational segregation
• International politics and the first African American flight attendants
• Luxury and the consumption of labor
• Children’s books and segregation in the workplace
• Whiteness and tokenism on the runway
• Whimsical branding obscures Apple’s troubled supply chain
• When classes collide: Workers and guests at high end hotels
• The surprisingly racist reason we don’t tip flight attendants
• Questioning the benefits of “rescue” from prostitution
• Porn producers with a heart of gold?
• Anti-Muslim bias on the French job market
• Race/ethnicity and the pay gap
• Race, ethnicity, and McDonald’s marketing strategy

Gender and Work

• Majority of “stay-at-home dads” aren’t there to care for family
• Most women would rather divorce than be a housewife
• Before the stewardess, the “steward”: When flight attendants were men
• Star Trek is scaring the ladies: Why women don’t major in computer science
• What do little girls really learn from “Career Barbies”?
• “Dude, you need to get into nursing”: How organizations recruit men into nursing
• Stay-at-home mothers on the rise among low-income families
• Gender at The New York Times
• Mother, sex object, worker: The transformation of the female flight attendant
• Female movie stars peak at 34, but men see success till the end (pictured)
• What kind of work does Women’s History month value?
• Men’s and women’s work: It’s the 1950s at Brinks Home Security
• Women’s refusal to be deferent and the words that describe them
• Why “breadwinner moms” don’t portend a coming matriarchy
• Single mother, meet jobless man
• Gender, work, and family time
• First-time mothers and access to paid work leave
• The role of employer selection in gendered job segregation

The U.S. in International Perspective

• Overwork and its costs
• The U.S. is las in paid vacation and holidays
• International comparison of workplace leave policies
• Vacation in international perspective

Academia

• What do professors do all day?
• Gender and the dual career academic couple
• How many PhDs are professors?
• Professors join the “precariat”
• How professors spend their time
• Precious academic moments

Just for Fun

• Who is the highest paid employee of your state?
• Secrets of the Internet Adult Film Database
• Two-thirds of college students think they’re going to change the world

Bonus!

• Advice for new college grads from two sociologists

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Originally posted at Gender & Society.

I recently took in a poignant guest lecture on hookup culture by Lisa Wade. During the talk, Wade detailed the link between rape culture and hookup culture. While hooking up encourages women to behave “like men,” it simultaneously creates an environment that rejects feminine traits (kindness, care, empathy). Since then I’ve continuously noticed how we celebrate women who display traditionally masculine characteristics (be aggressive! lean in!). But, we often do so in ways that devalue feminine attributes. It is with this framework in mind that I went to see Wonder Woman.

Donning my “feminist mama” sweatshirt, I expected to be underwhelmed given the mediocre reviews describing the film as just another boilerplate superhero movie. With my critical 3D glasses on, I understood why many were frustrated. Steven Trevor always has a protecting arm over Diana, even after she demonstrates that she’s indestructible. The persistence of the male gaze was also disappointing. I recognize the need to reflect Marston’s 1940’s creation, but expecting Diana to run through forests, scale mountains, and beat down villains in a sensible wedge was as laughable as Steven Trevor’s ridiculous assurance to the audience that his genitalia was “above average.” It is no coincidence that Wonder Woman’s strong but “sexy” image was the one chosen by Douglas to represent her concept of enlightened sexism nearly a decade ago.

At the same time, I think it is important to recognize the film’s strengths. The women cast as Amazonians are athletes in real life with muscular bodies that challenge anglocentric beauty ideals. Diana is a unique combination of sex appeal, acumen, and wit. She is fierce but nurturing, emboldened to take down Ares but driven by her desire to protect children. Her outfit choices are elegant but practical and she even managed to stash a sword in her stolen evening gown. Diana asserted confidence and ability while her male sidekicks over-promised and under-delivered. In short, Wonder Woman seems to encapsulate the kind of feminism Wade described as lost: embracing aggression and kindness, strength and beauty.

Given Diana’s character complexity, I find language lauding the film for its ability to break the “curse of Catwoman” particularly offensive. Perhaps if Hollywood had chosen to produce Joss Whedon’s version of Wonder Woman, where Diana’s uses a “sexy dance” to thwart the villain, it might warrant a film comparison. After all, the Catwoman “plot” was a lurid focus on Halle Berry in a tight-fitting costume, a hypersexualized (de)evolution of a female protagonist. It tanked in the box office because, like most female characters in superhero films, Patience Phillips was a two-dimensional stereotype of femininity – meek, fickle, a tease. She had to “overcome” her feminine traits to succeed and used sex appeal as a weapon. Comparing the films conflates the presence of a female lead with the notion that both films were made for women. It’s like those who questioned if Clinton supporters might vote for McCain in 2008 because he put Palin on the ticket. Having a woman lead doesn’t mean women’s interests are being considered.

Despite these attempts at male wish fulfillment, Wonder Woman’s success was not due to men aged 15-25. Unlike other superhero flicks, Wonder Woman’s audience was roughly 52% women, and women and older audience viewers continue to build its momentum. When the Alamo Drafthouse risked litigation to host an all-female screening it sold out so quickly it added more women-only events to respond to the demand. Nevertheless, the comparison to Catwoman persists as does the dominant narrative that films outside of the Captain America framework are a “gamble.”  Ignoring the success of films like Wonder Woman (Arrival or Get Out or Moonlight) allows executives to deflect the fact that most “flops” were made with an exclusively white, heterosexual, male audience in mind (I’m looking at you Cowboys & Aliens).  Yet celebrating Wonder Woman as a “triumph,” allows us to pretend that similar female protagonists dominate the screen instead of calling more attention to the fact that women still only accounted for 32% of all speaking roles in 2015 or that non-white actors are continuously overlooked at the Oscars.

Diana showcases a physical resilience seldom credited to women – let’s celebrate that. She encapsulates a kind of feminism that Wade rightfully notes is nearly nonexistent. Diana is a warrior who is agentic, driven, nurturing, protective, and merciful. She exhibits masculine strength without having to cast aside her feminine traits.  She voices concern for those who cannot protect themselves but she is a trained killer. By labeling Wonder Woman not feminist enough we overlook the crux of the problem: Wonder Woman’s empowerment narrative was likely tempered because Hollywood doesn’t really care about appealing to women. Highlighting the importance of Diana’s feminist dichotomy challenges Hollywood to build on that momentum and make a sequel without pandering to young, heterosexual, male audiences. In doing so, my hope is that in the future we have so many superheroes like Diana (strong because of their femininity, not strong despite it) that critics will have ample — and equivalent — characters for comparison.

Francesca Tripodi, PhD is a sociologist who studies how participatory media perpetuates systems of inequality. This year she is researching how partisan groups interact with media and the role community plays in legitimating what constitutes news and information as a postdoctoral scholar at Data & Society. Francesca would like to thank Caroline Jack and Tristan Bridges for their helpful feedback on this piece.

This week FOX commentator Melissa Francis was brought to tears while trying to defend Trump’s assertion that “many sides” were to blame for the fatal violence in Charlottesville, VA during a white supremacist, anti-Semitic, pro-Confederacy demonstration and counter-demonstration. She was challenged by two of her fellow panelists who argued that Trump was drawing a false equivalence to suggest that each side was responsible. Oddly, Francis took their comments on Trump personally, began to cry, and said this:

I am so uncomfortable having this conversation… because I know what’s in my heart and I know that I don’t think that anyone is different, better, or worse based on the color of their skin. But  I feel like there is nothing any of us can say right without without being judged!

At this point, a fellow FOX commentator, Harris Faulkner, who is African American, interrupted to console her:

You know Melissa, there have been a lot of tears… It’s a difficult place where we are… [but] we can do this. We can have this conversation. Oh yes, we can. And it’s okay if we cry having it.

But is it okay for white people to cry in the midst of conversations about racism?

Education scholar Frances V. Rains has argued that it is not okay. In her essay, Is the Benign Really Harmless?, Rains discusses several types of reactions white people frequently have to difficult conversations about race, ones that undermine meaningful progress. In one, she talks about white people’s tears.

When a white person cries in response to frank discussions of racism, Rains explains, it derails the conversation, refocuses the attention on the white person, and holds anti-racist speakers accountable for attending to his or her feelings. The most important thing in the room, in other words, becomes a privileged person’s hurt feelings, not generations of systematic racial oppression, exploitation, and violence.

This is exactly what happened in the clip above.

1. The panelists were debating whether Trump’s comments amounted to a false equivalence that was supportive of racism and anti-Semitism.
2. A white woman rejects the notion that Trump’s comments endorsed bigotry.
3. When some disagree, she cries and begins discussing what it feels like for her personally to be having this conversation.
4. The conversation turns away from racism, anti-Semitism, and the possibility that the President of the United States is a Nazi sympathizer, and toward the white woman and her feelings.
5. Her discomfort become the problem to be resolved.
6. A member of the disadvantaged group steps in to comfort her.

This is just as Rains would have predicted.

Amazingly, an earnest conversation about oppression turns into an opportunity to give solace to the oppressor… and it’s a member of the oppressed who must do the comforting.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Originally posted at Montclair Socioblog.

Why did White House advisor Stephen Miller call CNN reporter Jake Acosta “cosmopolitan”?

At the end of last week’s press briefing, Acosta asked about the Trump administration’s new proposals on immigration – reducing the total number of green cards by half and giving preference to people who are more skilled and people who speak English well.

ACOSTA:   The Statue of Liberty has always been a beacon of hope to the world for people to send their people to this country. They’re not always going to speak English.. . . Are we just going to bring in people from Great Britain and Australia?

MILLER: I have to say, I am shocked at your statement that you think that only people from Great Britain and Australia would know English. It reveals your cosmopolitan bias to a shocking degree.

Cosmopolitan? Acosta’s question suggests the exact opposite – provinicialism. A worldly and sophisticated person would know that countries in Asia and Africa have English as their national or dominant language and that people all over the world learn English as a second language. Only a rube would think that English proficiency was limited to Great Britain and Australia.

What did Miller mean by cosmopolitan? The question sent me back to the article that put “cosmopolitan” into the sociological lexicon – Alvin Gouldner’s 1957 “Cosmopolitans and Locals.”

 Cosmopolitans:

• low on loyalty to the employing organization
• high on commitment to specialized role skills
• likely to use an outer reference group orientation

Locals: 

• high on loyalty to the employing organization
• low on commitment to specialized role skills
• likely to use an inner reference group orientation.

Gouldner was writing about people in organizations. Miller is concerned with politics. The common element here is loyalty. Miller, along with Steve Bannon, engineered Trump’s “America first” doctrine, and by “cosmopolitans” he seems to mean people who are not putting America first. On immigration, people like Acosta are thinking about what might be good for an uneducated but hard-working Guatemalan, when instead they should be thinking only about what’s good for the US.

Jeff Greenfield put it this way at Politico: “It’s a way of branding people or movements that are unmoored to the traditions and beliefs of a nation, and identify more with like-minded people regardless of their nationality.”

The alt-Right has been using cosmopolitan for a while now, and perhaps it was Miller’s familiarity with White nationalist discourse that made the word so available as a put-down of Acosta even though Acosta’s question seemed based on the kind of ignorance about the world that is much respected over on the right.

Like “America first,” “cosmopolitan” has a history of holding hands with anti-Semitism. In Stalin’s Russia, the phrase “rootless cosmopolitan” was a synonym for Jew, and he murdered quite a few of them. In the US today, the antipathy to “cosmopolitan” embodies this same fear of rootlessness and the same dislike of Jews. Here is one website’s take on yesterday’s press briefing:

The twist here is that Acosta, the alleged cosmopolitan, is not Jewish, but Miller is. (The alt-Right uses the triple parentheses around a name to designate a Jew.) I don’t know how Miller resolves the dissonance other than to claim that he has never had anything to do with White nationalists (a claim that is probably false).  For the anti-Semites, the website has this:

While not a Jew himself, Acosta is the end result of the education and programming pushed by the Rootless Cosmopolitans wherever they dwell – even Stalin grew wise to them near the end of his life.

So Acosta cosmopolitanism came from being educated by Jews.

Miller and other Jews must surely understand the overtones of the term. And finally, let’s throw in a good word for Stalin: an anti-Semitic Russian autocrat – what’s not to like?

Jay Livingston is the chair of the Sociology Department at Montclair State University. You can follow him at Montclair SocioBlog or on Twitter.

In the 1950s and ’60s, a set of social psychological experiments seemed to show that human beings were easily manipulated by low and moderate amounts of peer pressure, even to the point of violence. It was a stunning research program designed in response to the horrors of the Holocaust, which required the active participation of so many people, and the findings seemed to suggest that what happened there was part of human nature.

What we know now, though, is that this research was undertaken at an unusually conformist time. Mothers were teaching their children to be obedient, loyal, and to have good manners. Conformity was a virtue and people generally sought to blend in with their peers. It wouldn’t last.

At the same time as the conformity experiments were happening, something that would contribute to changing how Americans thought about conformity was being cooked up: the psychedelic drug, LSD.

Lysergic acid diethylamide was first synthesized in 1938 in the routine process of discovering new drugs for medical conditions. The first person to discover it psychedelic properties — its tendency to alter how we see and think — was the scientist who invented it, Albert Hoffmann. He ingested it accidentally, only to discover that it induces a “dreamlike state” in which he “perceived an uninterrupted stream of fantastic pictures, extraordinary shapes with intense, kaleidoscopic play of colors.”

By the 1950s , LSD was being administered to unwitting American in a secret, experimental mind control program conducted by the United States Central Intelligence Agency, one that would last 14 years and occur in over 80 locations. Eventually the fact of the secret program would leak out to the public, and so would LSD.

It was the 1960s and America was going through a countercultural revolution. The Civil Rights movement was challenging persistent racial inequality, the women’s and gay liberation movements were staking claims on equality for women and sexual minorities, the sexual revolution said no to social rules surrounding sexuality and, in the second decade of an intractable war with Vietnam, Americans were losing patience with the government. Obedience had gone out of style.

LSD was the perfect drug for the era. For its proponents, there was something about the experience of being on the drug that made the whole concept of conformity seem absurd. A new breed of thinker, the “psychedelic philosopher,” argued that LSD opened one’s mind and immediately revealed the world as it was, not the world as human beings invented it. It revealed, in other words, the social constructedness of culture.

In this sense, wrote the science studies scholar Ido Hartogsohn, LSD was truly “countercultural,” not only “in the sense of being peripheral or opposed to mainstream culture [but in] rejecting the whole concept of culture.” Culture, the philosophers claimed, shut down our imagination and psychedelics were the cure. “Our normal word-conditioned consciousness,” wrote one proponent, “creates a universe of sharp distinctions, black and white, this and that, me and you and it.” But on acid, he explained, all of these rules fell away. We didn’t have to be trapped in a conformist bubble. We could be free.

The cultural influence of the psychedelic experience, in the context of radical social movements, is hard to overstate. It shaped the era’s music, art, and fashion. It gave us tie-dye, The Grateful Dead, and stuff like this:

via GIPHY

The idea that we shouldn’t be held down by cultural constrictions — that we should be able to live life as an individual as we choose — changed America.

By the 1980s, mothers were no longer teaching their children to be obedient, loyal, and to have good manners. Instead, they taught them independence and the importance of finding one’s own way. For decades now, children have been raised with slogans of individuality: “do what makes you happy,” “it doesn’t matter what other people think,” “believe in yourself,” “follow your dreams,” or the more up-to-date “you do you.”

Today, companies choose slogans that celebrate the individual, encouraging us to stand out from the crowd. In 2014, for example, Burger King abandoned its 40-year-old slogan, “Have it your way,” for a plainly individualistic one: “Be your way.” Across the consumer landscape, company slogans promise that buying their products will mark the consumer as special or unique. “Stay extraordinary,” says Coke; “Think different,” says Apple. Brands encourage people to buy their products in order to be themselves: Ray-Ban says “Never hide”; Express says “Express yourself,” and Reebok says “Let U.B.U.”

In surveys, Americans increasingly defend individuality. Millennials are twice as likely as Baby Boomers to agree with statements like “there is no right way to live.” They are half as likely to think that it’s important to teach children to obey, instead arguing that the most important thing a child can do is “think for him or herself.” Millennials are also more likely than any other living generation to consider themselves political independents and be unaffiliated with an organized religion, even if they believe in God. We say we value uniqueness and are critical of those who demand obedience to others’ visions or social norms.

Paradoxically, it’s now conformist to be an individualist and deviant to be conformist. So much so that a subculture emerged to promote blending in. “Normcore,” it makes opting into conformity a virtue. As one commentator described it, “Normcore finds liberation in being nothing special…”

Obviously LSD didn’t do this all by itself, but it was certainly in the right place at the right time. And as a symbol of the radical transition that began in the 1960s, there’s hardly one better.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.