I don’t know for sure what holidays are like at your house, but if they resemble holidays at my house, and most houses in the US, women do almost all of the holiday preparation: decorating, gift buying and wrapping, invitations, neighborhood and church activities, cooking, cooking, more cooking, and cleaning.

Holidays are moments in the year when women, specifically, have extra responsibilities. I distinctly remember my own beloved stepmother telling me — stress making her voice taut — that she just wanted everyone to have a nice Thanksgiving. She would work herself silly to do and have all the right things so that everyone else would have a good time. Multiple this by 10 at Christmas.

This Bed, Bath, & Beyond ad, sent in by Jessica E. and Jessica S., reminded me of the crazy workload that accompanies holidays for women:

Picture_1Alone with the responsibility of making a holiday for everyone else, the woman manages to mobilize technology and goods from BB&B to make it happen. Ironically, the text reads: “When you need a hand with holiday entertaining,” but actual human help in the form of hands is absent. Apparently it’s easier for women to grow five extra arms than it is to get kids and adult men to pitch in.

Anyhoo, be a peach and give your mom a hand this holiday season.

Originally published in 2009.

Lisa Wade is a professor at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. Find her on TwitterFacebook, and Instagram.

Barbie has never exactly been a feminist icon, but last week Mattel was celebrated for a new advertising campaign that some say empowers young girls. In the “Imagine the Possibilities” commercial, the viewer sees young girls in professional settings — a science museum, a veterinary office, a soccer field — where they lead adults as if they are the ones in charge. At the end of the ad, the scene shifts to a girl acting out her role as a college professor with Barbie dolls in her bedroom. Across the screen flashes, “When a girl plays with Barbie, she imagines everything she can become.”

But does the Barbie commercial really send an affirmative message about women in male-dominated occupations? And how does it stack up against actual Barbie products?

To answer the first question, I invite you to watch the commercial with a special focus on how the adult observers treat the young girls who are acting out their career fantasies. From the very first scene, everyone the girls encounter has the same reaction: laughter. The idea that these girls can fill the roles they’re imagining strikes the adults as so silly that the only complete sentence any of the adults says to these girls is, “You’re kidding.”

The girls are cute or funny, but never a force to be taken seriously. While the storyline may seem to encourage women’s participation in the labor force, the laughter throughout the commercial suggests that the girls’ aspirations are seen as adorable or silly.

Is it just because they’re kids? I don’t think so. Compare the Barbie ad to toy commercials that target boys. The clearest example I found was the commercial for the i-Que Robot. Like in the Barbie commercial, children take the central speaking roles as adults react to them. Unlike the Barbie commercial, these adults appear captivated and impressed by the boys’ pitches about their toy. By the end of the commercial, it’s easy to imagine these boys as successful salesmen or engineers, everyone has already treated them as such.

Does Barbie back up their message, though, with actual opportunities for play? My quick search on Amazon for the phrase “Barbie office” was pretty disappointing. The commercial, in other words, is disingenuous; it’s out of line with the actual Barbie products available for purchase. After limiting the results to only those produced by Mattel or Barbie, the only office settings I found were a pediatrician’s office and a bright pink veterinary office — which are both associated with stereotypically feminine careers — and a post office that was discontinued in 1995.

There was also a computer and desk intended to be placed in a home setting. From my search for “Barbie office,” I more commonly found  career sets for Ken than viable work-oriented play sets for Barbie. Given the options, I find it hard to image how Mattel sees girls playing with Barbie the way the newest ad suggests they might.

As it turns out, Barbie’s new advertising campaign is just the latest in a long string of commercials that try to go viral by appealing to feminist audiences. I would be more impressed if the ad made girls aspiring to male-dominated occupations seem like forces to be reckoned with or, at least, made products that reflected their appropriation of feminist ideals.

Cross-posted at Pacific Standard.

Nicole Bedera is a PhD student in sociology at the University of Maryland, College Park. She is currently studying college sexual assault and construction of young men’s sexualities.

In this 15min TED talk, the eminent masculinities scholar Michael Kimmel argues that feminism is in everyone’s best interest. After discussing the robust research on the benefits of gender equality, he concludes:

Gender equality is in the interest of countries, of companies, and of men, and their children and their partners… [It is] is not a zero sum game, it’s not a win-lose, it is a win-win for everyone.


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Today is Labor Day in the U.S. Though many think of it mostly as a last long weekend for recreation and shopping before the symbolic end of summer, the federal holiday, officially established in 1894, celebrates the contributions of labor.
Here are some SocImages posts on a range of issues related to workers, from the history of the labor movement, to current workplace conditions, to the impacts of the changing economy on workers’ pay:

The Social Construction of Work

Work in Popular Culture

Unemployment, Underemployment, and the “Class War”

Unions and Unionization

Economic Change, Globalization, and the Great Recession

Work and race, ethnicity, religion, and immigration

Gender and Work

The U.S. in International Perspective


Just for Fun


Lisa Wade is a professor at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. Find her on TwitterFacebook, and Instagram.

Is there really a clean-cut difference between work and sex work? Is sex work really or always sexual? Are all the other jobs asexual? Where do we draw the line? Can we draw a line? Should we?

These were some of the questions that we discussed in my power and sexuality class this past semester and, like magic, an article appeared asking whether “bikini-clad baristas” at sexy-themed coffee shops are sex workers. Well, are they?

These coffee shops require women to wear bikinis or lingerie. At The Atlantic, Leah Sottile writes that “bikini” is an overstatement. On that day, a Wednesday, the employee slinging coffee wears lacy underwear. It’s their slow day, she explains, because on Tuesdays and Thursdays she wears only a thong and pasties.

“It’s like a really friendly drive-through peep show,” writes Sottile.

School administrators have re-routed buses.


There are some interesting players in this debate, people who sociologists would call stakeholders.

Mike Fagan is one. He’s a politician and some would say that he’s responsible for making sure that city rules match the values of his constituents. He’s pro-regulation, explaining:

In my mind we’re talking adult entertainment. We don’t want to shut down the stands. We want to say, “Look, you either put the bikinis back on, or you move your business to an appropriately zoned area.”

Business owners — at least the ones that own sexy coffee shops — are generally anti-regulation. They’re not interested in relocating their businesses to an “appropriately zoned area,” the sad, skeezy corners of the city where we find strip clubs. One explains that she’s “just selling coffee” and if her girls want to wear a bikini when they do, who’s to say they shouldn’t?

Sex worker advocates are also involved. Savannah Sly, a representative of the Seattle Sex Workers Outreach Project, argues that bikini baristas are sex workers:

…because their work involves using sexual appeal… Because they may be stigmatized or their place of employment scrutinized due to the erotic nature of the work, I deem it worthy of the label of sex work.

Right or wrong, this is a convenient conclusion for Sly. If more workers are classified as sex workers, than sex workers become more powerful as a group, enabling them to better advocate for better working conditions, more protection, and rights.

The bikini baristas themselves surely have a variety of opinions. The one interviewed by Sottile points out that models often wear as little or less clothing, but no one’s debating whether they’re sex workers.

It’s a fair point. And it gets back to our question — and the question for the cities of Spokane, WAClovis, CAForest Grove, OR; Aurora, CO and more — where do you draw the line between sex work and not sex work?

Honestly, I don’t think it’s possible.

Sex is a part of lots of jobs. It’s not a binary, it’s a spectrum. Sex is a part of modeling, dancing, and acting. The bartender, the waitress, and the hostess all sometimes deploy their sex appeal. How much does sex play into how lawyers are viewed in courtrooms or personal trainers are evaluated? Is sex a part of pro sports? The therapist’s relationship with their client? Selling pharmaceuticals to physicians? Heck, even college professors are evaluated with chili peppers.

Maybe the difference is the contact or the penetration? But there are other jobs that centrally involve bodies and some involve kinds of penetration. What about the dentist climbing in your mouth? The phlebotomist drawing your blood? The surgeon opening up your chest? All these things are invasive and risky, but we manage them.

If not the penetration, maybe it’s the stigma? But there are other jobs that are stigmatized, too: undertakers, sewage plant employees, slaughterhouse workers, abortion providers, politicians (only sort of kidding), and many more.

The truth is that the things involved with sex work — emotional vulnerability, intimacy, emotional manipulation, physical contact, health risks, and moral opprobrium — all characterize at least some other jobs, too. So, the only thing that separates work from sex work is sex.

And, this might sound weird but, I don’t really think that sex is a thing that lines can be drawn around.

Is penile-vaginal intercourse sex? Is oral sex? Is manual stimulation of the genitals? Is making out? Is kissing? Is thinking about kissing? Would you offer different answers if I asked if those things were sexual? Would you answer differently if the question wasn’t about what counted as sex, but what counted as abstinence?

Is the penis a sexual body part? The clitoris? The anus? Breasts? The inner thigh? The back of one’s knee? The back of one’s neck? How do you decide? Who gets to?

So when is work sex work? I can’t conceive of an answer that would satisfy me.

So, what should be done about bikini baristas? A strong minimum wage. Unions. Protection from harassment. Sick days. A nice vacation. Penalties for wage theft. Predictable schedules. A nice benefits package. I want all those things for bikini baristas. I want them for all the other “sex workers,” too. I want those things for all workers because the important word in the phrase “sex work” isn’t sex, it’s work.

Cross-posted at Pacific Standard.

Lisa Wade is a professor at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. Find her on TwitterFacebook, and Instagram.

3By Carolita Johnson. Read more at Oscarlita.

Lisa Wade is a professor at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. Find her on TwitterFacebook, and Instagram.

A new study from the Families and Work Institute compared household divisions of labor in 225 other-sex couples and same-sex couples in which both partners worked. The researchers found that same-sex couples are more likely than different-sex couples to share responsibility for chores. Eyeball the two graphs below and look for the green; that’s the bar that indicates that both people in the couple share responsibility. The first is different-sex couples and the second is same-sex.

45Same-sex couples, though, are no sharing utopia in which everyone does exactly 50% of everything. They are still more likely to divide up household labor than share it — that is, the blue and yellow bars indicating the higher or lower earner, respectively, still dominate the graph. And, interestingly, the gendered nature of the labor is still present in that the lower earner in same-sex couples tends to do the same labor as the female in different-sex couples.

The data is more dramatic, though, when we look at parenting. Same-sex couples are more likely to share the responsibility for routine child care (74%) than leave it primarily up to one person. The same goes for sick child care (62%). Among different sex couples, the opposite is true. One parent generally takes primary responsibility for routine (62%) and sick (68%) child care.


There is no secret recipe, of course, to how a couple should divide their household chores and childcare. There is a take home lesson from the study, though, and that’s to talk about it if you want to. Generally speaking, members of couples who talked about it before moving in together (blue) were more satisfied with their division of labor than members of couples who wanted to have a conversation, but didn’t (yellow).


The authors of the study found that women in relationships with men were the most likely of all to say that they wanted to have a conversation, but didn’t (20%). Men in either same- (11%) or different-sex couples (11%) and women in same-sex couples (15%) were less likely to have held their tongue.

The author of the report concludes that it may not be how we divide up labor that matters that drives satisfaction, or even whether we talk about it, but whether we fail to have a conversation that we want.

Lisa Wade is a professor at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. Find her on TwitterFacebook, and Instagram.

While the ’50s is famous for its family-friendly attitude, the number of hours that parents spend engaged in childcare as a primary activity has been rising ever since:


The driving force behind all this focused time is the idea that it’s good for kids. That’s why parents often feel guilty if they can’t find the time or even go so far as to quit their full-time jobs to make more time.

This assumption, however, isn’t bearing out in the science, at least not for mothers’ time. Sociologist Melissa Milkie and two colleagues just published the first longitudinal study of mothers’ time investment and child well-being. They found that the amount of time mothers spent with their children had no significant impact on their children’s academic achievement, incidence of behavioral problems, or emotional health.

Quoted at the Washington Post, Milkie puts it plainly:

I could literally show you 20 charts, and 19 of them would show no relationship between the amount of parents’ time and children’s outcomes… Nada. Zippo.

Benefits for adolescents, they argued, were more nuanced, but still minimal.

These findings suggest that the middle-class intensive mothering trend may be missing its mark. As Brigid Shulte comments at the Washington Post, it’s really the quality, not the quantity that counts. In fact, Milkie and colleagues did find that “family time” — time with both parents while engaged in family activities — was related to some positive outcomes.

The findings also offer evidence that women can work full-time, even the long hours demanded in countries like the U.S., and still be good mothers. Shulte points out that the American Academy of Pediatrics actually encourages parent-free, unstructured time. Moms just don’t need to always be there after all, freeing them up to be people, workers, partners, and whatever else they want to be, too.

Lisa Wade is a professor at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. Find her on TwitterFacebook, and Instagram.