social construction

One major part of introducing students to sociology is getting to the “this is water” lesson: the idea that our default experiences of social life are often strange and worthy of examining. This can be challenging, because the default is often boring or difficult to grasp, but asking the right questions is a good start (with some potentially hilarious results).

Take this one: what does English sound like to a non-native speaker? For students who grew up speaking it, this is almost like one of those Zen koans that you can’t quite wrap your head around. If you intuitively know what the language means, it is difficult to separate that meaning from the raw sounds.

That’s why I love this video from Italian pop singer Adriano Celentano. The whole thing is gibberish written to imitate how English slang sounds to people who don’t speak it.

Another example to get class going with a laugh is the 1990s video game Fighting Baseball for the SNES. Released in Japan, the game didn’t have the licensing to use real players’ names, so they used names that sounded close enough. A list of some of the names still bounces around the internet:

The popular idea of the Uncanny Valley in horror and science fiction works really well for languages, too. The funny (and sometimes unsettling) feelings we get when we watch imitations of our default assumptions fall short is a great way to get students thinking about how much work goes into our social world in the first place.

Evan Stewart is an assistant professor of sociology at University of Massachusetts Boston. You can follow his work at his website, or on BlueSky.

Monday is Labor Day in the U.S. Though to many it is a last long weekend for recreation and shopping before the symbolic end of summer, the federal holiday, officially established in 1894, celebrates the contributions of labor.

Here are a few dozen SocImages posts on a range of issues related to workers, from the history of the labor movement, to current workplace conditions, to the impacts of the changing economy on workers’ pay:

The Social Construction of Work

• The surprisingly racist reason we don’t tip flight attendants
• Luxury and the consumption of labor
• The unsung heroes of the crash landing in San Francisco
• Why do firefighters take such risky jobs?
• McDonald’s delusional blame-the-victim budget
• Devaluing hospitality workers
• Domestic  behavior as both gendered and raced: Who does what for airlines?
• Child labor and the social construction of childhood
• Child labor, 1908-1912
• Women are 49% of the workforce, but we still think work is for men

Work in Popular Culture

• Children’s books and segregation in the workplace
• Alienation and orange juice: The invisibility of labor
• Hurricane Sandy and high fashion: Portraying a class hierarchy
• Whimsical branding obscures Apple’s troubled supply chain
• The “working family” discourse and the invisibility of individuals
• The DJ in American culture: Resonant but misunderstood
• Whiteness and tokenism on the runway
• The solution to patriarchy? Pantene says shine!
• Forbes’ photostock faux paus (what do women workers look like?)

Unemployment, Underemployment, and the “Class War”

• The “Precariat”: The new working class
• When classes collide: Workers and guests at high end hotels
• Who benefits from government programs?
• $22.62/hr: The minimum wage if it had risen like the incomes of the 1%
• Why can’t conservatives see the benefits of affordable child care?
• Food stamps, public policy, and the working poor
• The striking rise in “missing workers”
• Can the minimum wage cover average housing costs?
• Discrimination against the long-term unemployed
• Jon Stewart on class warfare
• Mike Rowe defends blue-collar manual labor

Unions and Unionization

• What have unions ever done for us?
• Footage of strikes and protests
• “Is your washroom breeding Bolsheviks?”
• A way for feminism to overcome its “class problem”
• Target’s anti-union video for new employees
• Unemployment and support for unions
• César Chávez and the fight for farmworkers’ rights
• Hiring non-union workers to staff picket lines
• “A woman’s place is in her union!”

Economic Change, Globalization, and the Great Recession

• U.S jobs are back, but they’re no match for population growth
• The U.S. is replacing good jobs with bad ones
• Whose economic recovery is it?
• Prison labor and taxpayer dollars
• The austerity agenda and public employment
• Comparing black and white job loss in the recession
• The exploitation of worker productivity
• What kinds of jobs are we gaining in the slow recovery?
• Historical look at changes in types of work
• Two American families trapped in a changing economy
• Race and the economic downturn

Work and race, ethnicity, religion, and immigration

• Distrust for Black entrepreneurs
• Race in the NFL draft
• Are Mexicans the most successful immigrant group?
• Race, criminal background, and employment
• The curious evolution of the sign spinnner
• Linguistic occupational segregation
• International politics and the first African American flight attendants
• Luxury and the consumption of labor
• Children’s books and segregation in the workplace
• Whiteness and tokenism on the runway
• Whimsical branding obscures Apple’s troubled supply chain
• When classes collide: Workers and guests at high end hotels
• The surprisingly racist reason we don’t tip flight attendants
• Questioning the benefits of “rescue” from prostitution
• Porn producers with a heart of gold?
• Anti-Muslim bias on the French job market
• Race/ethnicity and the pay gap
• Race, ethnicity, and McDonald’s marketing strategy

Gender and Work

• Majority of “stay-at-home dads” aren’t there to care for family
• Most women would rather divorce than be a housewife
• Before the stewardess, the “steward”: When flight attendants were men
• Star Trek is scaring the ladies: Why women don’t major in computer science
• What do little girls really learn from “Career Barbies”?
• “Dude, you need to get into nursing”: How organizations recruit men into nursing
• Stay-at-home mothers on the rise among low-income families
• Gender at The New York Times
• Mother, sex object, worker: The transformation of the female flight attendant
• Female movie stars peak at 34, but men see success till the end (pictured)
• What kind of work does Women’s History month value?
• Men’s and women’s work: It’s the 1950s at Brinks Home Security
• Women’s refusal to be deferent and the words that describe them
• Why “breadwinner moms” don’t portend a coming matriarchy
• Single mother, meet jobless man
• Gender, work, and family time
• First-time mothers and access to paid work leave
• The role of employer selection in gendered job segregation

The U.S. in International Perspective

• Overwork and its costs
• The U.S. is las in paid vacation and holidays
• International comparison of workplace leave policies
• Vacation in international perspective

Academia

• What do professors do all day?
• Gender and the dual career academic couple
• How many PhDs are professors?
• Professors join the “precariat”
• How professors spend their time
• Precious academic moments

Just for Fun

• Who is the highest paid employee of your state?
• Secrets of the Internet Adult Film Database
• Two-thirds of college students think they’re going to change the world

Bonus!

• Advice for new college grads from two sociologists

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

I discovered a nice gem of an insight this week in an article called The 11 Ways That Consumers Are Hopeless at Math: the symbolism of the number 9.

We’re all familiar with the convention of pricing items one penny below a round number: $1.99 instead of $2.00, $39.99 instead of $40.00, etc. Psychologically, marketers know that this works. We’re more likely to buy something at $89.99 than we are at $90.00.

It’s not, though, because we are tricked by that extra penny for our pockets. It’s because, so argues Derek Thompson, the .99 symbolizes “discount.” It is more than just a number, it has a meaning. It now says to us not just 9, but also You are getting a deal. It doesn’t matter if it’s a carton of eggs for $2.99 or a dishwasher for $299.99. In both cases, putting two 9s at the end makes us feel like smart shoppers.

To bring this point home, in those moments when we’re not looking for a deal, the number 9 has the opposite effect. When marketers want to sell a “luxury” item, they generally don’t use the 9s. They simply state the round number price. The whole point of buying a luxury item is to spend a lot of money because you have the money to spend. It shouldn’t feel like a deal; it should feel like an indulgence. Thompson uses the example of lobster at a high-end restaurant. They don’t sell it to you for $99.99. That looks cheap. They ask you for the $100. And, if you’ve got the money and you’re in the mood, it feels good exactly in part because there are no 9s.

Definitely no 9s:

Not yet convinced? Consider as an example this price tag for a flat screen television. Originally priced at $2,300.00, but discounted at $1,999.99. Suddenly on sale and a whole lot of 9s:

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

The average man thinks he’s smarter than the average woman. And women generally agree.

It starts early. At the age of five, most girls and boys think that their own sex is the smartest, a finding consistent with the idea that people tend to think more highly of people like themselves. Around age six, though, right when gender stereotypes tend to take hold among children, girls start reporting that they think boys are smarter, while boys continue to favor themselves and their male peers.

They may have learned this from their parents. Both mothers and fathers tend to think that their sons are smarter than their daughters. They’re more likely to ask Google if their son is a “genius” (though also whether they’re “stupid”). Regarding their daughters, they’re more likely to inquire about attractiveness.

Once in college, the trend continues. Male students overestimate the extent to which their males peers have “mastered” biology, for example, and underestimate their female peers’ mastery, even when grades and outspokenness were accounted for.  To put a number on it, male students with a 3.00 G.P.A. were evaluated as equally smart as female students with a 3.75 G.P.A.

When young scholars go professional, the bias persists. More so than women, men go into and succeed in fields that are believed to require raw, innate brilliance, while women more so than men go into and succeed in fields that are believed to require only hard work.

Once in a field, if brilliance can be attributed to a man instead of a woman, it often will be. Within the field of economics, for example, solo-authored work increases a woman’s likelihood of getting tenure, a paper co-authored with a woman has an effect as well, but a paper co-authored with a man has zero effect. Male authors are given credit in all cases.

In negotiations over raises and promotions at work, women are more likely to be lied to, on the assumption that they’re not smart enough to figure out that they’re being given false information.

——————————

Overall, and across countries, men rate themselves as higher in analytical intelligence than women, and often women agree. Women are often rated as more verbally and emotionally intelligent, but the analytical types of intelligence (such as mathematical and spatial) are more strongly valued. When intelligence is not socially constructed as male, it’s constructed as masculine. Hypothetical figures presented as intelligent are judged as more masculine than less intelligent ones.

All this matters.

By age 6, some girls have already started opting out of playing games that they’re told are for “really, really smart” children. The same internalized sexism may lead young women to avoid academic disciplines that are believed to require raw intelligence. And, over the life course, women may be less likely than men to take advantage of career opportunities that they believe demand analytical thinking.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Flashback Friday.

A Google image search for the phrase “evolution” returns many versions of the iconic image of human development over time. The whiteness of these images — the fact that, unless they are silhouettes or sketches, the individuals pictured have light skin associated with white people — often goes unnoticed. For our purposes, I would like us to notice:

The whiteness in these images is just one example of a long history of discourse relating whiteness and humanity, an association that has its roots in racial science and ethical justifications of colonialism, slavery, and genocide. It matters in this context, above and beyond the the general vast overrepresentation of whites in the media and as allegedly race-neutral “humans,” because the context here is one explicitly about defining what is human, what separates humans from animals, and about evolution as a civilizing process.

By presenting whites as the quintessential humans who possess the bodies and behaviors taken to be deeply meaningful human traits, whites justified, and continue to justify, white supremacy. This is what white privilege looks lik: being constantly told by experts that you and people like you represent the height of evolution and everything that it means to be that incredible piece of work that is man (irony fully intended).

Originally posted in 2010.

Benjamin Eleanor Adam is a graduate student at the CUNY Graduate Center, where he studies the American history of gender and sexuality.

Many hope that Misty Copeland is ushering in a new era for ballet. She is the first female African American ballet dancer to have the role of Principal Dancer at the American Ballet Theatre. She has literally changed the face of the dance.

Race is a central and important part of her story, but in A Ballerina’s Tale, the documentary featuring her career, she describes herself as defying not just one, but three ideas about what ballerinas are supposed to look like: “I’m black,” she says, and also: “I have a large chest, I’m muscular.”

In fact, asked to envision a prima ballerina, writes commentator Shane Jewel, what comes to most of our minds is probably a “perilously thin, desperately beautiful, gracefully elongated girl who is… pale as the driven snow.” White, yes, but also flat-chested and without obvious muscularity.

It feels like a timeless archetype — at least as timeless as ballet itself, which dates back to the 15th century — but it’s not. In fact, the idea that ballerinas should be painfully thin is a new development, absorbing only a fraction of ballet’s history, as can clearly be seen in this historical slideshow.

It started in the 1960s — barely more than 50 years ago — in response to the preferences of the influential choreographer George Balanchine. Elizabeth Kiem, the author of Dancer, Daughter, Traitor, Spy, calls him “the most influential figure in 20th century dance,” ballet and beyond. He co-founded the first major ballet school in America, made dozens of dancers famous, and choreographed more than 400 performances. And he liked his ballerinas wispy: “Tall and slender,” Kiem writes, “to the point of alarm.” It is called, amongst those in that world, the “Balanchine body.”

We’re right to view Copeland’s rise with awe, gratitude, and hope, but it’s also interesting to note that two of the the ceilings she’s breaking (by being a ballerina with breasts and muscles) have only recently been installed. It reminds me how quickly a newly introduced expectation can feel timeless; how strongly it can ossify into something that seems inevitable; how easily we accept that what we see in front of us is universal.

In The Social Construction of Reality, the sociologists Peter Berger and Thomas Luckmann explain how rapidly social inventions “harden” and “thicken.” Whoever initiates can see it for what it is — something they created — but to whoever comes next it simply seems like reality. What to Balanchine was “I will do it this way” became to his successors “This is how things are done.” And “a world so regarded,” Berger and Luckmann write, “attains a firmness in consciousness; it becomes real in an ever more massive way, and it can no longer be changed so readily.”

Exactly because the social construction of reality can be so real, even though it was merely invented, Copeland’s three glass ceilings are all equally impressive, even if only one is truly historic.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Rumors are circulating that the Bureau of Land Management (BLM) has plans to euthanize 44,000 wild horses. The rumor is partly true. An advisory board has authorized the BLM to do so; they have yet to make a decision as to whether they will. Even the possibility of such a widespread cull, though, has understandably sparked outrage. Yet the reality of the American mustang is not as simple as the love and admiration for these animals suggests.

Mustangs are powerful symbols of the American West. The modern mustang is the descendant of various breeds of horses worked by everyone from Spanish conquistadors to pioneers in wagon trains into the Western US. Some inevitably escaped over time and formed herds of feral horses. Wild herds in the east were generally either driven west or recaptured over time as the frontier moved ever westward (the wild ponies of Assateague Island off the coast of Virginia being a famous exception). Over time, they became inextricably entwined with perceptions of the West as still wild and free, not yet fully domesticated. The image of a herd of beautiful horses against a gorgeous but austere Western landscape is a striking one, perhaps something like this:

So how do we get from that to these mustangs penned up in a pasture running after a feed truck in Oklahoma (a screenshot from the video below):

It’s a complicated story involving conflicts surrounding federal land management, public attitudes toward mustangs, and unintended consequences of public policies.

Wild horses fall under the purview of the BLM because most live on public range (particularly in Nevada, California, and Idaho, as well as Washington, Wyoming, and other Western states). Mustangs have no natural predators in the West; mountain lions, bears, and wolves kill some horses each year, but their numbers simply aren’t large enough to be a systematic form of population control for wild horse herds, especially given that horses aren’t necessarily their first choice for a meal. So wild horse herds can grow fairly rapidly. Currently the BLM estimates there are about 67,000 wild horses and burros on public land in the West, 40,000 more than the BLM thinks the land can reasonably sustain.

Of course, managing wild horses is one small part of the BLM’s mission. The agency is tasked with balancing various uses of federal lands, including everything from resource extraction (such as mining and logging), recreational uses for the public, grazing range for cattle ranchers, wildlife habitat conservation, preservation of archaeological and historical sites, providing water for irrigation as well as residential use, and many, many more. And many of these uses conflict to some degree. Setting priorities among various potential uses of BLM land has, over time, become a very contentious process, as different groups battle, often through the courts, to have their preferred use of BLM land prioritized over others.

The important point here is that managing wild horse numbers is part, but only a small part, of the BLM’s job. They decide on the carrying capacity of rangeland — that is, how many wild horses it can sustainably handle — by taking into account competing uses, like how many cattle will be allowed on the same land, its use as wildlife habitat, possible logging or mining activities, and so on. And much of the time the BLM concludes that, given their balance of intended uses, there are too many horses.

So what does the BLM do when they’ve decided there are too many horses?

For many years, the BLM simply allowed them to be killed; private citizens had a more or less free pass to kill them. There wasn’t a lot of oversight regarding how many could be killed or the treatment of the horses during the process. Starting in the late 1950s, the BLM began to get negative press, and a movement to protect wild horses emerged. It culminated in the Wild Free-Roaming Horses and Burros Act, passed in 1971. The law didn’t ban killing wild horses, but it provided some protection for them and required the BLM to ensure humane treatment, guarantee the presence of wild horses on public lands, and encourage other methods of disposing of excess horses.

One such method is making such horses (and burros) available to the general public for adoption. The BLM holds periodic adoption events. However, currently the demand for these animals isn’t nearly large enough to absorb the supply. For instance, in 2010, 9,715 wild horses were removed from public lands, while 2,742 were adopted.

So, there aren’t enough people to adopt them and killing them has become increasingly unpopular. Controlling herd populations through some form of birth control hasn’t been widely implemented and has led to lawsuits. What to do?

One solution was for the federal government to pay private citizens to care for mustangs removed from public lands. Today there are 46,000 wild horses penned up on private lands, fed by feed trucks. Something for which the American taxpayer pays $49 million dollars a year. Holding wild horses has become a business. Here’s a news segment about one of these wild horse operations:

The ranch in video is owned by the Drummond family, a name that might ring a bell if you’re familiar with the incredibly popular website The Pioneer Woman, by Ree Drummond. They are just one of several ranching families in north central Oklahoma that have received contracts to care for wild horses.

In addition to the sheer cost involved, paying private citizens to hold wild horses brings a whole new set of controversies, as well as unintended consequences for the region. Federal payments for the wild horse and burro maintenance program are public information. A quick look at the federal contracts database shows that in just the first three financial quarters of 2009, for example, the Drummonds (a large, multi-generational ranching family) received over $1.6 million. Overall, two-thirds of the BLM budget for managing wild horses goes to paying for holding animals that have been removed from public lands, either in short-term situations before adoptions or in long-term contracts like the ones in Oklahoma.

This is very lucrative. Because prices are guaranteed in advance, holding wild horses isn’t as risky as raising cattle. And, if a horse dies, the BLM just gives the rancher a new one. But this income-generating opportunity isn’t available to everyone; generally only the very largest landowners get a chance. From the BLM’s perspective, it’s more efficient to contract with one operation to take 2,000 horses than to contract with 20 separate people to take 100 each. So almost all small and mid-size operations are shut out of the contracts. This has led to an inflow of federal money to operations that were already quite prosperous by local standards. These landowners then have a significant advantage when it comes to trying to buy or lease pastures that become available in the area; other ranchers have almost no chance of competing with the price they can pay. The result is more concentration of land ownership as small and medium-sized ranchers, or those hoping to start up a ranch from scratch, are priced out of the market. In other words, the wild horse holding program contributes to the wealth of the 1%, while everyone else’s economic opportunities are harmed.

This is why the BLM is considering a cull. Not because they love the idea of killing off mustangs, but because they’re caught between a dozen rocks and hard places, trying to figure out how to best manage a very complicated problem, with no resolution in sight.

Revised and updated; originally posted in 2011. Cross-posted at Scientopia and expanded for Contexts.

Gwen Sharp, PhD is a professor of sociology and the Associate Dean of liberal arts and sciences at Nevada State College. 

Originally posted at Race, Politics, Justice.

A few days after Donald Trump won the electoral votes for president, some people started suggesting that pro-immigrant people in the US wear safety pins in emulation of the movement in Britain after Brexit to signal support for immigrants. A social media debate quickly ensued about what this might mean, some asserting that the safety pin meant that an immigrant could view one as a “safe” White person, some ridiculing the exercise as a “feel-good” effort by Whites to distance themselves from the White nationalist vote, some interpreting its meaning as “I don’t agree with Trump.” (This latter interpretation was offered by both pro- and anti-Trump people.)

My entirely unsystematic observations were that it was African Americans who were mostly negative and White liberals (like me) who were trying to figure out what the “meaning” of the pin would turn out to be. I’m not sure what immigrants thought about safety pins, although I know they are generally frightened by the election results.

Through a neighborhood email newsletter I learned that a family in the area received a racist hate letter using the N-word after the election and that a resident who is also a minister ordered a bunch of yard signs that say “No matter where you’re from, we’re glad you’re our neighbor” in English, Spanish and Arabic. I bought one and will put it in my yard. I really don’t know how this action will be viewed by actual immigrants.

There are some non-Muslim women who have taken to wearing scarves as a symbol of solidarity with Muslims (one story circulating talks about attacks on a non-Muslim woman who was wearing a scarf due to hair loss from cancer treatment), an action that has received (so far as I know) little endorsement from Muslims and some responses that say that this subtracts from the religious symbolism of wearing hijab. After Trayvon Martin was killed, many Black people put up pictures of themselves in a hoodie with “I am Trayvon Martin,” but also often objected when Whites did the same, because the point was that a White person in a hoodie was not treated the same.

In the 1990s, Madison had a flurry of protests and counter-protests in which out-of-town anti-gay protesters were picketing pro-gay churches. Many Madison residents, including me, put up yard signs distributed primarily through churches that said “Madison supports its gays and lesbians.” About the same time, the KKK came through, and we also put up “Let your Light Shine, Fight Racism” signs in our yards. (I recall having both in my yard in the same winter.) Also in the 1990s, many of us wore rainbow ribbons (I kept mine pinned to my purse so I didn’t have to remember to put it on), again as a symbol of support for gays and lesbians. During the first Gulf War, Madison’s lawns often featured either anti-war signs or “support our troops” signs or, often, both. Earlier this year, after a lot of Black Lives Matter protests here as well as around the country, in addition to the relatively small number of yard signs or flags supporting BLM, some streets blossomed the “Support our Police” yard signs. And, of course, yard signs are a staple of political campaigns, most Decembers see a flurry of “Keep Christ in Christmas” yard signs, and Wisconsin Badger and Green Bay Packer pennants fly all around town on particular weekends.

So how should we think about these visible symbols and the varying reactions they elicit?

Let’s begin with the obvious. Symbols are symbols, and displaying a symbol is not the same thing as showing up for a protest or taking other active steps to pursue social policies you believe in. Wearing or displaying some sort of symbol of support for a minority is not the same thing as being a minority, nor will the symbol necessarily be interpreted by others in the way it is meant. This does not make symbols meaningless. They are visible symbols of adherence to some cause or belief system and, as such, open the wearer to reactions from others. But, as symbols, they are subject to multiple interpretations and their meaning varies with context. So those displaying symbols and those viewing others’ displays of symbols need to do interpretive work to understand the symbol and to assess the consequences of displaying it.

If you display or wear a symbol that you are sure others around you will approve of, you have little to lose from the symbol and something to gain. Signaling support for a cause the majority supports signals your affiliation with the majority. Supporting a beleaguered minority in a context where the majority is at least tolerant is also a low-cost gesture. When I displayed pro-gay ribbons and yard signs, I had no expectation of negative reaction, and I doubt any other straight person in Madison did either.

But that does not mean it was meaningless. Gays and lesbians I knew personally were feeling attacked and the visible support was meaningful to them. The signs and ribbons were passed out at church by people I knew. In that context, I could either display the symbol or not display it but, either way, my action would be interpreted as having meaning. I felt the same way about this latest “welcome neighbor” sign. When confronted with the question, I could either put up a sign or not put up a sign, but either choice carried meaning. I know of at least some instances in the 1990s in which gay and lesbian people stated that the signs made them feel supported and better about living in Madison. Of course, you can “do” support without yard signs or ribbons. After 9/11, Christian churches and Jewish congregations reached out to Muslim congregations (and Muslim congregations for their parts held open houses) and Muslims generally felt supported in Madison, even without yard signs or ribbons.

In places where the symbol is low cost, one can justly be suspected of displaying the symbol just to go along with the majority or as a low cost way of feeling good about a problem you don’t plan to do anything more about.

The same yard signs and ribbons (or safety pins) in some areas would not be safe gestures but would open up a person to verbal or physical assaults, or worse. Whites who visibly supported Blacks in the old rural South or Chicago’s segregated White neighborhoods in the 1950s were violently attacked and had their houses bombed. Displaying pro-gay symbols in areas dominated by conservative Christians in the 1990s could lead to hostile interactions. Even displaying the wrong sports team colors can get you hurt in some contexts.

Displaying a symbol where you know you are an opinion minority, and especially where it opens you to attack, is a very different gesture than where it is safe. In these contexts, it is an act of dissent. It is especially meaningful to dissent visibly in contexts where a dangerous segment of the majority feels empowered to commit violence against minorities. In these contexts, the symbol does not necessarily mean “I am a safe person” but “I am willing to draw the attention of dangerous people” or “not everybody supports those people.” If the intent is actually to shelter minorities from violence, the goal usually is to get as many people as possible to wear the symbol of dissent, to signal to those who intend violence that they cannot act with impunity and cannot count on community support.

Conversely, yard signs and other symbols are sometimes used by majorities to coerce compliance or intimidate minorities. Pro-police, pro-KKK, anti-gay, anti-immigrant symbols and yard signs signal to minorities that they are not safe in the area. When you know that you are in an area where your views are contested, your visible symbol chooses sides.

Another dimension is the clarity or ambiguity of a symbol. This also is contextual. In the US today, it is not quite clear what a safety pin is supposed to signal. Does it merely signal opposition to violent attacks on minorities, or does it also signal opposition to deportations and registries? Can I assume that a safety pin wearer supports DACA and keeping DACA students in the US?  Does a safety pin also mean the wearer supports Black Lives Matter? Expanded immigration policies? Or is it merely a signal that one voted Democratic and is vaguely against “hate”? Or that the person voted for Trump (or Stein?) and wants to disguise the fact in a liberal area? In the late 1960s during the anti-war movement I once tied a white scarf to the sleeve of my dark jacket when biking at night across campus so I could be seen. Several people stopped and asked me what my white scarf “meant.” Was it a new anti-war symbol? If so, they did not want to be late to adopt.

But non-verbal symbols can come to have very clear meanings. In Britain, the safety pin has a clear meaning, from what I’ve read, although its meaning in the US is not clear. In the US, a spray-painted swastika can be safely assumed to be the work of neo-Nazis meant to intimidate minorities and not a Hindu religious symbol. Text is often clearer: The phrase “let your light shine, oppose racism” is hopefully a clearer symbol that merely lighting a candle in your window in December, and “Madison supports its gays and lesbians” is also relatively clear. The latest sign about being happy my neighbors are here, written in Spanish and Arabic, also conveys pretty clear meaning in its language choices as well as its content, although could be criticized for its ambiguity about racism (as the impetus for the signs was a hate letter that used the N-word) and immigration policy (as the sign does not mention your document status).

The ambiguity of a symbol can make signaling one’s actual opinions complex. This is a Christian-majority country and there is a strong politicized Christian movement that is affiliated with White nationalism and/or strong anti-abortion sentiments and/or hostility to gays, lesbians, transgender and other sexual minorities and/or hatred of Muslims or, possibly, Jews. This makes any overt Christian symbol (a cross, a crucifix, a “keep Christ in Christmas” yard sign) an ambiguous symbol that is likely to be interpreted both by non-Christians and also Christians one does not know as a symbol of adherence to the Christian Right or at least Republicanism. Muslim women have a similar problem, as their hijab is often interpreted as symbolizing things other than what they think it symbolizes.

The minister who organized the welcome neighbor signs in Madison told reporters that part of his motivation was that as a White Evangelical Christian, he wanted to distance himself from White Evangelical Christians who are advocating messages that he considers hateful. In the 1990s, pro-gay churches similarly sought to distance themselves from the association of Christianity with anti-gay movements.

But even text symbols can “mean” something other than what the user thinks it meant. I interpret the pro-police yard signs in Madison as “meaning” opposition to Black Lives Matter, as I interpret “Blue Lives Matter” to have a similar meaning. I make this interpretation because there were no pro-police signs in Madison before Black Lives Matter, because the only contextual factor that could be construed as anti-police would be Black Lives Matter, and because the last time pro-police signs and bumper stickers were common it was the “Support Your Local Police” bumper sticker campaign launched by the far-right John Birch Society in 1963. In fact, a quick Google search reveals that the JBS has revived this campaign and there is now a movement among police to spread this slogan as opposition to federal attempts to supervise and rein in the excesses of local police. It could be that someone who put up that sign lives next door to a police officer and couldn’t say no when asked to put it up, despite the person’s private support for Black Lives Matter and concern about racial disparities in Madison. But the “meaning” of the sign still encodes opposition to BLM, regardless of private motives. Likewise, some of my neighbors referred to pro-Trump yard signs in the area as evidence of “hate,” a characterization which other neighbors objected to.

Symbols have to be collective to have any meaning at all, and that is why they tend to have a fad-like character and are typically promulgated and distributed by organizations. That is also why people may contest the meaning of symbols. They are superficial and elusive conveyors of meaning. There are no clear guidelines about when to display symbols and how they will be interpreted. But the use of symbols to convey one’s identity and stance with respect to important issues is an important part of how people come to perceive the opinions of those around them. And that is important.

Pamela Oliver, PhD is a professor of sociology at the University of Wisconsin, Madison. Her specialty is collective action and social movements and, since 1999, she has been working intensely on the issue of racial disparities in criminal justice. You can follow her at Race, Politics, Justice.