economics

Last month one media behemoth, AT&T, stated it would purchase another, Time Warner, for $85.4 million. AT&T provides a telecommunications service, while Time Warner provides content. The merger represents just one more step in decades of media consolidation, the placing of control over media and media provision into fewer and fewer hands. This graphic, from the Wall Street Journal, illustrates the history of mergers for the latest companies to propose a merger:

The purchase raises several issues regarding consumer protections – particularly over privacy, competition, price hikes, and monopoly power in certain markets – and one of these is related to race.

A third of the American population identifies as Latino, African American, Asian American, and Native American, yet members of these groups own only 5% of television stations and 7% of radio stations. Large-scale mergers like the proposed one between AT&T and Time Warner exacerbate this exclusion. Minority-owned media companies tend to be smaller and mergers make it even harder to compete with larger and larger media conglomerates. As a result, minority-owned companies close or are sold and the barriers to entry get raised as well. The research is clear: media consolidation is bad for media diversity.

After the #OscarsSoWhite controversy, the Academy of Motion Picture Arts and Sciences committed to increasing diversity on screen and technology companies have vowed to increase their workforce diversity, but such commitments have done relatively little to improve representation. Such “gentlemen’s agreements” are largely voluntary and are mostly false promises for communities of color.

Advocacy groups and federal authorities should not rely on Memorandum of Understandings to advance inclusion goals. When the AT&T/Time Warner deal gets to the Federal Communications Commission, scrutiny in the name of “public interest” should include the issue of minorities’ inclusion in both the media and technology industries. As a diverse nation struggling with ongoing racial injustices, leaving underrepresented communities out of media merger debates is a disservice not only to those communities, but to us all.

Jason A. Smith is a PhD candidate in the Public Sociology program at George Mason University. His research focuses on race and the media. He recently co-edited the book Race and Contention in Twenty-first Century U.S. Media (Routledge, 2016). He tweets occasionally.

Today is Labor Day in the U.S. Though many think of it mostly as a last long weekend for recreation and shopping before the symbolic end of summer, the federal holiday, officially established in 1894, celebrates the contributions of labor.

Here are some SocImages posts on a range of issues related to workers, from the history of the labor movement, to current workplace conditions, to the impacts of the changing economy on workers’ pay:

The Social Construction of Work

• The surprisingly racist reason we don’t tip flight attendants
• Luxury and the consumption of labor
• The unsung heroes of the crash landing in San Francisco
• Why do firefighters take such risky jobs?
• McDonald’s delusional blame-the-victim budget
• Devaluing hospitality workers
• Domestic  behavior as both gendered and raced: Who does what for airlines?
• Child labor and the social construction of childhood
• Child labor, 1908-1912
• Women are 49% of the workforce, but we still think work is for men

Work in Popular Culture

• Children’s books and segregation in the workplace
• Alienation and orange juice: The invisibility of labor
• Hurricane Sandy and high fashion: Portraying a class hierarchy
• Whimsical branding obscures Apple’s troubled supply chain
• The “working family” discourse and the invisibility of individuals
• The DJ in American culture: Resonant but misunderstood
• Whiteness and tokenism on the runway
• The solution to patriarchy? Pantene says shine!
• Forbes’ photostock faux paus (what do women workers look like?)

Unemployment, Underemployment, and the “Class War”

• The “Precariat”: The new working class
• When classes collide: Workers and guests at high end hotels
• Who benefits from government programs?
• $22.62/hr: The minimum wage if it had risen like the incomes of the 1%
• Why can’t conservatives see the benefits of affordable child care?
• Food stamps, public policy, and the working poor
• The striking rise in “missing workers”
• Can the minimum wage cover average housing costs?
• Discrimination against the long-term unemployed
• Jon Stewart on class warfare
• Mike Rowe defends blue-collar manual labor

Unions and Unionization

• What have unions ever done for us?
• Footage of strikes and protests
• “Is your washroom breeding Bolsheviks?”
• A way for feminism to overcome its “class problem”
• Target’s anti-union video for new employees
• Unemployment and support for unions
• César Chávez and the fight for farmworkers’ rights
• Hiring non-union workers to staff picket lines
• “A woman’s place is in her union!”

Economic Change, Globalization, and the Great Recession

• U.S jobs are back, but they’re no match for population growth
• The U.S. is replacing good jobs with bad ones
• Whose economic recovery is it?
• Prison labor and taxpayer dollars
• The austerity agenda and public employment
• Comparing black and white job loss in the recession
• The exploitation of worker productivity
• What kinds of jobs are we gaining in the slow recovery?
• Historical look at changes in types of work
• Two American families trapped in a changing economy
• Race and the economic downturn

Work and race, ethnicity, religion, and immigration

• Distrust for Black entrepreneurs
• Race in the NFL draft
• Are Mexicans the most successful immigrant group?
• Race, criminal background, and employment
• The curious evolution of the sign spinnner
• Linguistic occupational segregation
• International politics and the first African American flight attendants
• Luxury and the consumption of labor
• Children’s books and segregation in the workplace
• Whiteness and tokenism on the runway
• Whimsical branding obscures Apple’s troubled supply chain
• When classes collide: Workers and guests at high end hotels
• The surprisingly racist reason we don’t tip flight attendants
• Questioning the benefits of “rescue” from prostitution
• Porn producers with a heart of gold?
• Anti-Muslim bias on the French job market
• Race/ethnicity and the pay gap
• Race, ethnicity, and McDonald’s marketing strategy

Gender and Work

• Majority of “stay-at-home dads” aren’t there to care for family
• Most women would rather divorce than be a housewife
• Before the stewardess, the “steward”: When flight attendants were men
• Star Trek is scaring the ladies: Why women don’t major in computer science
• What do little girls really learn from “Career Barbies”?
• “Dude, you need to get into nursing”: How organizations recruit men into nursing
• Stay-at-home mothers on the rise among low-income families
• Gender at The New York Times
• Mother, sex object, worker: The transformation of the female flight attendant
• Female movie stars peak at 34, but men see success till the end (pictured)
• What kind of work does Women’s History month value?
• Men’s and women’s work: It’s the 1950s at Brinks Home Security
• Women’s refusal to be deferent and the words that describe them
• Why “breadwinner moms” don’t portend a coming matriarchy
• Single mother, meet jobless man
• Gender, work, and family time
• First-time mothers and access to paid work leave
• The role of employer selection in gendered job segregation

The U.S. in International Perspective

• Overwork and its costs
• The U.S. is las in paid vacation and holidays
• International comparison of workplace leave policies
• Vacation in international perspective

Academia

• What do professors do all day?
• Gender and the dual career academic couple
• How many PhDs are professors?
• Professors join the “precariat”
• How professors spend their time
• Precious academic moments

Just for Fun

• Who is the highest paid employee of your state?
• Secrets of the Internet Adult Film Database
• Two-thirds of college students think they’re going to change the world

Bonus!

• Advice for new college grads from two sociologists

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Originally posted at Reports from the Economic Front.

For years now the wealthy and their media have hammered on the need for lower taxes on their income, arguing that this would encourage investment, job creation, and growth.  The tax burden on the wealthy has indeed been lowered in one way or the other, but only the wealthy have benefited. In particular, our public sector and the activities it supports — public infrastructure, education, health care and human services, etc. — have suffered.

Apparently, people are starting to draw the right lesson from this experience.  As the Washington Post reports:

The results from the Public Religion Research Institute and the Brookings Institution [survey] show that 54 percent of Republicans support increasing taxes on those with incomes over $250,000 a year, an increase of 18 percentage points since the last presidential election in 2012. Among Americans as a whole, 69 percent support an increase.

While the change in opinion was greatest for Republicans, as the figure above shows, the survey also found increased support for greater taxes on the rich among both Democrats and Independents.  The fact that this support began spiking early in the year suggests that the change is tied to the election process, although it is unclear whether the campaigns are driving the growing support for higher taxes on the wealthy or people are just taking advantage of the process to express their desire for change.

Martin Hart-Landsberg is a professor of economics at Lewis and Clark College. You can follow him at Reports from the Economic Front.

Flashback Friday. 

Outlet malls are often in the middle of nowhere, in places that are hard to get to, or in places that you wouldn’t think of as retail magnets. For instance, you’ve got the outlet mall in Barstow, California:

Barstow is roughly mid-way between L.A. and Las Vegas, so locating it there might be a smart move to try to get some of the weekend traffic between the two cities. And there are some logical reasons you might want to locate outlets in places like Barstow: by putting them in outlying cities, you make sure they don’t overlap too much with the customer base for the main stores, potentially stealing customers who would otherwise pay full-price for new products rather than going to the outlet. You want the outlet to be complement the regular store, not compete with it.

And aside from that, surely real estate is cheaper in Barstow than in either L.A. or Las Vegas, which would keep costs down for building or renting retail space.

That’s part of the story. But there’s some interesting psychology going on, too, as Ellen Ruppel Shell explains in Cheap: The High Cost of Discount Culture. It turns out that being difficult to get to is, in fact, part of the appeal of outlet malls. The fact that they often require a drive of an hour or more signals to consumers that they must have really good deals. That’s the payoff for inconvenience — it’s harder and more time-consuming than going to your local mall, but in return you’re getting a great bargain. Right?

Well… not really. I remember driving two hours once to go to this outlet mall I had heard so much about — friends would go and come back with bags full of clothes, telling me about all the money they’d saved. I got there and was shocked by the prices; they didn’t strike me as particularly cheap at all. I ended up going home without buying anything, trying to figure out how I had missed the great sales racks.

According to Shell, though, that’s pretty typical of outlet malls: they often don’t really provide great bargains. Instead, they provide the illusion of bargains, and a motivation for thinking you’re finding them.

It turns out that the more trouble people go through to get to an outlet, the more they overestimate the amount of savings compared to prices at regular stores. The very fact that it was hard to get to convinces people that it must provide something fantastic; if you aren’t saving a lot of money by going there, why on earth would it be so far out of the way? And the more remote it is, the cheaper the products must be!

Our efforts to understand the placement of outlet malls actually leads us to think we’re getting better deals than we are, because we must be. Otherwise it doesn’t make sense for them to be where they are. And so the location of outlet malls becomes proof that they’re cheap. Why else would they be there?

We have another powerful motivation to believe this. If you’ve driven an hour or more one-way to get great deals at the outlet mall, you are primed to believe you’re getting bargains because otherwise you just wasted a lot of time, effort, and gas for nothing. Once you get there, you’re psychologically motivated to believe your effort was worth it, and you do that by buying stuff and thinking the price is a steal.

As a result of these two factors, research shows that people perceive merchandise found at out-of-the-way outlet malls as being more of a bargain than they do if they see similarly-priced items closer to home. We overestimate what the original value of the item must have been and focus on the difference between that hypothetical price and the outlet price, rather than on the objective price itself. And consumers tend to discount the cost of getting to the outlet, not including the cost of gas and their time into the price of the items they buy.

So the placement of outlet malls isn’t just a simple reaction to real estate prices or an effort to not compete with the regular-priced store. The placement itself is an important element of marketing, signaling to consumers that wonderful bargains await those who are willing to accept a little inconvenience. When you combine this with the meaningless discount, you have a powerful marketing tool, a way to convince consumers they are saving more money, or getting higher-quality products, than they actually are.

Originally posted in 2010.

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

It’s all harmless political shenanigans until a racist mob murders Vincent Chin.

It’s amazing how the new figureheads of both major parties are now pretending to oppose globalization, outsourcing, and the corporate “free trade” agenda that they both have spent their professional lives furthering. It wasn’t long ago that I taught in my stratification class that this agenda was the one thing we could be sure both parties and the big money behind them wouldn’t give up. Never say never, but I’m still pretty sure that’s still true.

There are humans that are hurt by this agenda, but most of them aren’t Americans. If politicians want to talk about slave labor, exploitation, and environmental degradation in the new manufacturing centers of the world, then I would be happy to listen to them talk about the harmful effects of those practices “here at home” too. But if they just want to bash China, then that’s racist, and no thank you.

Case in point, Pennsylvania Senator Bob Casey at the Democratic National Convention the other day. Here’s his speech, followed by some of the text and my comments:

Casey quoted his father, the former governor:

The sweat and blood of working men and women who built Pennsylvania forged the industrial revolution in our country, and outproduced the world.

How touching, attributing the industrial revolution the efforts of the working class and not the capitalists. It reminds me of when another Pennsylvania governor, Democrat Robert Pattison, reached across the aisle, helping out Republican industrialists by lending them the National Guard to attack striking steelworkers.

I assume today’s Democratic politician will now go on to recognize the working class of today’s manufacturing centers, who, through their sweat and blood, are outproducing the world and building the middle class in their countries. Oh right, Senator Casey is an American.

What about Donald Trump? Donald trump says he stands for workers, and that he’ll put American first, but that’s not how he’s conducted himself in business. Where are his, quote, tremendous products made? Dress shirts: Bangladesh. Furniture: Turkey. Picture frames: India. Wine glasses: Slovenia. Neckties: China. China! Why would Donald Trump make products in every corner of the world, but not in Altoona, Erie, or here in Philadelphia? Well, this is what he said, quote, outsourcing is not always a terrible thing. Wages in America quote, are too high. And then he complained about companies moving jobs overseas because, quote, we don’t make things anymore. Really? … [examples of stuff made in America]. Donald Trump hasn’t made a thing in his life, except a buck on the backs of working people. If he is a champion of working people, I’m the starting center for the 76ers! The man who wants to make America great, doesn’t make anything in America! If you believe that outsourcing has been good for working people, and has raised incomes for the middle class, then you should vote for Donald Trump. … We need to making good paying jobs for everyone here at home, so that everyone who works hard can get ahead and stay there.

The great conflict of our time is between “China” and “working people”? Maybe we should all link arms and together put down striking Chinese workers to keep the price down on our iPhones and Wal-Mart junk.

The Democratic National Convention was very on-message. In Hillary Clinton’s acceptance speech the next day, she said:

If you believe that we should say “no” to unfair trade deals, that we should stand up to China, that we should support our steelworkers and autoworkers and homegrown manufacturers — join us.

She gave no definition of what it means to “Stand up to China,” though her website says she will insist on trade deals that raise wages and create good-paying jobs (presumably in the US). That’s not important — the important thing communicated to her audience is she’s against China and for American workers. Then she went through the same list of Trump production locations that Casey did, before concluding, “Donald Trump says he wants to make America great again – well, he could start by actually making things in America again.” The current U.S. trade deficit in goods (as opposed to services) is about $62 billion — per month. Virtually all Americans are dependent on imported goods (including, apparently, Clinton, whose Nina McLemore suits are made from European and Asian fabrics). No major politician is seriously against this. Trump hiring U.S. workers to make his ties would make about as much difference as Clinton buying clothes with U.S. fabrics, which is basically none. It’s just symbolism, and the symbolism here is “China is bad.” Unless you join this kind of talk with explicit concern for the suffering and exploitation of Chinese workers, this just feeds American racism.

Decades later, Vincent Chin’s murder still resonates with me. There is debate about whether racism was the real motivation behind his murder, and it wasn’t as simple as a random lynch mob. Despite the legend, it is not the case that the auto workers just killed him because they falsely believed he was Japanese. But a witness at the bar said they blamed him for them being out of work before they fought. She said:

I turned around and I heard Mr. Ebens say something about the “little motherfuckers.” And Vincent said, “I’m not a little motherfucker,” and he said, “Well, I don’t know if you’re a big one or a little one.” Then he said something about, “Well, because of y’all motherfuckers we’re out of work.”

After losing the first round, Ronald Ebins and his stepson, Michael Nitz, hunted Chin down and killed him with a baseball bat, a crime for which they ultimately served no jail time.

My 8-year-old Chinese immigrant daughter, who learns all about how racism and bullying are bad and MLK is great in her neoliberal public American elementary school, is routinely offended and hurt by the China-bashing she hears from Democrats as well as Trump (she supported Bernie but is willing to back Hillary to stop Trump).

Hillary says we should protect our children from having to listen to Trump’s nastiness — she even has ad on that, which I’ve personally witness liberals tearing up over:

So, what about the people making speeches at the Democratic convention, spitting out the word China! like it’s a disease? “What example will we set for them?”

If the new normal of politics is both parties bashing foreigners  while they pretend to oppose globalization — and then pursuing the same policies anyway (which, face it, you know they will), then what have we gained? It seems to me there is a small chance Clinton will negotiate better trade deals to the benefit of workers (U.S. or Chinese), alongside a much greater chance that her rhetoric will stoke nativism and racism. Trump’s megaphone may have drawn the White supremacists out from under their rocks, but the new anti-TPP Hillary is bellowing the same obnoxious chauvinism.

Philip N. Cohen is a professor of sociology at the University of Maryland, College Park, and writes the blog Family Inequality, where this post originally appeared. He is the author of The Family: Diversity, Inequality, and Social Change. You can follow him on Twitter or Facebook.

Nowadays, women are much more likely to earn more income than their spouse than they used to. But this is a shift, not a revolution, because very very few women are the kind of breadwinner that some men used to be.

Using data on 18-64 year-old married wives and their spouses (95.5% of which were men) from Decennial Censuses and the 2014 American Community Survey, here are some facts from 2014:

• In 2014, 25% of wives earn more than their spouses (up from 15% in 1990 and 7% in 1970).
• The average wife-who-earns-more takes home 68% of the couple’s earnings. The average for higher-earning men is 82%.
• In 40% of the wife-earns-more couples, she earns less than 60% of the total, compared with 18% for higher earning men.
• It is almost 9-times more common for a husband to earn all the money than a wife (19.6% versus 2.3%).

Here is the distribution of income in married couples (wife ages 18-64; the bars add to 100%):

Male and female breadwinners are not equivalent; making $.01 more than your spouse doesn’t make you a 1950s breadwinner, or the “primary earner” of the family.

Philip N. Cohen is a professor of sociology at the University of Maryland, College Park, and writes the blog Family Inequality, where this post originally appeared. You can follow him on Twitter or Facebook.

Jane Mayer’s recent book Dark Money: The Hidden History of the Billionaires Behind the Rise of the Radical Right is a powerful account of how the Right influences public opinion via a network of think-tanks, lobbyists and other forms of direct and indirect funding in the guise of objectivity, but which in fact support right-wing values.

As someone with an interest in masculinity, one name that jumped out of Mayer’s book at me was Harvey Mansfield, a Harvard professor of government and author of Manliness published in 2006 by Yale University Press. Mansfield’s book is a lament to the loss of manliness in contemporary society (a state of being he traces back to the ancient Greeks and follows through to Rick in Casablanca), which is being eradicated by a “gender neutral” ideology. In short, Manliness is a manifesto for normative masculinity.

It always seemed curious to me why Manliness was ever taken seriously by such a prestigious publisher as Yale University Press when its argument was so outdated relative to most academic discourse on masculinity, combined with the fact that Mansfield had little research track record in the subject. Mayer’s book offers two facts that can be speculatively connected to address this curiosity.

Mansfield is cited in Dark Money as being one of numerous professors who received funding from the Olin Foundation, a trust established to promote freemarket ideology and other conservative ideas on America’s campuses. Mayer does not state that Manliness was funded by the Olin Foundation, but later she quotes Steve Wasserman of Yale University Press, who noted how the Right saw the value of funding books, whereas the philanthropic Left did not assign the same value.

In general, funding, either in full or in part, can make a substantial difference to the economic viability of a book for a publisher. In normal circumstances this is called a “subvention,” and while many believe this to be a sign of vanity publishing, it is a reality of academic publishing. Academic books in some circumstances (and in particular, some subjects), can be fully funded, which can only have a positive influence on whether or not the book sees the light of day.

But what of it? What does it really matter if a book peddling antiquated ideas about masculinity is published? First, anything published by Yale University Press is going to be taken seriously. Further still, the support network around Mansfield and his ideas made sure that his book received more media attention than most other books on the subject that were of greater merit. Second, if we look at Google search trends we can see some interesting changes, keeping in mind that correlation does not (necessarily) imply causation. Consider the following chart that looks at the popularity of the term “masculinity” relative to “manliness”:

In 2005 there was a high usage of the term “masculinity” and very little usage of the term “manliness.” In 2006 there was a massive spike in the term “manliness” which immediately matches that of “masculinity.” 2006 was the year of publication of Mansfield’s Manliness. Certainly, that spike of activity swiftly drops off, but it slowly builds again until around 2011 when manliness again surpasses masculinity and this remained the case until very recently.

It is reasonable to assume that the 2006 spike in search activity using “manliness” was down to Mansfield’s book. It is less reasonable to say that the slow increase in the use of the term was discussion of Mansfield’s book, but it may well have planted a seed that might not otherwise have grown.

Do not make the mistake of thinking these are different but value-free words for describing the same thing. In general, people who use the term “manliness” are referring to a fixed and essentialist idea of sex and gender (usually glossing over the distinction between the two), whereas the use of the term “masculinity” accommodates a critique as well as celebration of normative masculinity.

And do not make the mistake of thinking this is just about sex and gender. In his book The Political Mind, George Lakoff shows how manliness (which he describes as the “strict father model”) is one of the most basic metaphors we use for constructing national identity. Lakoff actually cites Mansfield’s Manliness as being written to cement the conservative strict father model in order to consolidate conservative political power.

Locating the strict father model as one of the core metaphors of the political mind adds further understanding to how masculinity has played out in the 2016 presidential campaign. Numerous articles on this subject are chronicled at the excellent Presidential Gender Watch project which mostly argue how Trump has appealed to a specific model of masculinity in his speeches. Yes, these speeches reveal an unsavory streak of misogyny in Trump, and yes, they reveal him to be capitalizing upon a perceived crisis of masculinity, particularly among the working class. However, an explicit appeal to masculinity also mobilizes that strict father model, which enables Trump to draw on the traditional conservative base even as he critiques it.

It is also worth considering how these deep metaphors play out in the Democratic imagination. Opposite the strict father model of the conservatives, Lakoff identifies the “nurturing parent model” of the progressives. According to Lakoff, Democrats should appeal to the nurturing parent metaphor at all times. However, one could argue that despite Clinton’s playing the “woman card” her style is more that of the strict father than the nurturing parent, again appealing to that traditional conservative base. So who is the nurturing parent? As Obama quipped in his final correspondents’ dinner speech about Malia wanting to go to Burning Man, “Bernie might have let her go. Not us.”

Assigned: Life with Gender is a new anthology featuring blog posts by a wide range of sociologists writing at The Society Pages and elsewhere. To celebrate, we’re re-posting four of the essays as this month’s “flashback Fridays.” Enjoy! And to learn more about this anthology, a companion to Wade and Ferree’s Gender: Ideas, Interactions, Institutions, please click here.

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Is the “Mrs. Degree” Dead?, by Laura Hamilton, PhD

In 1998 I was a first-year student at DePauw University, a small liberal arts college in Indiana. A floor-mate of mine, with whom I hung out occasionally, told me over lunch that she was at college primarily to find a “good husband.” I nearly choked on my sandwich. I had assumed that the notion of the “Mrs. Degree” was a relic of my parents’ era—if not my grandparents’. Surely it had gone the way of the home economics major and women’s dormitory curfews.

Years later, I — along with my co-director, Elizabeth A. Armstrong — would embark on a five year ethnographic and longitudinal study of a dormitory floor of women at a public flagship in the Midwest. As part of my dissertation, I also interviewed the women’s parents. What I found brought me back to my first year of college. A subset of parents wanted their daughters to be “cookie-baking moms”—not successful lawyers, doctors, or businesswomen. They espoused gender complementarity—a cultural model of how women should achieve economic security that relied on a co-constructed pairing of traditional femininity and masculinity. That is, men were to be economic providers and women supportive homemakers. This was a revised “Mrs.” Degree, in the sense that marriage during college, or even right after, was not desirable. College women were to build the traits and social networks that would hopefully land them a successful husband eventually, but it was assumed best to wait until men had proven themselves in the labor market before entering a marriage.

This was not the only cultural model to which women on the floor were exposed. In fact, those coming in primed for complementarity were in the minority. However, as I show in my article, “The Revised MRS: Gender Complementarity at College,” far more women left college leaning toward gender complementarity than their previous gender socialization suggested. Something was happening on the college campus — where women were, ironically, out-achieving men — that shifted them toward performing an affluent, white, and heterosexual femininity, marked by an emphasis on appearance, accommodation to men, and a bubbly personality.

I argue that gender complementarity is not just a characteristic of individual women, but is actually encouraged by the institutional and interactional features of the typical, four-year, public state school. Midwest U, like other schools of its kind, builds a social and academic infrastructure well-suited to high-paying, out-of-state students interested in partying. The predominately white Greek system — a historically gender-, class-, and racially-segregated institution — enjoys prominence on campus. An array of “easy” majors, geared toward characteristics developed outside of the classroom, allow women to leverage personality, looks, and social skills in the academic sphere. These supports make it possible for peer cultures in which gender complementarity is paramount to thrive. Women who want to belong and make friends find it hard — if not impossible — to avoid the influence of the dominant social scene on campus, located in fraternities and Greek-oriented bars.

This structure of campus life is not incidental. In recent years, cuts to state and federal support for higher education have led mid-tier public institutions like Midwest U to cater to the socially-oriented and out-of-state students who arrive with gender complementarity interests. These class-based processes have implications for the type of social and academic climate that all students find upon arriving at Midwest University.

The problem is, however, that most women need to accrue the skills and credentials that translate into a solid career. An institution supporting gender complementarity does them a serious disservice — potentially contributing to gendered differences in pay after college. The situation is particularly problematic for students not from the richest of families: Affluent women espousing complementarity form the type of networks that give them reasonable hope of rescue by a high-credentialed spouse, and heavy parental support means that they can afford to be in big cities where they mix and mingle with the “right” men. Women from less affluent backgrounds lack these resources, and are often reliant on their own human capital to make it after college.

The gradual shift from higher education as a public good — funded heavily by the state — to a private commodity — for sale to the highest bidder — has significantly stalled not only progress toward class equality, but certain forms of gender equality as well. Change is going to require unlinking the solvency of organizations like Midwest U from the interests of those can afford, and thus demand, an exclusionary and highly gendered social experience.

Laura T. Hamilton, PhD is an assistant professor of sociology at the University of California, Merced. Her recently published article, “The Revised MRS: Gender Complementarity at College,” appears in the April 2014 issue of Gender & Society; this post originally appeared at their blog. She is the author of Parenting to a Degree: How Family Matter’s for College Women’s Success and, with Elizabeth Armstrong, Paying for the Party: How Colleges Maintain Inequality.