Tag Archives: gender: work

Diverse Countries Do Better with Female Heads of State

Countries with a lot of ethnic diversity generally show weaker economic growth than homogeneous countries.  A new study, however, discovered a variable that strongly reverses the trend: women leaders.

Management professor Susan Perkins and her colleagues compared the economic growth rate of 139 countries over 55 years.  They found that diverse countries did significantly better when a woman was at the helm.  The more diverse the country, the stronger the effect.

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Perkins and her co-authors cautiously attempt to explain their data (here), but think that it may have something to do with leadership style.  Female leaders have been shown to be more collaborative and non-authoritarian than men. Co-author Nicholas Pearce speculates:

In countries with a lot of internal conflict, oftentimes people are looking for signals that the person in charge is going to be collaborative and not dictatorial or self-interested. Women’s gender role is symbolic of collaboration, that they’re going to empower marginalized voices.

Because of gender stereotypes, then, women may seem more trustworthy. Meanwhile, real differences in leadership style may affirm those expectations and be more effective in practice.

Lisa Wade is a professor of sociology at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. You can follow her on Twitter and Facebook.

Using Racial Stereotypes to Gender a Laundry Product

Flashback Friday.

Behold, one of my favorite things on SocImages.  This pair of Italian commercials are for a do-it-yourself fabric dye.  First, commercial #1 (no Italian needed):

Message: “Coloured is better” or black men are physically and sexually superior to white men.

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BUT WAIT!  Wait till you see the twist in commercial #2!

When the man tries to use the dye to transform his wife, it becomes clear that the dye only works one way.  Clearly, it is designed for women to produce the (heteronormative, racialized) object of desire that they supposedly want.  Message: Coloreria is “What women want” or the laundry room is for ladies.

Originally posted April 2008, thanks to  Elizabeth A. and Feministing.  Also in women-are-responsible-for-cooking-and-cleaning: women love to cleanhomes of the futurewhat’s for dinner, honey?liberation through quick meals, and my husband’s an ass.

Lisa Wade is a professor of sociology at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. You can follow her on Twitter and Facebook.

What Kind of Work Does Women’s History Month Value?

1 (2) - CopyAmelia Earhart, aviator. Wilma Rudolph, athlete. Sally Ride, astronaut. Elizabeth Cady Stanton, activist. Josephine Baker, performer. Virginia Woolf, novelist. Rosie the Riveter, archetype. Alice Paul, suffragist. Frida Kahlo, artist. Hillary Clinton, Secretary of State.

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What do these women have in common? They are the 10 iconic women featured this year by womenshistorymonth.gov, the official website of Women’s History Month in the United States. A rotating banner across the top of the page shows a photo of each woman, her name, and a one word description, presumably the reason she is worthy of celebration.

Unfortunately, the women singled out for recognition at the site appear to be considered notable mainly because they excelled at what are generally thought to be “masculine” pursuits. This is androcentric, meaning that it values masculinity over femininity. Traits that have been traditionally conceptualized as masculine (such as being a leader and good at sports and math) are now seen as valuable for girls to develop, while boys are often still discouraged from do things traditionally conceptualized as feminine (such as nurturing, cooking, and cleaning).

I am all for questioning the idea that certain jobs are “men’s jobs,” but we also need to challenge the idea that only women can do “women’s jobs.” If we do not, the belief that women should do “women’s work” and, more importantly, that women’s work is not worth celebrating, is left unquestioned.

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Women’s History Month tends to follow this trend. None of the women we typically recognize at this time of year, for example, are noted for being good cooks, care givers, or educators of children, nor are they lauded for their nurturing of others, emotional openness, kindness, or compassion — all traditionally “feminine” traits. Caring for others and teaching youth are wonderful things that everyone should be encouraged to do. Our history books should be filled with people of all genders who were exceptional in these areas. But, these traditionally feminine pursuits are not what earns one accolades during Women’s History Month, or any other time. As a consequence, people are not taught to value such jobs or the people who do them. This one-sided celebration is unlikely to solve the very problem that Women’s History Month is ostensibly designed to combat: gender inequality.

“To all the women who quietly made history” (source):

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Laurel Westbrook is an Assistant Professor of Sociology at Grand Valley State University. Her research focuses on gendered violence, social movements, and the inner workings of the sex/gender/sexuality system.

New! in Pointlessly Gendered Products

It’s been a while since we treated our audience to a post featuring a collection of pointlessly gendered products.  Time to correct our lapse in diligence!  Here are some favorite examples we’ve added to our Pinterest board lately.

THE FOOD CATEGORY.

Pointlessly gendered endives:

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Pointlessly gendered bread:

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Pointlessly gendered eggs:

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Pointlessly gendered sausages: 1 (5)

Thanks @appledaughter,  Lars F., @mamatastic, @day_jess, @jongudmundand, and @blessedharlot!

KID STUFF.

Pointlessly gendered tooth fairies:

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Pointlessly gendered alphabets:1 (2)

Pointlessly gendered child harnesses:

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Thanks Sarah M., @day_jess, and @qaoileann!

GROWN-UP STUFF.

Pointlessly gendered socks:

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Pointlessly gendered wrist support:1 (4)

Pointlessly gendered job ads:1 (5)

Bonus! Pointlessly gendered pet shampoo:

2 (2)Thanks Jen T., Lisa S., @nayohmei, and @doubleemmartin!

That’s all for now!  Check out the entire collection on Pinterest.

Lisa Wade is a professor of sociology at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. You can follow her on Twitter and Facebook.

What Do Little Girls Really Learn from “Career” Barbies?

Like a lot of moms, I faced the Barbie dilemma when my daughter was younger. Ultimately I  figured a little bit of Barbie would sate her appetite (and stop the nagging) without doing too much harm. Like a vaccination, or homeopathic inoculation against the Big Bad. I told myself my daughter didn’t use her dolls for fashion play anyway: her Barbie “funeral,” for instance, was a tour de force of childhood imagination. I told myself I only got her “good” Barbies: ethnic Barbies, Wonder Woman Barbie, Cleopatra Barbie. Now that she’s 10 and long ago gave the dolls away (or “mummified” them and buried them in the back yard in a “time capsule”), I can’t say whether they’ll have any latent impact on her body image or self-perception. It would seem ludicrous, at any rate, to try to pinpoint the impact of one toy.

But now, according to a study published this week,  it turns out that playing with Barbie, even career Barbie, may indeed limit girls’ perception of their own future choices. Psychologists randomly assigned girls ages 4-7 to play with one of three dolls. Two were Barbies: a fashion Barbie (in a dress and high heels); and a “career” Barbie with a doctor’s coat and stethoscope. (NOTE: I just pulled these images from the web: I don’t know which actual Barbies they used.)

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The third, “control” doll was a Mrs. Potato Head, who,  although she comes with fashion accessories such as a purse and shoes, doesn’t have Barbie’s sexualized (and totally unrealistic) curves.

So, after just a few minutes of play, the girls were asked if they could do any of 10 occupations when they grew up. They were also asked if boys could do those jobs. Half of the careers, according to the authors, were male-dominated and half were female dominated. The results:

Girls who played with Barbie thought they could do fewer jobs than boys could do. But girls who played with Mrs. Potato Head reported nearly the same number of possible careers for themselves and for boys.

More to the point:

There was no difference in results between girls who played with a Barbie wearing a dress and the career-focused, doctor version of the doll.

Obviously, the study is not definitive. Obviously, one doll isn’t going to make the critical difference in a young woman’s life blah blah blah. Still, it’s interesting that it doesn’t matter whether the girls played with fashion Barbie or doctor Barbie, the doll had the same effect and in only a few minutes.

That reminded me of a study in which college women enrolled in an advanced calculus class were asked to watch a series of four, 30-second TV commercials. The first group watched four netural ads. The second group watched two neutral ads and two depicting stereotypes about women  (a girl enraptured by acne medicine; a woman drooling over a brownie mix). Afterward they completed a survey and—bing!—the group who’d seen the stereo- typed ads expressed less interest in math- and science-related careers than classmates who had watched only the neutral ones. Let me repeat: the effect was demonstrable after watching two ads.

And guess who performed better on a math test, coeds who took it after being asked to try on a bathing suit or those who had been asked to try on a sweater? (Hint: the latter group; interestingly, male students showed no such disparity.)

Now think about the culture girls are exposed to over and over and over and over and over, whether in toys or movies or tv or music videos, in which regardless of what else you are—smart, athletic, kind, even feminist, even old—you must be “hot.” Perhaps, then, the issue is not “well, one doll can’t have that much of an impact,” so much as “if playing with one doll for a few minutes has that much impact what is the effect of the tsunami of sexualization that girls confront every day, year after year?”

Peggy Orenstein is the author of four books, including The New York Times best-seller Cinderella Ate My Daughter: Dispatches from the Front Lines of the New Girlie-Girl Culture.  You can follow her at her blog, where this post originally appeared, on facebook, and on twitter.

Female Movie Stars Peak at Age 34, but Men See Success Till the End

A new study on the differential earning power of male and female movie stars beings with a quote from Jennifer Jason Leigh:

It’s the nature of the business. People equate success with youth (source).

She’s half right.   Irene Pater and her co-authors looked at the pay of 265 actors and actresses who appeared in Hollywood films from 1968 to 2008.  They found that the average earnings of actors rises until the age of 51 and remains stable after that.  The average earnings of actresses, in contrast, peaks at 34 and decreases “rapidly thereafter.”

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Source: USA Today

Sarah Jessica Parker, then, was more on the mark:

There is still a discrepancy in earning power between men and women in Hollywood. And it becomes doubly unfair when you think of our earning potential in terms of years.  Actresses are like football players. They have a small window of prime earning ability (source).

So, is this sexism or just “market forces”?  That is, is female acting work devalued compared to men’s because people in positions of power don’t value women?  Or is it because casting women over 34 decreases box office returns, whereas casting older men does not?  Pater and her colleagues suggest that it’s sexism.  One study, they explain,

…actually examined the combined effect of gender and age on box office performance [and] revealed that casting a female lead older than 32 years of age does not influence a movie’s box office performance, whereas casting a male lead older than 42 decreases box office revenues by almost 17% (source).

So the presence of male actors in their forties and over decreases box office revenue, but they still get paid more than women of the same age.  In contrast, casting women in their mid-thirties and over doesn’t bring down profits, but she’s still less valuable in the eyes of producers.  Sexism sounds like a plausible explanation to me.

Lisa Wade is a professor of sociology at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. You can follow her on Twitter and Facebook.

Talking about the Gender Pay Gap: How Language Obscures Privilege

We have an ever-growing collection of ways in which men are frequently positioned as people and women as women.  We’re always on the lookout for new examples and sociologist Nathan Palmer recently highlighted a nice observation about how this happens in language.

He asked readers to consider a quote from a textbook (not to single Conley out, he’s using standard language and I use it as well in my own textbook).  Here’s the quote with the relevant part in bright white:

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Applying an insight by sociologist Michael Kimmel, Palmer then updated the slide with slightly different language:

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If a dollar is the amount by which all other wages should be compared, then the first sentence centers men’s experiences and positions women as a deviation from that.  The second sentence switches that around.

By switching the referent, this change in language shifts the center of the discussion from women’s disadvantage to men’s advantage.  Of course, there is both unfair disadvantage and advantage in this story, and we need to make both visible, but always talking in terms of the former makes women and their disadvantage the problem and hides the way that we need to be addressing men’s unfair advantage as well.

Lisa Wade is a professor of sociology at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. You can follow her on Twitter and Facebook.

Mother, Sex Object, Worker: The Transformation of the Female Flight Attendant

While the first flight attendants were male and many early airlines had a ban on hiring women, flight attending would eventually become a quintessentially female occupation.  Airline marketers exploited the presence of these female flight attendants.  Based on my reading — especially Phil Tiemeyer‘s Plane Queer and Kathleen Barry’s history of flight attendants’ labor activism – there seem to have been three stages.

First, there was the domestication of the cabin.  As air travel became more comfortable (e.g., pressurized cabins and quieter rides), airlines were looking to increase their customer base.  Female “stewardesses” in the ’40s and ’50s were an opportunity to argue that an airplane was just like a comfortable living room, equally safe for women, children, and men alike.  Marketing at the time presented the flight attendant as if she were a mother or wife:

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Twenty years later, air travel was no longer scary, so airlines switched their tactics. They sexualized their flight attendants in order to appeal to businessmen, who still made up a majority of their customers. Here’s a ten-second Southwest commercial touting the fact that their stewardesses wear “hot pants”:

The intersection of the labor movement and women’s liberation in the ’60s and ’70s inspired women to fight for workplace rights. Flight attendants were among the first female workers to organize on behalf of their occupation and among the most successful to do so.  Their work won both practical and symbolic victories, like the discursive move from “stewardess” to “flight attendant” that transformed women in the occupation from sex objects to workers.  A quick Google Image search shows that the association — stewardess/sex object vs. flight attendant/worker — still applies. Notice that the search for “stewardess” includes more sexualized images, while the one for “flight attendant” shows more images of people actually working.

“Stewardess”:

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“Flight attendant”:Screenshot_2My impression is that today’s marketing tends to feature flight attendants in all three roles — domestic, sex object, worker — echoing each stage of the transformation of the occupation in the public imagination.

Cross-posted at The Huffington Post, Pacific Standard, and Work in Progress.

Lisa Wade is a professor of sociology at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. You can follow her on Twitter and Facebook.