Search results for white privilege

In a previous post, Lisa referred to Peggy McIntosh’s famous essay on White Privilege: Unpacking the Invisible Knapsack. One of the many privileges that McIntosh identifies is that, as she writes, “I can turn on the television or open to the front page of the paper and see people of my race widely represented.”

This statement resounded when I saw the images below from a 2011 Scottish Woolovers catalogue. Further, I was reminded that it’s not only a matter of whether we see people of our race widely represented, but also of how the media makes these portrayals.

The white woman in this ad is modelling a cardigan sweater. Meanwhile, the woman of colour in the photo is…well, that’s an interesting question. Nothing that she is wearing is for sale; she’s just there, wearing clothing that has no relevance to the advertisement.

Normally, you’d expect that a woman in a fashion catalogue would be there to model clothing, but in this case, the woman of colour doesn’t have such a role. She is a prop for the white model, there to frolic and help illustrate the benevolent and fun-loving nature of the fashionable white model, clad in an apron that marks her as potentially a servant of some kind. She’s not there to directly market clothes to a white target market.

SocImages has addressed other examples of privileged representations of white women in catalogues; a discussion of a Punjammies catalogue highlighted the exclusive reliance on white women as models, while portraying women of colour as labourers and beneficiaries of the good will of the white, female target market. In a similar vein, we also had a post illustrating a comparable trend in the representation (and lack thereof) of people of colour in films. It is a function of our unearned privilege that, when those of us in a privileged position come across racialized images and representations like these, it is all too easy to miss or ignore their problematic nature.

Thanks to Flickr user Wishiwerebaking for sending us these images.

—————

Hayley Price has a background in sociology, international development studies, and education. She recently completed her Masters degree in Sociology and Equity Studies in Education at the University of Toronto.

If you would like to write a post for Sociological Images, please see our Guidelines for Guest Bloggers.

For the last week of December, we’re re-posting some of our favorite posts from 2011.

————————

Last week Lisa posted about the racist “Asians in the Library” video from UCLA student Alexandra Wallace, and how the responses to it have often drawn on very sexist, demeaning language, as though the only way we know to combat one type of stereotyping or prejudice is to use another. Yuki T. send in a video response by slam poet Beau Sia that, as Yuki says, “stands out as a real examination of the white privilege and fear that underlies the racism that Alexandra Wallace displays,” rather than just trying to degrade or mock Alexandra in whatever way possible:

UPDATE: I found a transcript at dandelionchild, via Common Pitfalls of the Amateur Poet, though it appears the first place the transcript was posted was Madame Thursday. It’s after the jump. Thanks for reminding me, WellWheeled!

more...

Course Guide for
SOCIOLOGY OF GENDER
(last updated 09/2011)

Developed by Mary Nell Trautner, PhD
University at Buffalo, SUNY

Social Construction of Sex & Gender

• Changing age at first menstruation
• The social construction of sperm
• Overlap between male and female bodies: Infants’ gazes
• Overlap between male and female bodies: Breast reductions for men
• Gender ambiguity
• Third gender in Oaxaca

Intersexuality

• Sexual differentiation
• The Phall-o-Meter
• Caster Semenya

Patriarchy / Oppression

• Negative portrayals of men perpetuate patriarchy
• Oppression as a double bind: Women in politics

Patriarchy as Male Dominated

• Women in the Fortune 500
• Women in government
• Managing images of powerful women

Patriarchy as Male Identified

• Men as default category
• Men are “people,” women are “women”
• Example of “heroism” equated with men
• “Power” associated with masculinity

Patriarchy as Male Centered

• Looking for women’s presence in movies: The Smurfette Principle
• Looking for women’s presence in movies: The Bechdel Test
• Database of Bechdel Test movies

“Doing Gender,” Gender as Performance

• Using sex differences to infer gender differences
• Sex, gender, and toilet signs
• Learning how to stand like a girl
• When men stand like women
• Child pageants and the performance of gender
• Babies perform gender, too
• Where gender stereotypes come from

Intersectionality

• Social construction of race (“A Girl Like Me” video)
• Race, gender, and “good hair” (“Good Hair” trailer)
• Race, class, and gender
• Preference for light skinned women

White privilege

• White privilege
• White privilege as flip side of racial profiling
• Whites as default category (skin colors)
• Whites as default category (hair colors)

Childhood Gender Socialization

• Gendered language in TV toy commercials
• Kids’ rooms
• Barbie and math scores
• Barbie’s proportions
• Job segregation seen in gendered toys 1
• Job segregation seen in gendered toys 2
• Domestic toys for girls
• Breastfeeding dolls
• Save up for breast enhancement surgery
• Dora the Explorer makeover
• Learning to be a bride
• Gender roles hurt boys too

Gender & Language

• Changes in use of male/female pronouns
• Stereotypes of men’s and women’s language
• Smurfette and sexist language
• Ad—“If only men and women spoke the same language”

Gender & Mass Media

• Gendered body postures
• Sexism in hip hop
• Photoshopping 1
• Photoshopping 2
• Photoshopping 3
• Women of color in advertising
• Women of color associated with animals
• “You can never be too thin” ad
• Breast products
• Sexualization of violence: Dreamworlds 3 and Lady Gaga
• Dead-looking women in fashion
• Ads showing women dominating men
• Increasing sexualization of online video game ads
• Sexualizing and gendering food
• Comparing covers of Maxim and Cosmo

Gender & Work

• Data behind the Wal-Mart lawsuit
• Women in the Fortune 500
• Underrepresentation of women in Hollywood
• Gender gap in science and tech jobs
• Toys and career interests: Science and tech jobs

The Wage Gap

• Lifetime earnings by sex and race/ethnicity
• Earnings and hours worked, 1975-2009
• Earnings by education and age
• Occupational wage gap, 2010
• Job segregation and wages
• Wage gap by age, 1979 and 2008
• Comparing the wage gap across countries

Gender & Sports

• Participation in sports – high school
• Gendered organization of sport: Ski jumping for men only
• Images of women in sports: College teams
• Images of women in sports: Hope Solo
• Images of women in sports: Serena Williams
• Images of women in sports: Candace Parker
• Women bodybuilders
• Women collegiate athletes support the men’s teams
• Gender in figure skating
• Costume requirements in figure skating

Sexuality: Homophobia

• CJ Pascoe discusses homophobia as gender policing
• Example of gender policing: A boy’s pink toenails in the J. Crew catalog
• Example of gender policing: Yankee fans verbally assault Red Sox fans
• Attitudes towards gays and lesbians
• How terminology affects acceptance: “homosexual” versus “gay”

Sexuality: Sexual Behavior

• Orgasm for women
• Social desirability in online dating profiles
• Hook-up culture
• How porn is shaping our sex lives

Gender & the Body

• The Breast Portrait Project
• Asian eyelid cosmetic surgery
• Gendered reactions to male and female nudity
• Making bodies conform: Gymnast Shawn Johnson

Physical appearance and beauty work

• Physical attractiveness bias: Susan Boyle example
• Beauty work: Lifetime spending of men and women
• Beauty work: Routines and spending
• Trends in cosmetic procedures, 2000-2009
• The Beauty Myth – Naomi Wolf

Obesity and overweight

• Invisibility of “plus-sized” women
• Lane Bryant’s lingerie ad
• Can you be fit and fat? Health at Every Size
• Fighting the obesity “epidemic”
• Fatness as a shield from unwanted attention
• Can a feminist diet?

Gender and Family

• Gender and interracial marriage
• Gender gap in leisure time
• Housework
• Housework, international comparisons
• Gender non-conformity in kids
• Shared parenting as class privilege
• Nanny chain
• Gendered parenting in ads

Hegemonic Masculinity

• Changing images of masculinity
• Masculinity and violence
• Violent masculinity in energy drinks
• Masculinity and food marketing
• Men talk about their masculinity
• Comedic take on masculinity
• Satirizing men’s hygiene products

Intimate Partner Violence

• When do we intervene?
• Victim blaming: Headlines
• Percent of women who think DV is okay, by country

Sexual Harassment

• Who’s responsible for sexual harassment?
• The Toronto Slutwalk
• Women’s taxis as a response to harassment

Forced Sex & Sexual Assault

• Rape culture: Rape simulator game
• Rape culture: Celebrating incapacitated women
• Rape culture: T-shirts
• “No” doesn’t really mean “no”
• Yale fraternity: “No means yes, yes means anal”
• What counts as “real” rape: Polanski

Anti-Rape Campaigns

• UK campaign telling men not to rape
• Scottish campaign: Effective or sensationalist?
• Women don’t “ask for it”

Visions for the Future

• Degendering dance
• Positive portrayal of transgendered people
• Resistance to objectifying advertising
• Signs that show women as people
• Media showing range of women’s bodies
• Belly activism

If you would like to write a Course Guide for Sociological Images, please email us at socimages@thesocietypages.org.

Heather J. sent along a nice illustration of white privilege, courtesy of PostSecret.  PostSecret features anonymous confessions on postcards and, in this confession, a person confesses that being white and female facilitates her shoplifting: The card is a great example of the flip side of racial profiling: those who do not carry the stigmatized features aren’t simply treated fairly, they’re given a benefit of the doubt that allows them to get away with the very thing that others are suspected of doing.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Keely W., Sophie J., and Austin C. sent in this 20-second commercial for KFC in which a white guy surrounded by black people makes the “awkward” situation all better by giving them fried chicken:

So, first of all, feeling awkward because you’re the only person with your particular racial make up in a group is called white privilege.  Most racial minorities find themselves the only or one of the only members of their group all of the time.  Calling the situation “awkward” just suggests that white people are, or should be, uncomfortable around black people.

But, second, is it racist that the guy soothes the situation by sharing fried chicken?  In the U.S., the idea that black people eat a lot of fried chicken is a stereotype (applied recently to Obama).  But this is an Australian commercial and KFC is saying that there is no such association in Australia.

I don’t know if that’s true.  But if it is, it raises interesting questions as to (1)  just how cognizant companies should have to be about various stereotypes around the world and (2) whether the biased histories of some countries must be more attended to than others.

A Guardian article quotes a professor arguing that the U.S. has “…a tendency to think that their history is more important than that of other countries.”

Ouch.  Does it hurt because it’s true?

I think these are tough questions.  What do you think?

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Protesters in Little Rock, Arkansas, (1959) declared that “race mixing” (or school integration) was “communism”:

A reader at Andrew Sullivan’s The Daily Dish argues that accusations of communism then, and socialism now, are not only about the redistribution of wealth.  They are about the redistribution of privilege of all kinds, including white privilege.

Read it here.

Thanks to Dmitriy T.M. for the link.

—————————

Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

NEWS!

One of our posts inspired a comic at Faulty Logic.  Neat!

FROM THE ARCHIVES:

One year ago Gwen wrote an extensive post about the 1968 Olympic medalists Tommie Smith and John Carlos, who used their medal ceremony to try to draw attention to racism and poverty in the U.S.  Her post does an excellent job of describing and analyzing the protest and its aftermath.  Visit it here.

NEWLY ENRICHED POSTS:

A representative from Reynold’s Kitchens sent us an email in response to our post on their new, recycled Reynold’s Wrap.  See her commentary here.  We’ve also added a link to a second source suggesting that our original post was wrong.  Check it out.

We added two commercials for Malibu Rum to our post about the commodification of Jamaica and “island culture.”

Jay Smooth followed up on his excellent commentary about Asher Roth’s use of the term “nappy headed hos” and black rappers’ materialism. This time his video features Dan Charnas, a hip-hop industry insider. See their discussion about white privilege and racial humility here.

We added another ad to our post about how Axe products are marketed to men.

Jody B. sent in a Progressive Insurance commercial that many believe features two gay men. We added it to our earlier post about an Argentinian bank commercial that positively features a transgender individual; both could be useful for a discussion of when and how corporations choose to associate themselves with minority or marginalized groups, knowing it might offend other segments of society.

We added another image that calls into question the idea that there are clear differences in facial features by race to our post comparing President Obama to his grandfather.

Of course, there’s always more stuff shaped like boobs (scroll way down until you see the NEW! section).

OKAY FINE!

So the truth is we didn’t do much behind your back this month and, in fact, you may have noticed that we didn’t exactly keep up our normal prodigious Sociological Images schedule.  But we have been doing stuff and, in case you are interested, it involved cows, lizards, and gators!  After the jump (because most of you could care less) are some non-sociological images of things we’ve been up to behind your back this month.

more...

Breck C. sent us this link to a collection of photographs of Harajuku Girls.  Harajuku is a style for teenagers in a region of Japan (here is the wikipedia entry).  I can’t think of a way to describe them that does them justice, so here are some pictures (found here, here, here and here):

In 2004, Gwen Stefani began touring with four women posing as Japanese Harajuku girls.  Stefani’s Harajuku Girls serve as her entourage and back-up dancers. Here she is with four (Japanese?) women that she hires to be her Harajuku Girls (found here and here):

In the comments, Inky points out that Stefani says this about them in her song, Rich Girl:

I’d get me four Harajuku girls to
Inspire me and they’d come to my rescue
I’d dress them wicked, I’d give them names
Love, Angel, Music, Baby
Hurry up and come and save me

Stefani also has a Harajuku Lovers clothing line and a series of perfumes, one for her, and one for each Harajuku Girl:

I think that Stefani’s use of Asian women as props (they may or may not be Japanese) fetishizes Asian women and reinforces white privilege.  The Harajuku Girls serve as contrast to Stefani’s performance of ideal white femininity.  It makes me think of both this poster on colonial-era travel and this fashion spread.

Yet, Stefani’s been at this for four years and I can’t remember hearing any objections to her Harajuku Girls, even in feminist and anti-racist alternative media.  Further, if her fashion line, perfume, and continued employment of the Harajuku Girls are any indication, people seem to think the whole thing is awesome.  In the meantime, I bet she’s making bank on her clothing line and perfume.  Where’s that money going?

Do you think my reading is fair?

And, if so, why do you think there’s been so little outcry?

For good measure, here she is performing with her “Girls”:

In our comments, SG asks that we include the following clarification:

This article is really misrepresenting a whole fashion scene and I would like to ask that you correct it- It is just perpetuating the idiocy and ignorance surrounding these styles. “Harajuku is a style for teenagers in a region of Japan”. “Harajuku style” Is a term coined by western media because they are too ignorant to actually research the names of these actual styles. Harajuku is not a style. It is a location. The females you have pictured are in Decora (and two in Visual Kei). The only “harajuku style” that exists is the fictional one made up by Gwen Stefani and the western media.

Thanks SG.

See also our post featuring other examples of ads and artists using Asians as props.