What a man wanted, what a man wants | Boxer, Noonan and Whelan
What a man wanted, what a man wants | Boxer, Noonan, and Whelan
What Men and Women Want in a Mate, 1939-2008
What Men and Women Want in a Mate, 1939-2008 | Boxer, Noonan, and Whelan

Update on references

As you can see in the comments, Christie Boxer, the lead author of the journal article behind the Coontz Opinionator piece has contacted me to let us all know that the article is currently in revise and resubmit phase but will be published in Journal of Family Issues shortly.

What works

The graphic is more legible than the chart from which the data originated. I’m guessing the Journal of Family Issues would not allow such a “fancy” series of graphics in the final published piece so I don’t mean this as a critique of the article’s authors. Just pointing out that there is good reason for journals and other publishers to reconsider their policies about how data can most usefully be presented.
I happen to have created a few graphics in this style myself and tend to favor it over the chart (e.g. this one about agricultural subsidies) in the past and think they work well for displaying changes in attitudes over time.

What needs work

Illustrations to Accompany "The M.R.S. and the PhD" by Stephanie Coontz, New York Times
Illustrations to Accompany "The M.R.S. and the PhD" by Stephanie Coontz, New York Times

The article from which this news story is drawn clearly provides information on both what women want and what men want in greater detail than what’s seen here. Why did the news story choose to run with less than half the data?
The chart clearly contains information on what men want in a mate AS WELL AS what women want in a mate. I see no reason for going (less than) halfway on this story. In fact, what I find most interesting is the convergence on some things – nobody cares much about chastity in a mate any more – and divergence on other traits – women rank men’s desire for home and children much higher than men rates women’s desire for home and children. That’s a puzzler worthy of thought in a way that a story that reflects only what men want is…well…just not all that interesting. Pair bonding takes two, as I’m sure Coontz knows because she’s been researching marriage for years. It’s unclear if the Times pressured her to come up with a more attention grabbing headline “The M.R.S. and the PhD” or if she chose that on her own or if it was a combination of factors.

I’m glad to see that, at least as far as I can tell from what is available to scholars other than Coontz (who might have an early full-length, unreleased draft of the Boxer, Noonan, Whelan paper), the scholars whose data led to the graphic were not so singly concerned with what men want in a mate. They were looking at how mate selection characteristics have been adjusted over time for both men and women and I hope that their article looks at the consonance and dissonance between the two genders’ mate selection ideals.

I would have preferred more attention paid to the graphic – like, say, the inclusion of what women want or an integrated graphic that displayed the overlaps and distances between what men and women want – and less time put into the accompanying illustrations which I have included to the left. I welcome regular readers of Sociological Images (and others) to comment on the messages coming out of the illustrations.


Coontz, Stephanie. (2012) “The M. R. S. and the PhD”. The New York Times, Sunday Review, Opinionator. [Information graphic by Bill Marsh/The New York Times]

Boxer, Christie; Noonan, Mary; and Whelan, Christine. (forthcoming) “Measuring Mate Preferences: A Replication and Extension” Journal of Family Issues. [Table drawn from Christine Whelan’s research webpage]