Who visits occupywallst.org? | Harrison Schultz and Hector R. Cordero-Guzman
Who visits occupywallst.org? | Harrison Schultz and Hector R. Cordero-Guzman

What works

The graphic above was constructed using 5,006 surveys filled out by people who visited occupywallst.org. Here’s what the survey found:

Men 61%
Women 37.5%
Other 1.5%

45 y/o 32%

White 81.4%
Black, African American 1.6%
Hispanic 6.8%
Asian 2.8%
Other 7.6%

H.S. or less 9.9%
College 60.7%
Grad. School 29.4%

Annual Income
$50,000 30.1%

Unemployed 12.3%
Part-time 19.9%
Full-time 47%
Full-time student 10%
Other 10.7%

Support the protest 93%
Republican 2.4%
Democrat 27.4%
Independent 70.7%

What needs work

I have two issues. First, I think the graphic is beautiful but functionally useless. It is nearly impossible to get any intuitive sense of anything at a glance. The circular shape forces the categories to come in the order of their popularity which is not always the most logical order. Look at the income data. That should come in order of least income to most income, but it doesn’t (why would anyone put incremental numerical data out of order?). The rounded sections of wedges are also nearly impossible to intuitively compare to one another in size, so I cannot figure out what the functional value of displaying demographic data in this modified pie chart is. In summary, it appears that the information part of the information graphic did not win the contest between aesthetics and utility. Remember: there should not be a contest between aesthetics and utility in the first place.

My second concern with this graphic is its overall reliability. The FastCompany article it accompanies is titled, “Who is Occupy Wall Street”. That title more than implies that this survey of visitors to a particular website associated with the movement – but not THE official website of the movement (there isn’t one) – accurately represent the protesters on the ground. I don’t think that the professor and his partner who conducted the surveys would make such grand claims.


Captain, Sean. (2 November 2011) Who is Occupy Wall Street? FastCompany.

Jess3. (2 November 2011) Who is Occupy Wall Street? [information graphic] FastCompany.