Um, so, I’m trying to think of what is working here. I guess we see that there are about 10 psychiatric drugs, that lots of people appear to be receiving treatment for anxiety (heck, two wars, an economic crisis, trapped Chilean miners, BP’s oil spill…all this anxiety makes sense to me). We are meant to believe that this represents a huge and possibly stifling example of big pharma. But really, this graphic doesn’t say that to me. It says “lots of people are anxious and choosing to take prescription drugs to cope”.
What needs work
Just for some crazy antic fun, infographic style, I whipped out my digital crop tool and got rid of the map just to see what we would lose. Clearly, we lose some fun. Almost all the pretty colors are gone. But the information? It’s all still there. The map was being used as a giant and rather useless crutch in this case. This is a particularly egregious case, but there are many instances of maps that don’t encode any information that is useful for the debate of the topic at hand. Ask yourself: what did the map do? Was there any variation contained in the map? Was the dataset in question geographically oriented in any way? No. No, it was not.
Thanks to Austin Haney, Sociology grad student at Kent State for sending this our way.
Drugged Culture GOOD magazine, Transparency Blog.
(2010) One Nation Under Xanax in Psychiatric Times.