European football revenues, 2008-08 | The Economist
European football revenues, 2008-08 | The Economist

What works

This is not my favorite graph (donuts, pie charts, any graph named after a pastry seems doomed to be difficult to digest). Having trouble finding much to like, except that it is about the economics of a current event, which adds a data-driven contextual angle to a cultural event. That part I like.

What needs work

The text accompanying this graph points out that, “Most of the money coming in from television, tickets and so forth goes out in wages. Deloitte says that only two of the big five, Germany’s Bundesliga and the English Premier League, operate at a profit.” However, the graph doesn’t give any indication of profit, only of revenue. It also doesn’t explain where the revenue comes from and goes to, which leaves this infographic horribly flat.

Further, reading these donut things, the next generation of the hated pie graphs, is visually difficult. Bar graphs would have been better. At least they included the numbers so we can forget looking at the graphic and just compare the numbers.


The Economist. (10 June 2010) “Football”.