Search results for racism

Ricardo G. sent in a link to a British campaign encouraging citizens to ride the train.  The campaign features a Mexican wrestler named Loco Toledo.

The commercials basically feature him acting weird (“loco” means crazy), speaking broken English, and comparing the awesomeness of England’s train system with Mexico’s. An example:

How exactly is this different than the Frito Bandito and the Sleepy Sanka Mexican?

Other examples of contemporary advertising campaigns featuring demeaning racial and ethnic stereotypes: the U-Washee, KFC thinks Asians are ridiculous, Native American sports mascots, racism in identity theft ads, Indian, Chinese, and Italian stereotypes in superbowl ads, Asian kitch, selling noodles with Asian enlightenment, and Mr. Wasabi.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

NEWS:

1.  If you’re following us on Facebook, you might have noticed that we’ve begun updating our status with a “featured post” each day.   We’re on Twitter too, if that’s more your style.

2.  Remember that Method commercial where the soap suds sexually harass a woman in her own shower?  Ann Marie N. sent us note to let us know that it’s been discontinued due to complaints.

3. This was a good media month for us.  I was quoted in a CNN article about The Princess and the Frog; several of our posts on gendered marketing to children were discussed in a Salon article by Kate Harding; a recent post about pink telescopes and microscopes was featured on Pharygula; we were linked from the American Spectator; and Guardian named our Avatar post among The Best of the Web.  Fun!

NOTE FROM A READER:

Sarah is a reader and frequent commenter on the blog who sent us a note complimenting all of you.  We thought we’d let everyone read it.  Sarah wrote:

I just wanted to commend you for the environment of open discourse on your website. I have some opinions that differ from those of many others on this site, and when I’ve brought them up, I’ve been able to openly discourse with other members without any fear of being chased off with fire and pitchforks.

So, thank you for setting up such an open and welcoming environment.

Thanks Sarah!  Our readers are, indeed, awesome.

And we try!  We don’t follow the comments threads as closely as we’d like (we’re both tenure-track profs), but we do the best we can to make sure that people adhere to our discussion policy.  Thanks to all of you who have been patient with our less-than-perfect moderation and sometimes-ineffectual efforts to weed out the trolls.

FROM THE ARCHIVES:

In Dec. ’08 we commenting on McDonald’s efforts to market itself as high class, linking the fast food chain to Bourdieu and Sex in the City, of course.

And in Dec. ’07 we posted a hilarious story about a statue in Lexington, KY, of a war hero on a female horse with, um, testicles.  A hero riding a girl horse into battle is simply inconsistent with our cultural preconceptions… so bring on the intersex equine!

Finally, if you haven’t seen enough Christmas material, visit the posts of Christmas past: marketing cigarettes for Christmas (with new material), non-U.S. Christmas cultures, a scary, fiery Christmas cross, Christmas vs. Holiday (politics edition), the Chrismakkuh Yarmaclaus, a clothesline for X-mas (why not?), and a special gift for Santa and for you.

NEWLY ENRICHED POSTS (Look for what’s NEW! Dec ’09):

Marketing

We found another example of vintage ads extolling the dietary benefits of sugar.

Larry H. sent us two photos of Amelia Earhart from 1937 in which she is posed in cutesy, flirty ways; we added it to our post of a Lucky Strike ad featuring Earhart.

Dmitriy T.M. sent in another example of a vintage Chrysler ad in which they market the car as youthful (can you imagine!).

Race and Ethnicity

To our vintage Jello ad featuring Asian stereotypes, we added a contemporaneous ad for Rice Krinkles, sent in by Ted K.

It’d be nice to not link back to our post on instances in which college and post-college students dress up like racial minorities, but this isn’t one of those updates.  We added an image of students at the London School of Economics  in brown-face dressed up like Guantanamo Bay prisoners to our post featuring similar acts of individual racist impersonations (scroll way down).

Pete W. sent in a third vintage Bull Durham tobacco ad depicting Black Americans as foolish and bumbling.

Pornification

Yikes!  We added a new ad to our post where sexual body parts are not-so-subliminally included in ads (NSFW).  This one is for “fresh” “shaved” turkey breast slices and they look like, um…

Our evolution of Evony ads post has been among the most popular posts on our site.  Timm F. sent in an ad for another online game, Alteil, making fun of the Evony ads.  We added it to the original post and, while we were at it, we also added another in the series of increasingly sexualized ads, this one sent in by Tim R.

Gender

Harvey tC. sent in a photo that we added to our post featuring pink guns and rifles being marketed to girls/women.  For the hell of it: here is a crazy great set of pro-gun posters.

Both Emily W. and Sabine M. sent us another example of t-shirts being divvied up into “t-shirts” and “women’s t-shirts.”

Elizabeth T. sent in a video of men vamping it up and trying to “do” sexy. We added it to another post asking whether, given the gender binary and our gendered image of “sexy,” such a thing can be anything other than ridiculous.

Monica C. sent in another great example of gendered toy advertising.  In this one a girl plays with a kitchen set alongside a boy playing with a tool set.  Sigh.

In contrast, Lynne S. and Fia K. sent in some more photos of house play toys featuring both girls and boys.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

In earlier posts, we’ve highlighted instances in which contradictions in U.S. culture become glaringly clear.  In one, suggestive advertising accompanies an article critiquing a video game in which the player rapes a woman.  In another, CNN asks whether Jon and Kate Gosselin are getting too much media coverage, and then tempts you to read more media coverage about Jon and Kate Gosselin.  In a third, neighbor billboards carry hilariously contradictory messages.

I found another example that left me shaking my head.  Via Racialicious, I found myself reading a Time magazine article reporting on recent research that shows that, even when black and whites are portrayed as equal on television, viewers come away with subconscious anti-black bias that actually translates into bias in real life.  The findings are pretty dismal.

Two paragraphs into the article, there was a promotional link… for television (see the bolded, red parenthetical sentence):

So, yeah, television is likely inculcating you with racist views; “the transmission of race bias appears to occur subconsciously, unbeknownst to the viewer”… but don’t let that stop you from enjoying awesome TV!

The second promotional link, halfway through the article, was just salt in the wound:

And, of course, they couldn’t let your thoughts linger on social justice issues when there are great TV series out there to see!

The final paragraphs:

Maybe they are hoping that we’ll watch the top 10 TV ads and episodes more critically?

These promotional inserts may very well be automatically generated, but the article is dated Dec. 17th, so clearly no one at Time has been alerted to, or cares about, the possibility that they may trivialize the message of the article, or even draw people away from it as early as two paragraphs in.  What Timewants is for you to waste as much time on their website as possible.  Apparently any ideological commitment to fighting racism is secondary at best.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Dmitriy T.M. sent in the clip below in which Senator Lindsey Graham (R – South Carolina) explains that health care reform will be bad because it will require his state to subsidize health care for poor people… and black people:

Graham’s mistake is a common one and one that contributes to penalizing and inhumane treatment of the poor in the U.S. He is conflating race and class. White people = not poor; black people = poor. Therefore, a high percentage of black people = a drain on society.

Here’s the reality: a higher percentage of the black population is poor, compared to whites. BUT, and this is a big “but,” most poor people are white because white people make up between 70 and 75% of the U.S. population.

However, a belief that that poor people tend to be black and black people tend to be poor is useful for those who want to stifle any redistribution of wealth. The conflation means that opposition to policies designed to alleviate the suffering of poverty can be based in both classism and racism.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

NEWS:

During November we divvied up the massive gender tag into 18 sub-categories to make it easier to search for specific types of gender posts.  For example, you can now browse all of our posts about masculinity by going to the “gender: masculinity” tag.  We hope this makes it easier to navigate the site.

In other words, we worked our asses off for you over Thanksgiving break, so go browse a gender tag right now!

And, your monthly reminder: we’re on Facebook and Twitter, if that floats your boat.

FROM THE ARCHIVES:

Last November we posted an analysis of the negative reactions to female body builders’ bodies.  It reveals the entitlement that many feel to be aesthetically pleased by women’s appearance.

And in November ’07 we featured an Orangina ad that Gwen says is “possibly the weirdest freakiest ad I have ever seen in my 34 years on this planet.” As reader Gis said in the comments:

AH! AH! AH! AH! WHAT?!?!  AH!  I can’t unsee this!

So, yeah, uh, check that out.  You might want to watch it in high quality on a full screen.  I’m just sayin’.

NEWLY ENRICHED POSTS (Look for what’s NEW! Nov ’09):

Remember that 1981 ad for Legos that everyone LOVED?  I found three more examples of vintage ads that seem rather devoid of gender differentiation.

Just last month we added material to our post on racial and ethnic themed college parties.  This month, we get to do it again.  This time courtesy of a University of Delaware party at which white people dressed up as Mexicans (triggering and NSFW).

We added another example to our collection of vintage illustrations of the argument that black people are closely related to apes and monkeys.

Erin M. sent us an example of a sex toy for men being described as “shameful.” We added it to our post discussing how the use of sex toys by women and the use of sex toys by men are evaluated very differently (NSFW).

Tim McC. sent in a link to a Volvo concept car aimed specifically at women.  We added it to our post on the Dodge La Femme.  It’s really interesting to compare how cars were marketed to women in the 1950s and today.

Kristyn G. sent in another commercial where the idea that women are liberated by choice is used to market a product.  This time, it’s an Indian cable company marketing itself by comparing itself to non-arranged marriage.

Jackie S. sent us a link to a satirical Onion news report illustrating how feminists might protest PETA.  We added it an old post with an image of a PETA protest.

Dmitriy T.M. sent us another example of services being marketed as “wife” or “husband” services.

Jessica S. sent us a comedic skit for the Shii, a girls’ version of the Wii.  We added it to our post on otherwise-gender-neutral-games gendered female.

We added a fourth commercial, this one for Target, to our post featuring commercials that depict women as just plain insane.

We added another vintage ad featuring the word “gay” as it used to be used.

Do you feel you have a truly special relationship with your cleaning products? If so, check out the Lysol commercial we added to our post about Sarah Haskins’s “Target: Women” segment on household cleaners marketed as women’s special, special friend.

We added another example of U.S.-based advertising that removes people of color when moved overseas.  This time the product is the movie Couples Retreat.

We added a 1987 ad for Contra to one of our collections of sexism in the technology world.

Last month we posted about the Ralph Lauren ad featuring a woman photoshopped to be incredibly thin. We updated the post with a video about the model in the ad, who has now been fired for not fitting into some clothing.

NEWS:

Lisa was invited to co-host a Racialicious Podcast this week with Tami Winfrey Harris and Minh-ha Pham.  If you’re interested, you can listen here.

Also, in case you’re new to SocImages, you’re welcome to friend us on Facebook or follow us on Twitter.

FROM THE ARCHIVES:

Sociologists use the term “racialization” to describe the process by which something that isn’t associated with any racial group, becomes newly associated.  In October of 2007, we offered the pit bull as an example of racialization.  Also features Weird Al Yankovic.

People often use the Gay Republicans as an example of a social organization that brings together two ideas that seem to be at odds.  Another example, detailed in a post in October of 2008,  is the pro-environment/anti-immigrant movement (protecting the environment means restricting immigration).  The post features a couple really interesting ads.

Also, haven’t had enough Halloween yet?  Here are our Halloween posts from previous years:

Two extra-special costumes (the Anna Rexia costume and the Sexy Scholar), Max Weber jack o’lantern (by yours truly), Obama mask sold as terrorist mask, a Sarah Palin effigy, handling sex offenders on trick-o’-treat day, and costume catalog analyses (here and here).    See also, if you like, my Huffington Post about the race, class, and gender politics of Halloween.

NEWLY ENRICHED POSTS (Look for what’s NEW! Oct ’09):

Downright Offensive

It’s been a long time since we linked to our post featuring pictures from racial- and ethnic-themed college parties, but we found another example (this time Auburn University in 2001).  In this one, college students dress up in Blackface and like Klan members.  Delightful.

We added another example of a urinal shaped like a woman’s mouth, sent in my Liz B., to our collection of urinals and sinks meant to look like women’s body parts.

L. sent us a Facebook teaser for the movie DeadGirl (a movie about the rape and torture of a zombie woman) that describes the movie as “hot.”  We added it to our DeadGirl post (NSFW, Triggering).

Like fashion shoots that present female models as dead bodies? We added more to our post of Lanvin ads that show women looking dead.

We added another example of ads featuring bound Asian women, sent in by Penny R.

Katie let us know about El Emigrante, a video game where the player is a bike-riding immigrant trying to avoid the police. We added it to our post about Border Patrol, a game where you try to shoot immigrants crossing into the U.S., including a pregnant woman.

War and Nation

A World War I British recruitment poster that portrayed the British Empire as a team working together reminded us of our post about re-imagining the U.S. military, so we added it.

Class

Steve, my private plane friend, send me some more pictures of the luxury of private aviation.  A free, personal cinema, in this case.

Gender

Amanda C. sent us another example of an instance in which “sex” is conflated with women.

We updated our post comparing beauty pageant standards to standards for judging livestock with a photo taken by Steve P. outside a skincare store, in which a woman’s face is sliced up into parts to apparently help you pick the correct product for each section.

Our post on gendering and sexualizing foods has new additions: sexy fish sticks! And a Vegas restaurant appropriating feminist imagery from the 1960s.

We also updated our post about the controversy surrounding Jennifer Love Hewitt’s weight last summer with images of her in Self magazine showing her new, much slimmer body.

We also updated a post about a website that helps men find their “Ukrainian Beauty” with an image from a protest in Ukraine about sex tourism…that features scantily-clad young women.

Tawny T. sent us a video from Sweden about how heteronormativity affects gays, lesbians, and straight people. We added to our post on an Argentinian bank’s commercial that portrays transgender individuals positively and a Progressive insurance ad that may be portraying a gay couple, since the reason those two ads are so surprising is that we rarely see ones like them.

Rachael H. told us about Maxim’s guides to how men and women argue (Women are crazy! Men put up with their crap so they can have sex!) and we added it to our post of a video showing a range of “men are like this, women are like that!” stereotypes.

Will there ever be a month where we don’t add more examples to our post on pointlessly gendered products?  Maybe not. This month we added gendered tips for choosing a mattress, gendered versions of Windows XP customization software, gendered epsom salts,gendered snuggies, and gendered Target gift cards.  Submitted by Shannon C., Em, Ondi, and Dmitiry T.M.

Race/Ethnicity

We added images from a photo shoot in a Romanian magazine to our post showing people in poor parts of the world posed as props next to expensive fashions or White models.

Speaking of using the “Other” as a prop.  Shakira has been using a set of undifferentiated Asian drummers in her recent performances.  We added it to a previous post on this theme.

To my first post in a series about how people of color are used in advertising aimed (mainly) at white people, I added an example of a black woman being used to represent “rhythm.”

Jackie and Jasmine alerted us to another example of doctored diversity, this one from the University of Texas, Arlington.

Race and Religion

We added an image from Mother Jones depicting Newt Gingrich as a “guru” figure to our guest post on the National Review “wise Latina” cover of Sotomayor and other uses of Asian/Buddhist caricatures.

Several stores, including Target, Walgreens, and Amazon.com, offered an “Illegal Alien” costume for sale.  The costume, which includes a orange (prison?) jumpsuit, a green card, and a space alien mask, conflates undocumented immigrants with aliens from outer space.

After a round of criticism, Target pulled its “Illegal Alien” costume from its shelves.

Hat tip to Lotería Chicana, via Resist Racism.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Jeff Brunner put together this analysis of the evolution of the Disney princess. What do you think? Progress?

Sent in by Fiona A.

UPDATE: Commenter Jackie sent in this version for the Disney princes:

NEW (Mar. ’10)! Kristyn G. sent in this entertaining Disney Princess spoof on Cosmo (by Dan O’Brien and Matt Barrs):

For most posts on Disney princesses, look here, here, here, here, and here.  Two other great posts include this rejection letter (“we don’t hire women”) and this post on the original inclusion of black slaves in Fantasia.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.