Search results for racism


Jay Smooth on why we should focus less on the dumb racist/sexist/asshole-y bullshit people like John Mayer say (and man, did he ever say some dumb bullshit) and more on, say, re-segregation of the public school system:

And just for fun, Jay Smooth discussing Chris Matthews’s comment that he “forgot” President Obama was black, and what that says about what we think racial equality would look like:

I get this with students a lot: they desperately want to deny ever noticing anyone’s race/ethnicity, because the discourse of color blindness states that the way to treat people equally and eradicate racism is to stop acknowledging racial categories at all. But when you simply start ignoring the role of an important socially-constructed category without actually eliminating the negative effect it has on those in certain categories, you aren’t ending racism. It’s just making it harder to talk about or address, since anyone who tries to start a conversation about racial inequality is accused of actually perpetuating inequality and/or being racist for bringing the topic up.

This ties back in with the first video–we are more comfortable with more symbolic or linguistic forms of combating racial inequality (so, say, people say they have a friend who “happens to be Black,” as though it’s something they never thought about until that very second) than the much more complicated, difficult, and long-term work of rooting out structural inequality.

Dmitriy T.M. reminded me of this classic performance of the song “America” from a classic American musical, West Side Story (1961; it won 10 Academy Awards, including Best Picture).  The song features white New Yorkers and Puerto Rican immigrants debating about the benefits of living in America.  The “streets paved with gold” mythology is articulated by the women at the same time that the white men remind them that they face racism and poverty.

Also, Rita Moreno is awesome:

UPDATE: Commenter Jesse W. says,

…as a theater nerd, I wanted to point out it’s not a debate between white New Yorkers and Puerto Ricans, I think you just get that impression from the bad casting. They’re all supposed to be Puerto Rican; it’s more of a battle of the sexes between the men who wanted to stay in the old country and the women who wanted to come to America.

And Laura says,

…the women are arguing with the men that America is great, and they prefer it to Puerto Rico, and the men are arguing that America is racist and oppressive.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Minstrelsy is a form of entertainment, popular from the 1830s till the early 1900s in which white, and later black, people painted their face black and performed a caricature of blackness.  The images below (borrowed from Jim Crow History and Wikipedia) are original advertisements for minstrel shows.

Haverly’s United Mastodon Minstrels (circa 1877):

Haverly's_United_Mastodon_Minstrels

Oliver Scott’s Refined Negro (1898):

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Al W. Martin’s Uncle Tom’s cabin (1898):

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Wm. H. West’s Big Minstrel Jubilee (1900):

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Postcard (1906):

ImperialMinstrelsPostcard

For more caricatures of black people in U.S. history, see these posts: one, twp, three, four, five, six, seven, eight, nine, ten, eleven, thirteen, fourteen, fifteen, sixteen, seventeen, eighteen, nineteen, and twenty.

And for examples of modern reproductions of these stereotypes (literally), see these: one, two, three, four, and five.

For examples and discussion of contemporary “blackface,” see one, two, three, four, five, and six.  Also, bugs bunny.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

The 2010 Olympics logo is an altered version of traditional Arctic Inuit sculptures. This quasi-indigenous logo has been displayed in a barrage of Olympics branding. You can see two examples of this marketing in photos — from the summer of 2009 – shown below.

With this Olympics logo, and other Olympics promotional messages, marketers have been portraying the 2010 Games as ‘indigenous’ Olympics. Indigenous references are foregrounded in mass produced Olympics marketing.  The online Olympics store even sells “Authentic Aboriginal Products” (such as t-shirts and silk ties).

Some people who encounter this Olympics branding are bound to come away with the impression that natives (that is, individuals with a significant enough amount of native ancestry or culture) are respected, empowered, and well-integrated here in Canada. In other words, some viewers will view this marketing as a sign of harmonious bonds between natives and mainstream Canadian society.

Chief Stewart Phillip, the president of Union of B.C. Indian Chiefs, conveyed a much different view of Olympics marketing when he asserted that,

We’re deeply concerned about the concerted and aggressive marketing campaign advanced by Vanoc [the 2010 Olympics organization committee] which suggests the indigenous people of [British Columbia] and Canada enjoy a very comfortable and high standard of living. The Disneyesque promotional materials suggests a cosy relationship between aboriginal people of the province with all levels of government and it completely ignores the horrific levels of poverty our people endure on a daily basis.

 

Arctic indigenous branding on a McDonald’s cup in a
Wal-Mart store, in a city in Ontario, Canada

In British Columbia, and elsewhere in present-day Canada, natives have communicated conflicting views about how the 2010 Olympics relate to their lives, lands, and traditions. Indigenous Environmental Network campaigners have been among the more vocal critics who have opposed the 2010 Games.

Some have found the cartoonish Olympic marketing imagery to be a mockery of native traditions.  For example, critics have argued that the 2010 Olympics committee has edited and re-packaged native culture — which also has been ripped out of its traditional contexts. The Committee is highlighting Arctic indigenous imagery — yet Vancouver, the centre of the Games, is a temperate city.  Arctic indigenous peoples did not live there — or on the nearby Whistler and Cypress mountains, where some Olympic events will be held. Other indigenous populations who did live in that area of British Columbia also are not represented in the marketing iconography.

The Olympics branding denies noteworthy differences among native groups spread across these areas. Passing theatrical gestures to native peoples during the open ceremonies could be considered to be more respectful, but Olympics marketers otherwise have been mixing up North American native traditions into a soup-like caricature. Natives have been consistently oppressed, but the various peoples who are considered to be native (in some way, or to some degree) certainly are not ‘all the same.’ Tacking Arctic imagery on to Vancouver-area Games implies that there is only one native essence (in North America, if not beyond this continent).

What else is going on here? What does this superficially ‘indigenous’ rhetoric and imagery have to do with the rest of the 2010 Olympics? In other words, are indigenous populations benefiting from the 2010 Olympics in a way that might explain or justify the appropriation of Arctic imagery?

I pose these questions:

– What proportion of the profits from Olympics sales and tourism will natives groups receive?

– To what extent have native groups actively participated in Olympics organizing?

– How many of the athletes representing Canada at the Games have strong ties to native traditions and ancestors?

– Aside from the branding rhetoric and imagery discussed here, how much indigenous culture will be included in Olympic sports events and Olympics broadcasting?

– And how should we interpret the use of traditional imagery for product marketing purposes? What is the relationship between native peoples and chewing gum wrappers, sugary soda pop drink bottles, and other products which display Olympics brand logos?  Are indigenous peoples profitting from these product sales?  Are natives involved in the boardrooms of the corporations behind these sales?  And are there any other noteworthy connections between these products and any natives in present-day Canada?

Answers to those preceding questions are tied to the conditions that native peoples live under in present-day Canada. As I will explain, there are deep problems with the ‘indigenous’ Olympics rhetoric and imagery, which is very much at odds with Canadian realities.

 

Arctic advertising
‘Indigenous’ marketing in a major commercial square in
Toronto, Ontario, Canada

 

Native issues can be complex — and yet brutally straightforward, at the same time. Here are some figures that convey the highly disproportionate impoverishment, vulnerabilities, marginalization, and disempowerment of natives in present-day Canada. (Here are additional child poverty statistics.) The worst racism in Canada is reserved for indigenous peoples who are trapped between assimilation and ghettoization. Native groups ultimately are disappearing — in a nation that was established on native lands.

No marketing imagery ever could erase these ongoing legacies of a history of colonial genocide in Canada (and elsewhere).

Frankly, the ‘indigenous’ Olympics rhetoric and imagery strikes me as yet another form of liberal tokenism, given how fundamental problems are glossed over with paltry gestures (rather than a more radical redistribution of resources — or other constructive societal change).

In fact, while the Olympics imagery implies some sort of harmony between natives and non-natives in Canada, there actually are various ongoing native land claim conflicts in this country. In Ontario, indigenous activists helped to wage a defensive campaign which was a relatively high-profile land claim conflict here in Ontario, during the summer of 2009.

Native land claims are at the forefront of the issues raised by anti-Olympic protestors in Canada (who occasionally have supported tactics that I do not agree with). The phrase “No Olympics on Stolen Land” has been a common protest slogan, and indigenous imagery has been foregrounded in messages from no2010 campaigners, and other anti-Olympic activists. Although these opponents of the Olympics have not carefully distinguished between imagery from different indigenous cultures, their campaign messages surely could not be considered a tokenist form of whitewashing or conservatism — since these anti-Olympic activists have been siding with native land claims.

Protesters also have been raising concerns about how the Olympics are tied to indigenous land conflicts around the tar sands in Alberta. A recent day of action call-out from the Indigenous Environmental Network is the best example of connections drawn between the tar sands and the 2010 Games. As in some other activist campaign messages, this day of action announcement highlights financial and energy-system ties between the Olympics and tar sands pollution in Alberta — beside native lands. These tar sands operations also are the world’s worst climate threat; and the Arctic indigenous peoples alluded to in Olympics marketing actually are on the front lines of global warming impacts, which are aggravated by Olympic environmental devastation (including deforestation, which releases carbon into the world-wide atmosphere). As in other areas of the world, the most disempowered and resource-poor Canadians tend to be much more vulnerable to climate impacts.

Given all of the aforementioned gaps between pro-indigenous rhetoric and actual indigenous realities, why have so many people tolerated the native branding around the 2010 Games? After all, the Olympic brand logo was selected in 2005, and the Olympics marketing blitz was well-underway by the summer of 2009, in Canada.

Aside from the sheer monetary force behind the Olympics, there also are important cultural factors at work here. The harmonious vision conveyed through ‘indigenous’ packaging around the Olympics is an extension of mainstream Canadian visions of an outright “multicultural” “mosaic” in this country — where some claim that there is a complete lack of systemic racism, as well as equally proportioned room for all ethnic groups. In spite of arguments and evidence from critics (including scholars who are affiliated with John Porter’s The Vertical Mosaic), rhetoric about ethnic equality in Canada persists in marketing, in policy documents, and in other mainstream rhetoric. ‘Native’ Olympics marketing celebrates the Canadian status quo, in the same way.

At the same time, the ‘indigenous’ Olympics imagery provides some ethnic spice to the 2010 Games — as well as associated merchandising, and mass media spectacle. In Canada, remnants of native cultures likewise are re-packaged as decorations and tourist industry products. In much the same way, Olympics marketers have sought to increase profits with shreds of de-contextualized indigenous culture which they have appropriated.

But how are indigenous traditions linked to capitalist consumption, mass advertising, mainstream media systems, or tourism? These systems are entrenched on former native lands, but are there any other noteworthy connections between native traditions and such mainstream systems?

(I don’t mean to imply that people with native ancestors will be or should be forever trapped in a receding past. Vibrant, living traditions are flexible. Yet, I do not see how native heritage could be considered to be largely optional in any conception of indigenous-ness.)

Outside of Canada, it probably is not so apparent that the disputes over the Olympics have been national-scale tensions. Anti-Olympic protests (hyper-marginalized though they may be) actually have been organized in various other areas of Canada — well beyond British Columbia. (Here is one example of anti-Olympic campaigning in a city in Ontario.) I also find it telling that, in the face of an anti-Olympic protest in the city that I live in here in southern Ontario, some people conveyed their support for the Olympics by chanting “Canada… Canada… Canada.”

In sum, mainstream Canada claims and re-packages imagery from natives to sell a vision of a present-day Canada that is a tolerant country, with a rich and interesting history; such visions have been produced for the 2010 Games – as well as other tourism and merchandising, and wider nationalism. Then, ironically, when pro-indigenous groups challenge the use of this appropriated iconography to represent ‘Canada,’ majority groups dismiss their protests by claiming a more authentic Canadian-ness. Of course, the refusal to take indigenous protests seriously is just another manifestation of disinterest in the welfare of living indigenous peoples. Even as gestures are made toward native culture, actual natives generally are ignored.

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Toban Black is a Sociology PhD student specializing in environmental sociology, theory, inequality, and media.  He is also an activist, a blogger, and an amateur photographer.  He considers this guest post to be a blend of each of those four forms of communication.  Black is a frequent contributor to Sociological Images and the many posts inspired by his material can be viewed here.

If you would like to write a post for Sociological Images, please see our Guidelines for Guest Bloggers.

Dmitriy T.M. and Claire C. sent in a link to a photo of an NBC cafeteria menu in honor of Black History Month (that’d be February) that featured stereotypical African-American foods:

It’s not the first time.

Many argued that the menu was offensive because it reproduced stereotypes, but I think an interview (no longer available) with the chef who devised the menu complicated the story a bit.

Honestly, I think the main problem here is that Americans live in a racist society and so we have no idea how to celebrate Black History Month (how about with relaxer?).   The rest of the year, we make fun of black people for eating fried chicken. And yet, these are traditional Black southern dishes. So how exactly do we celebrate the holiday?   Do we pretend to valorize the same traditions that we make fun of during the rest of the year?  It makes no sense!  But it makes no sense because we’re still racist.  And we need a Black History Month because we’re still racist.  So, what to do!?

Perhaps the lesson to take from all of this is:  Undermining racism is hard work.   A month dedicated to Black history is a (flesh-colored) band aid, at best.  If we don’t do the other stuff (e.g., challenging the web of racist institutions that preserve class and race privilege), then no amount of fried chicken will make the difference.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Martin M. pointed out some ironic happenings in Peru that illustrate the complexities of trying to deal with long-term stereotypes and prejudice. Back in November 2009, the Peruvian government officially apologized for discrimination against AfroPeruvians. So far so good–a step toward acknowledging that AfroPeruvians have suffered both economically and socially because of social attitudes and government policies.

But, of course, long-held stereotypes aren’t that easy to change. Peruvians of African descent have often been portrayed as backward, uncivilized, and possibly cannibalistic.

Just a few days after the government’s apology and declaration that poor treatment and negative stereotypes of this ethnic group needed to end, the newspaper El Comercio began advertising their new section on healthy eating with a TV commercial that draws on all the old stereotypes. The video is in Spanish, but I’m pretty sure you’ll get the gist of it, and I describe it below:

El comercio- Los canibales from Pao Ugaz on Vimeo.

What’s going on here? The mother is mad, not because her younger son ate someone, but because he ate someone who was too fat, and thus not good for them to eat. They need to eat less fattening people to improve their health. She warns him about his cholesterol. The caption says, “You eat healthy, you are healthy.”

According to Reportaje al Perú, the newspaper pulled the spot after receiving complaints and apologized for it.

As with any society with a history of widespread, blatantly racist stereotypes and discrimination, attempting to heal racial wounds will be a very long, painful, and difficult process. It’s one thing to officially apologize. It’s another to convince citizens that prejudice and discrimination are unacceptable and that everyone must play a part in ending them.

See also: El Correo ridicules Quechua speakers in government.

This Clymer for Pennsylvania governor poster attacks his opponent, Geary, and the Republican exponents of black suffrage, with a familiar caricature of blackness  (Jim Crow History):

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Text:

Every RADICAL in Congress VOTED for NEGRO SUFFRAGE.  Every RADICAL in the Pennsylvania Senate VOTED for NEGRO SUFFRAGE.  STEVENS, FURNEY, & CAMERON are for NEGRO SUFFRAGE; they are all Candidate for the UNITED STATES SENATE.  NO RADICAL NEWSPAPER OPPOSES NEGRO SUFFRAGE.  GEARY said in a Speech at Harrisburg, 11th of August, 1866 — “THERE CAN BE NO POSSIBLE OBJECTION TO NEGRO SUFFRAGE.”

For more caricatures of black people in U.S. history, see these posts: one, twp, three, four, five, six, seven, eight, nine, ten, eleven, thirteen, fourteen, fifteen, sixteen, seventeen, eighteen, and nineteen.

And for examples of modern reproductions of these stereotypes (literally), see these: one, two, three, four, and five.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Keely W., Sophie J., and Austin C. sent in this 20-second commercial for KFC in which a white guy surrounded by black people makes the “awkward” situation all better by giving them fried chicken:

So, first of all, feeling awkward because you’re the only person with your particular racial make up in a group is called white privilege.  Most racial minorities find themselves the only or one of the only members of their group all of the time.  Calling the situation “awkward” just suggests that white people are, or should be, uncomfortable around black people.

But, second, is it racist that the guy soothes the situation by sharing fried chicken?  In the U.S., the idea that black people eat a lot of fried chicken is a stereotype (applied recently to Obama).  But this is an Australian commercial and KFC is saying that there is no such association in Australia.

I don’t know if that’s true.  But if it is, it raises interesting questions as to (1)  just how cognizant companies should have to be about various stereotypes around the world and (2) whether the biased histories of some countries must be more attended to than others.

A Guardian article quotes a professor arguing that the U.S. has “…a tendency to think that their history is more important than that of other countries.”

Ouch.  Does it hurt because it’s true?

I think these are tough questions.  What do you think?

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.