Back in September, Xeni Jardin at boingboing posted a Ralph Lauren ad in which a woman was photoshopped to appear incredibly emaciated (it’s after the jump at a reader’s request, not because it’s unsafe for work):

original

Ralph Lauren then threatened to sue for infringement. Boingboing responded by mocking them and reminding the company about the Fair Use doctrine. Now Ralph Lauren has apologized for the image:

A spokesman for Ralph Lauren said last night: ‘For over 42 years, we have built a brand based on quality and integrity.  ‘After further investigation, we have learned that we are responsible for the poor imaging and retouching that resulted in a very distorted image of a woman’s body. ‘We have addressed the problem and going forward will take every precaution to ensure that the calibre of our artwork represents our brand appropriately.’

If only Lindsay Lohan would apologize for the models used in her recent fashion show. And a few other things.

UPDATE 1: Reader imnotemily says:

Also- what other apologies do you think LL owes you?  What has she done to personally offend your sensibilities?  Is it because she is a public figure that she is responsible to act more wholesomely?  That last sentence came off really patronizing, Gwen.

I apologize.

UPDATE 2: Commenter Carl says,

This isn’t even the usual insincere watered-down nonsense that usually passes for a corporate apology — the formula of “We are sorry that some were offended”.  That’s not an apology, but it’s easy to see how a confused and hurried reader could mistake it for one.  But where’s the apology in this?

This just says: “Attention everyone, our photoshop did indeed totally suck.  We’re gonna try harder from now on though.”  That’s an apology?  To who?  About what?

Please don’t facilitate RL’s mealy-mouthed BS machine by calling this an apology.

NEW! (Nov. ’09): The model featured in the above ad has been fired by Ralph Lauren, apparently for not fitting into some clothes (story here):

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NEW! Ashley S. sent us another example:

ralphbloodylaurenagain

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