I love that this vintage ad suggests that Chrysler cars are for the young at heart. When I think Chrysler, I think of grandparents.

But no, “youth is a state of mind” and, according to this ad, it involves “a purposeful look,” “clean” “lines,” “no excess ornamentation,” and “safety.”  And ice cream, of course.

What a different social construction of what being young is all about!


NEW (Dec. ’09)! Dmitriy T.M. sent us another example:



Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.