At first I thought this ad (found at Jezebel) creeped me out because of the equation: Disney princess + girl power. But then I remembered that that’s pretty much been the whole Disney princess gimmick since, oh, Sleeping Beauty or so. Then it hit me. It’s the infantilization. Disney princess + adult woman = shivers up my spine. Is it just me?
I learned a long time ago that a true princess makes her own happy ending. So I train. I sweat. I succeed. That’s my fairytale. A nd with a new Disney half marathon celebrating women, it makes my commitment worth it. It’s not just a race… it’s a reflection of me.
From the Disney Princess Half Marathon website:
Lisa Wade, PhD is a Visiting Scholar at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming Introduction to Sociology text. You can follow her on Twitter, Facebook, and Instagram.
The Inaugural 2009 Disney’s Princess Half Marathon Weekend will bring women of all ages together to participate in a magical event designed just for them. The Disney Princesses are the inspiration for the weekend’s events and will focus on the attributes every princess possesses: commitment, courage, determination, fantasy, perseverance, and strength. Every woman is a princess, which princess are you?