Nice examples of the evolution of the diet industry and the role of businesses in trying to market their products as dietary aids (found here and here):


The fine print:

Everyone knows sugar contains calories.  So it’s hard to think of sugar as a big help in weight control, yet that’s exactly what sugar can be.

When your blood sugar level is low, your appestat is turned up and you’re hungry.  (Probably tired, too.) Just a small amount of sugar, in a soft drink, candy, coffee, or tea, will turn your appestat down.  Then you’re not so apt to overeat, and overeating is really what makes you far.

In addition to helping with weight control, sugar does other good things.  For one, it gives you quick energy.  Sugar is all energy, and is taken into your blood stream faster than any other food.  So when sugar turns your appestat ‘off,’ you might say it ‘turns you on.’  Artificial sweeteners don’t affect your appestat and have no energy value.  Also, sugar tastes good, and so do foods made with sugar.  Stay with sugar.  Sugar’s got what it takes!

Only 18 calories per teaspoon…
and it’s all energy.

NEW (Dec. ’09)!


See also our recent post on marketing disguised as news.


Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.