I borrowed these two ads from Jim Crow History.  According to the site, Bull Durham tobacco was among the most recognizable trademarks in the world circa 1900.  These two ads include caricatures of “foolish looking or silly acting blacks to draw attention to its product”:



NEW (Dec. ’09)! Pete W. scanned in and sent along a third ad in the series:


For more historical U.S. representations of blacks, see these posts: one, twp, three, four, five, six, seven, eight, nine, ten, eleven, thirteen, fourteen, fifteen, sixteen, seventeen, and eighteen.

And for examples of modern reproductions of these stereotypes (literally), see these: one, two, three, four, and five.

Interested in the decision to remove the iconic bull’s scrotum in advertisements? Go here.


Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.