Search results for racism


This cartoon satirizes the common sitcom family that includes an average-looking, bumbling husband and a gorgeous, put-together wife. It reverses the roles to illustrate (1) how offensive these sitcoms are to men (men are useless oafs who can’t be expected to act like adult human beings) and (2) how we take for granted that hot chicks should marry useless oafs (via):

I know, it’s satire, and, if you’re a regular reader, you know how I worry about satire.  To me, this points out how stupid (and gendered) family sitcoms are.  But, for others, it might just reinforce the hateful stereotype that fat women are disgusting and useless.  The problem is that the impact of the cartoon depends on who is watching it.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Sam Yoon is running for mayor of Boston. Yoon is Korean Korean-American. It only makes sense, then (*sarcasm*), that the Boston Phoenix illustrated a story about his race against incumbent Mayor Tom Menino with the follow picture:

YoonArticlePicture

Screen shot for context and posterity:

Capture

Race is made to matter. Sotomayor can’t just be a judge, Gates can’t just be a suspect, and Yoon can’t just be a candidate. If you are not white, then your race will likely be used to denigrate you, make fun of you, or question your competence and entitlements. This may not happen all the time, but it will happen often enough.

Via Resist Racism and Slant Eye for the Round Eye.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.


Elizabeth H. sent in the trailer for the movie Precious (based on the novel Push), which should be released later this year:

As Elizabeth says,

It seems to reinforce…negative associations [of] underclass or working class African-Americans: poor education, single motherhood, teenage pregnancy, abuse, child obesity, etc.

The trailer brings up some interesting issues about skin color as well. Precious’s desire for a light-skinned boyfriend highlights the emphasis placed on skin color as a measure of attractiveness: a light-skinned boyfriend would indicate her own success in the world, just as fame and wealth would. Elizabeth points out that all the “good” adult characters are light-skinned (and thin) as well.

Also see our posts on kids’ perceptions of skin color and attractiveness, an ad for skin lightener, a club letting light-skinned girls in for free, Malaysian anti-racism parody of skin lightening cream ad, and an ad that shows darker skin as more exciting.


I mean, it’s Ellen DeGeneres. She’s a comedian. Everyone knows she’s just being funny.

Besides, she’s totally gay. Gay ladies don’t really care about beauty, am I right or am I right?

What do you think?

I’ll tell you what I think. Satire or no, Cover Girl’s done a lot of market research and they think it’s going to make people buy make up just like any old advertisement.  And I think they’re right.

In fact, I think satire is disarming.  When we see this commercial, our “don’t fuck with us” response doesn’t kick in because it’s just funny ol’ Ellen bein’ wacky.  Advertising counts on us thinking it doesn’t affect us.  Otherwise we’d be pissed.  I think satire is a useful tool with which advertisers trick us into letting down our guard.

We’ve been hitting satire hard lately.  I think it’s because it’s really pretty tricky to figure out.  See our previous posts on or featuring satire here, here, here, here, here, and here.  Here’s one that actually refers to data (as opposed to just involves us mouthing off.)

(Via Moody Springs.)

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

We’re pleased to feature a post by Macon D.  About himself, Macon writes, “I’m a white guy, trying to find out what that means. Especially the ‘white’ part. I live in that heart of the heart of American whiteness, the ever-amorphous ‘Midwest.’”  Macon’s blog, Stuff White People Do, is an excellent source of insights about race and racism.  We thought this post grappled nicely with the complicated phenomenon of (literal and figurative) black face, while addressing a difficult and contemporary form of humor:

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chicagolakeoutdoor

Chicago-Lake Liquors
Minneapolis, Minnesota
(click here for larger version)

On the absorbing and informative blog Kiss My Black Ads, Craig Brimm responds to an ad campaign currently being run by Chicago-Lake Liquors, a store located in a largely black area of Minneapolis, Minnesota.  The images above are apparently billboards, and I’ve embedded below the three TV commercials also included in this campaign. (If you can’t view them, they’re also running now on the store’s site here.)The ads include “black” language, gestures, body language and so on, as performed by white, middle-class men (why no white women?). As I understand it, the joke is that these white folks are making fools of themselves by imitating black people.

Are these ads racist? Or are they making fun of racist white people? And if they’re “only” doing the latter, does that really make the contemporary blackface here any more acceptable?

Does context matter here, with Chicago-Lake Liquors located in a largely black area? Given that, perhaps the ads allow black people to feel superior in a way to these white people, by laughing at their silly efforts to get hip by acting “black.” Maybe, but that seems like a stretch.

Speaking of context — while blackface is largely condemned in the U.S., because it perpetuates and solidifies racist stereotypes, it serves other purposes in some other countries. Take a look at these other examples; as a United States citizen trying to become more aware on a daily level of racism and my own whiteness, I have increasing trouble ever seeing blackface, literal or otherwise, as acceptable. And yet, I’m a strong believer in the meaning-generating significance of social, historical, and cultural context. Many things have different meanings in different contexts.

So, I do find the Chicago-Lake Liquors ads racist. Even though the satiric butt of their central joke is clueless white people instead of black people, their version of blackness is insultingly cartoonish. They also basically revive what amounts to an American white supremacist tradition that deserves to die, blackface minstrelsy.

Still, I wonder — if we consider geographic, sociohistorical context, are some versions of blackface okay? Perhaps even, given its urban location, the contemporary American version in Chicago-Lake Liquors’ ad campaign?

* As Restructure! notes in a comment, Ganguro is one of three such modes of teenage blackface identified in the video; Yamanba, which means “mountain hag,” is the name of the one that’s tied to a comic’s racist parody of an aboriginal Australian. Jonathan Ross, the narrator of the video, notes that when Ganguro appeared after Yamanba, “many thought it was simply an homage” to the comic’s “beloved creation,” but apparently it’s not.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

This new commercial for Kentucky Fried Chicken’s grilled option features an assortment of people and, then, two Asian guys in Asian-looking garb with fake Asian accents acting like fools (found at Racialicious):

I’m sort of speechless here. (1) I can’t imagine how KFC could have thought that this made any sense at all. (2) I don’t understand how they could fail to notice that this is racist.

Then again, as we argued about the recent Sotomayor cover, maybe the truth is that it’s simply fine to be racist these days as long as it’s shrouded in the thinnest film of “humor.”

In a post on Racialicious, Arturo Garcia made a point about Sasha Baron Cohen’s work that resonated with me deeply and, I think, captures how I feel about this new brand of satirical humor/hipster racism:

Maybe we’ve had it wrong all along – Borat and the upcoming [film] Bruno aren’t comedies at all – they’re horror movies, holding up the mirror to our new idea of funny.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

NEWS!

One of our posts inspired a comic at Faulty Logic.  Neat!

FROM THE ARCHIVES:

One year ago Gwen wrote an extensive post about the 1968 Olympic medalists Tommie Smith and John Carlos, who used their medal ceremony to try to draw attention to racism and poverty in the U.S.  Her post does an excellent job of describing and analyzing the protest and its aftermath.  Visit it here.

NEWLY ENRICHED POSTS:

A representative from Reynold’s Kitchens sent us an email in response to our post on their new, recycled Reynold’s Wrap.  See her commentary here.  We’ve also added a link to a second source suggesting that our original post was wrong.  Check it out.

We added two commercials for Malibu Rum to our post about the commodification of Jamaica and “island culture.”

Jay Smooth followed up on his excellent commentary about Asher Roth’s use of the term “nappy headed hos” and black rappers’ materialism. This time his video features Dan Charnas, a hip-hop industry insider. See their discussion about white privilege and racial humility here.

We added another ad to our post about how Axe products are marketed to men.

Jody B. sent in a Progressive Insurance commercial that many believe features two gay men. We added it to our earlier post about an Argentinian bank commercial that positively features a transgender individual; both could be useful for a discussion of when and how corporations choose to associate themselves with minority or marginalized groups, knowing it might offend other segments of society.

We added another image that calls into question the idea that there are clear differences in facial features by race to our post comparing President Obama to his grandfather.

Of course, there’s always more stuff shaped like boobs (scroll way down until you see the NEW! section).

OKAY FINE!

So the truth is we didn’t do much behind your back this month and, in fact, you may have noticed that we didn’t exactly keep up our normal prodigious Sociological Images schedule.  But we have been doing stuff and, in case you are interested, it involved cows, lizards, and gators!  After the jump (because most of you could care less) are some non-sociological images of things we’ve been up to behind your back this month.

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Michael G., Sarahjane C., and Marlow sent us this commercial, designed for a small market, advertising a furniture store called The Red House. It was produced by Rhett McLaughlin and Link Neal. It is a real commercial, though it was designed to self-consciously spoof the many poorly-produced and weirdly-sloganed commercials that we’ve all seen advertising local small businesses on late night television. Word on the street is that the commercial has been maligned as racist. What do you think?

McLaughlin and Neal felt obliged to respond to the accusations of racism in another video. In it, they make a distinction between “racist” and “racial” and suggest that the video only seems racist if any and all talk that acknowledges race is considered bad.

This is an example of how the internet operates as a public sphere and can facilitate discussion about difficult topics. Without youtube, attention to this commercial would have remained local and/or restricted to a two minute discussion on the nightly news. Instead, the commercial has been viewed over 1.2 millions times and the response has been viewed over 50,000 times (as of today). Blogs all over the internet have picked up on the controversy and people are chiming in. I wouldn’t say that the discussion is all that sophisticated, but it is really interesting to see so many Americans discussing racism at all.

Then again, maybe the commercial has gotten so much attention because most people conclude that it is not racist. That is, are race and racism more likely to be widely discussed when the collective conclusion is “not racism”? Do we see such wide discussion of clearly racist material?

What do you think? Is this an example of the revolutionary power of the internet? Or just business as usual?