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Mattel, creator of the Barbie doll, has launched “a doll line designed to keep labels out and invite everyone in—giving kids the freedom to create their own customizable characters again and again.”  This doll has minimal makeup, a short hairstyle with an attachable long-hair wig, a flat chest, flat feet (for wearing sneakers, hiking boots, or platform sandals), and clothing that includes femme and butch options.  The clothes and accessories can, of course, be interchanged into dozens of different combinations. 

Creatable World Doll – Let Toys Be Toys Blog

For those old enough to remember the 1960s dolls, I have one word for you:  Skipper.  For those too young to know, Skipper was Barbie’s little sister and had a pre-pubescent body: flat chest and flat feet, since she was too young to wear heels. Imagine Skipper only with hair that could go off and on, and a more expansive wardrobe (which, in the 60s, we would have called “tomboy”).

Vintage Skipper By Mattel Doll, Barbie's Little Sister, Stock Number 0950, Copyright 1963
Vintage Skipper Doll, Joe Haupt, Flicker CC

In fact, Mattel sidestepped controversy by diplomatically calling the new doll “customizable” rather than gender-inclusive.  This doll does not include adult body types at all.  It is more of a genderless kid than a gender inclusive adult.  For gender inclusion recognizes that policies, programs, and language need to be broader to encompass the fluidity of gender expression and orientation.  According to Gender Spectrum, the organization whose mission is to create a gender-inclusive world for all children and youth, gender inclusivity means being open to everyone regardless of their gender identity and/or expression.  Gender inclusion would thus include people with large breasts who identify as men and people with penises who identify as women.    

Of course, Mattel’s 12-inch plastic dolls were never particularly realistic, and never had genitalia.  In addition, anyone with even an ounce of creativity could, and did, dress their Barbie doll in the clothing that came with a Ken or G.I. Joe doll, cut off Barbie’s hair, pierce Ken’s ears, draw on tattoos, create their own accessories, and so on.   

Interestingly, Mattel has already made Barbie dolls dressed as men.  Between 2011 and 2019, Mattel released an Elvis Barbie, a David Bowie Barbie, a Frank Sinatra Barbie, and an Andy Warhol Barbie.  These are standard buxom Barbie dolls dressed as the iconic male figures.  Some might consider these dolls at least as gender-bending as the Creatable WorldTM dolls.  But they are also less threatening because they are marketed to adult collectors, not to kids who will play with them.  And Mattel has yet to create Marilyn Monroe Ken or Barbra Streisand Ken. (If you’re listening, Mattel, I’ll accept royalties.)

Frank Sinatra Barbie
Frank Sinatra Barbie, Miss Vinyl, Flickr CC

Changing your Barbie’s skin color was a little more challenging, but by 2009, Barbie’s 50th anniversary, Mattel had released far more ethnically diverse Barbies, although they were still primarily princesses, graceful goddesses, and buxom movie stars.  Over its nearly 60-year history, Barbie’s body shape remained a lingering complaint of feminist critics, well after Barbie got more racially diverse and Teen Talk Barbie no longer said “Math class is tough.”  For even the pilot and presidential candidate Barbies had big chests and really tiny waists, making one wonder if she would hit that glass ceiling pointy boobs first.  Sure, it could be seen as a sign of strength that Barbie does everything Ken does, only in downward pointing feet that only fit in heels.  But as millennials began to become moms who buy (or refuse to buy) Barbies (see, e.g., this feminist mom’s explanation), and Mattel’s sales started to plummet, Mattel began to rebrand itself in 2016 with the launch of new Barbie body types—petite, tall, and curvy. 

Perhaps Lena Dunham, whose nudity in Girls was considered transgressive, deserves thanks.  We should also thank the artists and activists who had a dream for Barbie and used social media to share it, going much farther than Mattel to re-imagine Barbie, gender, and pop culture.  Indeed, they make Creative WorldTM dolls look pretty conventional.  The changes Mattel has been making can be seen as a direct result of the willingness of artists, activists, and fans to playfully engage with—rather than simply criticize—their dolls.  Creatable WorldTM dolls may be another step Mattel is taking to embrace diversity and include more consumers.  How far it will go might once again depend on what fans of the dolls demand and how creative people get in making their own visions known.

Martha McCaughey is Professor of Sociology at Appalachian State. She blogs on sexual assault prevention at See Jane Fight Back (www.seejanefightback.com)

For feminists, liking Barbie is tough.  This top selling American toy has long been criticized for fueling sexist stereotypes, because women are not actually focused on dream houses, dream dates, beauty, and unbridled consumption. 

And yet Mattel has made attempts to refashion the doll as women’s positions in society have changed.  By the 1990s Barbie had careers as a firefighter, police officer, and in the military.  She had also been a racecar driver, a pilot, and a presidential candidate.  However, the 90s also gave us the infamous Teen Talk Barbie whose voice box had been programmed to say, “Math class is tough.”

The Barbie Liberation Organization (B.L.O.) switched Teen Talk Barbie’s voice box with that of talking G.I. Joe, and put the altered dolls back into their original packages and back onto store shelves.  They released videotapes to major television news outlets explaining their action and calling attention to Mattel’s outdated gender ideology.  With G.I. Joe saying, “Let’s sing with the band tonight” or “Wanna go shopping?” and Barbie saying, “Dead men tell no tales” the B.L.O.’s media-savvy culture jam threw our gendered expectations into sharp relief.   

In addition to the B.L.O., women’s groups expressed concern that Barbie’s math-anxious statement would discourage girls from pursuing math and math-related fields, and so Mattel removed the offending remark from Barbie’s voice box.

Inspired by the B.L.O. and other culture jammers, for Barbie’s 50th anniversary in 2009 I initiated a “Barbies We Would Like to See” exhibition on my campus.  The exhibition included Muslim Girl Barbie (made from a 1960s Skipper doll), Stay-At-Home-Dad Ken, Public Breastfeeding Barbie, and Lesbian Wedding Barbie—to name a few.

Public Breastfeeding Barbie and Lesbian Wedding Barbie (Photos by Martha McCaughey)

And now, as Barbie turns 60, we can see how participatory social media has made it possible for anyone with a dream for Barbie to share it instantaneously and widely.  For example, Black Moses Barbie videos on YouTube use Barbie dolls to depict imagined moments in history with Harriet Tubman, and photographer Mariel Clayton creates elaborate scenes with Barbies—sometimes violent, sometimes sexual, sometimes both—which she photographs and shares on her public Facebook page.  There are entire Instagram accounts devoted to depictions of Barbie and social critiques made through Barbie, for instance Sociality Barbie, the anonymous Instagram feed with over 800,000 followers that depicts Barbie as a Portland, Oregon hipster.  In our documentary video on Barbie in the age of digital reproduction (produced by Martha McCaughey and Beth Davison, linked above), we see how these artists and Barbie hackers go much farther than Mattel to re-imagine gender and pop culture.  Indeed, they make curvy Barbie, released in 2016, and the gender-neutral Creative WorldTM dolls, released this year, look pretty conventional.

In line with Rentschler and Thrift’s (2015) argument that feminist meme propagators do feminist cultural production, Barbie artists and activists sharing their altered dolls on social media are doing feminist cultural production and creating “feminist community-building media” (Rentschler 2019).  In this age of digital reproduction Mattel can neither thwart nor ignore what people want to do with their dolls.  Indeed, the changes Mattel has been making to their dolls can be seen as a direct result of the willingness of artists, activists, and fans to playfully engage with—rather than simply criticize—their dolls. 

Barbie has always been malleable.  Thanks to feminist media, perhaps Mattel can now acknowledge what Barbie hackers have long known: that gender, like the doll itself, is plastic.  

Martha McCaughey is Professor of Sociology at Appalachian State.  She is the author of The Caveman Mystique: Pop-Darwinism and the Debates Over Sex, Violence, and Science, and Real Knockouts: The Physical Feminism of Women’s Self-Defense.She blogs on sexual assault prevention at See Jane Fight Back.

Works Cited

Rentschler, Carrie, 2019.  “Making Culture and Doing Feminism.” Pp. 127-147 in Routledge International
Handbook on Contemporary Feminism
Ed. by Tasha Oren and Andrea Press.

Rentschler,
Carrie and Samantha Thrift, 2015. “Doing Feminism in the Network: Networked
Laughter and the Binders Full of Women Meme” Feminist Theory 16:3:329–359.

Social scientists rely on the normal distribution all the time. This classic “bell curve” shape is so important because it fits all kinds of patterns in human behavior, from measures of public opinion to scores on standardized tests.

But it can be difficult to teach the normal distribution in social statistics, because at the core it is a theory about patterns we see in the data. If you’re interested in studying people in their social worlds, it can be more helpful to see how the bell curve emerges from real world examples.

One of the best ways to illustrate this is the “Galton Board,” a desk toy that lets you watch the normal distribution emerge from a random drop of ball-bearings. Check out the video below or a slow motion gif here.

The Galton Board is cool, but I’m also always on the lookout for normal distributions “in the wild.” There are places where you can see the distribution in real patterns of social behavior, rather than simulating them in a controlled environment. My absolute favorite example comes from Ed Burmila:

The wear patterns here show exactly what we would expect a normal distribution to tell us about weightlifting. More people use the machine at a middle weight setting for the average strength, and the extreme choices are less common. Not all social behavior follows this pattern, but when we find cases that do, our techniques to analyze that behavior are fairly simple.

Another cool example is grocery shelves. Because stores like to keep popular products together and right in front of your face (the maxim is “eye level is buy level“), they tend to stock in a normally-distributed pattern with popular stuff right in the middle. We don’t necessarily see this in action until there is a big sale or a rush in an emergency. When stores can’t restock in time, you can see a kind of bell curve emerge on the empty shelves. Products that are high up or off to the side are a little less likely to be picked over.

Paul Swansen, Flickr CC

Have you seen normal distributions out in the wild? Send them my way and I might feature them in a future post!

Evan Stewart is an assistant professor of sociology at University of Massachusetts Boston. You can follow his work at his website, on Twitter, or on BlueSky.

Content Note: This post discusses racist memorabilia in sociological context and provides an image of one collection critical of this memorabilia below the page break.

Why do some people collect racist memorabilia and artifacts? Objects depicting African Americans in derogatory and stereotypical ways are commonly referred to as “black memorabilia” or “black Americana,” although scholar Patricia Turner more aptly names them “contemptible collectibles.” 

As documented by David Pilgrim, founder and curator of the Jim Crow Museum of Racist Memorabilia, these artifacts include everyday objects like toys and games, household items such as cookie jars, and postcards. Although usually associated with the Jim Crow era, many of the items are still produced or reproduced today, and all draw on racial caricatures, such as the “mammy,” “Tom,” “picanniny,” and “brute,” among others. 

Not without controversy, “contemptible collectibles” have different meanings to different people. Some collectors embrace the racist meanings attached to the items. Others buy the objects with the intent of destroying them. Still others hope to “liberate” the artifacts from their previous racist history and hold the objects in “high esteem” instead.

Les Whittington, the grandson of an enslaved person and whose life history is the focus of my recent research, has another reason for collecting. Ignorance or denial of the history of African Americans—especially in Appalachia, where he is from—motivates him to document the existence of slavery and the ensuing Jim Crow era.

Part of Les’s collection includes multiple “mammy” figurines, which he displays in a case, where they look like a small army of racist caricatures. The objects are shocking to see, not just because such iconographic pieces of racist memorabilia are disturbing, but also because seeing so many together is a reminder of the objects’ pervasiveness in the past.

This history may seem long past, but not to Les for whom the legacy of slavery is immediate. His grandfather, “John Myra” Stepp, was enslaved, and died the same year that Les was born.

Les himself grew up in a mostly racially segregated world. Though Brown v. Board of Education ruled that segregated schools were unconstitutional in 1954, it wasn’t until 1966, when he was in the sixth grade, that Les’s school became the first middle school in his hometown to fully integrate. And another of his relatives, Barbara Hawkins, also one of John Myra’s grandchildren, was one of four Black students to attend the newly integrated high school in 1965.

His family members faced adversity with great resolve, and Les has told me, “And no matter what, they persevered. They were resilient. And they were smart. Because even though they had all those obstacles in front of them, they were still a success.”

But don’t mistake Les’s comments for a “pull yourself up by your bootstraps” narrative. Nor should his comments be taken as a way to obscure past or present racism and white supremacy, as Robin Di’Angelo argues is far too common. Instead, as Les has explained to me, his collection is “physical documentation of a lot of hate,” and represents “a history that doesn’t need to be forgotten, [. . .] even though it’s painful to people.” 

Les also acknowledges that the objects are relevant to today, a message repeated by more well-known collectors, such Alan Page (a former NFL player) and his wife Diane Page. Echoing Les’s concerns about the objects, Diane has noted that “contemptible collectibles” are a “constant reminder that we have to be vigilant,” especially because “people have become more comfortable of late expressing racist views publicly.”

Jacqueline Clark, PhD is a professor of sociology at Ripon College. Her teaching and research interests include social inequalities, the sociology of health and illness, and the sociology of jobs and work. 

SocImages authors and readers love pointing out pointlessly gendered products, especially children’s toys in blue and pink. Since gender is about what we do in the world, all the things we use for work and play can give weight to assumptions about gender differences that aren’t true. Critics of pointlessly gendered products emphasize that small differences in design—from color to function—can ultimately add up to big differences in how people learn to act in the world.

Gendering toys isn’t just about the color, it is also about what we teach kids to do with them. That’s why I got a huge kick out of this video: a compilation of old commercial shots of “white boys winning board games.” Of course, I haven’t done a systemic sampling of old commercials to see if girls win too, but this compilation makes an important point about how we can miss tropes that only show one outcome of social interaction over and over, especially competition.

I remember being a competitive kid when it came to board games. I didn’t like losing at all, and it took quite a few years until I learned to just enjoy playing on its own. After this compilation I look back and wonder whether I just felt bad about losing—as most of us do from time to time—or whether a part of that feeling was also a sense that something was wrong because I was “supposed” to be winning like the other boys. That’s the power of gendered socialization.

Evan Stewart is an assistant professor of sociology at University of Massachusetts Boston. You can follow his work at his website, on Twitter, or on BlueSky.

1To Post Secret, a project that collects personal secrets written artistically onto postcards, someone recently sent in the following bombshell: “Ever since we started getting married and buying houses,” she writes, “my girlfriends and I don’t laugh much anymore.”

4

Her personal secret is, in fact, a national one.  It’s part of what has been called the “paradox of declining female happiness.” Women have more rights and opportunities than they have had in decades and yet they are less happy than ever in both absolute terms and relative to men.

Marriage is part of why. Heterosexual marriage is an unequal institution. Women on average do more of the unpaid and undervalued work of households, they work more each day, and they are more aware of this inequality than their husbands. They are more likely to sacrifice their individual leisure and career goals for marriage. Marriage is a moment of subordination and women, more so than men, subordinate themselves and their careers to their relationship, their children, and the careers of their husbands.

Compared to being single, marriage is a bum deal for many woman. Accordingly, married women are less happy than single women and less happy than their husbands, they are less eager than men to marry, they’re more likely to file for divorce and, when they do, they are happier as divorcees than they were when married (the opposite is true for men) and they are more likely than men to prefer never to remarry.

The only reason this is surprising is because of the torrent of propaganda we get that tells us otherwise. We are told by books, sitcoms, reality shows, and romantic comedies that single women are wetting their pants to get hitched. Men are metaphorically or literally drug to the altar in television commercials and wedding comedies, an idea invented by Hugh Hefner in the 1950s (before the “playboy,” men who resisted marriage were suspected of being gay). Not to mention the wedding-themed toys aimed at girls and the ubiquitous wedding magazines aimed solely at women. Why, it’s almost as if they were trying very hard to convince us of something that isn’t true.

But if women didn’t get married to men, what would happen? Marriage reduces men’s violence and conflict in a society by giving men something to lose. It increases men’s efforts at work, which is good for capitalists and the economy. It often leads to children, which exacerbate cycles of earning and spending, makes workers more reliable and dependent on employers, reduces mobility, and creates a next generation of workers and social security investors. Marriage inserts us into the machine. And if it benefits women substantially less than men, then it’s no surprise that so many of our marriage promotion messages are aimed squarely at them.Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Movie Reviews

The History of Christmas

Christmas and Consumption

Christmas Across Cultures

The Economics of Christmas

Racializing Christmas

Christmas and Gender

Gift Guides and the Social Construction of Gender

Sexifiying Christmas

Christmas Marketing

Just for Fun

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

TW: racism  and sexual violence; originally posted at Family Inequality.

I’ve been putting off writing this post because I wanted to do more justice both to the history of the Black-men-raping-White-women charge and the survey methods questions. Instead I’m just going to lay this here and hope it helps someone who is more engaged than I am at the moment. I’m sorry this post isn’t higher quality.

Obviously, this post includes extremely racist and misogynist content, which I am showing you to explain why it’s bad.

This is about this very racist meme, which is extremely popular among extreme racists.

tumblr_n2i5w0kygo1qaeo2oo1_500

The modern racist uses statistics, data, and even math. They use citations. And I think it takes actually engaging with this stuff to stop it (this is untested, though, as I have no real evidence that facts help). That means anti-racists need to learn some demography and survey methods, and practice them in public. I was prompted to finally write on this by a David Duke video streamed on Facebook, in which he used exaggerated versions of these numbers, and the good Samaritans arguing with him did not really know how to respond.

For completely inadequate context: For a very long time, Black men raping White women has been White supremacists’ single favorite thing. This was the most common justification for lynching, and for many of the legal executions of Black men throughout the 20th century. From 1930 to 1994 there were 455 people executed for rape in the U.S., and 89% of them were Black (from the 1996 Statistical Abstract):

1996statabs-executions

For some people, this is all they need to know about how bad the problem of Blacks raping Whites is. For better informed people, it’s the basis for a great lesson in how the actions of the justice system are not good measures of the crimes it’s supposed to address.

Good data gone wrong

Which is one reason the government collects the National Crime Victimization Survey (NCVS), a large sample survey of about 90,000 households with 160,000 people. In it they ask about crimes against the people surveyed, and the answers the survey yields are usually pretty different from what’s in the crime report statistics – and even further from the statistics on things like convictions and incarceration. It’s supposed to be a survey of crime as experienced, not as reported or punished.

It’s an important survey that yields a lot of good information. But in this case the Bureau of Justice Statistics is doing a serious disservice in the way they are reporting the results, and they should do something about it. I hope they will consider it.

Like many surveys, the NCVS is weighted to produce estimates that are supposed to reflect the general population. In a nutshell, that means, for example, that they treat each of the 158,000 people (over age 12) covered in 2014 as about 1,700 people. So if one person said, “I was raped,” they would say, “1700 people in the US say they were raped.” This is how sampling works. In fact, they tweak it much more than that, to make the numbers add up according to population distributions of variables like age, sex, race, and region – and non-response, so that if a certain group (say Black women) has a low response rate, their responses get goosed even more. This is reasonable and good, but it requires care in reporting to the general public.

So, how is the Bureau of Justice Statistics’ (BJS) reporting method contributing to the racist meme above? The racists love to cite Table 42 of this report, which last came out for the 2008 survey. This is the source for David Duke’s rant, and the many, many memes about this. The results of Google image search gives you a sense of how many websites are distributing this:

imagesearch

Here is Table 42, with my explanation below:

table42-highlighted

What this shows is that, based on their sample, BJS extrapolates an estimate of 117,640 White women who say they were sexually assaulted, or threatened with sexual assault, in 2008 (in the red box). Of those, 16.4% described their assailant as Black (the blue highlight). That works out to 19,293 White women sexually assaulted or threatened by Black men in one year – White supremacists do math. In the 2005 version of the table these numbers were 111,490 and 33.6%, for 37,460 White women sexually assaulted or threatened by Black men, or:

everyday

Now, go back to the structure of the survey. If each respondent in the survey counts for about 1,700 people, then the survey in 2008 would have found 69 White women who were sexually assaulted or threatened, 11 of whom said their assailant was Black (117,640/1,700). Actually, though, we know it was less than 11, because the asterisk on the table takes you to the footnote below which says it was based on 10 or fewer sample cases. In comparison, the survey may have found 27 Black women who said they were sexually assaulted or threatened (46,580/1,700), none of whom said their attacker was White, which is why the second blue box shows 0.0. However, it actually looks like the weights are bigger for Black women, because the figure for the percentage assaulted or threatened by Black attackers, 74.8%, has the asterisk that indicates 10 or fewer cases. If there were 27 Black women in this category, then 74.8% of them would be 20. So this whole Black women victim sample might be as little as 13, with bigger weights applied (because, say, Black women had a lower response rate). If in fact Black women are just as likely to be attacked or assaulted by White men as the reverse, 16%, you might only expect 2 of those 13 to be White, and so finding a sample 0 is not very surprising. The actual weighting scheme is clearly much more complicated, and I don’t know the unweighted counts, as they are not reported here (and I didn’t analyze the individual-level data).

I can’t believe we’re talking about this. The most important bottom line is that the BJS should not report extrapolations to the whole population from samples this small. These population numbers should not be on this table. At best these numbers are estimated with very large standard errors. (Using a standard confident interval calculator, that 16% of White women, based on a sample of 69, yields a confidence interval of +/- 9%.) It’s irresponsible, and it’s inadvertently (I assume) feeding White supremacist propaganda.

Rape and sexual assault are very disturbingly common, although not as common as they were a few decades ago, by conventional measures. But it’s a big country, and I don’t doubt lots of Black men sexual assault or threaten White women, and that White men sexually assault or threaten Black women a lot, too – certainly more than never. If we knew the true numbers, they would be bad. But we don’t.

A couple more issues to consider. Most sexual assault happens within relationships, and Black women have interracial relationships at very low rates. In round numbers (based on marriages), 2% of White women are with Black men, and 5% of Black women are with White men, which – because of population sizes – means there are more than twice as many couples with Black-man/White-woman than the reverse. At very small sample sizes, this matters a lot. But we would expect there to be more Black-White rape than the reverse based on this pattern alone. Consider further that the NCVS is a householdsample, which means that if any Black women are sexually assaulted by White men in prison, it wouldn’t be included. Based on a 2011-2012 survey of prison and jail inmates, 3,500 women per year are the victim of staff sexual misconduct, and Black women inmates were about 50% more likely to report this than White women. So I’m guessing the true number of Black women sexually assaulted by White men is somewhat greater than zero, and that’s just in prisons and jails.

The BJS seems to have stopped releasing this form of the report, with Table 42, maybe because of this kind of problem, which would be great. In that case they just need to put out a statement clarifying and correcting the old reports – which they should still do, because they are out there. (The more recent reports are skimpier, and don’t get into this much detail [e.g., 2014] – and their custom table tool doesn’t allow you to specify the perceived race of the offender).

So, next time you’re arguing with David Duke, the simplest response to this is that the numbers he’s talking about are based on very small samples, and the asterisk means he shouldn’t use the number. The racists won’t take your advice, but it’s good for everyone else to know.

Philip N. Cohen is a professor of sociology at the University of Maryland, College Park. He writes the blog Family Inequality and is the author of The Family: Diversity, Inequality, and Social Change. You can follow him on Twitter or Facebook.