When a member of a regularly-excluded group gains entry into what was previously a homogeneous club–say, a Black man is elected President of the United States–that person is sometimes used as “proof” that there are, in fact, no barriers to entry after all. Thus, some of us worry that Obama’s election will be used against those fighting for racial justice. Well, it began before it began. In this clip on CNN, aired before Obama was confirmed the winner, former Secretary of Education Bill Bennet, when asked what his election would mean, remarks:

Well, I’ll tell you one thing it means… You don’t take any excuses anymore from anybody who says, ‘The deck is stacked, I can’t do anything, there’s so much in-built this and that.’

Yes, there’s no more “this and that” and Bill doesn’t want to hear about it anymore.

Scroll forward to about 45 seconds:

[youtube]http://www.youtube.com/watch?v=SvpB-MnM8I8[/youtube]

Clip via Macon D. at Stuff White People Do, who has a nice analysis.

Jason S. sent us this picture of a T-shirt he saw for sale in Berkeley, California. The T-shirt says:

Wingman Services: Don’t Be Sent Out On A Dangerous SOLO Mission!  Let Us BANG Her Fat Friends For You!

A “wingman” is a guy who helps his buddy get laid.  Here the suggestion is that the “wingman” will take the fall and have sex with the fat one so that his buddy can have the desirable, skinny one.  Notice also the violent language used to describe sex.

No longer just for the lovely, Unilever’s “Fair and Lovely” is being marketed to men (see here and here for ads for “Fair and Lovely”).  The marketing is interesting on at least three levels:

(1) The ads exploits men’s insecurity about their appearance, just as they do for women.

(2) However, they masculinize the product with the “Fair and Handsome” name and, in the second commercial, by emphasizing the sporty-fighty-ness of the men using the product (see also our posts on make-up for menmasculinizing hair product, and selling hair dye to men).

(3) Though I don’t understand the language, the imagery of the arrows representing “Fair and Lovely” bouncing off of men’s skin seems to affirm the idea that men are inherently and biologically different from women… so much so that there would need to be a totally different product (kind of like the old “P.H. balanced for a woman” argument). Do correct me if I’m mistaken.

[youtube]http://www.youtube.com/watch?v=MgBevCTBTJw&feature=related[/youtube]

Via MultiCultClassics.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.


Andrew Sullivan suggests that this commercial for Pearl Cream that fetishizes (upper class) “Oriental” women is from the 1970s, but a commenter of his makes a good argument that it was on cable television in the ’80s and ’90s. Do you remember this commercial?

[youtube]http://www.youtube.com/watch?v=JaD_fvehAaU[/youtube]

Mary K. took this picture of two magazines covers side-by-side in a magazine holder in an acupuncturist’s office.  The one on the right is for parents and the one on the left is for women going through menopause.

Mary writes:

The cover of both is donned with females at very different points in their life trajectories with the exact same pose. I couldn’t help but think the woman on the left was socialized just as the baby on the right is currently being. My first reaction was definitely not “Aww how cute. Look at the baby pretend to model.”

Neat find, Mary!

Penny R. sent in this image (found here via Pennamite) of a 1919 magazine cover.  The image is of two women embracing.  One represents “Justice” and the other “American Womanhood.”  It is captioned “At Last.”

In honor of the election, we offer you a summary of all our election 2008 posts.

This election has certainly brought racial tensions front and center. We highlighted two racist caricatures of Obama: on a waffles box and as a cannibal. We also discussed the cover of The New Yorker on which Barack and Michelle Obama were caricatured as terrorists. Whether or not this was racist was widely discussed and offered an interesting opportunity to ask “Who decides what we talk about?” In response to the argument that we were being too sensitive about the caricatures, we offered some evidence that caricatures of black people do not need to be racist.

Anti-Obama propaganda also included comparison with OJ Simpson, a monkey, celebrities, Osama Bin Laden, fascists and communists, a terrorist, a terrorist again, and a “half-breed Muslin.” See here for other racist anti-Obama propaganda.  Gwen asked “So what if Obama is an Arab?” (Note, too, this satirical T-shirt.)

We saw racialization–or the active production of racial meaning–in the fist bump controversy, in calling Michelle Obama a “baby mama,” and in asserting the whiteness of the White House. We discussed the resemblance between Obama and his Grandfather and the meaning of “Main Street” to illustrate the social construction of race.  And we offered examples of white privilege: in one we discuss the option of white ethnics to emphasize their ethnicity; in two we discuss a cartoonist who calls Colin Powell a race traitor for endorsing Obama and a Howard Stern clip that suggests that Blacks only endorse Obama because he’s Black.  We also remark on how easy it is to deride social theories of inequality.

The McCain/Palin ticket was no stranger to derision.  See also our post in which the McCain/Palin ticket is said to be favored by Nazis, another in which Palin effigy is lynched, and a third that discusses ageism in the election.

We’ve also seen plenty of sexism in this campaign. Hillary Clinton has been represented as a nut buster, asked to “iron my shirt,” critiqued for crying, and called a “bitch.” There are more examples here and here.  Also see this montage of sexism among political pundits. Both Hillary Clinton and Sarah Palin were sexualized. See here, here, and here for Clinton and here, here, here, here, and here for Palin. (By the way, Barack Obama was sexualized as well, see here, here, and here.)

We commented, more sociologically, on the gender politics of this election. We discussed the mothering of baby Trig, conservative feminism, the politics of pink, and took a humorous look at the women’s vote with Sarah Haskins.

We also pointed to the way in which Obama and Clinton attempted to appeal to small town people and the ease with which we make fun of them.

For the intersection of race and gender, see our post in which Michelle Obama is called an angry black woman, is said to need to “soften” to be a First Lady, and our post that features the Bros Before Hos T-shirt (scroll to the bottom). For the intersection of race and class, see our post on Obama’s negotiation of the “elitist” label.  And, in making intersectionality invisible, see the SNL skit, “bitch is the new black.”

Looking more broadly at politics and media coverage, we discussed the portrayal of evil in the Reverend Wright scandal, McCain’s trivialization of war, the linking of a Democratic adminstration with a terrorist attack, pundit hypocrisy, political networks, a voter registration campaign that uses bondage imagery, suspiciously delicious polling techniqueshow cell phones shape polling findings, and trends in media coverage of Obama versus Clinton and Obama versus McCain.

In addition, we offered some examples of punditry from alternative media: on young voters, a call for alliance from the labor movement, a call to get your Jewish grandparents to vote for Obama, a political revival of the Budweiser Wassap video, and two examples of art inspired by the election (here and here).

We also put up posts of figures representing public opinion on blacks, a woman president, and politician parents.  And we offered images illustrating how the world would vote.

Finally, our favorite: “We’re not sociologists, we’re Americans!”

Many of the polls that we have been consuming voraciously have not included people without a land line (like me).  In the figure below, we can see what a difference that makes in the results.  Yellow bars are polls that included cell phones and grey bars are polls that did not.  Those that excluded cell phones are significantly skewed towards McCain, and falsely so insofar as people without a landline vote.

From 538 via Thick Culture.