Xavier M. sent us a link to this print ad, which he saw in a Belgian men’s magazine, that uses sex to encourage organ donation (found here).

Text: “Becoming a donor is probably your only chance to get inside her.”

There are some interesting implications here about why we engage in altruism and who is deserving of that altruism.

See also similar posts on PETA (see here and here) and human rights violations in Burma.

At AdFreak, I discovered that Sea Monkeys are being used to sell sex. Sure enough:

NEW (Mar. ’10)! Christina W. sent in this ad campaign for French cheeses using a pin-up calendar:

The video is a backstage look at a sexy calendar photo shoot for…cheese:

[vimeo]https://vimeo.com/113146614[/vimeo]

NEW (Jun. ’10)! Stephanie DeH. sent in this lovely CPR instructional video (which also got its own post):

ALSO NEW (Jun. ’10)! Lindsey Dale, at Nobody, collected the following ads selling, with sex, archery, a laser detector, tea, and coffee:

Gillian sent us a series of overtly sexist Polish commercials for MOBILKING.  Gillian says:

MOBILKING is a newest Polish cell phone operator. It is advertised as a telephon [company] for “real men only”, implying that it’s not for “girly chit-chats”, but rather for “serious bussines talks” (meaning talking about breasts, cars and beer).

Gillian tells us that, after complaints, the commercials were pulled, but after the negative publicity they went viral and gave the cell company more publicity than ever. 

[youtube]http://www.youtube.com/watch?v=Q2LBaJB5RT4[/youtube]

Two more of the commercials show a hyper-sexualized woman putting on football gear and a mechanics uniform and asking “But can she play like a man?” and “But can she fix anything like a man?” respectively.  The answer is, of course, “no.”

This Australian commercial for Toyota Corolla (found here) includes a homogenous, racialized out-group.  More after the video:

[youtube]http://www.youtube.com/watch?v=Ckb-wUHj9WU[/youtube]

The term “out-group homogeneity” refers to the way in which members of an in-group tend to overestimate the extent to which members of an out-group are all alike.  I suppose we don’t know what good kitty’s friends look like (do they all look exactly like him?), but we certainly have the presentation of an out-group that is both categorically different from good kitty and homogeneously so.

I would also like to suggest that that out-group is racialized.  They didn’t use just any kind of cat to represent bad kitties, but a dark-colored cat.   (If I know my cats, the bad “guys” in this video are Russian Blues.)

Update: The confusion in the comments brought to my attention that I embedded the wrong commercial.  See!  I’m not crazy!  Just incompetent.

Enjoy the corrected post:

At least that’s the message I’m taking from this Utah Tourism advertisement featuring anthropomorphized snowflakes (found here):

[youtube]http://www.youtube.com/watch?v=78RZ-UgIMrM[/youtube]

Michael T. sent in an observation about the Yes on Proposition 8 website, which (successfully) aimed at amending the California constitution to disallow gay marriage.  Along the top of the screen, the four different images below accompanied the slogan “Restoring Marriage & Protecting California Children.”  These marriages, Michael surmises, must be the ones that need protecting.   In addition to reproducing heteronormativity and childbearing, notice that the images are self-consciously diverse, but represent all marriages as within race.

Thanks Michael!

Between 1864 and 1923, there were 14 forced county-wide expulsions of African Americans (alongside many town expulsions).  The figure below shows the percentage of African Americans living in Vermillion County, Indiana in the years before and after an expulsion.

Click here for an interactive website with information about these expulsions made by the Austin American Statesman newspaper.  See also our post about “Sundown Towns,” which kept Blacks out by making it illegal for them to be there after sundown.

Via Jose at Thick Culture.

Anneliese W. sent us this Australian ad campaign for Noble Rise bread.  The claim is that other breads are “bland” and that Noble Rise bread is not.  To make the claim, the advertisements use Black people to signify spice and flavor.  Anneliese writes:

…what really struck me about this campaign is the use of coloured bodies to represent excitement, flavour and coolness. The slogan for the campaign is something like “take a stand against bland” – bland being ‘normal’ and everyday, and in some ads the obvious unspoken is that blandness is white.  Framing blackness as the opposite of ‘bland’ is just another example of the ‘other-ing’ of black bodies, and re-enforcing the idea that white western culture is ‘bland’ or non-existent.

[youtube]http://au.youtube.com/watch?v=aXfxKJnR54Q[/youtube]

[youtube]http://au.youtube.com/watch?v=xpO3eF7wrC8[/youtube]

[youtube]http://au.youtube.com/watch?v=cwIOM3BzjOM[/youtube]

[youtube]http://au.youtube.com/watch?v=h3SSPQgm2jA[/youtube]

I offer several more examples of this phenonemon here.

Click to enlarge:

I think it’s interesting that the National Federation of State High School Associations defines cheerleading as a sport.

(Image by Chris Uggen.  Data from the National Federation of State High School Associations.)