media

Matt S. has pointed us to the controversy over the casting of The Last Airbender (to be released 2010).  One blogger, comic book artists Derek Kirk Kim, describes the Nickelodeon cartoon series on which the life-action movie is based as follows:

[The cartoon is] wholly and inarguably built around Asian (and Inuit) culture. Everything from to the costume designs, to the written language, to the landscapes, to martial arts, to philosophy, to spirituality, to eating utensils!—it’s all an evocative, but thinly veiled, re-imagining of ancient Asia. (In one episode, a region is shown where everyone is garbed in Korean hanboks—traditional Korean clothing—the design of which wasn’t even altered at all.) It would take a willful disregard of the show’s intentions and origins to think this wouldn’t extend to the race of the characters as well.

The series–which I have never seen–does indeed seem to be inspired by various Asian cultures. Here are some images from the cartoon series (from the same blog post):

The controversy is regarding the casting of the lead characters.  All four leads are white (imdb).

Jackson Rathbone (image at imdb):

Jesse McCartney (image here):

Nicola Peltz (image here):

I couldn’t find a picture of the fourth lead, Noah Ringer.

Kim quotes Gene Yang saying:

It’s like a white Asian fetishist’s wet dream. All the Asian culture they want, without any of the Asian people.

Ampersand, at Alas a Blog, puts it nicely:

…the best roles for people of color are reserved for actors who appear white — and the best roles for white people are also reserved for actors who appear white.

Found via Digg. Though I can’t vouch for the authenticity of the letter (found here), it is rather interesting.

Text:

Miss Mary T. Ford
Searcy,
Arkansas

Dear Miss Ford,

Your letter of recent date has been received in the Inking and Painting Department for reply.

Women do not do any of the creative work in connection with preparing the cartoons for the screen, as that work is performed entirely by young men. For this reason girls are not considered for the training school.

The only work open to women consists of tracing the characters on clear celluloid sheets with India ink and filling in the tracings on the reverse side with paint according to the directions.

In order to apply for a position as “Inker” or “Painter” it is necessary that one appear at the Studio, bringing samples of pen and ink and water color work. It would not be advisable to come to Hollywood with the above specifically in view, as there are really very few openings in comparison with the number of girls who apply.

Yours very truly,

WALT DISNEY PRODUCTIONS, LTD.

MissCegenation (see her take over at Reciprocal Crap Exchange), Miguel E. (of El Forastero), Breck C. (also of Reciprocal Crap Exchange), Rachel N., Laura M.D., and Z. (of It’s the Thought that Counts) all sent in links to Burger King’s “Whopper Virgins” viral video campaign (we’ve never had so many people send in the same thing; clearly it touched a nerve):

There are several interesting things going on here. One is the exoticization of the “whopper virgins.” The taste tests were conducted in Thailand, Romania, and Greenland. We’re clearly supposed to find it charmingly cute that they’re unfamiliar with hamburgers. They don’t even know how to eat them! We get to see people taking their “first bite of a hamburger,” and wonder at their unfamiliarity with how to pick one up and eat it. This short video about the Thailand taste tests illustrates this with the dramatic voiceover about people who have “never even seen a burger. Who don’t even have a word for burger.”

There’s also a certain level of ethnocentrism here; note the comment that these are people who “really live outside of things.” That all depends on what you mean by “things,” which here seems to be defined by exposure to TV and hamburgers. The implicit understanding, of course, is that these are people who live in a backward, “traditional” culture, which is fascinating to outsiders but, ultimately, very bizarre. However, I am sure that if asked these people would feel they live “inside of” many things, just not the things considered important to this marketing team.

You might also use this to talk about the pervasiveness of advertising. As the video makes clear, they went to Thailand, Romania, and Greenland in hopes of finding people who hadn’t been exposed to Burger King or McDonald’s advertising, since it would be “impossible” to find such people in the U.S.

I also think the documentary element to the video is fascinating. I’m assuming the teams did travel to these areas, and the video claims they are all “real people,” not actors (who are, apparently, imaginary). But I have a suspicion that some elements were staged. Of course the taste-tests were staged, but I notice that almost everyone in the videos is wearing “traditional” clothing. I might be wrong, but it doesn’t strike me as the type of clothing people would wear every day–they seem like pretty fancy clothes that you’d wear for special occasions, but maybe I’m wrong. If anybody knows more about how people in these areas usually dress, let me know. Of course, it’s entirely possible that people dressed up in their fancier clothes entirely on their own because they wanted to look nice when being filmed. But I wonder if they were encouraged to dress in clothing that would make them seem more exotic, rather than showing up in a t-shirt (which is, by now, fairly universal, though I’m certain there are still groups who have not adopted t-shirts).

The second half of the video, where the Burger Team goes to villages in each country and makes them Whoppers, is also interesting in the way it portrays the team as philanthropists giving these communities a unique cultural experience. I mean, I guess they are, and I don’t want to fall into the trap of romanticizing “traditional” groups and implying that they should be shielded from “modern” innovations because it would ruin their culture. And it doesn’t seem like the marketing team is really trying to build brand loyalty, since it’s unlikely they’re going to be opening stores in any of these areas (although they do make sure to wrap the burgers in Burger King wrappers). It does, on the other hand, make the video seem more like a documentary and less obviously like a commercial, which adds to its effectiveness as a viral ad. I dunno. Maybe this is just an example of a corporation doing something nice, and I can’t get over my general distrust of marketers.

Another interesting angle you might bring up in discussion is the spread of fast-food culture and standardized, relatively cheap production processes in general, often referred to as “McDonaldization.” There’s also an entire book on the subject of McDonald’s in Asia, called Golden Arches East: McDonald’s in East Asia (edited by James L. Watson). I sometimes assign the chapter “McDonald’s in Hong Kong: Consumerism, Dietary Change, and the Rise of a Children’s Culture” in my intro classes to talk about cultural change; it’s fascinating how McDonald’s is to some degree undermining parental authority by appealing directly to children and empowering them to demand their favorite meals.

Laura sent us a link to a story about criticism of the campaign, found here.

And just an aside here: What’s the difference between a “village” and a “small town”? The word village seems to bring up certain assumptions about both quaintness and backwardness (and cultural isolation). I grew up in a town of slightly less than 300 people. Nobody ever called it a village. Is it a village if you don’t have paved roads, and a small town if you do? I’m just askin’.

Thanks to everybody who sent the video in!

Politics has long been considered a masculine domain.  After all, there are issues, and there are “women’s issues.”  However, in this election season, The View has delved deeply into politics.  Reactions to this reveal the assumption that politics are for men.

First, Bill O’Reilly’s appearance on The View can be described as nothing if not sexist.  Essentially, his message was “Don’t worry your pretty, little emotional heads about politics, ladies!” The View is just “entertainment,” according to O’Reilly, because it’s for women.

[youtube]http://www.youtube.com/watch?v=F6rR2OwaY1c[/youtube]

Second, soon after Joy Behar appeared on Larry King, King asked her “When did ‘The View’ become this?  When did it go off-track?”  King’s question reveals his assumption that women’s media is for women’s issues, and those are, simply, not real politics (read the transcript here).

Ironically (awesomely), after 12 years on the air, this election season marks the first time that The View has been the #1 watched daytime show, “…garnering its biggest aud[ience] ever (6.2 million) on Nov. 5, the Wednesday after the election” (source).

So, it turns out, women are interested in politics after all.

(Thanks to Gwen for help on this post.)

In honor of the election, we offer you a summary of all our election 2008 posts.

This election has certainly brought racial tensions front and center. We highlighted two racist caricatures of Obama: on a waffles box and as a cannibal. We also discussed the cover of The New Yorker on which Barack and Michelle Obama were caricatured as terrorists. Whether or not this was racist was widely discussed and offered an interesting opportunity to ask “Who decides what we talk about?” In response to the argument that we were being too sensitive about the caricatures, we offered some evidence that caricatures of black people do not need to be racist.

Anti-Obama propaganda also included comparison with OJ Simpson, a monkey, celebrities, Osama Bin Laden, fascists and communists, a terrorist, a terrorist again, and a “half-breed Muslin.” See here for other racist anti-Obama propaganda.  Gwen asked “So what if Obama is an Arab?” (Note, too, this satirical T-shirt.)

We saw racialization–or the active production of racial meaning–in the fist bump controversy, in calling Michelle Obama a “baby mama,” and in asserting the whiteness of the White House. We discussed the resemblance between Obama and his Grandfather and the meaning of “Main Street” to illustrate the social construction of race.  And we offered examples of white privilege: in one we discuss the option of white ethnics to emphasize their ethnicity; in two we discuss a cartoonist who calls Colin Powell a race traitor for endorsing Obama and a Howard Stern clip that suggests that Blacks only endorse Obama because he’s Black.  We also remark on how easy it is to deride social theories of inequality.

The McCain/Palin ticket was no stranger to derision.  See also our post in which the McCain/Palin ticket is said to be favored by Nazis, another in which Palin effigy is lynched, and a third that discusses ageism in the election.

We’ve also seen plenty of sexism in this campaign. Hillary Clinton has been represented as a nut buster, asked to “iron my shirt,” critiqued for crying, and called a “bitch.” There are more examples here and here.  Also see this montage of sexism among political pundits. Both Hillary Clinton and Sarah Palin were sexualized. See here, here, and here for Clinton and here, here, here, here, and here for Palin. (By the way, Barack Obama was sexualized as well, see here, here, and here.)

We commented, more sociologically, on the gender politics of this election. We discussed the mothering of baby Trig, conservative feminism, the politics of pink, and took a humorous look at the women’s vote with Sarah Haskins.

We also pointed to the way in which Obama and Clinton attempted to appeal to small town people and the ease with which we make fun of them.

For the intersection of race and gender, see our post in which Michelle Obama is called an angry black woman, is said to need to “soften” to be a First Lady, and our post that features the Bros Before Hos T-shirt (scroll to the bottom). For the intersection of race and class, see our post on Obama’s negotiation of the “elitist” label.  And, in making intersectionality invisible, see the SNL skit, “bitch is the new black.”

Looking more broadly at politics and media coverage, we discussed the portrayal of evil in the Reverend Wright scandal, McCain’s trivialization of war, the linking of a Democratic adminstration with a terrorist attack, pundit hypocrisy, political networks, a voter registration campaign that uses bondage imagery, suspiciously delicious polling techniques, how cell phones shape polling findings, and trends in media coverage of Obama versus Clinton and Obama versus McCain.

In addition, we offered some examples of punditry from alternative media: on young voters, a call for alliance from the labor movement, a call to get your Jewish grandparents to vote for Obama, a political revival of the Budweiser Wassap video, and two examples of art inspired by the election (here and here).

We also put up posts of figures representing public opinion on blacks, a woman president, and politician parents.  And we offered images illustrating how the world would vote.

Finally, our favorite: “We’re not sociologists, we’re Americans!”

In U.S. culture, the stereotype of Black women includes being too loud, aggressive, etc (i.e., masculine).  Thus, to fit into the role of first lady, according to Reuters, Michelle Obama must “soften” herself.  Note that the text accompanying this headline emphasizes that she’s just going to be a mom.

In contrast, Cindy McCain already “fits” “with her elegant clothes and pefectly coiffed blond hair.”

Click on either image to enlarge.  Full articles can be found here and here. Via Jezebel.

See also this post where Michelle Obama is called an “angry black woman.”

Click here to watch a segment on Good Morning America about the upcoming movie, Tinkerbell.

The rather barf-tastic segment comes to you thanks to media consolidation.  Good Morning America is on ABC which is owned by Disney which, of course, produced TinkerBell.  So there you have it.

Data from the Pew Research Foundation, via Andrew Sullivan.