inequality

Image: A black and white photo of a white woman standing in the center of a circle of women, holding tupperware. Image via wikimedia commons, creative commons usage. Tupperware was one of the first direct sales companies that targeted women, specifically.

As the COVID-19 recession deepens, many of us have been receiving more calls from long-lost friends or relatives selling energy drinks, workout videos, jewelry, or various household goods. In the absence of social insurance policies to soften the pandemic’s devastating toll, more and more Americans desperate for financial stability are turning to multilevel marketing (MLM), also known as direct sales or network marketing to provide for themselves and their loved ones. For decades, MLMs have offered participants flexible hours, a support network of other dedicated sellers, and the tantalizingly elusive promise of getting rich to those facing uncertainty.

But these programs promise more than just an opportunity to flex your entrepreneurial skills. Apart from selling, these multilevel marketing programs offer participants the promise of luxury cars, tropical getaways, and an end to financial squalor for those who work hard enough. But how does this industry work? Social science research points to this decades-old business model’s potential pitfalls for disadvantaged participants.

Business structure

From essential oils to protein powder to plus-sized clothing and just about everything in between, MLMs sell a wide range of consumer goods. Here’s the catch: you can’t buy these items online or in stores. Sellers – “distributors” in direct sales parlance – purchase product in bulk from companies (think Avon, Herbalife, LulaRoe, Plexus) to sell to friends, family, and contacts. While companies profit from these transactions, sellers seldom see these dollars themselves. To profit, these distributors must recruit new team members. The more members – or “downlines” – on their “team,” the higher commission the “upline” – the recruiters – receives. Perhaps unsurprisingly, given the high start-up cost and lack of benefits, research from the AARP suggests that 73 percent of those who participate in MLMs lose or make no money at all, deepening the vulnerability of already disadvantaged participants. 

Direct sales and gender

Since its inception at the turn of the 20th century, the predominantly male traveling sales industry evolved into the female-dominated MLM model we know today. To curb the unsavory reputation itinerant sellers engendered – reputations commonly laced with antisemitic tropes and xenophobic stereotypes – companies began culling vendors from a more acceptable population: middle-class, predominantly white women and, at first, young college students. With companies pledging flexible hours and easy sales to their social circles, this business model took off following WWII. Tupperware revolutionized the way products were sold; instead of door to door sales or sales calls, buyers — mostly unemployed housewives — attended parties filled with product demonstrations and socializing. While social media and the internet have changed the nature of direct marketing, feminized notions of work and domestic responsibility still permeate this market, from the products sold (cleaning products, kitchen supplies) to the emotion-laden bonds forged within teams of distributors. Such MLM opportunities remain attractive, in part, due to the persistence of sex discrimination in employment, and the antiquated expectations that still limit women’s earning potential, self-image, and job prospects.

Charisma and Risk

Much to the chagrin of regulatory agencies, many MLM products have been marketed as “cure-alls” for all manner of maladies and ailments. In April 2020, the FDA publicly chastised seven direct sales companies about misleading claims, arguing their products protected against coronavirus. Alongside these audacious claims, these companies have long used self-empowerment rhetoric to energize distributors and build their following. This charismatic language has drawn often vulnerable populations seeking economic stability and community into the MLM orbit. Research demonstrates how these emotion-laden themes work alongside promises of socioeconomic advancement to make multilevel marketing a promising career path for a wide variety of aspiring entrepreneurs and desperate sellers alike. Instead of offering financial security, MLMs dangle audacious promises and a competitive environment for individuals to pursue prosperity, often with little success.
A woman helps an elderly man get up from his chair
Photo by Brian Walker, Flickr CC

Originally published May 4, 2020

When we talk about work, we often miss a type of work that is crucial to keeping the economy going and arguably more challenging and difficult than ever under conditions of quarantine and social distancing: care work. Care work includes both paid and unpaid services caring for children, the elderly, and those who are sick and disabled, including bathing, cooking, getting groceries, and cleaning.

Sociologists have found that caregiving that happens within families is not always viewed as work, yet it is a critical part of keeping the paid work sector running. Children need to eat and be bathed and clothed. Families need groceries. Houses need to be cleaned. As many schools in the United States are closed and employees are working from home, parents are having to navigate extended caring duties. Globally, women do most of this caring labor, even when they also work outside of the home. 
Photo of a woman cooking
Photo by spablab, Flickr CC
Globally, women do most of this caring labor, even when they also work outside of the home. Historically, wealthy white women were able to escape these caring duties by employing women of color to care for their children and households, from enslaved African Americans to domestic servants. Today people of color, immigrants, and those with little education are overrepresented in care work with the worst job conditions. 
In the past decade, the care work sector has grown substantially in the United States. However, care workers are still paid low wages and receive little to no benefits. In fact, care work wages are stagnant or declining, despite an overall rise in education levels for workers. Thus, many care workers — women especially — find themselves living in poverty.  

Caring is important for a society to function, yet care work — paid or unpaid — is still undervalued. In this time of COVID-19 where people are renegotiating how to live and work, attention to caring and appreciation for care work is more necessary than ever.

Image: A group of people wait in line, it’s raining. Image via Lars Plougmann, CC BY-SA 2.0.

At this very moment, as you read this, you are waiting on something. We all are waiting on something, always. As anthropologist Ghassan Hage wrote, we wait for “an ice cream and for final judgment.” The coronavirus pandemic has illuminated waiting. We waited to hear guidelines from government and health officials. We waited for our stimulus checks. And, now, we wait for our turn to get a vaccination.

A difficult part of waiting is that we often do not know how long we will wait. For example, how long will we wait for a coronavirus vaccine? Research has found the importance of temporal specificity, meaning the presence or absence of a deadline as an assurance of action. A specific timeframe, telling a person when the waiting will end, gives “some degree of control over the situation, through knowledge” (Rotter, 2016).
Time is an irreplaceable and finite resource. Waiting can feel like a waste of time. Researchers have observed that, thanks to technology, waiting can be “more than empty time” (Sebald, 2020). Digital media and “speed of connectivity is the antipode to waiting” (Wexler, 2015). Digital connection makes waiting more tolerable.
While waiting is universal, the experience of waiting is not the same for everyone–and, in fact, waiting is rife with inequalities. Sociologist Barry Schwartz perhaps has done the most to illustrate these inequalities, writing “the distribution of waiting time coincides with the distribution of power” (1974). Pierre Bourdieu (2000) writes that “making people wait” – or “delaying without destroying hope” and “adjourning without totally disappointing” – are primary elements of domination. Ultimately, those who have the power to make others wait demonstrate that their time is more valuable than someone else’s time.
Image: Three white-appearing healthcare workers, “Thank you – You are our heroes” courtesy of 18371568 via pixabay CC0.  This imagery suggests our heroes are white, even though around 25% of nurses in the U.S. are people of color. Furthermore, signage that says we “thank our heroes” does not match up with how frontline workers have been unsupported by leadership. Images like this mask structural inequality (pun intended) under the guise of all being “in this together.”

We have seen many things described as “unprecedented” as the year 2020 has steamrolled over many of us. Among them, the pandemic has given the world an unprecedented illustration of U.S. racial inequalities. For example, Black people are more likely to die from COVID-19 infections than are people in any other racial group, and this is true even after controlling for income, housing conditions, and underlying health conditions. Yet not all Americans are able to see the racial inequalities that have been unmasked.

Sociologist and race scholar Eduardo Bonilla-Silva insists that the key to understanding race and racism in the United States is understanding how colorblind ideals shape Americans’ thinking and public discourse. Examples of what Bonillia-Silva calls color-blind racism are phrases such as “We are all in this together” or “Covid is the great equalizer” because they serve to draw attention away from the racial disparities that are otherwise so persistent and pronounced.

Color-blind racism is named after the hypothetical White observer who says they “do not see color” while they, simultaneously, fail to see existing racial inequalities. In other words, colorblind framings mask deep, structural inequalities. People may feel like they are saying unifying things with these tropes, but this sort of “all in this together” messaging serves to hide the structural nature of racism.

Even more, colorblind racism tends to minimize racism itself and, when confronted with racial injustices, constructs and accepts elaborate race-based explanations for racial inequality. For example, within a color-blind racism frame, Latinx workers might be said to be paid less than White workers because they do not work as hard, are unreliable as workers, or are less qualified. And White workers are said to get more raises because they are smarter and work harder. With racial blinders on, anything that results from structural causes is explained by deficiency in the minoritized party, and coincidental superiority in the privileged party. This negates the structural origins of inequality and allows the status quo to continue.
In terms of the COVID-19 mortality rate, the sometimes spoken explanation (i.e. 1, 2, 3) is that Black people must be weak, prone to illness, or make unhealthy choices in general. That shift in focus, from talking about racial inequality in the mortality rate associated with a virus to, somehow, talking about Black people as deficient, weak, sick, and making poor choices, illustrates how color-blind racism is alive and well amidst this pandemic. Colorblind racism serves as a mask, preventing the public from seeing the structural causes of health disparities experienced by Black people and other people of color.
A woman helps an elderly man get up from his chair
Photo by Brian Walker, Flickr CC

When we talk about work, we often miss a type of work that is crucial to keeping the economy going and arguably more challenging and difficult than ever under conditions of quarantine and social distancing: care work. Care work includes both paid and unpaid services caring for children, the elderly, and those who are sick and disabled, including bathing, cooking, getting groceries, and cleaning.

Sociologists have found that caregiving that happens within families is not always viewed as work, yet it is a critical part of keeping the paid work sector running. Children need to eat and be bathed and clothed. Families need groceries. Houses need to be cleaned. As many schools in the United States are closed and employees are working from home, parents are having to navigate extended caring duties. Globally, women do most of this caring labor, even when they also work outside of the home. 
Photo of a woman cooking
Photo by spablab, Flickr CC
Globally, women do most of this caring labor, even when they also work outside of the home. Historically, wealthy white women were able to escape these caring duties by employing women of color to care for their children and households, from enslaved African Americans to domestic servants. Today people of color, immigrants, and those with little education are overrepresented in care work with the worst job conditions. 
In the past decade, the care work sector has grown substantially in the United States. However, care workers are still paid low wages and receive little to no benefits. In fact, care work wages are stagnant or declining, despite an overall rise in education levels for workers. Thus, many care workers — women especially — find themselves living in poverty.  

Caring is important for a society to function, yet care work — paid or unpaid — is still undervalued. In this time of COVID-19 where people are renegotiating how to live and work, attention to caring and appreciation for care work is more necessary than ever.

2020 is a census year in the United States, meaning that this year represents the major moment of a constitutionally-mandated survey about the American population.

Since it was first introduced in the 18th century, the U.S. Census has always provided important data for guiding public policy and served as a crucial source of evidence for social science research. Considering we only get this chance once a decade, here at The Society Pages we took a quick census of our own content to bring you our favorites #TSPClassics about the Census. This collection covers a variety of topics, ranging from the nuts and bolts of conducting the Census itself, to how the history of the Census reflects and impacts changing racial and ethnic boundaries in the United States, and the variety of ways social scientists have used census data in conducting research and building theory. Read on!

The Census and Social Science: Lessons for and from Conducting Research

Advances in social science methodology and research have contributed to developments in the Census. Though it is a rare and large research endeavor unlike any other, the Census is a great example of theoretical and methodological considerations that social scientists grapple with every day. Not only does the Census give us a chance to put sociological theory and methodology into action, but Census data has been important in social science literature and research across a variety of fields.

As one of the largest endeavors in data collection, the Census has many complicated issues to consider as part of the practical processes involved with research and the interpretation of data.
  • In this #TSPClassic episode of Office Hours, we hear from Robert M Groves, a sociologist who was then Director of the Census Bureau, about how the Census manages and works through such complications.
  • In this Clipping, Robin Autry speaks with The Atlantic about how researchers clean census data to deal with ambiguous, fluid concepts such as race and ethnicity.
  • Then, read this #TSPClassic from The Color Line about the preparation and planning behind the 2010 Census; how does such thinking relate to the 2020 Census?
Bar graph with different colored lines shows U.S. regional distribution based on 1850 census. The northeast and south have the highest lines and are about the same. The west line is barely visible and the midwest line is in between.
Click to enlarge. Graph shows U.S. regional distribution based on the 1850 census, SocImages
Census data and related research can tell us a lot about our lives, particularly when it comes to where we live and how we work.
  • Scholars have used such data to understand the history of urbanization and suburbanization in the United States; this Sociological Images post draws on census data to visualize the development of the modern American metropolis and contemporary communities.
  • Read this Sociological Images post about inequalities in Americans’ commutes to work and access to transportation.
  • Finally, see how Graphic Sociology uses on census data to discuss how unemployment and poverty relates to age, gender, and much more. 
Photo shows a collage of pictures featuring people in groups. At the top, it says American Community Survey.
Photo via CCF
The Census can tell us a lot about the big picture, but what can it tell you about yourself?
  • In this article from Contexts, Leah Sabo reflects on how thinking about the Census can teach us about the individual and make us think about our own lives. Read on to spark your sociological imagination about privilege, neighborhoods, diversity, and much more.
The Census, and subsidiary projects it manages such as the American Community Survey (ACS), provide incredibly important data for social science research. Though the ACS reaches fewer people than the one-a-decade Census, it gathers information about ancestry, neighborhoods, and communities in more detail and with more regularity.
  • In this #TSPClassic from Council on Contemporary Families, Philip Cohen challenges proposed budget cuts to the ACS and explains why it is important to fund this survey and social science in general.
  • Furthermore, such research processes are important around the world; read a Sociological Images piece about what other censuses around the world look like, based on resources from the American Anthropological Association.

The Census and Race: The Social Construction of Race and Diversity in the USA

Photo shows a copy of the 2010 census questionnaire. The form is blue with check boxes and grids for the answers.
Click to enlarge. Photo via SocImages

“Race” is a social construction. Social forces shape how physical characteristics and groups become seen in racialized ways, and this happens through a variety of cultural and material processes. The ways the Census approaches race, ethnicity, and identity have changed drastically over its centuries-long history; much of this reflects shifting norms about racial categories and racism itself in the United States. Census data thus shows us how race and racial landscapes change, and the complexities of race in the United States.

Racial identification on the Census has changed and evolved.
  • This Sociological Images post describes how the Census’ racial categories have changed over the years
  • This Sociological Images post describes shifts in Census practices regarding the measurement of race through appearance versus identity. 
  • Be sure to read this summary of research on how the fluidity of racial identification on the Census can itself be a fluid process.
  • These next two Clippings consider how the Census relates to the intersections of race, ethnicity, nationality, and citizenship: the first describes how the Census affects the historical development of “Hispanic” as an ethnic category, and the second points to complexities in measuring American-Indian identities in census data. 
Census research has been used to study racial inequality both past and present.
  • This post from Sociological Images uses census data to illustrate discuss historical quantification of slavery.
  • And this #TSPClassic via Council on Contemporary Families draws on census data to discuss how, despite the passage of fifty years since the Civil Rights Act, racial inequality and disadvantage persist in a variety of outcomes.
  • Finally, read this Sociological Images post to learn more about racial residential segregation in several American metropolises.
Image shows a color-coded map of the United States divided into counties. Each county's color is determined by the percent change in minority population by county from 2000 to 2010. The coasts look darker blue meaning there is more change.
Click to enlarge. Photo via SocImages
The twenty-first century has witnessed the rise of unprecedented racial and ethnic diversity in the United States.
  • This post from Council on Contemporary Families uses census data to capture how America’s children are growing up in a new era of everyday diversity
  • And this #TSPClassic from Sociological Images shows racial and ethnic diversity within American families.
  • This Sociological Images post considers potential contrasts between the demographics of the mid-20th and the mid-21st century.
  • Along these lines, read this post from Color Lines about the rise of interracial marriage and families, particularly for Asian-Americans. 
Image shows an aerial  view of a suburban community.
Photo by Art01852, Flickr CC
The rise of difference and diversity has drawn discomfort, racial tensions, and backlash, and much of this comes from the ways that everyday people react to census data and population projects.
  • This Clipping describes such reactions
  • And this Clipping describes how census data can be used to stoke fears about immigration.
  • Finally, be sure to read this #TSPClassic, a special feature about the “whitelash” against diversity.
As American diversity continues to rise, push back and resentment will surely continue to be relevant to how people use and react to census data. What will we see once the 2020 numbers come out?
Finally, it is important to recognize that rising racial diversity does not necessarily mean that racial inequality will disappear; in fact, sociologists often find the opposite. One such area of research is related to segregation and concentrated disadvantage, wherein non-white communities often have less cultural, political, and economic power.
  • Be sure to read this Discoveries post about historical and contemporary racial segregation between the North and the South,
  • And read this Clippings piece about how segregation persists despite an increasingly racially diverse population. 
As we move into a future of greater difference, such ideas are important to keep in mind; what will the 2020 Census tell us about race, diversity, and inequality?

We hope you enjoy these #TSPClassics as much as we do, and we look forward to working with the 2020 Census data!

Flyers at Hartsfield-Jackson Atlanta International Airport wearing facemasks. Photo by Chad Davis, Flickr CC

During times of crisis, existing prejudices often become heightened. Fears about the current coronavirus, or COVID-19, have revealed rampant racism and xenophobia against Asians. Anti-Asian discrimination ranges from avoiding Chinese businesses to direct bullying and assaults of people perceived to be Asian. This discriminatory behavior is nothing new. The United States has a long history of blaming marginalized groups when it comes to infectious disease, from Irish immigrants blamed for carrying typhus to “promiscuous women” for spreading sexually transmitted infections. 

Historically, the Chinese faced blame time and again. In the 19th century, public health officials depicted Chinese immigrants as “filthy,” carriers of disease. These views influenced Anti-Chinese policies and practices, including humiliating medical examinations at Angel Island — the entry port for many Chinese immigrants coming to America — and the violent quarantine and disinfection of San Francisco’s Chinatown in the early 20th century when a case of the Bubonic plague was confirmed there. 
An advertisement for "Rough on Rats" rat poison. On the flyer there is an image of a stereotypically drawn "china man" eating a rat.
Late 19th century racist advertisement for rat poison

Discrimination against the Chinese is one example among many. Such discrimination had nothing to do with their actual hygiene and health, and everything to do with their social position relative to other racial groups. It’s easy to look back on the xenophobic U.S. policies and behavior in earlier times. Let’s not fall into the same patterns today.

For more on xenophobia and coronavirus, listen to Erika Lee on a recent episode of NPR’s podcast, Code Switch.

Many stacks of textbooks. Photo via Pixabay.

Textbooks are more prevalent in American history courses than in any other subject, and a recent article from The New York Times revealed how geography has influenced what U.S. students learn. Despite having the same publisher, textbooks in California and Texas (the two largest markets for textbooks in the U.S.) vary wildly in educational content. Researchers have also found numerous inconsistencies and inaccuracies in American history textbooks, resulting in the glorification of national figures and spread of national myths.

Depictions of violence in textbooks are also highly politicized. Episodes of violence are often muted or emphasized, based on a country’s role in the conflict. For example, conflicts with foreign groups or countries are more likely than internal conflicts to appear in textbooks. Additionally, American textbooks consistently fail to acknowledge non-American casualties in their depictions of war, citing American soldiers as victims, rather than perpetrators of the horrors of war. Depictions of conflicts also vary over time, and as time passes, textbooks move away from nationalistic narratives to focus instead on individualistic narratives.
Public figures, like Hellen Keller and Abraham Lincoln, tend to be “heroified” in American textbooks. Rather than treating these public figures as flawed individuals who have accomplished great things, American textbooks whitewash their personal histories. For example, textbooks overlook Keller’s fight for socialism and support of the USSR and Lincoln’s racist beliefs. The heroification of these figures is meant to inspire the myth of the American Dream — that if you work hard, you can achieve anything, despite humble beginnings.
Symbolic representation of the past is important in stratified societies because it affects how individuals think about their society. Emphasizing the achievements of individuals with humble beginnings promotes the belief among American students that if they work hard they can achieve their goals, despite overwhelming structural inequalities. Furthermore, as historical knowledge is passed down from one generation to the next, this knowledge becomes institutionalized and reified–making it more difficult to challenge or question.
Cartoon. Six blind men touch different parts of an elephant and each has a different idea of what the elephant is based on what they've touched

This post was created in collaboration with the Minnesota Journalism Center

Objectivity and neutrality have been cornerstone norms of journalistic practice in democracies in the Western world for over a century. However, in recent years ideals of fairness, accuracy, and balance have come under increasing attack from many different and sometimes unexpected directions. 

Many beliefs about the need for media objectivity go back to Alexis de Tocqueville’s 19th century argument that the circulation of newspapers are integral to fostering a functional and effective democracy. Indeed, objectivity became a news value in the 1830s, partly to do with the rise of the Associated Press (AP), created in 1848 by a group of New York newspapers that wanted to take advantage of the speed of the telegraph in transmitting news to multiple outlets. To transmit news to a variety of news outlets with a variety of political allegiances consistently, a sense of objectivity had to be maintained to be relevant to as wide an audience and clientele as possible. 
Cutting against these norms was the sensationalism of newspaper content in the late 19th century. While the use of emotion in reporting has often been connected to the commercialization and tabloidization of journalism, in recent years it has also appeared in coverage of disasters, crises, and human rights abuses — and has come to be seen as positive and valuable as well. The roles of objectivity and impartiality have always been contested within journalistic practice, so rather than seeing emotion as the opposite of objectivity, some scholars now argue it can come alongside and inform journalistic practice worldwide.
The role of objectivity has also come into question as a mechanism that can silence marginalized writers and populations. Relatedly, news can also reinforce institutions of power in society, for better or for worse. In populist countries including Argentina, Bolivia, Ecuador, Nicaragua, and Venezuela, “professional journalism” is often pitted against “militant journalism” promoted by neo-populist governments and their sympathizers — a movement that has critical implications for the freedom of the press in societies in the Global South. Also, news media has been found to negatively portray protests and protesters.
Photo by torbakhopper, Flickr CC

Originally published July 30, 2019.

As candidates gear up for this week’s democratic debates, constituents continue to voice concerns about the student debt crisis. Recent estimates indicate that roughly 45 million students in the United States have incurred student loans during college. Democratic candidates like Senators Elizabeth Warren and Bernie Sanders have proposed legislation to relieve or cancel  this debt burden. Sociologist Tressie McMillan Cottom’s congressional testimony on behalf of Warren’s student loan relief plan last April reveals the importance of sociological perspectives on the debt crisis. Sociologists have recently documented the conditions driving student loan debt and its impacts across race and gender. 

In recent decades, students have enrolled in universities at increasing rates due to the “education gospel,” where college credentials are touted as public goods and career necessities, encouraging students to seek credit. At the same time, student loan debt has rapidly increased, urging students to ask whether the risks of loan debt during early adulthood outweigh the reward of a college degree. Student loan risks include economic hardship, mental health problems, and delayed adult transitions such as starting a family. Individual debt has also led to disparate impacts among students of color, who are more likely to hail from low-income families. Recent evidence suggests that Black students are more likely to drop out of college due to debt and return home after incurring more debt than their white peers. Racial disparities in student loan debt continue into their mid-thirties and impact the white-Black racial wealth gap.
Other work reveals gendered disparities in student debt. One survey found that while women were more likely to incur debt than their male peers, men with higher levels of student debt were more likely to drop out of college than women with similar amounts of debt. The authors suggest that women’s labor market opportunities — often more likely to require college degrees than men’s — may account for these differences. McMillan Cottom’s interviews with 109 students from for-profit colleges uncovers how Black, low-income women in particular bear the burden of student loans. For many of these women, the rewards of college credentials outweigh the risks of high student loan debt.