inequality

To Thine Own Self Be True: Identity and Authenticity

Mallory Harrington and Francesca Bernardino on September 11, 2025

Studio Setting by Brett Sayles is licensed under CC BY 2.0 in pexels.

What does it mean to be authentic? Authenticity is frequently used to describe people or things that are believed to be genuine, sincere, consistent, or original. We evaluate both things (like music, television, or food) and people (ourselves and others) on their authenticity, often assuming that some are inherently real or beyond artifice, while others are more artificial or contrived. However, sociologists and social scientists recognize the notion of authenticity itself as a powerful social construct: we collectively decide that people and things are (or are not) authentic. We evaluate people in terms of their personal and social authenticity.

Personal Authenticity

Personal authenticity involves being “true” to one’s self. But…what is the true self? Sociologists and scholars have challenged the idea that we have a true self, arguing that we all play a variety of social roles (student, friend, employee, etc.) in different situations. As we take on these roles, some individuals believe their actions are real and genuine and others feel that they are just putting on an act. It is this subjective understanding of the true self that matters for personal authenticity, even if it is socially constructed or conditioned. When people feel that they are being true to themselves, they experience authenticity as an emotional response.

A desire to feel authenticity is a powerful motive for behavior. Sometimes we act with the specific goal of expressing our true self.  For example, some get tattoos and body art to express their authentic selves.

However, societal pressures, from social norms to economic needs, may influence us to embrace behaviors that feel inauthentic. In the context of economic exchange, many roles require emotional labor (or, the management of feelings to create a certain emotional display). For example, flight attendants are expected to be friendly and helpful to the travelers–even if the travelers are rude or unruly. For workers, engaging in emotional labor can feel like acting or maintaining an illusion, leading to feelings of inauthenticity and a sense of emotional numbness.

Social Authenticity

Individuals are a part of many different groups (unions, trivia teams, fandoms, religious groups, etc.) and social categories (age, race, class, and gender/sexuality) and social authenticity is the idea of truly belonging to that group or category. Group members define certain characteristics as authentic and evaluate the authenticity of others based on those criteria. Authenticity can serve as a way to draw boundaries around groups, establishing who is in and who is out. For example, members of local punk scenes may display their authenticity through personal appearance, knowledge of punk music, and extensive vinyl collections—setting them apart from “posers.” Outsiders–or, individuals who fail to meet the authenticity criteria established by a group–may be viewed as appropriating the culture of a group to which they don’t belong.

Of course, group members may disagree on what it means to be an authentic member. When the authenticity of a group member is questioned, they may respond by challenging the validity of the authenticity standards used to judge them.

The Role of Race, Class, and Gender

Being perceived as an authentic member of a social group can yield rewards, from the tangible reward of admission to a university to simply achieving group belonging. However, marginalized groups often face bias or unattainable expectations of what an authentic member of their group should be like. These expectations can be produced within groups or perpetuated externally, through institutions like schools or the media. For instance, socially constructed notions of an authentic Asian American student or Black woman can exclude those who may not conform to these expectations, while also reaffirming sweeping generalizations about these groups.

The relationship between perceived authenticity and social acceptance is especially vital in professional life. For instance, people of color in White-dominated professions face unique pressure to prove themselves as “authentic” because whiteness is an implicit expectation of a good leader. Similarly, evaluations of people’s merit based on class and gender are embedded with assumptions about who can be authentic in their position. People with marginalized identities in certain professions or organizations are not only expected to fulfill their duties- but must also juggle personal and social authenticity based on ambiguous standards. 

Social Isolation and “Loneliness” of Young Adults

Jacob Otis on March 6, 2025

A young woman sitting on her couch with her laptop, drinking coffee alone.  Image by Vlada Karpovich from Pexels is licensed under Pexels license.

Stories of young people self-isolating frequent national headlines, with The Atlantic, NPR, Fox, The New York Times and others shedding light on this growing pattern. Loneliness, an inherent source of human anxiety, has been tied to many negative health impacts and societal level ripple effects. But, understanding this trend thoroughly is important to start addressing it – and that’s where social science comes in.

Loneliness

30-something year old, single man living in his parents basement, watching television or playing video games. Or the female equivalent, a single woman generously pampering her pet(s) and posting it online for the world to see. However, while young people are spending more time at home, researchers have also found that they are also more likely to eat out at restaurants, exercise at the gym, and volunteer. In other words, we think young people are lonely — in a traditional sense.

So why do some young adults appear to withdraw from social life? One key factor is the stigma surrounding unemployment, traditional employment, and not enrolling in higher education, which has been linked to social withdrawal. Many individuals fear being judged for their job or student status, leading them to disengage from social interactions. Additionally, lower income levels can amplify feelings of inadequacy compared to their peers. Another major contributor is poor physical and mental health, which can create a cycle: declining health leads to isolation, and in turn, isolation worsens overall well-being.

And of course…technology. Some research has called out how excessive reliance on technology for connection has reduced face-to-face connections, weakening relationships and increasing feelings of loneliness. However, technology can also expand social networks by enabling connections across distances, providing support and interaction that might not be physically possible otherwise. Yet, online communities can devolve into arenas for cyberbullying and harassment, leading to significant psychological distress and even radicalization. Nonetheless, online forums are not going anywhere and must be considered in discussion.

Addressing Loneliness

This pattern of apparent, increased loneliness began decades again, first beginning to build momentum in the 1970s. Robert Putnam’s Bowling Alone was an early warning bell of how the erosion of civic engagement, social networks, and the increase of technology are contributing to a world where it’s not easy to make and maintain face-to-face connections. This, in turn, has led to a now audible historical echo of an increase in individualism and lack of civic engagement now in the 2020s.

Research on clinical interventions for extreme loneliness, such as intensive socialization programs for young people, has largely shown these efforts to be ineffective—underscoring the need for broader, societal improvements. Experts argue that investing in social infrastructure—such as schools, libraries, museums, and sports facilities—can create shared spaces that encourage natural, meaningful interactions. Additionally, technology policies should be designed to enhance (rather than replace) in-person engagement, address concerns over excessive screen time, online toxicity, and the decline of face-to-face relationships.

However, while some view this shift as inherently negative, some see it as a reflection of changing preferences, where physical solitude and selective socialization are embraced rather than feared. From this perspective, the rise of personal digital communication, remote work, and independent lifestyles can be seen as expanding social choice rather than simply signaling social decline.

Visual Soc: The Joys and Challenges of Motherhood

Jacob Otis on May 15, 2023

Just a Few Bad Apples? Social Science Research on Police Complaints

Jacob Otis on April 27, 2022

We see the side of a person, a police radio and handcuffs lopped onto a belt. They are wearing a blue shirt and blue pants. Image used via CC0.

Complaint Process
In recent years, many initiatives have worked to systematically track and analyze data on police complaints in jurisdictions such as Chicago. However, obtaining accurate data on police is notoriously difficult, because the primary mechanism for oversight is often “internal affairs” – the police themselves.  In other words, if someone wanted to voice their grievance they are often required to make the complaint to the very organization that harmed them – an obvious conflict of interest.

When complaints are made, very few are “sustained” or deemed valid by colleagues of the police officer. Social scientists have found that between 2% – 28% of complaints are actually sustained, which might well be an overestimate. Moreover, complaints by Black citizens are even less likely to be sustained.

Bad Apples?

Is the solution as simple as removing “bad apples” with numerous police complaints from the police force? As is common when society faces a difficult problem, we tend to gravitate towards easy solutions – such as scapegoating. Research suggests that a small portion of officers (4% – 12%) were responsible for a relatively large share (20% – 41%) of filed complaints. Yet the majority of complaints are spread throughout the department. In other words, there are not just a few bad apples spoiling the bunch – but the tree itself may be bearing rotten fruit

Systemic Change

In recent decades, police departments have adopted initiatives, such as civilian review boards, which foster greater inclusion of the community into addressing complaints. However, these initiatives have mixed results and have been criticized for their exclusion of racially marginalized community members.

Beyond civilian review boards, cities such as Baltimore, Los Angeles, New Orleans, New York, and Denver have taken action to hold spaces for direct, face-to-face dialogue between complainants and police. Both traditional and restorative justice models of mediation have led to greater satisfaction, in-tune with the spirit of “community-policing” and fostering healing. 

As is the case with controlling crime more generally, this research shows that the problem is not as simple as identifying and tossing out a few bad apples – and that police, policy makers, and the community must look to system-level change rather than placing the entirety of blame on individual scapegoats.

What Do We Know?: Child Tax Credits

Jacob Otis on February 17, 2022
Image: a young white boy faces the camera, held in the arms of a person whose face we cannot see. Image license CC0.

The impact of COVID-19 on parents and children has forced us to reconsider how the U.S. approaches traditional welfare supports. A major change that parents saw in July 2021 under the American Rescue Plan Act (ARPA) was the increase in value of their child tax credit (CTC) and a monthly payout of half that child CTC – with $300 paid for each child under 6 years and $250 paid for each child 6-17 years each month. Furthermore, the threshold for receiving the CTC was considerably raised – temporarily lifting millions of children above the poverty line. ‘Incrementally revolutionary’ for social welfare in the U.S., the extension and expansion of the CTC hads the potential to strengthen the social safety net and have a broad social impact.  Now that expansions to the CTC have rolled back, what do we know about CTC and how a more permanent expansion could support families?

Passed into law with bipartisan support in 1997, the CTC originally served as a tax break to middle class taxpayers. In 2001 and then 2008 the CTC was then made refundable and more accessible to lower income families.  Since the passage of the ARPA in 2021, the CTC is now more accessible and relatively generous than many other forms of welfare.

In measuring the social impact of the CTC, researchers have published ample evidence of this worthwhile investment. A nation-wide study found that when parents received the CTC their children were less likely to be physically injured and had less behavioral problems. Because children living in poverty are up to nine times more likely to fall victim to maltreatment and suffer from poor overall health, the CTC provides additional economic stability to lower-income parents. 

International programs similar to the CTC have found that increased payments were associated with lower levels of ADHD, physical aggression, maternal depression, and better emotional/anxiety scores among children. Experts in the U.S. have predicted that an increased investment in the CTC would have similar individual and social health impacts, remove millions of impoverished children out of poverty, and save billions of dollars in future. 

Today, with COVID-19 spurring conversations and the realization that U.S. welfare is in need of an update, policy makers have a “charcuterie board” of welfare reform choices.  Of the more savory variety there are work-oriented programs which would moderately decrease poverty and decrease unemployment.  Then there are some sweeter options that would dramatically reduce poverty, but increase unemployment. Arraying these options, a nationwide, interdisciplinary committee of experts have made four recommendations based on changes in unemployment and child poverty.  Regardless of different policy member’s palate preferences, increasing the CTC would both decrease poverty among families by over 9% and decrease unemployment by over half a million jobs – a sweet and savory option. 

On December 15th, 2021, the monthly CTC payments directed to parents expired.  In other words, parents in dire straits are no longer receiving necessary financial support.  Congressional debate on the Build Back Better bill (BBB), which could extend the CTC, provide universal pre-K education, national paid leave for caregiving or illness, and other social investments, has languished. However, for a brief period, we saw evidence of the power of expansion of welfare provisions like the CTC.

Mothering Without a (Social) Safety Net

Hannah Schwendeman on January 24, 2022
A mother holds an infant in front of a set of curtains. The room is dark but there is light and the shadows of trees beyond the curtains. Image via pixabay, Pixabay License.

The new Netflix show, Maid, based on the best-selling memoir by Stephanie Land, chronicles a mother’s journey out of domestic violence and towards safety. The story offers an intimate portrait of the many barriers facing impoverished mothers, including the never-ending obstacles in securing government assistance.

Sociological research has consistently found that the welfare system inadequately serves the poor. From red tape to contradictory policies, accessing government assistance is notoriously difficult to navigate. Further, welfare is highly stigmatized in the United States with shame and coercion baked into its process. 

Due to gendered expectations of parenting, mothers face increased scrutiny about their children’s well being. In particular, mothers of low socioeconomic status are often harshly judged for their parenting without consideration of the structural inequities they face. Mothers seeking assistance from the welfare system are often judged because of cultural stereotypes about motherhood, poverty, and government assistance.  

The U.S. welfare system has been a contentious subject for decades with public perceptions of poverty influencing the social safety net. The derogatory infamous image of the “welfare queen” – an allegedly lazy or irresponsible woman who exploits government programs – demonstrates how racist images of poverty and motherhood directly impacted policy making. This body of work takes a historical perspective on welfare and motherhood to consider how gender and racial stereotypes influence public policies. 

Much research directly contradicts the welfare queen trope, showing instead how impoverished families have fallen through the cracks of the welfare system. This work  highlights the astounding income inequality in the contemporary United States and the resourcefulness and resiliency of impoverished families and individuals and their struggle to survive on little-to-no resources. 

Visual Soc: Global Human Rights and the United Nations

Isabel Arriagada and Brooke Chambers on December 8, 2021
Video imagery courtesy of canva, canva free media usage.

Originally posted on March 16, 2017

The United States and the United Nations have had a closely intertwined relationship since the organization’s founding in 1945. The UN deals with a broad range of issues around the globe, and its widespread influence is often controversial. However, the influence of the United Nation continues to be instrumental in promoting crucial human rights causes, and the reach of its aid is arguably beyond compare. Despite its numerous shortcomings, the UN plays a crucial role in promoting human rights norms across the globe.

Throughout the 1990s in particular, the United Nations took on a central role in the global justice process. It organized and funded international courts following episodes of mass violence, such as the International Criminal Tribunal for Rwanda, and it made indictments for egregious crimes possible for the first time (including the crime of genocide).  Sociologists find that the existence of these courts have a global impact in providing justice, and the trials seem to have a positive effect in reducing human rights violations in the long run.
The judicial process alone cannot adequately address global human rights issues — humanitarianism and diplomacy also play key roles. The United Nation arguably plays the most dominant global role in these initiatives, with monumental campaigns addressing topics like hunger, refugee needs, and climate change. The UN has been criticized for showcasing Western ideals and not taking into account cultural contexts, such as early endeavors to reduce female genital cutting. However, the UN has made improvements and when programs are approached as an opportunity for partnership and not dominance, the outcomes can be quite positive. For example, the agency has taken great strides in promoting gender equality and access to education.

Inequality and Access to Mental Health Care

Mahala Miller on April 1, 2021
Image: A black woman sits on the floor, leaning against a sofa, in a low-lit room. Her head is in her hands, obscuring her face. Courtesy of pixabay, Pixabay License.

We recently featured new research documenting a broad-based increase in mental health treatment-seeking in the United States. Access to such care remains unequal, however, presenting  real and persistent challenges to those in need. Sociologists, and other social scientists, offer important information about these inequalities and the barriers to equitable mental health care.

Over the past few decades there has been growing concern that people are being “overtreated” for mental health issues given increasing rates of mental health treatment and diagnosis in the population. Nevertheless, there are still many people with mental health conditions who are being “undertreated.” Specifically, there are large gaps between the number of people who have a diagnosable disorder and the number of people who actually receive treatment, particularly for serious mental health issues such as schizophrenia or substance abuse disorder.
Research in the sociology of mental health has often focused on the stigma around seeking or receiving mental health care, particularly for marginalized racial or ethnic groups. In fact, white men may be the most likely to have negative perceptions of care when compared to other demographic groups, as Ojeda and Bergstresser report. As the stigma related to mental illness decreases overall, additional research is needed to examine how, why, and for whom this stigma persists.
Access to mental health care is also limited by mental health practitioners and the mental health care system. In a recent experimental audit study, Heather Kugelmass found that patients with less education and black patients were less likely to receive a response when they sought help from a mental health care provider. In addition, Lincoln and colleagues found that patients with lower levels of literacy found it more challenging to navigate the mental health care system, struggling to fill out paperwork and make health-care decisions along with their care provider. Both the structure of mental health care, and the actions of mental health care providers, can create inequality for patients even after they have decided to seek care.

As we’ve recently emphasized, more people are accessing mental health care now than ever before. As the stigma around care decreases, and more people are seeking care, it is particularly important to ensure equitable access. By shedding light on how factors like disability, class, and race affect mental health care, social scientists can ultimately play a role in addressing inequities and alleviating mental distress.

Culture, Inequality, and Multilevel Marketing

Daniel Cueto-Villalobos on February 4, 2021
Image: A black and white photo of a white woman standing in the center of a circle of women, holding tupperware. Image via wikimedia commons, creative commons usage. Tupperware was one of the first direct sales companies that targeted women, specifically.

As the COVID-19 recession deepens, many of us have been receiving more calls from long-lost friends or relatives selling energy drinks, workout videos, jewelry, or various household goods. In the absence of social insurance policies to soften the pandemic’s devastating toll, more and more Americans desperate for financial stability are turning to multilevel marketing (MLM), also known as direct sales or network marketing to provide for themselves and their loved ones. For decades, MLMs have offered participants flexible hours, a support network of other dedicated sellers, and the tantalizingly elusive promise of getting rich to those facing uncertainty.

But these programs promise more than just an opportunity to flex your entrepreneurial skills. Apart from selling, these multilevel marketing programs offer participants the promise of luxury cars, tropical getaways, and an end to financial squalor for those who work hard enough. But how does this industry work? Social science research points to this decades-old business model’s potential pitfalls for disadvantaged participants.

Business structure

From essential oils to protein powder to plus-sized clothing and just about everything in between, MLMs sell a wide range of consumer goods. Here’s the catch: you can’t buy these items online or in stores. Sellers – “distributors” in direct sales parlance – purchase product in bulk from companies (think Avon, Herbalife, LulaRoe, Plexus) to sell to friends, family, and contacts. While companies profit from these transactions, sellers seldom see these dollars themselves. To profit, these distributors must recruit new team members. The more members – or “downlines” – on their “team,” the higher commission the “upline” – the recruiters – receives. Perhaps unsurprisingly, given the high start-up cost and lack of benefits, research from the AARP suggests that 73 percent of those who participate in MLMs lose or make no money at all, deepening the vulnerability of already disadvantaged participants. 

Direct sales and gender

Since its inception at the turn of the 20th century, the predominantly male traveling sales industry evolved into the female-dominated MLM model we know today. To curb the unsavory reputation itinerant sellers engendered – reputations commonly laced with antisemitic tropes and xenophobic stereotypes – companies began culling vendors from a more acceptable population: middle-class, predominantly white women and, at first, young college students. With companies pledging flexible hours and easy sales to their social circles, this business model took off following WWII. Tupperware revolutionized the way products were sold; instead of door to door sales or sales calls, buyers — mostly unemployed housewives — attended parties filled with product demonstrations and socializing. While social media and the internet have changed the nature of direct marketing, feminized notions of work and domestic responsibility still permeate this market, from the products sold (cleaning products, kitchen supplies) to the emotion-laden bonds forged within teams of distributors. Such MLM opportunities remain attractive, in part, due to the persistence of sex discrimination in employment, and the antiquated expectations that still limit women’s earning potential, self-image, and job prospects.

Charisma and Risk

Much to the chagrin of regulatory agencies, many MLM products have been marketed as “cure-alls” for all manner of maladies and ailments. In April 2020, the FDA publicly chastised seven direct sales companies about misleading claims, arguing their products protected against coronavirus. Alongside these audacious claims, these companies have long used self-empowerment rhetoric to energize distributors and build their following. This charismatic language has drawn often vulnerable populations seeking economic stability and community into the MLM orbit. Research demonstrates how these emotion-laden themes work alongside promises of socioeconomic advancement to make multilevel marketing a promising career path for a wide variety of aspiring entrepreneurs and desperate sellers alike. Instead of offering financial security, MLMs dangle audacious promises and a competitive environment for individuals to pursue prosperity, often with little success.

Best of 2020: Caring is Work

Allison Nobles on January 5, 2021
A woman helps an elderly man get up from his chair
Photo by Brian Walker, Flickr CC

Originally published May 4, 2020

When we talk about work, we often miss a type of work that is crucial to keeping the economy going and arguably more challenging and difficult than ever under conditions of quarantine and social distancing: care work. Care work includes both paid and unpaid services caring for children, the elderly, and those who are sick and disabled, including bathing, cooking, getting groceries, and cleaning.

Sociologists have found that caregiving that happens within families is not always viewed as work, yet it is a critical part of keeping the paid work sector running. Children need to eat and be bathed and clothed. Families need groceries. Houses need to be cleaned. As many schools in the United States are closed and employees are working from home, parents are having to navigate extended caring duties. Globally, women do most of this caring labor, even when they also work outside of the home. 
Photo of a woman cooking
Photo by spablab, Flickr CC
Globally, women do most of this caring labor, even when they also work outside of the home. Historically, wealthy white women were able to escape these caring duties by employing women of color to care for their children and households, from enslaved African Americans to domestic servants. Today people of color, immigrants, and those with little education are overrepresented in care work with the worst job conditions. 
In the past decade, the care work sector has grown substantially in the United States. However, care workers are still paid low wages and receive little to no benefits. In fact, care work wages are stagnant or declining, despite an overall rise in education levels for workers. Thus, many care workers — women especially — find themselves living in poverty.  

Caring is important for a society to function, yet care work — paid or unpaid — is still undervalued. In this time of COVID-19 where people are renegotiating how to live and work, attention to caring and appreciation for care work is more necessary than ever.