Search results for privilege

Keely W., Sophie J., and Austin C. sent in this 20-second commercial for KFC in which a white guy surrounded by black people makes the “awkward” situation all better by giving them fried chicken:

So, first of all, feeling awkward because you’re the only person with your particular racial make up in a group is called white privilege.  Most racial minorities find themselves the only or one of the only members of their group all of the time.  Calling the situation “awkward” just suggests that white people are, or should be, uncomfortable around black people.

But, second, is it racist that the guy soothes the situation by sharing fried chicken?  In the U.S., the idea that black people eat a lot of fried chicken is a stereotype (applied recently to Obama).  But this is an Australian commercial and KFC is saying that there is no such association in Australia.

I don’t know if that’s true.  But if it is, it raises interesting questions as to (1)  just how cognizant companies should have to be about various stereotypes around the world and (2) whether the biased histories of some countries must be more attended to than others.

A Guardian article quotes a professor arguing that the U.S. has “…a tendency to think that their history is more important than that of other countries.”

Ouch.  Does it hurt because it’s true?

I think these are tough questions.  What do you think?

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Cassidy P., Kailey V., Adèle G., and Allie L. sent in a gift guide put together by the New York Times specifically for people “Of Color” (center bottom):

The guide lumps together all non-white groups, suggests that they are interested in race- and culture-specific products and implies that white people would NOT be interested in these things.  Some examples:

The guide illustrates something we’ve discussed several times on this blog: the fact that there “needs” to be a guide specifically for people of color reveals that all the other products and guides, ostensibly for “people,” are really for white people.  Things that are marketed to non-white people are, supposedly, inherently uninteresting or irrelevant to white people.

Ultimately, this reinforces the idea that people of color are always outsiders in a white world.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Kirsti McG. sent us her correspondence with the manufacturer of these:

Kirsti, who saw these on the grocery store shelves in Scotland, wrote to complain that the company mascot, Mr. Wasabi, “pack[s] together practically every stereotype about East Asians possible, from wooden toe sandals to buck teeth to samurai swords to kung fu…” (check out the website to see him animated).

Kirsti got a letter back castigating her for daring to be offended by the character.  They told her that hers was the only complaint they’d ever received (implying that she was crazy or over-sensitive) and that she was trying to make them into an “enemy.”

They also used the “some of my friends are Asian” response, explaining:

…we have been cooperating with the Asian manufacturing company for 4 years, we have a registered company in Thailand and Japan in a different line of business, and everybody is delighted with Mr. Wasabi and the branding. It goes so far that the manufacturer has asked us permission to use the branding in their own markets in Cambodia and, hold your breath, Japan.

Then they accused her of ignorance and racist paternalism:

Maybe you should deepen your knowledge of Asia and the Asian psyche, beyond your rather activist style “I-am-going-to-protect-the-poor-asians-from-these-ruthless-snack-tycoons.”

This is a great example of the backlash that frequently occurs when power is threatened.  The company representative didn’t say “Gee, I’d hate to be racist, let me think about this” or even “I’m sorry you’re offended, but this is just what the logo is.”  He said, “You are the crazy person here. There is nothing wrong with our logo and how dare you even suggest that it is racist!  We are innocent and perfect with our Asian friends and you are totally out-of-line.  If anyone is racist, it is you.”  This is a common response when someone’s privilege is exposed: Everything goes along just fine until you ask for power relations to be reconfigured, and then you see the resistance.  For another example, see our post showing vandalized anti-rape posters.

Kirsti wrote back explaining calmly that their ties to Asian companies does not necessarily mean that their branding isn’t racist and that to suggest that there was a single “Asian psyche” (that is 100% behind their product) is, itself, kinda racist.

She said that the next letter was less accusatory and that he promised to bring the issue up with the board.

Sometimes, even in the face of backlash, collective action can work.

You can contact the peeps at Mr. Wasabi here.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

V. and Anna G. sent in this ad for a LOLCats T-shirt.  Notice that the woman’s t-shirt is for women only, but the man’s t-shirt also doubles as a unisex shirt.

Both Emily W. and Sabine M. sent in this example of the same phenomenon at Mental Floss:

Mindy J. sent us a third example from Secret Society of Vegans:

From Johanna G:

Finally, Jessica S. sent in this example from Kung Fu Nation:

This is just another example of the phenomenon of how we take one half of a (false) binary (such as man vs. woman) and make one generic and the other specific.   Men can be human, but women are always female humans; white people can be just people, but non-white people are always other; Christian symbols are for everyone, but non-Christian symbols are exclusive; and so on and so on.

For more examples, see these posts on how racial and ethnic identity adds spice, Sotomayor’s racial bias, male neutrality in stick figures (here and here), male-default avatars, flesh-colored products, for normal to darker skin, Michelle Obama’s “flesh-colored” gown.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

The Associated Press, a news service subscribed to by news outlets all over the world, distributed a story about the first Obama Administration State Dinner. In the story, sent in by Elisabeth R., Samantha Critchell describes Michelle Obama’s dress as “flesh-colored.”

[Thanks to Madeline T., Anne Marie, Therese S., and Drugmnky for the screencap!]

Gee, what could possibly be wrong with calling this dress “flesh-colored”?

This is what happens when white people are considered people and black people are considered a special kind of people, black people.  “Flesh-colored” becomes the skin color associated with whites and darker-skinned peoples are left out of the picture altogether.  We see this all the time.  Bandaids, for example, are typically light beige (though they rarely call them “flesh-colored” anymore), as are things like ace bandages.

See our post on “flesh-colored” for these examples and more.  See also this post on lotion for “normal to darker skin.”

For contrast, see this post about how the generic human in Russian cartoons is colored black instead of white.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Students at my college, Occidental, are required to live on campus through their junior year.  So most students live in the dorms.  I saw this flyer, advertising what I am sure is intended to be a harmless and fun competition, taped to the door of my building:

Of course, having the “best room on campus” is only partly about creativity.  A person with money would have a significant advantage in this competition, as you can clearly see in the flyer itself (extra pillows, a rug, two extra lamps, extra furniture, etc).

I am sure that the people behind this had no intention of reinforcing a class hierarchy on campus.  But I’d bet my extra money that they were middle class or better.  Part of class privilege is the ability to forget that some people do not have the resources to put together a bangin’ room.   And part of being an economically disadvantaged student at a private college sometimes means being alienated from many of your peers for just that reason.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

NEWS:

Lisa was invited to co-host a Racialicious Podcast this week with Tami Winfrey Harris and Minh-ha Pham.  If you’re interested, you can listen here.

Also, in case you’re new to SocImages, you’re welcome to friend us on Facebook or follow us on Twitter.

FROM THE ARCHIVES:

Sociologists use the term “racialization” to describe the process by which something that isn’t associated with any racial group, becomes newly associated.  In October of 2007, we offered the pit bull as an example of racialization.  Also features Weird Al Yankovic.

People often use the Gay Republicans as an example of a social organization that brings together two ideas that seem to be at odds.  Another example, detailed in a post in October of 2008,  is the pro-environment/anti-immigrant movement (protecting the environment means restricting immigration).  The post features a couple really interesting ads.

Also, haven’t had enough Halloween yet?  Here are our Halloween posts from previous years:

Two extra-special costumes (the Anna Rexia costume and the Sexy Scholar), Max Weber jack o’lantern (by yours truly), Obama mask sold as terrorist mask, a Sarah Palin effigy, handling sex offenders on trick-o’-treat day, and costume catalog analyses (here and here).    See also, if you like, my Huffington Post about the race, class, and gender politics of Halloween.

NEWLY ENRICHED POSTS (Look for what’s NEW! Oct ’09):

Downright Offensive

It’s been a long time since we linked to our post featuring pictures from racial- and ethnic-themed college parties, but we found another example (this time Auburn University in 2001).  In this one, college students dress up in Blackface and like Klan members.  Delightful.

We added another example of a urinal shaped like a woman’s mouth, sent in my Liz B., to our collection of urinals and sinks meant to look like women’s body parts.

L. sent us a Facebook teaser for the movie DeadGirl (a movie about the rape and torture of a zombie woman) that describes the movie as “hot.”  We added it to our DeadGirl post (NSFW, Triggering).

Like fashion shoots that present female models as dead bodies? We added more to our post of Lanvin ads that show women looking dead.

We added another example of ads featuring bound Asian women, sent in by Penny R.

Katie let us know about El Emigrante, a video game where the player is a bike-riding immigrant trying to avoid the police. We added it to our post about Border Patrol, a game where you try to shoot immigrants crossing into the U.S., including a pregnant woman.

War and Nation

A World War I British recruitment poster that portrayed the British Empire as a team working together reminded us of our post about re-imagining the U.S. military, so we added it.

Class

Steve, my private plane friend, send me some more pictures of the luxury of private aviation.  A free, personal cinema, in this case.

Gender

Amanda C. sent us another example of an instance in which “sex” is conflated with women.

We updated our post comparing beauty pageant standards to standards for judging livestock with a photo taken by Steve P. outside a skincare store, in which a woman’s face is sliced up into parts to apparently help you pick the correct product for each section.

Our post on gendering and sexualizing foods has new additions: sexy fish sticks! And a Vegas restaurant appropriating feminist imagery from the 1960s.

We also updated our post about the controversy surrounding Jennifer Love Hewitt’s weight last summer with images of her in Self magazine showing her new, much slimmer body.

We also updated a post about a website that helps men find their “Ukrainian Beauty” with an image from a protest in Ukraine about sex tourism…that features scantily-clad young women.

Tawny T. sent us a video from Sweden about how heteronormativity affects gays, lesbians, and straight people. We added to our post on an Argentinian bank’s commercial that portrays transgender individuals positively and a Progressive insurance ad that may be portraying a gay couple, since the reason those two ads are so surprising is that we rarely see ones like them.

Rachael H. told us about Maxim’s guides to how men and women argue (Women are crazy! Men put up with their crap so they can have sex!) and we added it to our post of a video showing a range of “men are like this, women are like that!” stereotypes.

Will there ever be a month where we don’t add more examples to our post on pointlessly gendered products?  Maybe not. This month we added gendered tips for choosing a mattress, gendered versions of Windows XP customization software, gendered epsom salts,gendered snuggies, and gendered Target gift cards.  Submitted by Shannon C., Em, Ondi, and Dmitiry T.M.

Race/Ethnicity

We added images from a photo shoot in a Romanian magazine to our post showing people in poor parts of the world posed as props next to expensive fashions or White models.

Speaking of using the “Other” as a prop.  Shakira has been using a set of undifferentiated Asian drummers in her recent performances.  We added it to a previous post on this theme.

To my first post in a series about how people of color are used in advertising aimed (mainly) at white people, I added an example of a black woman being used to represent “rhythm.”

Jackie and Jasmine alerted us to another example of doctored diversity, this one from the University of Texas, Arlington.

Race and Religion

We added an image from Mother Jones depicting Newt Gingrich as a “guru” figure to our guest post on the National Review “wise Latina” cover of Sotomayor and other uses of Asian/Buddhist caricatures.

Jessica G. drew our attention to the promotional material of Panty Raid.  Panty Raid is two guys, Josh Mayer and Marty Folb, who produce dance music.  As you might guess from their name, their materials include a dismissal of women as fans and an endorsement of men’s entitlement to sexual access to women.  Their slogan for their album, Marine Parade, is: “Audio fondling your girlfriend.”

So, “you” are a straight guy.  And, like it or not, these guys are such hegemons that they are makin’ it with your girl, whether she likes it or not.

There is more of this typical misogyny at their website (you can google it), but it was the promo shot below that Jessica felt compelled to send in.

This is a great illustration of what it looks like to embrace both white and male privilege.  We see the bottom half of a black woman sitting with her legs apart and her underwear at her ankles.  Were it not dark between her legs,  you could see her vulva.  Mayer and Folb, both white men, sit in front of her and look at the camera.  Their expression and posture suggest utter disinterest.

This is where I think the privilege is revealed, and embraced, loud and clear.  She is not a human being, she is a vagina and, even as a vagina, she is uninteresting.  She is nothing, really.  Like their sneakers, their trucker hats, and their hoodies, she is only a prop.  What does a sexually available black woman signify?  Urban cred?  Masculine domination of women?  High status in a hierarchy of men?  All of the above?  Congratulations dudes: racist and sexist message sent and received.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.