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Instagram has gained tremendous popularity over the last several years. It is popular with people of all sorts of demographics and from all walks of life. In the case with Instagram, the number of followers that you acquire is what is most important.

Number of followers equals Instagram success

It is important to be aware here that there is a lot more to Instagram than just the number of followers you can acquire. However, your number of followers is one of the important measurements (or metrics) of the social media tool. If you have a large number of followers, other people will have the perception that you (and your business) are a success. That lends itself to your professional credibility and trustworthiness.

For business progress, buying followers on Instagram can give you a lot of popularity. A strong number of followers also gives you the confidence that your message is being received by other people online and it allows you to increase your reach to a large number of good-quality connections. It also goes a long way to strengthening your relationship with your target audience, which is essential to your success.

Instagram is a smart phone application that acts as a social network and photo editing software. The application allows users to apply various filters and effects to their camera phone pictures, often in order to look like Polaroids from the 70s. The users can then upload the photos to the Instagram community where other members can view, “like”, and comment on them. A user’s Instagram feed can also be synced with other social networking platforms like Facebook, Twitter, and Flickr.

Launched in 2010, the app was initially only available to iPhone users and those with iOS software. Its popularity became instant, and within a year, it had over ten million users. In April 2012, Instagram debuted their Android version of the app on the Google Play store, thus opening up its user base to those with Android smartphones. With this launch came an unexpected backlash from the original iPhone users, and a new form of class warfare began to arise on the internet.

Different cell phone providers offer iPhone versus Android devices. iPhones can only be purchased with more...

We're always connected, whether we're connecting or not.

Last month at TtW2012, a panel titled “Logging off and Disconnection” considered how and why some people choose to restrict (or even terminate) their participation in digital social life—and in doing so raised the question, is it truly possible to log off? Taken together, the four talks by Jenny Davis (@Jup83), Jessica Roberts, Laura Portwood-Stacer (@lportwoodstacer), and Jessica Vitak (@jvitak) suggested that, while most people express some degree of ambivalence about social media and other digital social technologies, the majority of digital social technology users find the burdens and anxieties of participating in digital social life to be vastly preferable to the burdens and anxieties that accompany not participating. The implied answer is therefore NO: though whether to use social media and digital social technologies remains a choice (in theory), the choice not to use these technologies is no longer a practicable option for number of people.

In the three-part essay to follow, I first extend this argument by considering that it may be technically impossible for anyone, even social media rejecters and abstainers, to disconnect completely from social media and other digital social technologies (to which I will refer throughout simply as ‘digital social technologies’). Even if we choose not to connect directly to digital social technologies, we remain connected to them through our ‘conventional’ or ‘analogue’ social networks. Consequently, decisions about our presence and participation in digital social life are made not only by us, but also by an expanding network of others. In the second section, I examine two prevailing discourses of privacy, and explore the ways in which each fails to account for the contingencies of life in augmented realities. Though these discourses are in some ways diametrically opposed, each serves to reinforce not only radical individualist framings of privacy, but also existing inequalities and norms of visibility. In the final section, I argue that current notions of both “privacy” and “choice” need to be reconceptualized in ways that adequately take into account the increasing digital augmentation of everyday life. We need to see privacy both as a collective condition and as a collective responsibility, something that must be honored and respected as much as guarded and protected. more...

We all know them: the conscientious objectors of the digital age.  Social media refusers and rejecters—the folks who take a principled stance against joining particular social media sites and the folks who, with a triumphant air, announce that they have abandoned social media and deactivated their accounts. Given the increasing ubiquity social media and mobile communications technologies, voluntary social media non-users are made increasingly apparent (though, of course, not all non-users are voluntarily disconnected—surely some non-use comes from a lack of skill or resources).

The question of why certain people (let’s call them “Turkle-ites”) are so adverse to new forms of technologically-mediated communication—what Zeynep Tufekci termed “cyberasociality”—still hasn’t been sufficiently addressed by researchers. This is important because abstaining from social media has significant social costs, including not being invited to or being to access to events, loss of cultural capital gained by performing in high-visibility environments, and a sense of feeling disconnected from peers because one is not experiencing the world in the same way (points are elaborated in Jenny Davis’ recent essay). Here, however, what I want to address here isn’t so much what motivates certain people to avoid smartphones, social media, and other new forms of communication; rather, I want to consider the more fundamental question of whether it is actually possible to live separate from these technologies any longer. Is it really possible to opt out of social media? I conclude that social media is a non-optional system that shapes and is shaped by non-users. more...

This is part of a series of posts highlighting the Theorizing the Web conference, April 14th, 2012 at the University of Maryland (inside the D.C. beltway). It was originally posted on 3.28.12 and was updated to include video on 5.10.12. See the conference website for additional information.

Presider: Dan Greene (@Greene_DM)

Logging Off and Disconnection” presents an important new set of perspectives on a key theme of Theorizing the Web: ‘Cyberspace’ does not exist as an immaterial realm separate from human bodies and relationships. The online is instead always imbricated with the offline and the connections we make and unmake are crucial determinants of of both spaces. This panel explores this co-determination from the perspectives of those who decide, or are forced, to disconnect from online media in order to examine the relationships between personal participation and motivation and structuring forces of media design, cultural narrative, and economies of data and prosumption.

Jenny Davis’ qualitative study of Facebook users explores how social networking technology’s tight integration into the rhythms and relationships of everyday life highlights the tension between moral definitions of a meaningful life and cultural ambivalence about the technology’s effects on sociality. Jessica Roberts uses the global data of the world Unplugged projectto investigate the behavioral and emotional responses university students had to a 24-hour withdrawal from ambient media. She expands the ‘awareness systems’ tradition in computer science and stresses the integration of already-existing awareness systems into daily life, demonstrating that the seamless connectivity of ambient media makes it harder for students to recognize how their relationships with, and through, those media function. Laura Portwood-Stacer focuses on discourses of Facebook rejection in popular and alternative media outlets and in her interviews with ‘non members’. This rejection of a specific, dominant medium is an important piece of non-members’ production and negotiation of political and ethical identity. Finally, Jessica Vitak builds on the rich social scientific research literature on self-presentation and privacy in order to explore different users’ management of personal information, audience relationships, and social norms through the specific affordances of Facebook . All four researchers illustrate how in relationships with and through online media the links not made, the social graphs refused, are powerful forces in media ecologies and (non-)users’ lives. 

[Paper titles and abstracts are after the jump.] more...

TtW12 twitter backchannel
The TtW12 Twitter back channel. Photo by Rob Wanenchak

Theorizing the Web 2012 was great. Everyone involved did a bang-up job. I certainly learned more in a single day than I usually do at weekend-long establishment conferences. I have said a lot about conferences (here, here, and here) as have fellow cyborgologists (Sarah, Nathan, and PJ). All of these posts have a common thread: academia is changing, but conferences seem out of date in some way. They are needlessly insular, they rely on hefty attendance fees that are increasingly cost-prohibitive,  and they rarely take advantage of social media in any meaningful way. The relative obduracy of conference styles come into high relief once they are compared to the massive changes to institutional knowledge production. Universities have adopted many of the managerial practices of private companies. They are also acting more like profit-seeking enterprises: putting massive resources into patenting offices and business incubators, hiring less tenure-track teaching staff, and employing armies of professionalized managers that run everything from information technology services to athletic facilities. Conferences, on the other hand, have seen few innovations beyond what I call Tote Bag Praxis.  more...

This is the full Augmented Activism essay. The two parts provide prescriptive tactics for how to incorporate technology in activist work. Part 1 was originally posted here and part 2 was here.

Part 1

Academics usually do not talk about “tactics.” There are theories, methods, critiques, but we -as professionals-rarely feel comfortable advocating for something as unstable or open to interpretation as a tactic. In the latest edition of the Science, Technology, and Human Values (The flagship journal for Society for Social Studies of Science) three authors threw caution to the wind and published the paper “Postcolonial Computing: A Tactical Survey” [over-priced subscription required]. While the content of the paper is excellent, what excited me the most was their decision to describe their new “bag of tools” as a set of tactics. Kavita Philip, Lilly Irani, and Paul Dourish take a moment in their conclusion to reflect on their decision:

We call our results tactics, rather than methodologies, strategies, or universal guarantors of truth. Tactics lead not to the true or final design solution but to the contingent and collaborative construction of other narratives. These other narratives remain partial and approximate, but they are irrevocably opened up to problematization. more...

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Last Friday, Rachel Maddow reported (video clip above, full transcript here) that hundreds of citizens had suddenly started posting questions on the Facebook pages of Virginia Governor Ryan McDougle and Kansas Governor Sam Brownback. Their pages were full of questions on women’s health issues and usually included some kind of statement about why they were going to the Facebook page for this information. Here’s an example from Brownback’s page:

The seemingly-coordinated effort draws attention to the recent flurry of forced ultrasound bills that are being passed in state legislatures. Media outlets have started calling it “sarcasm bombing” although the source of that term is difficult to find. ABC News simply says: “One website labelled the messages ‘Sarcasm Bombing’ for the tounge-in-cheek [sic] way the users ask the politicians for help.” A few hours of intensive googling only brings up more headlines parroting the words “sarcasm bomb” but no actual origin story. These events (which have now spread to Governor Rick Perry of Texas as well) raise several important questions but I am only going to focus on one: Can we call Facebook a “Feminist Technology”? more...

Bartle Bogle Hegarty has reportedly ended the homeless-Austinites-as-mobile-WiFi-spots experiment/publicity stunt that was one of the biggest news items to emerge out of South by Southwest 2012. There was strong backlash and, on this site, a thorough consideration of how the whole thing fit into broader political-economic currents. As a former psychiatric counselor who worked with currently or previously homeless folks, I’m happy to see any public discussion of homelessness as well as some relatively safe and transparent work opportunities—at around minimum wage—available to this often ignored population. But to me that conversation seemed to emerge more from the backlash than BBH’s actual involvement with the homeless community. I’d like to pick some of these threads up, add new ones, and consider what this incident has to say about the use of information technology as a development tool and knowledge workers’ relationships to postindustrial cities. These ideas were developed in conversation with Jason Farman, who was kind enough to provide the screencaps included below.

The Internet backbone—especially urban wireless infrastructure—generally exists as a series of nodes not remarked on, or massive nondescript buildings housing server farms just outside the attention of urban knowledge workers like myself. I don’t need to know how it happens. The infrastructural activity that undergirds so much of my work and life goes on whether I notice it or not. What’s interesting about BBH’s efforts, is that they bring the infrastructure directly into focus with mobile hotspots that you must see, name, and approach. I think the short-term publicity stunt may address the invisibility of the homeless that WiFi vendor Clarence points to, “They [residents] walk around and just see people, don’t talk to them. Past the homeless too. You don’t even see us.” But this new visibility trades invisibility for infrastructural non-awareness or acceptance. In DC, I can see the cell phone antennae in my neighborhood if I look hard enough, but I still don’t really care. BBH is asking us to accept homelessness as a feature of a wireless urban landscape to be navigated more...

Is this an Oxymoron?

Most of our interactions with technology are rather mundane. We flip a light switch, buckle our seat belts, or place a phone call. We have a tacit knowledge of how these devices work. In other words, we have relatively standard, institutionalized, ways of interacting with familiar technologies. For example: if I were to drive someone else’s car, even if it is an unfamiliar model, I do not immediately consult the user manual. I look around for the familiar controls, maybe flick the blinkers on while the car is still in the drive way, and off I go. Removal of these technologies (or even significant alterations) can cause confusion. This is immediately evident if you are trying to meet a friend who does not own a cell phone. Typical conventions for finding the person in a crowded public space (“Yeah, I’m here. Near the stage? Yeah I see you waving.”) are not available to you. In years prior to widespread cell phone adoption, you might have made more detailed plans before heading out (“We’ll meet by the stage at 11PM.”) but now we work out the details on the fly. Operating cars and using cell phones are just a few mundane examples of how technologies shape social behavior beyond the actions needed to operate and maintain them. The widespread adoption of technologies, and the decisions by individual groups to utilize technologies can have a profound impact on the social order of communities. This second part of the Tactical Survey will help academics, activists, and activist academics assess the roll of information technology in a movement and make better decisions on when and how to use tools like social media, live video, and other forms of computer-mediated communication. more...

As Langdon Winner aptly points out, artifacts have politics. They have politics built into them, are used with political intention, and interpreted through political lenses. Often times, however, the politics of an artifact are hidden from view, disguised, or misleading.  As per thecloverbeautyclinic.com ,people often deconstruct the political meanings and implications of different kinds of artifacts. Today, I want to deconstruct two artifacts that operate with the potential for, and under the guise of, technologically facilitated feminist liberation. Specifically, I look at the Fuck Skinny Bitches internet memes, and the now vastly present and prevalent female-coded masturbation devices (i.e. vibrators and dildos)[i]. I argue that these artifacts, rather than dissolving hierarchical gendered boundaries of bodily control and sexual pleasure, surreptitiously trace over these boundaries with invisible ink, only to be revealed under the light of critical sociological analysis.

Recently, we have seen in influx of internet memes that attempt to provide a feminist rejection of hegemonic standards of the beautiful body. These memes contrast images of curvaceous women to very slender women and include text that preferences the larger body/bodies. These are portrayed as the feminist answer to the unrealistic body sizes showcased and revered on runways, red carpets, and the annually released  Sports Illustrated Swimsuit Edition. I call these Fuck Skinny Bitches memes. A couple of examples are pictured below. more...