holidays

On previous Valentine’s Days, we’ve featured vintage holiday cards caricaturing African Americans, Asian Americans, and American Indians.  This year I stumbled upon a card that draws upon stereotypes of the Scottish.

Though it has largely disappeared as a well-known stereotype, at one time in American/British history, the Scottish were stereotyped as cheap.  Accordingly, this 1932 Scotch-themed valentine boasts that it’s box of dates (a type of dried fruit) can last all year if “ye use them sparingly.” A great example of a bygone stereotype (I think):

Valentine found at Kitsch Slapped.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Originally posted in 2011. Re-posted in honor of the holiday.

I recently posted a vintage cartoon featuring men showering. Today, in the context of “don’t drop the soap” jokes, it seems obviously homo-erotic (or -threatening).   At the time, however, it likely didn’t because homosexuality didn’t hold such a central place in our collective imagination.

Dmitriy T.M. sent along a series of vintage Valentine’s Day cards that, similarly, have a different effect given our contemporary cultural sensibilities. After decades of efforts to draw attention to and problematize men’s violence against women, these cards seem misguided at best:

Cards borrowed from Funny or Die and Buzzfeed.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Few people outside of the South know that the first Mardi Gras celebration was held in Mobile, Alabama in 1703, 15 years before New Orleans was a city.  A 2008 documentary, The Order of Myths, chronicles the politics of the town’s Mardi Gras celebration today, which remains almost entirely segregated by race. The black and white communities throw two separate Mardi Gras celebrations. In this clip, starting at 40secs, a woman describes this segregation:

The documentary isn’t heavy-handed about it, but the film does a wonderful job of showing how race is, isn’t, and is sorta talked about in Mobile.  The trailer gives you an idea:

Manohla Dargis, reviewing the movie for the New York Times, tries to capture the uncomfortable co-existence, separation, and choreographed intersections of the black and white communities:

The black queen and king — Stefannie Lucas and Joseph Roberson, both schoolteachers — are cautious yet optimistic about their city and its racial divide. They see change, glimmers of real progress, but they don’t have the luxury of naïveté. Most of the white revelers — including the queen and king, Helen Meaher and Max Bruckmann — all of whom appear significantly wealthier than the black participants, are either vaguely or keenly aware of race. Mr. Bruckmann, a jovial type with the round face of a well-fed baby, and Ms. Meaher, a willowy blonde who’s all but swallowed up by her heavily jeweled costume, are swaddled in privilege, tradition and culture. It’s hard not to notice that every hand that serves them is black.

I highly recommend the film not only for it’s coverage of the role race plays in Mardi Gras, but for it’s portrayal of the unique racial politics of the South more generally.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

This post originally appeared in 2011.  Revised and re-posted in honor of Mardi Gras.

If you attend a Mardi Gras parade this year, you’ll likely notice that the float riders will be all-White or all-Black and all-female or all-male.  In fact, the majority of krewes — clubs that sponsor parades and other festivities — are race- and gender-segregated.  This is not de facto, but according to official krewe policy. And it remains legal to discrimate along these lines.  How did this happen?

According to Kevin Fox Gotham‘s book, Authentic New Orleans, Mardi Gras was transformed from an unorganized local festival to a rationalized tourist attraction by white elites. The first organized parade occurred in 1857 and was organized by the Mystick Krewe of Comus, several dozen social elites. This krewe, like many that followed, was race, gender, and class specific. Only white males who could afford membership in the krewe (essentially a social club) could participate.

Krewe of Comus (1867):

White only parades were part of a strategy to make New Orleans a tourist destination for white travelers. Unlike today, when New Orleans capitalizes on its multicultural heritage, for a very long time New Orleans tried to suppress popular knowledge of its non-white population, disinvested in that population, and drove them out of touristy areas.

It was not until 1991 that the City Council proposed banning racial segregation of the krewes and the Council voted unanimously to make bias illegal. Krewes that refused to integrate (in principle, if not in reality) would be denied “city services and parade permits, and would require jail time and fines” (p. 182). Mayor Sidney Barthelemy said:

We close off streets. We deny the taxpayer the right to drive down the street to give a segregated club the opportunity to parade. Now that’s unbelievable in 1991.

The decision brought simmering racial tension to a boil. Two krewes, the Krewe of Comus and the Knights of Momus, cancelled their parades in 1992 rather than comply with the new law. Another, the Krewe of Proteus, canceled the following year. An African American krewe, the Krewe of Zulu, mocked the decisions of the all-white krewes in 1992.

Ultimately the anti-bias law came under fire from all-female krewes such as Krewes of Isis. Wanting to preserve their exclusive membership, Iris and Venus “opposed any discrimination ordinance because they recognized that it would undermine their power to exclude men” (p. 185).

In the end:

…the City Council voted to remove the jail sentence provisions in the ordinance and shifted the burden of proof onto individuals who maintained that they had been discriminated against if they attempted to join a krewe (p. 185).

But even this did not hold. Courts decided that the anti-bias laws violated laws of free association and, when the case came before the Supreme Court, they declined to revisit it. So, race and gender segregation of krewes remains legal.

Today, krewes segregated by race and gender still persist (and people without means are excluded from krewes generally, as they are very expensive), though newly formed krewes are often integrated on both axes, including Harry Connick Jr.’s Krewe of Orpheus.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Emily B. sent along this notice for a UC Davis cafeteria Martin Luther King day menu:

On the one hand, the cafeteria is making an effort to mark MLK day and, to be fair, the food choices are traditional “soul food” familiar to (especially Southern) Black populations and the South more generally.  On the other hand, preparing foods associated with Black people is about the shallowest possible way to celebrate such an important man.

The conundrum — do we or don’t we, as a cafeteria, acknowledge Martin Luther King day and, if so how? — is a familiar one.  Can one do so without reproducing stereotypes and appearing on blogs like these?  Or should we just pretend the day doesn’t exist?

The truth is, in a context of ongoing racial inequality in which stereotypes continue to harm, organizations such as these are stuck between a rock and a hard place.  That’s how racism has such staying power: it makes it such that all choices resonate with its ugliness.

See also: wrong ways to celebrate Black History Month and how not to include racial  history in school curricula.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

It’s a little known fact that the swastika, famously appropriated and perverted by the Nazis, is (or was) a symbol of good luck.  Dating back to the Neolithic period, the symbol was frequently included in greetings and used as decoration.  A 1917 ad for swastika jewelry, for example, called the symbol the “oldest cross” and explained it like this: “To the wearer of swastika will come from the four winds of heaven good luck, long life and prosperity.”

Here are some additional examples of the swastika being used to send hopeful messages to loved ones, found by Tom Megginson at The Ethical Adman along with the one above:

Happy New Year, everyone.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Christmas Across Cultures

• Befana, the Christmas Witch
• Christmas Cultures
• Santa’s Evil Side Kick
• Black Pete (NSFW; trigger warning for images of blackface)
• Protestantizing Christmas Gift Giving: The ChristKind
• Politics and the Rockefeller Center Christmas Tree
• The Pagan Roots of Christianity
• Snegurochka: Santa’s Granddaughter
• Global Christmas

The Economics of Christmas

• International Comparison of Christmas Spending
• Christmas has an Economy
• The Christmas Tree Industry

Racializing Christmas

• White Privilege and the Snow White Santa (pictured)
• New York Times Gift Guide for People of Color
• Black Pete (NSFW; trigger warning for images of blackface)
• Holiday in the Hood
• The Hazards of Historical Amnesia

Christmas and Gender

• Mariah Carey’s “All I Want for Christmas is You”: 1994 versus 2011
• 12 “Mums” Makes the Workload Light
• Christmas is Women’s Work
• Tis the Season for Reinforcing Gender Differences

Gift Guides and the Social Construction of Gender

• Gender, Technology, and Toys ‘R Us
• Gender in Toy Catalogs
• Body Messages in Christmas-Themed Ads
• Gift Giving with Gender Stereotypes
• More Gender Gift Giving and Advertising
• Another Gendered Gift Guide
• And more Gendered Gift Guides
• And more Gendered Gift Guides!
• Or, you could just buy her a clothesline

Sexifiying Christmas

• Sexy Women as Toys
• O-O-Oh Santa!

Christmas Marketing

• Support the Troops. Shop Walmart?
• Fun with the 2009 Target Catalog
• Guns for Christmas
• 1930s Ad Touting Razor Technology
• Gap Thinks Girls are Vapid

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

‘Tis the season where women’s workloads expand because they are held disproportionately responsible for the cleaning, decorating, cooking, card sending, gift buying, and gift wrapping involved with the holidays (e.g., you need 12 mums and 6 arms to make it all happen).

In light of that, this “survival tip” from Ace Hardware encouraging men to buy things for themselves is especially obnoxious.  Thanks to Martha J. for sending it to us!

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.