holidays

In a now-unfamiliar advertising strategy, this 1936 Thanksgiving-themed ad for whiskey suggests you make the scientifically “wholesome” choice: Seagram’s Crown.

Partial transcript:

Months of research by a group of trained, impartial men brought the answer: Seagram’s Crown Whiskies, used in moderation, are kind, considerate whiskies, and most likely to agree with the average man… they are thousands of men’s choice AS A MOST WHOLESOME FORM OF WHISKEY, besides!  Choose them at the bar for your present pleasure without future penalty.

I’d like to practice… er, review the research methods.

Found at Vintage Ads.  Just for fun, see also: Whiskey-flavored toothpaste.

—————————

Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Amie G. sent along a five minute documentary in which a series of artists and entrepreneurs talk about why the Day of the Dead has become so popular in parts of the United States.

While they don’t discuss issues of cultural appropriation (like at Halloween), they have some interesting things to say about why it is so appealing to a broad audience. A professor of Art History, Ray Hernández Durán, for example, traces it to the growing Latino demographic, the way media has changed, and a history of the U.S. being open to cultural influence.

—————————

Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

A few years back I posted an photograph of two costumes side-by-side: labeled “Beer Man” and “Beer Girl.”  I wrote that the practice of using “man” alongside “girl” “reinforces a gender hierarchy by mapping it onto age.”  We see this outside of a Halloween context too, like in this vintage ad for pens.

Sara P. found another example, this time from iparty.  The flyer puts a girl and a boy side-by-side in police officer costumes.  The boy’s is labeled “policeman” and the girl’s is labeled “police girl.”

This phenomenon is an example of just how mundane and ubiquitous gender messages can be.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

It’s officially a tradition.  Here is our annual post featuring sexy costumes that we think are just… bizarre.  When sexy “overtakes all reason,” you can sexualize just about anything.

Sexy snowy owl:

Sexy gnome:

Sexy macaw:

Sexy tootsie roll:

Sexy skunk:

Sexy Ernie(submitted by Chrissy Y.):

Sexy  hamburger:

Sexy Chinese take-out:

Costumes from Party City, Halloween Express, and Yandy.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

As evidence of how mainstream and taken-for-granted dressing up like Native Americans for Halloween (not to mention as a general fashion trend) is, Kari sent in this photo of a costume store, where Native American is a sufficiently popular costume category that it deserves prominent signage:

Via Yo, Is This Racist?

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

Enjoy our collection of Halloween posts from years past or visit our Pinterest page with all of our Halloween-related imagery:

Just For Fun

• A Hallowmeme costume: Women laughing with salad
• Fun and fear: The great equalizer (pictured)
• Mocking the sexy Halloween costume trend

Halloween and Politics

• Legal firm’s Halloween party mocks home foreclosures
• Lynching Palin
• Obama mask marketed as a “terrorist” costume
• Marking sex offenders on Halloween

Race and Ethnicity

• Dressing your dog up like a racial caricature
• Anne Skank: Trivializing and sexualizing the Holocaust for Halloween
• Othering of undocumented immigrants with an “alien” costume
• A collection of racist Halloween costumes
• Asian hair for Halloween
• Appropriating Dia De Los Muertos at Halloween
• Raising consciousness about racist Halloween costumes

Gender

• Dress up your little girl in a “little black dress”
• Men dressing up as fat women, apparently hilarious and disgusting!
• Gender and asymmetry: “beer man and “beer girl”
• Anna Rexia, the costume (also in plus size!)
• Gender and kids costumes
• Halloween and the trivializing of women in men’s occupations
• Girls: mean or queen
• The difference between boy and girl costumes
• Women dressing up like girls dressing up like women
• Even our skeletons have sex
• In sexy costumes for women and girls: when sexy overtakes all reason, sexy femininity and gender inequality, sexy scholar, Harem girl, and the sexy body bag costume
• Compare to sexy Halloween costumes for men and this vintage Halloween-inspired ad that urges women to be bewitching instead of half-naked

The intersection of Race, Class, and Gender

• Halloween hall of shame: the fat lap dancer costume
• Sexy “Indian” costumes
• An overview of raced, gendered, and heteronormative costumes

And, for no conceivable reason…

• Max Weber Jack o’Lantern (I carved it myself)

Last Halloween my students (at a private liberal arts school) told me that it was considered embarrassing to wear the same costume to two separate parties. Many of them, then, had purchased two or more costumes for the week preceding the holiday.  I remarked about how convenient that was for the economy, creating a need to spend money that helped our economic engine keep churning.

I thought of their stories when I came across this vintage ad for Halloween candy.  It tells the viewer that a really cool house will offer trick-or-treaters more than one type of candy and allow them to take one of each.  How excellent for the candy companies if offering only one piece of one kind of candy is considered below the bar.

Via Vintage Ads.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Yesterday I posted about how “couples costumes” seemed to inevitably include a man and a woman.  Since then I found one top listed online costume seller that doesn’t follow this heteronormative trend, PartyCity.  While most are male/female, here are four of the couples costumes they feature:

Interestingly, I didn’t see any costumes for two women, which is consistent with the lesser visibility of lesbians relative to gay men (if, of course, that’s part of Party City’s logic for offering guy-guy costumes in the first place).

UPDATE: Sara P. found an online flyer for iparty that had both guy/guy and one girl/girl “double the fun” costumes:

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.