Search results for pink

The Hall of Fame

Disability
Body Types
Gender
Race/Ethnicity/Color

The Hall of Shame

Body Types
Hair
Transsexuality
Heightism
Disability

Elisabeth R. sent in a commercial that, I admit, I kinda like.   As the ad progresses, a Mustang driven through urban streets gets a new paint job as a diverse group of people project their personalities onto the car.  At the very end a little girl holding the hand of her father, wearing a pink ballerina get-up, spies the car.  The car turns pink and then goes black.  As it drives by her, she’s reflected in the mirror as a bad-ass black angel pictured above.

What I like about the commercial isn’t the fact that they portray the girl as resisting girliness.  Suggesting that girls who are less girly are better than those who aren’t is just another form of sexism, one that demeans femininity.  Likewise, the characters are diverse, but that’s par for the course these days, especially when an item is being marketed as urban and modern.

What I like, instead, is just the fact that the ad has an ounce of creativity, that it ends with a twist.  Advertising is so stereotypical today and relies so strongly on tropes, that I find it exhausting to watch.  So, while the twist wasn’t totally subversive, I was relieved that the marketing team for Mustang did something interesting.  Really, at this point my standards for not-horrible are pretty low.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Tip: This may look like a boring update post, but you really, really, really want to scroll down to the bottom.

SocImages News

Resources for Instructors (and Other Curious Types)

If you haven’t yet, please visit our For Instructors page.  Here are some highlights:

Course Guides

As you begin the Fall semester, don’t forget about our amazing Course Guides!  These organize SocImages posts in a way that follows standard syllabi for frequently-taught sociology courses.  We currently feature the following:

For those of you that already use them.  Thank you so much!  Our guides have been visited, collectively, 43,000 times.  We’re thrilled.

Have a Guide you might like to put together?  We’re looking for volunteers — sociology professors or graduate students — who are willing to browse our archives, pull out the most compelling posts, and arrange them in ways other instructors would find familiar and convenient.  The Guides can cover entire courses or be designed to help illustrate a theory, article, or book.  (We’re even happy to have duplicate Guides, since every instructor is different.)  Send us an email at socimages@thesocietypages.org.

Pinterest Pages

Our Pinterest pages are fun for everyone, but they’re useful for professors looking for just the right image to illustrate an idea.  We currently have one page with all SocImages material (over 9,000 pins!) and 17 pages on specific topics.  Please feel free to browse!

Upcoming Lectures and Appearances:

Lisa has started booking talks and lectures for the fall.  Her first talk will be at Indiana State University (Sept. 17th-19th) where she’ll be giving a featured lecture at the International Crime, Media & Popular Culture Studies Conference.

Social Media ‘n’ Stuff:

Finally, this is your monthly reminder that SocImages is on TwitterFacebookGoogle+, and Pinterest.  Lisa is on Facebook and most of the team is on Twitter: @lisadwade@gwensharpnv@familyunequal@carolineheldman@jaylivingston, and @wendyphd.

In Other News…

We totally went to an aerobics class taught by Richard Simmons! It was every bit as wacky and amazing as you would think it would be. He even took a  photo with us. If you’re in L.A., you can take a class with him for only $12, and we highly recommend it. Here we are with Richard in all our post-workout glory:

[Note: The last item on this page might be NSFW in some workplaces; it’s behind a jump, but if you came to the post directly, be careful about scrolling down past the raincoats.]

Seven readers — Aneesa D., mouskatel, Brandi B., Lisa B., Jared B., Tom Megginson (of Work that Matters), and sociologist Michael Kimmel — all let us know about the attention Bic’s “for Her” pens have been getting, so I thought it was a good day for another round-up of the many items we have decided must be differentiated into versions for men and women. We’ve featured pens like this before; Bic’s are designed just for us ladies and our special pen needs, which apparently include the colors pink and purple and “easy glide” and “smoothness”:

The pens are for sale on Amazon in the UK, and they’ve inspired a lot of push-back over the gendering, with people writing reviews mocking the product and its packaging. Buzzfeed featured a number of the reviews, which highlight the way that internet marketing certainly helps companies, but also opens up more avenues for the public to complain about or ridicule products in a very direct, immediate way that can quickly attract others to do the same — a much faster form of complaint than the days when you had to write a letter to a company’s headquarters:

But don’t worry, guys! There are products just for you, too! J.V. is happy to report that there’s now a hair dryer for men, called the Man Groomer. After all these years of wishing you had some way to quickly dry your hair the way women can, a solution is at hand:

And Sean discovered that Planters is helpfully now selling cans of mixed nuts that are specifically chosen to support men’s health. Obviously women may eat almonds, peanuts, and pistachios separately, but when combined, these form a magical Man Food that addresses men’s unique needs for protein, vitamins, minerals, and fiber:

UPDATE: Reader Kat says,

The Men’s Health on the can of nuts is because they are a product the editors of the magazine Men’s Health felt were a healthy option…The can of nuts aren’t gender specific they are just boasting their “award” of being well liked by the editors of this particular magazine. No different than when any other product has the label “recognized by *fill in the blank* magazine.”

In other gendered products news, Jessie L. noticed these face masks for sale in Taiwan. They are different sizes, but instead of simply presenting them as Medium and Large, for whoever might need those sizes, those size differences are clearly connected to expectations about gender. They’re differentiated by color, by the person shown wearing each one, and the pink package even has a heart-shaped hole that lets you feel the mask.

Similarly, Joonas L. saw his-and-hers versions of disposable raincoats for sale in Helsinki, Finland, and couldn’t see anything different about them except the color and the use of language (miesten = men’s, naisten=women’s) to explicitly gender them:

Finally, Megan C. pointed out an example of gendered personal lubricant. The exact same product it “Tush Eze” when it’s pink and features a woman, but “Anal Eze” in the blue bottle featuring a man. I’m putting it after the jump, just in case it’s not safe for some workplaces:

more...

Sociologists use the term “stalled revolution” to describe how current state of the feminist movement.  It’s “stalled” in that, while women are (mostly) free to do what men do, men have been much more reluctant to do what women have traditionally done.  This makes sense because masculine things are generally valued and feminine things are not.

Housework is one of these things.  Married women still do twice as much housework and childcare as their husbands, on average.  If you used advertising as your metric, however, you’d think that women did 99%.  Here are three examples and a counter-example:

1.  Monica C. sent in an Olympics-themed content sponsored by Pampers.  It’s called the “Mommy Games,” as if only women parent:

2. Appliance maker Kenmore has a children’s line, sent in by Anna C.  All of the products are in pink:

3. Allison spotted the same phenomenon at Hoover.  They are inviting “real women” to submit vacuum stories:

4.  As a counter-example, Kristie McC. sent in a screenshot of Eco-Me products.  The company  make a point of putting images of both men and women on their cleaning products.

So, there are exceptions, but the overwhelming message is that parenting and childcare is something that women do.  For more, see our gendered housework/parenting page on Pinterest.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

We’ve posted before on the way that kids’ products, and the way they are marketed, often reinforces an active boys/passive-and-pretty girls binary. Rebecca Hains noticed that the Stride Rite store near her, as well as the Stride Right website, does so. For instance, girls can “sparkle” and “shine”:

The descriptions for girls’ sneakers on the website emphasize how they’ll help girls shine:

Boys are encouraged to identify with superheroes:

The descriptions for the boys’ shoes emphasize action and speed, as well as their ability to protect the feet of adventurous boys:

More examples of Stride Right marketing at Rebecca Hains’s blog.

Erica B.-K. found these onesies which, though sold by a site called uncommongoods, reflect rather common gendering:

Hiroshi H. noticed that the website for Specialized Bicycle Components divides bikes into ones for boys and girls, though the only noticeable difference was color:

And finally, Anne R. noticed that there’s a Tinker Toy set that, because it is pink and purple, is thus “designed especially for girls”:

As someone who loved Tinker Toys and Lincoln Logs as a kid, I’m all for encouraging as many kids as possible to play with them, yet saddened if we are at a point where parents and/or children cannot imagine Tinker Toys could be for girls unless the package screams it at them. But I would kinda like to build that flamingo.

The Fourth Estate has found that the vast majority of people quoted in news coverage of the 2012 election are men.  The media research group collected a sample of election-related news stories from print newspapers and TV broadcasts, finding that 13% of print sources were women (79% were men and 8% were organizations) and 16% of TV sources were women (81% were men and 3% were organizations).

Male dominance was true in all outlets, though Meet the Press and Time Warner stand out as the least disproportionate:

This might be old (though still frustrating) news, except for the fact that the pattern held for issues traditionally considered “women’s”: abortion, birth control, Planned Parenthood, and women’s rights (blue is men, pink is women, grey is organizations):

This asymmetry is found across media.  See also our posts on gender and book reviewinggender and top billing at Paramount pictures, gender and top creatives for family movies, and women as news subjects.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Cross-posted at Family Inequality.

Lots of buzz over a New York Times article about men moving into female-dominated occupations, which reported that “more and more men are starting to see the many benefits of jobs long-dominated by women.”

The Times produced this table, which shows the fastest growing occupations for (for some reason) college-educated White men, ages 25-39:

The ones with the pink dots are 70% female or more. The increase of young college educated White men in these occupations over 10 years appears striking, but the numbers are small. For example, compare that increase of (round numbers) 10,000 young White male registered nurses to the 1,900,000 full-time year-round nurses there were in 2010.

Moreover, consider that increase of 10,000 nurses in light of the overall growth of registered nurses from 2000 to 2010: about 500,000. Overall, the representation of men among full-time year-round registered nurses increased from 9.4% to 10.3% during the decade.

The Times article attempts to describe a broad trend of men moving into “pink-collar” jobs:

The trend began well before the crash, and appears to be driven by a variety of factors, including financial concerns, quality-of-life issues and a gradual erosion of gender stereotypes. An analysis of census data by The New York Times shows that from 2000 to 2010, occupations that are more than 70 percent female accounted for almost a third of all job growth for men, double the share of the previous decade.

Bold claims. But check the next sentence: “That does not mean that men are displacing women — those same occupations accounted for almost two-thirds of women’s job growth.” So, lots more men are in these jobs, but even more women are? How does that reflect an “erosion of gender stereotypes”? It seems like it reflects an increase in the size of female-dominated occupations.

In fact, as I reported briefly before, occupational gender segregation dropped barely a hair in the 2000s, from 51 to 50 on a scale of 0 to 100, compared with drops of 5 or 6 points in the decades before 1990. That is a lost decade for integration.

And if you look specifically at the category the Times chose — occupations that are 70% female or more — the percentage of men in those occupations increased, but only from 5.0% to 6.1%. And nurses? In 2010, 0.4% of all full-time year-round working men were nurses, up from 0.3% in 2000. Women are still 11-times more likely to be nurses than men.

Now that’s what you call a “gradual erosion of gender stereotypes.”

Sources: U.S. Census tables for 2000 and 2010 (table B24121).