Cross-posted at Jezebel.
Sometimes marketing is so absurd that I am tied into knots trying to understand how an advertisement could possibly have been made and set loose into the world. Like this ad for Zappos, sent in by Cheryl S., that claims it sells jeans in “fits for every body type”:
Are they actually mocking us? Do they really think we are so stupid as to not find the text and visuals in this ad laughably mis-matched? Are they trying to offend all people outside of this “range” of body types so that they don’t wear their clothes? I just… I don’t know.
UPDATE! Business Insider featured the ad above and included another example:Lisa Wade is a professor at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. Find her on Twitter, Facebook, and Instagram.