Cross-posted in Portuguese at Conhecimento Prudente.
A lot of readers were taken with the new parody video, “Fotoshop by Adobé,” that has been making it’s way around the internet. Created by filmmaker Jesse Rosten, the video parodies beauty product commercials that play on and encourage insecurities while promising women magical transformations that will allow them to attain entirely unrealistic beauty standards overnight due to ground-breaking science-y sounding ingredients and processes (“pro-pixel intensifying fauxtanical hydro-jargon microbead extract”). Enjoy!
Thanks to Jessica B., Kate A., Rex S., Emma M.H., Jessica W., finefin, Bernardo, Robin D., Priyanka Mathew (who posts at Culture+Marketing+Politics), runbotrun, Dmitriy T.M., Lots of Models, Tom Megginson, and my colleague Pete La Chapelle for sending it in!
Comments 14
BIPA — January 13, 2012
Very good! Though I don't think the Photoshopped images of women make then look like they "exercise and eat healthy" at all. (What does that look like anyway?) They have alien body structures and bizarre anatomies, which are hardly the result of a "healthful lifestyle."
Anonymous — January 13, 2012
Nice. That's the most honest commercial I've ever.... oh wait, it's a parody. Nevermind.
Anonymous — January 13, 2012
Huh. It's made by a dude.
Blix — January 13, 2012
Ha-I just saw this yesterday!
e h — January 13, 2012
I really really REALLY wanted to celebrate this when my friends all brought it to my attention, but then I watched it for the third time and realized that all of the women in the fake commercial are white, skinny, have clear skin, etc. Since I had identified them as the women who are supposed to be un-Photoshopped, the lack of reality was disappointing.
David Klayer — March 27, 2022
I really like photoshop. If I were you, I would think of the idea of using Photoshop to create pixel art images like the Pixelart123 collection. It will be very effective.