
Professional athletes in the United States and Canada are increasingly discussing their personal struggles with mental health on commercial media outlets. Notably, National Basketball Association (NBA) star Kevin Love has received praise for his “courageous fight” to combat the stigmatization of mental illness in sports. In a March 2018 essay for The Players’ Tribune, Love detailed his bouts with panic attacks during the NBA season, writing, “Mental health isn’t just an athlete thing. What you do for a living doesn’t have to define who you are. This is an everyone thing.” As a successful athlete, Love has accrued lucrative endorsement deals with Banana Republic and the Built with Chocolate Milk campaign. Following the public stories of other NBA players like Channing Frye and DeMar DeRozan, national media outlets framed Love’s essay as a “courageous decision to speak candidly on mental health.”