
In February 2024, the New York Times published a two-part series on the results of a survey of men who are fans of women’s soccer. The survey addressed how and why men became fans of women’s soccer, the relationship between their fandom of men and women’s sport, and how they perceived and participated in fan communities. The survey was motivated by the sense that men’s fandom had been overlooked and underestimated, in part due to the predominant narrative of female professional athletes as empowering for girls and women.
Are there more men who profess fandom of women’s sport now than in the past? The truth is hard, if not impossible, to ascertain, as women’s sport leagues don’t regularly publish data on the composition of their audiences. However, there are hints from polls and academic studies that men’s interest in or consumption of women’s sport may be growing and is sometimes higher than that of women.