
In November 2018, Canadian outdoor recreation giant Mountain Equipment Co-op (MEC) sent ripples through the community of “outdoorsy” folks in Canada with a statement framed around the following provocative question: “Do White People Dominate the Outdoors?” The statement was a response to an Instagram callout from Judith Kasiama (see Figure 1), in which Kasiama pointed out “a narrative that [Black and Indigenous peoples and people of colour] don’t enjoy the outdoor[s] compare[d] to their white friends.” In its statement, MEC took responsibility for its role “in underrepresenting people of colour in the outdoors,” and promised “that moving forward, [MEC] will make sure [they’re] inspiring and representing the diverse community that already exists in the outdoors” (see Figures 2 & 3 below).








