As we enter the heart of another college football season in the U.S., millions of fans flock to stadiums and gather around televisions each Saturday. Sometimes forgotten in the hype and excitement that surrounds the sport is the fact that the players on the field not only are athletes, but also students who must devote a substantial portion of their time throughout the week to academics. As stated in the tagline of a memorable National Collegiate Athletic Association (NCAA) branding campaign, “there are over 380,000 student-athletes, and most of us go pro in something other than sports.” In football, only about 1.5% of college players will go on to the NFL. Given this reality, it’s important for college athletes to gain meaningful value from their education to help them succeed in careers beyond sport. In fact, the NCAA’s rhetoric often reinforces the idea that the academic experience is of first and foremost importance for college athletes.