Prior to the 2017-18 season, Manchester United midfielder Juan Mata announced that he would be donating one percent of his salary to a collective fund managed by Streetfootballworld (SFW) as part of their recently launched #Commongoal movement. The initial plan for #Commongoal is to recruit a roster of 11 footballers willing to match Mata’s generosity by donating a portion of their salary to the collective fund that will then go toward supporting the more than 100 organizations that are part of SFW’s global network. Mats Hummels from Bayern Munich later announced that he would be the second player to join #Commongoal. The response to these announcements has been mostly positive with some cynical responses about a millionaire only donating one percent of his salary. However, the announcement of #Commongoal also provides an opportunity to examine what organizations like SFW hope to accomplish.