race/ethnicity: Asians/Pacific Islanders

Flashback Friday.

Non-white people are increasingly being featured in advertisements and a principled interest in “diversity” is not the only, or likely even the main motivation.

In this series, I share some ideas about why and how people of color are included in advertising aimed primarily at whites.  This post is about the inclusion of people of color in ads to invoke the idea of “color,” “flavor,” or “personality.”

Consider, this ad for Absolute Vodka Peach (“Find Your Flavor”) includes two white and two brown people, plus a set of silhouettes.

Holly F. and Lafin T.J. sent in three Life cereal box covers.  Notice that “regular” Life has white people on the cover, while cinnamon and maple and brown sugar flavors have people of color on their covers:

In this pro-diversity ad, spice is literally used to represent diversity (via MultiCultClassics).  (Just a bit misguided too: Just a teaspoon or less of color, please.)

This ad for Samba Colore by Swatch also uses a model of color:

“Welcome to the Color Factory.”  These two ads for a color photo printer and a color printer cartridge both use models of color alongside white models in order to express how “colorful” their product is.

Bri sent in these four images (three from Gap and one from United Colors of Benneton).  Each Gap ad is advertising a different product, with an emphasis on how many colors they come in (bottom right corner).  They all, also, feature models of color.  Here’s just one of them:

And, of course, the United Colors of Benneton is famous for its use of models of color in its ads, blending quite purposefully the idea of clothing colors and skin colors:

Finally Joshua B. sent in this photo of two french fry holders, one with a black and one with a white woman, reading “never a dull moment, only tasty,” and “Is it wrong to think Arby’s all the time.”  The black woman, then, is presented alongside the ideas of excitement and flavor:

There is also this Crystal Light ad campaign that compares water to a “pale” white woman and crystal light to a “pumped” black woman and these ads for an Australian bread company that use Blackness to argue that their bread is not bland.

This kind of advertising can easily be explained away as coincidence, but I think it’s a pattern.  Feel free to send in examples and counter examples if you see them.

Next up: Including people of color so as to make the product seem “hip,” “cool,” or “modern.”  Don’t miss the first in the series: Including people of color so as to associate the product with the racial stereotype.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Last month I wrote about how the revival in the popularity of beards was hurting razor sales, causing companies like Proctor & Gamble to ramp up advertising encouraging “manscaping” below the neck.  Here’s another response to the trend: hair plugs for your face.

According to a facial plastic surgeon interviewed for an article at DNAinfo New York, the rate at which he is asked to do facial hair transplants has skyrocketed from ” just a handful of beard transplants each year a decade ago” to about three a week.  The surgeons mention the hipster beard trend as one cause of the rise in interest, but also cite a wide array of people who might be interested in fuller facial hair:

…clients include men who have struggled since adolescence to grow a beard, those undergoing a gender transition from female to male, men with with facial scarring and Hasidic Jews who hope to achieve denser payot, or sidelocks.

Expense for the procedure ranges from $3,o00 for partial transplants to $7,000 for a full beard.

What a fascinating example of the intersection of race, gender, religion, technology, and capitalism.  Which men’s faces have more power to determine appearance norms for men?  Or, what does masculinity look like?  Men with Asian, American Indian, and African backgrounds are less likely to be able to grow full beards, but a society centered on whiteness can make their faces seem inadequate.  If the situation were reversed, would we see white men, disproportionately, going in for laser hair removal?  Would transmen feel less pressure to be able to grow a beard to feel fully masculine?  Would they feel more if they were part of a Hasidic Jewish community?

Also, is this really about hipsters?  How much power does a young, monied demographic have to set fashion trends?  To send a wide range of people to surgeons — for goodness sake — in the hopes of living up to a more or less fleeting trend?  How do such trends gain purchase across such a wide range of people?  What other forces are at work here?

What can we learn from this about other plastic surgeries that we are more likely to take for granted as the result of natural or universal beauty?  Breast implants for women, breast reductions for men, liposuction, facelifts, labiaplasty, or eyelid surgery?

Lots of interesting conversations to be had.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

The narrative of the American Dream is one of upward mobility, but there are some stories of mobility we prize above others.  Who is more successful: a Mexican-American whose parents immigrated to the U.S. with less than an elementary school education, and who now works as a dental hygienist? Or a Chinese-American whose parents immigrated to the U.S. and earned Ph.D. degrees, and who now works as a doctor?

Amy Chua (AKA “Tiger Mom”) and her husband Jed Rubenfeld, author of the new book The Triple Package, claim it’s the latter. They argue that certain American groups (including Chinese, Jews, Cubans, and Nigerians) are more successful and have risen further than others because they share certain cultural traits. Chua and Rubenfeld bolster their argument by comparing these groups’ median household income, test scores, educational attainment, and occupational status to those of the rest of the country.

But what happens if you measure success not just by where people end up — the cars in their garages, the degrees on their walls — but by taking into account where they started? In a study of Chinese-, Vietnamese-, and Mexican-Americans in Los Angeles whose parents immigrated here, sociologist Min Zhou and I came to a conclusion that flies in the face of Chua and Rubenfeld, and might even surprise the rest of us: Mexicans are L.A.’s most successful immigrant group.

Like Chua and Rubenfeld, we found that the children of Chinese immigrants exhibit exceptional educational outcomes that exceed those of other groups, including native-born Anglos. In Los Angeles, 64 percent of Chinese immigrants’ children graduated from college, and of this group 22 percent also attained a graduate degree. By contrast, 46 percent of native-born Anglos in L.A. graduated from college, and of this group, just 14 percent attained graduate degrees. Moreover, none of the Chinese-Americans in the study dropped out of high school.

These figures are impressive but not surprising. Chinese immigrant parents are the most highly educated in our study. In Los Angeles, over 60 percent of Chinese immigrant fathers and over 40 percent of Chinese immigrant mothers have a bachelor’s degree or higher.

At what seems to be the other end of the spectrum, the children of Mexican immigrants had the lowest levels of educational attainment of any of the groups in our study. Only 86 percent graduated from high school — compared to 100 percent of Chinese-Americans and 96 percent of native-born Anglos — and only 17 percent of graduated from college. But their high school graduation rate was more than double that of their parents, only 40 percent of whom earned diplomas. And, the college graduation rate of Mexican immigrants’ children more than doubles that of their fathers (7 percent) and triples that of their mothers (5 percent).

There is no question that, when we measure success as progress from generation to generation, Mexican-Americans come out ahead.

A colleague of mine illustrated this point with a baseball analogy: Most Americans would be more impressed by someone who made it to second base starting from home plate than someone who ended up on third base, when their parents started on third base. But because we tend to focus strictly on outcomes when we talk about success and mobility, we fail to acknowledge that the third base runner didn’t have to run far at all.

This narrow view fuels existing stereotypes that Chua and Rubenfeld play into — that some groups strive harder, have higher expectations of success, and possess a unique set of cultural traits that propels them forward.

For at least a generation, Americans have been measuring the American Dream by the make of your car, the cost of your home, and the prestige of the college degree on your wall. But there’s a more elemental calculation: Whether you achieved more than the generation that came before you. Anyone who thinks the American Dream is about the end rewards is missing the point. It’s always been about the striving.

Jennifer Lee, PhD, is a sociologist at the University of California, Irvine. Her book, The Diversity Paradox, examines patterns of intermarriage and multiracial identification among Asians, Latinos, and African Americans.  

Cross-posted at Time and Zocalo Public Square.

New survey data shows that the average person overestimates the diversity of the American population, both now and in the future.  Today, for example, racial minorities make up 37% of the population, but the average guess was 49%.

Many Americans fear rising diversity.  Over half worry that more minorities means fewer jobs, nearly half think that it means more crime, and almost two-thirds think these groups strain social services.  If people think that minorities are bad for America and overestimate their prevalence, they may be more likely to support draconian and punishing policy designed to minimize their numbers or mitigate the consequences they are believed to bring.

Not all Americans, of course, fear diversity equally.  Below are the scores of various groups on an “openness to diversity” measure with a range of 0-160.

For the future, Americans are still strongly divided as to what to do about diversity and the racialized inequality we currently see.

Via The Atlantic; thanks to @_ettey for the link.  Cross-posted at Pacific Standard.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

“I feel ashamed of myself because my grade is not what an Asian should get,” reads a PostSecret confession.  The quote reflects the popular perception among Asians and non-Asians, alike, that if you are Asian, you should receive a top grade; anything less than an A is an “Asian F.”

The idea highlights two points. First, academic achievement is racialized, with Asian Americans as the reference group for academic excellence. Second, the expectations and the perceived norm for achievement are higher for Asian Americans than for other groups.

The association between Asian Americans and achievement is relatively recent. Less than a century ago, Asians were described as illiterate, undesirable, and unassimilable immigrants, full of “filth and disease.” As “marginal members of the human race,” they were denied the right to naturalize, denied the right to intermarry, and were segregated in crowded ethnic enclaves.

So what changed? The answer: the skills and educational profiles of post-1965 Asian immigration. According to the Pew Research Center, among recent Asian immigrants between the ages of 25 and 64, 61% have at least a bachelor’s degree — more than double the U.S. average of 28%. This is salient because children of highly-educated, middle-class parents — regardless of race/ethnicity — have a competitive edge over their poor and working-class counterparts.

That a higher proportion of Asian immigrant parents hail from educated backgrounds explains, in part, why they insist on supplementing their children’s education with tutors, after-school classes, and summer school. Their investment in supplementary education helps to insure that their children will stay ahead of their peers. In addition, because tutoring services and supplementary education classes are available in Asian ethnic communities, poor and working-class Asians have access to them, which, in turn, helps them academically achieve, in spite of their disadvantaged class status.

That the status of racial/ethnic groups have changed (and may likely change again) underscores that there is nothing obvious or natural about the link between race/ethnicity and achievement.  But, without understanding the high-selectivity of Asian immigrants and their means of supplementing their children’s education, one could make the specious argument that there must be something natural or essential about Asian Americans that result in high expectations and exceptional academic outcomes.

Jennifer Lee, PhD, is a sociologist at the University of California, Irvine. Her book, The Diversity Paradox, examines patterns of intermarriage and multiracial identification among Asians, Latinos, and African Americans.

Quartz, a business and marketing website, recently released data on the Facebook dating app Are You Interested, which connects single people with others within the confines of their Facebook networks. Quartz’ data are based on a series of yes-or-no questions about who users are interested in, as well as response rates between users, once notified of a potential suitor. The data show that white men and Asian women receive the most interest, whereas black men and women receive the least amount of interest. The writers at Quartz summarize the findings as follows:

Unfortunately the data reveal winners and losers. All men except Asians preferred Asian women, while all except black women preferred white men. And both black men and black women got the lowest response rates for their respective genders.

Here’s what the data looks like:

As a sociologist, I am entirely unsurprised that race matters, especially in such a personal process like dating/mating. However, these findings may come as a surprise to the (quite significant) segments of the population who identify as color-blind; those who label contemporary society post-racial.

And this is why dating sites are so cool. Social psychologists know that what people say and what they do have little empirical connection. Dating sites capture what we do, and play it back for us. They expose who we are, who we want, and of course, who we don’t want. As shown by Quartz, “we” fetishize Asian women while devaluing blacks.

With a schism between what people say and what they do; between what they say and what the unconsciously think,  surveys of racial attitudes are always already quite limited.  People can say whatever they want — that race doesn’t matter, that they don’t see color — but when it comes to selecting a partner, and the selection criteria are formalized through profiles and response decisions, we, as individuals and a society, can no longer hide from ourselves. The numbers blare back at us, forcing us to prosume uncomfortable cultural and identity meanings both personally and collectively.

Indeed, before anyone has answered anything, the architecture of online dating sites say a lot.  Namely, by defining what can be preferences at all, they tell us which characteristics are the ones about which we are likely to care; about which we should care.

Both the user data and the presence of racial identification and preference in the first place are revealing, demolishing arguments about colorblindness and post-racial culture.

Jenny L. Davis, PhD, is in the department of sociology at James Madison University. She studies social psychology, experimental research methods, and new and social media. She is also a contributing author and editor at Cyborgology.  You can follow her at @Jenny_L_Davis.

Cross-posted at Cyborgology.

Can we at least agree that it’s racist to dress your dog up like a racial caricature?

“Little Spanish Bandito Dog Costume” (link):

“The Geisha Dog Costume” (link):

“Pup Shalom Dog Costume” (link):

“Indian Dog Costume” (link):

Originally posted in 2009, but the links are still live! Via Alas A Blog.  

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

The Redskins have been in the news lately — on the front page of the Times, for example — and not for their prowess on the gridiron. It’s their name. Many native Americans find it offensive, understandably so.  “Redskins” was not a name they chose. It was a label invented by the European-Americans who took their land and slaughtered them in numbers that today would be considered genocide.

President Obama offered the most tepid hint of criticism of the name. He did not say they should change their name. He said that if he owned the team, he would “think about” changing the name. But that was enough for non-Indians to dismiss the idea as yet one more instance of “political correctness.”

Defenders of the name also argue that the name is not intended to be offensive, and besides, a survey shows that most Americans are not bothered by it.  I would guess that most Americans also have no problem with the Cleveland Indians logo, another sports emblem that real Indians find offensive.

In response the National Congress of American Indians offers these possibilities.  The Cleveland cap is the real thing.  The other two are imagined variations on the same theme.

The pro-Redskins arguments could also apply here. The New York Jews and San Francisco Chinamen and their logos are not intended to offend, and a survey would probably find a majority of Americans untroubled by these names and logos.  And those who do object are just victims of “the tyranny of political correctness.”  This last phrase comes from a tweet by Washington quarterback Robert Griffin III, an African American.  His response seems to make all the more relevant the suggestion of years ago by the American Indian Movement’s Russell Means: “Why don’t they call them The Washington Niggers?”

Cross-posted at Montclair Socioblog; HT to Max.

Jay Livingston is the chair of the Sociology Department at Montclair State University. You can follow him at Montclair SocioBlog or on Twitter.