Anneliese W. sent us this Australian ad campaign for Noble Rise bread. The claim is that other breads are “bland” and that Noble Rise bread is not. To make the claim, the advertisements use Black people to signify spice and flavor. Anneliese writes:
…what really struck me about this campaign is the use of coloured bodies to represent excitement, flavour and coolness. The slogan for the campaign is something like “take a stand against bland” – bland being ‘normal’ and everyday, and in some ads the obvious unspoken is that blandness is white. Framing blackness as the opposite of ‘bland’ is just another example of the ‘other-ing’ of black bodies, and re-enforcing the idea that white western culture is ‘bland’ or non-existent.
I offer several more examples of this phenonemon here.