Search results for pink

Cross-posted at Scientopia.

In March we posted a set of greeting cards: a pink and a blue one congratulating new parents on a girl and a blue respectively.  The cards pictured exactly the same baby, revealing the way in which we gender infants before there are any discernable signs of sex (outside of the genitals).  Since then we’ve received two more examples of the phenomenon.  The first, sent in by Christine, is from FailBlog:

The second is for a (pointlessly gendered) hygiene kit at Walmart, sent in by Laura Confer:

The use of exactly the same baby just tickles me.  The marketers know that babies look like, well, babies.  We aren’t “opposite sexes,” especially at six months old.  But the sex of the child is very important to adults.  So they use color cues to make the consumer feel like they’re choosing the “right” or the “cutest” item.  But they can use any child — girl or boy — to sell the item… because that’s not what it’s actually about.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Cross-posted at Scientopia.

The U.S. Department of Commerce just released a report on the continuing gender gap in STEM jobs – that is, science, technology, engineering, and math. While women make up roughly half of the total paid workforce, they still held only a quarter of STEM jobs as of 2009:

In fact, we saw no change in the gender make-up of STEM fields between 2000 and 2009.

There is significant variation in the gender composition within the STEM category, however. At the high end, women hold 40% of jobs in the physical and life sciences; the low point is engineering, where only 14% of employees are women. And the proportion of women in computer science and math jobs actually fell between 2000 and 2009, from 30% to 27% of workers.

This isn’t simply because of differences in education, either. Here we see the proportion of both men and women in STEM jobs at various educational levels; while increased education correlates with a higher likelihood of having a STEM job for both groups, women are significantly less likely than men at every educational level to have a STEM job:

The gender disparity in STEM jobs is especially noteworthy because, on average, STEM occupations pay significantly more than other private-sector jobs, and the gender gap in pay is actually lower than in non-STEM sectors:

If we look only at women with bachelor’s degrees, women who earn STEM degrees and work in STEM jobs earn, on average, 29% more than other women.

So the underrepresentation of women in STEM jobs means that women are missing out on some of the best-paying occupations in the U.S.; in fact, this type of gender-segregation of jobs is one of the leading causes of gender gap in yearly and lifetime earnings.

The authors of the report don’t go into detail about potential causes of the gender gap in STEM careers, though they note that among those earning STEM degrees in college, women are significantly less likely than men to hold jobs in related STEM fields. They suggest this might be because STEM jobs are relatively unaccommodating to those who take time off for family obligations (disproportionately women), because of a lack of female role models in STEM fields (including as college professors), or because of gender stereotyping about math or science aptitude (like this, or this if you prefer a t-shirt) that pushes women away from STEM degrees and careers. [UPDATE: Broken links fixed!]

The complex interplay of factors that lead to a gender gap in who holds STEM-sector jobs provides significant challenges to increasing the proportion of women in these occupations — as indicated by the lack of change over the past decade. But particularly as we see increasing economic divergence between well-paid tech and information sector and low-paid service sector jobs, addressing the underrepresentation of women in STEM jobs will be essential as part of any effort to improve women’s lifetime earnings potential and overall economic outlook.

Emily H. sent in a great example of gendering kids’ products. She looked at kids’ luggage on the Target website and noticed a significant difference in the boys’ and girls’ version of one brand. The boys’ version, in the standard blue, is called “Embark Boy Pattern Pilot”:

The girls’ version is identical in size and construction. The girls’ versions are pink and purple, but that’s not the difference that drew Emily’s attention. Take a look:

Notice the name? Where the boys’ version is for pilots, the girls’ appears to be for the pilot’s assistant. Just a nice little example of the normalization of the idea that girls are supportive helpers to the boys who direct the show.

Megan H. and Ami R. sent in contrasting examples of using gender to market fuel-efficient cars. Megan saw this ad (one in a series that plays on the “I’m a Mac/I’m a PC” Apple ads) advocating electric cars over gasoline-powered ones. In this ad, femininity is associated with environmental responsibility. The most stereotypically masculine man in the ad — the blue-collar worker in a hard hat and filthy clothes — represents the harmful oil industry. Beneficial, good wind energy, on the other hand, is personified by a pretty woman in a filmy dress. Her beauty renders the bad guys speechless:

Dodge, on the other hand, wants to distance its claims to fuel efficiency from any association with femininity. Ami found this ad for the new Dodge Charger in the magazine for Go! Chapel Hill, an organization that advocates less car use:

So here, fuel efficiency with is also associated with femininity, but in the negative sense of emasculation. The Charger is the one exception to the other fuel efficient cars out there. You can get better gas mileage and still protect your manly reputation.

For other examples of gender representations of the environment or environmental movement, see our previous posts on femininity and benign nature, using PETA tactics to oppose the BP oil spill, nature in vintage men’s magazines, and even girls can drive electric cars!

We have posted in the past about pre-World War II uses of the swastika as a symbol of good luck, a meaning that the Nazis’ appropriation of the swastika makes nearly inconceivable today. Matthieu S., who teaches anthropology at Vanier College in Montreal, sent in another example, a scan of a postcard he owns that was printed in the 1920s. The postcard, meant for a dad’s birthday, also includes pink-tinted flowers — evidence of a time when pink was considered a perfectly appropriate color for men and boys:

World War II and the atrocities of the Nazi party obviously significantly changed interpretations of both the formerly-benign swastika and the color pink. Pink wasn’t abandoned altogether, as the swastika was, but the Nazi’s use of pink to label gay and lesbian prisoners led pink to be stigmatized as effeminate and, thus, an inappropriate color for men…and over time it instead became the epitome of symbols of femininity.

We’re trying to get our inbox under control, so I decided it was time for another of my occasional round-ups of gendered kids’ items, so here you go. My favorite example was an ad from a flyer for Save On Foods in Victoria, Canada, sent in by Joanna M. The advertised products are boysz and girlsz inhalers, for all your gendered breathing needs. The boyz’ version is in green and gray with a graphic of a skateboarder, while the girlz’ inhaler is, of course pink, with a flower:

Amanda K.H. took this photo of 3 kid-sized Civil War hats for sale at the Abraham Lincoln Presidential Museum in Springfield, IL. In addition to the Union blue and the Confederate gray, there was a pink version:

The Pragmatist let us know about onesies for sale at Mommy and Kids Allure Boutique. The onesies include lists of “ingredients” for boys and girls. What are boys made of? Love, energy, and dirt:

For girls, it’s love, beauty, and kindness:

Elliott M. noticed that the Garanimals website doesn’t just just divide the clothing into boys’ and girls’ sections, but uses gendered language to describe them. The boys’ clothing is described with active language (“ready, set, go!”), and they’ll look “cool”. Girls, on the other hand, are “sugar and spice, everything nice” and a “princess,” and they’ll be “looking great and feeling better,” “cute,” “eye catching,” and “adorable”:

An anonymous reader saw these sets of stickers, divided into themes for boys and girls:

What are boy themes? Space, travel/transportation, dinosaurs, sports, and pirates, among others. Girls, on the other hand, are associated with stars, flowers, butterflies, clothes, makeup, personal hygiene, cheerleading, and shopping. Since the reader was buying them to give out to a Girl Guide group (equivalent to Girl Scouts in the U.S.) for badges about science, being active, and personal hygiene, she had to buy both sets.

Finally, Sarah M. sent in a photo she took at Target of two toys that define boys by what they do and girls by what they are. The toys are those types of little sit-and-scoot toy cars kids push around with their feet. The boys’ version is red and is, appropriately, called a Lil’ Fire Truck Ride-On. The pink version, on the other hand, is the Lil’ Princess Ride-On — because apparently there’s no appropriate vehicle to define as “girly,” so the easiest way to gender the toy was just to call it a thing for princesses and be done with it:

UPDATE: Philip Cohen pointed out another example on his blog, Family Inequality. Baby blankets at Amazon were available in blue for the “little man” and pink for the “little cupcake,” in case your baked goods are cold:

Claude Fischer, at Made in America, argues that the biggest change of the last 50 years is the increase in the number of mothers in the workforce.  From the beginning of last century till now, that rate has accelerated precipitously:

While some women have always worked (at unpaid housework and childcare, selling goods made at home, or in paid jobs), most women now work outside of the home for pay.  So long “traditional” family.  Why the change?  Fischer explains:

First, work changed to offer more jobs to women. Farming declined sharply; industrial jobs peaked and then declined. Brawn became less important; precise skills, learning, and personal service became more important. The new economy generated millions of white-collar and “pink-collar” jobs that seemed “suited” to women. That cannot be the full story, of course; women also took over many jobs that had once been men’s, such as teaching and secretarial work.

Second, mothers responded to those job opportunities. Some took jobs because the extra income could help families buy cars, homes, furnishings, and so on. Some took jobs because the family needed their income to make up for husbands’ stagnating wages (a noteworthy trend after the 1970s). And some took jobs because they sought personal fulfillment in the world of work.

And married working mothers changed the economy as well.  Once it became commonplace for families to have two incomes, houses, cars, and other goods could be more expensive.  Things women had done for free — everything from making soap and clothes, to growing and preparing food, and cleaning one’s own home — could be commodified.  Commodification, the process of newly buying and selling something that had not previously been bought and sold, made for even more jobs, and more workers, and so the story continues…

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Enjoy a new round-up of examples in which men = people and women = women.  The tendency to include women as a special type of human being, alongside men who get to be regular people, is a specific example of a more general phenomenon in which some people, but not others, are marked as a specific kind.  We see this with race, routinely, in cases where there are “people” and “black people,” “families” and “ethnic families,” or when the skin tone of white people is substituted for the very idea of “skin” tone.  And we’ve covered many examples of this in regards to gender; see our posts on the Body Worlds exhibits, avatars, fitness equipment, rulers, and this collection of many additional examples.  Here is a new set of instances submitted by our Readers:

Michelle P. took this photo of two card games in Salem, MA at The House of the Seven Gables gift shop:

Jennifer discovered that her local zoo was selling “binoculars” and “girly girl binoculars”:

froodian sent along a set of guitar straps for sale.  There are “guitar straps,” “giggin for god guitar straps,” “kids guitar straps,” and “girls’ guitar straps” in pink, purple, and baby blue:

Sarah J. noted that the website www.healthcare.gov features sections (along the bottom) for “healthy individuals,” “individuals with health conditions,” and “women”:

Finally, Leigh sent along Technorati’s odd effort to appeal to women. Their main site has a highlighted yellow tab to press if you’re female, labeled “women.”  And, if you do, you get girly content, plus pretty flowers!

The main site:

The woman site:

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.