Harmony sent along a set of photographs of a fitness starter kit, a pink one for “ladies” and a green one for, um, “people.” In any case, putting aside the women-are-women and men-are-people thing for a minute, she also noted that the pink one was breast cancer-themed. So here is, explicitly, what so many breast cancer awareness-themed items imply: pink = women = breast cancer awareness = boobies = women = pink = pink = pink. The items, by cultural definition, exclude men from caring about breast cancer.Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.