
There’s a popular story that goes something like this: investing time, money, and resources into performance-sport will in turn contribute to improving public health. It’s a nice tale, and variations of it have been told over and over in the past few decades. The ideas at the core of it are so embedded in politics, policy, media, everyday conversations, and even some scholarship, that few question it. After all, watching world-class athletes perform clearly inspires people to be active, doesn’t it? And sport is healthy, isn’t it? Common stories would make us believe the answer to these questions is “yes”. But the truth, as our recent paper shows, is far less rosy and far more complicated.








