Presidential debates might be the single political event where Marshall McLuhan’s infamous phrase “the medium is the message” rings most true. Candidates know well that content takes the back seat, perhaps even stuffed in the trunk, during these hyper-performative news events. The video above of McLuhan on the Today show analyzing a Ford-Carter debate from 1976 is well worth a watch. The professor’s points still ring provocative this morning after the first Obama-Romney debate of 2012; a debate that treated the Twitter-prosumer as a television-consumer and thoroughly failed the social medium. more...
I’ve been thinking a lot about this question lately. I even wrote an essay awhile back for The New Inquiry. But, honestly, none of the answers I come up seem complete. I’m posting this as a means of seeking help developing an explanation and to see if anyone knows of people who are taking on this question.
I think question is important because it relates to our “digital dualist” tendency to view the Web as separate from “real life.”
So far, I see three, potentially compatible, explanations: more...
Whitney Erin Boesel’s most recent post addressing the potential “regentrification” of Myspace helps to illuminate a further point that we should bear in mind whenever we’re considering the implications of a site – or an interface – redesign/reboot: it’s not a sweeping, instantaneous change that’s rooted entirely in the present, and its users almost never perceive it that way. This can help to explain the frequent emotional intensity with which users often respond to redesigns.
As if we needed more examples to demonstrate that ‘the digital’ & ‘the physical’ are part of the same larger world, it seems there’s no end to the applicability of demographic metaphors to trends in social media. I wrote about App.net and “white flight” from Facebook and Twitter last month, so you can imagine how my head broke on Monday when I first heard about “New MySpace.” My first question—after, “wait, what?”—was, “Is this like when the white people start moving back into urban cores to live in pricey loft conversions?”
I didn’t do a detailed overview of danah boyd’s (@zephoria) work on MySpace, Facebook, and white flight last time, so I start with that below (though I recommend that anyone interested in this topic check out boyd’s very readable chapter in Race After the Internet, which you can download here [pdf]). I then look at some of the coverage of New MySpace this week to make the argument that there are some strong parallels between the site’s impending “makeover” and the “urban renewal” efforts sometimes called gentrification or regentrification.
PJ Rey just posted a terrific reflection on hipsters and low-tech on this blog, and I just want to briefly respond, prod and disagree a little. This is a topic of great interest to me: I’ve written about low-tech “striving for authenticity” in my essay onThe Faux-Vintage Photo, reflected on Instagrammed war photos, the presence of old-timey cameras at Occupy Wall Street, and the IRL Fetish that has people obsessing over “the real” in order to demonstrate just how special and unique they are.
While I appreciate PJ bringing in terrific new theorists to this discussion, linking authenticity and agency with hipsters and technology, I think he focuses too much on the technologies themselves and not enough on the processes of identity; too much on the signified and not where the real action is in our post-modern, consumer society: the signs and signifiers. more...
Hipsters have been much discussed on the Cyborgology blog (see: here, here, here, and here). Cyborgology authors have also talked about the fetishization of low-tech/analog media and devices (see: here and here). As David Paul Strohecker pointed out, these two issue interrelated: “hipsters are at the forefront of movements of nostalgic revivalism.” I want to pick up these threads and add a small observation.
Nathan Jurgenson and I were discussing why low-tech devices have a seductive quality. Consider the popularity of, for example, fixed-gear bicycles or vintage cameras (such as the Kodak Brownie or the Polaroid PX-70 [correction: SX-70]). Though I think this phenomenon is probably overdetermined (in the Freudian sense of having multiple sufficient causes), I came up with a theory that seems worth further consideration: namely, that hipsters’ obsession with antique devices reflects a desire to escape the complex and highly-interdependent socio-technical systems that characterize contemporary society and return to time in which technology appeared to be something that humans could master and, thus, use to affirm their individual agency. In short, the fetishization of low-tech is about the illusion of agency; it provides affirmation for the hipster whose identity is defined by the post-Modern imperative to be an individual, to be unique.
Two weeks ago, I talked about the tension between empowerment and dependence in light of pervasive technological advancement in general, and its application to the body in particular. To briefly summarize, I argued that new technologies simultaneously empower us to take control over our own bodies—through bio-tracking, geographically unconstrained community support, and access to information—while embedding us in a relationship of dependence with the biomedical institution. We regain authority over bodily meanings, while relinquishing authority over bodily treatment. Taking the case of contested illness, I explained this complex relationship as a function of resources. To define embodied experiences biomedically is to actively place the body at the mercy of medical authorities whose techniques and serums remain inaccessible the subject, while opening access to insurance coverage, treatment protocols, and legal protections.
This trade-off, however (like all trade-offs), is not purely material. Rather, the empowerment-dependence tension, and the related earnestness of patient-consumers to embed themselves within the biomedical institution, has a strong social psychological component—namely, the reduction of moral stigmatization. more...
“Mindfulness” may be Quantified Self’s best-kept secret.
Before the dust of Quantified Self 2012 (#QS2012) settles completely, I want to take a moment to reflect on an implicit question that I saw running throughout the two-day conference: If data empowers individuals, what kinds of information do and do not count as data?What kinds of information have value, and to whom? more...
About Cyborgology
We live in a cyborg society. Technology has infiltrated the most fundamental aspects of our lives: social organization, the body, even our self-concepts. This blog chronicles our new, augmented reality.
